What You Need to Know About Tourism Destination Video Strategy
Travel brands look to define the next generation of customer experience in the digital era, personalization is having a greater impact than ever on enabling brands to elevate experiences to the next level.
People say that video content is taking over. Users want to see videos more than any other type of content, and video is projected to take up more than 80% of internet traffic this year alone.
The Travel-Hospitality industry has begun to take notice of the full power of video, but the platform of video continues to change and evolve. You need to be using video the right way to speak to the right people.
Video is the future and future is now. Video content is a necessary component of any successful strategy.
4X as many people would prefer to watch a video about a product than read about it.
By including the word “video” in an email subject line, you can boost open rates by 19 percent and click-through rates by 65 percent.
Including a video on a landing page can increase conversion by 80 percent.
YouTube has over a billion users, almost one-third of total internet users.
92 percent of mobile video viewers share videos with others.
44 percent of SMB owners and marketers plan to put money behind video content on Facebook this year.
Video is the single most practical use for your strategy time and money.
Start producing videos.
- Tell a story (not a sales pitch)
- Create how-to videos
- Deliver in the first 10 seconds
- Don’t be discouraged
Video is here to stay! If you want to beat the competition and stand out in the crowd, video marketing might be your holy grail.
Storytelling remains a woefully neglected part of video advertising. Incorporating it in your video content is a no-brainer.
Any story is likely to catch viewers attention, it helps to have something that fundamentally makes sense for your brand. Using storytelling to highlight the usefulness of your product or showcase how it can improve the lives of those who buy it — customers will respond. The same principles that continue to draw audiences to movie theaters can draw new clients to your brand.
Videos as part of a larger network of sales tools, it becomes easier to see how they can be useful for boosting other goals like SEO. Content has long been a critical part of SEO, and video is no exception.
Videos with strong branding and memorable catchphrases, how do you think viewers will respond? They’ll start to search for those phrases and inevitably click on your product or website. By pairing your video content with your SEO strategy, you can make a compelling case to prospective customers while boosting your search ranking in the process.
With the internet fully asserting its position as the most popular platform for watching video, travel destinations need to be willing to embrace the web’s potential for interactivity and personalization. Performance video is video that can dynamically change based on who’s watching it.
Video need to always be at the forefront of effective trends. If you want to be the one to stand out in the crowded advertising landscape, your content needs to be compelling as well as innovative. Using video may be trendy, but using it the right way is profitable.
Video is hyper-effective strategy and brings prospects to your brand.
PromovisionPV is a convenient and affordable marketing and publicity service that is dedicated to helping maximize their distinctive potential. Our services include photography, video production, online marketing.
We produce videos for Realtors, hotels, Hospitals, restaurants, tours, attractions and regions throughout the Puerto Vallarta and Riviera Nayarit.
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho, Jalisco, Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Nayarit, Mazatlan, Manzanillo, Costa Alegre, Mexico
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