Tourism boards entice different travellers Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho
Selling a destination. Places mean different things to different people, based on personal preferences or interests.
An international campaign to promote the destination as a sun-holiday destination to all types of travellers.
Older travellers, cosmopolitans, millenials, families, luxury and people travelling from distant markets. Various interests within a target audience, such as gastronomy, art and culture, shopping, sport and nature.
Recognising that travellers look for different things in a destination, it cleverly taps into individual needs and interests. It also heavily invests in promoting the destination as a great holiday destination.
Personalisation is a priority
According to the American Marketing Association, the average consumer is exposed to up to 10 000 brand messages each day.
Video is the way to go
52 % of professionals worldwide point to video as the type of content with the best return on investment
43% of global internet users wanting to see more video content in the future, it’s not surprising that this tool will be increasingly used in 2019.
Video marketing offers a powerful way to tell a brand’s story, unpack its value proposition and form relationships with potential and existing customers.
More and more people using apps like Facebook Messenger, WhatsApp and Snapchat, to raise brand awareness, distribute content, advertise, generate leads, drive sales and conduct customer service.
Is it worth investing more in video marketing? Some key video marketing statistics that prove that now’s the right time to make your first marketing video.
Other types of video content include:
Vlogs (video blogs) Video interviews Tutorial videos Videos of presentations Product demos and reviews Video testimonials Recordings of live streams Video ads Video marketers get 66% more qualified leads per year. Video marketers achieve a 54% increase in brand awareness. 83% of those using video think it gives them a good ROI; 82% think it’s a key part of their strategy. Of those that aren’t using video, 73% have bought a product after watching a video. 97% of businesses using explainer videos say it helps users understand their business better. 94% of businesses see video as an effective tool. Among those surveyed, 81% saw an increase in sales and 53% said support calls were reduced.
The Content Marketing Institute’s findings are similar. Both its B2B and B2C research for 2017 show that:
60% of both B2B and B2C marketers use video for marketing. 30% of B2B marketers say video will be key to content marketing success. 34% of B2C marketers say it’s crucial to success.
Consumers and Online Video
The online video stats show that they love it. Hubspot’s research shows that 45% of people watch an hour or more of video per day.
According to Google, half of 18-34s would stop what they’re doing to watch a new video by their favorite YouTube creator.
Google adds that 40% of millennials trust YouTube for content; and 60% say videos they’ve watched have changed their world view.
Video’s also an important part of the shopping experience:
Consumers love video, but you have got to make it good and keep it short.
Mobile Video Marketing
Mobile marketing is all the rage, so most recent research has also paid attention to mobile video marketing.
Mobile video marketing statistics
According to YouTube, more than half of all YouTube video consumption is via mobile devices. comScore says users spend 40 minutes a day, on average, watching YouTube on mobile devices. Wyzowl says 90% of consumers watch videos on their mobile devices. And Twitter says 90% of Twitter video views happen on mobile.
Social Video Marketing
Twitter says video on Twitter is 6x as likely to be retweeted as photos.
YouTube users share 400 hours of new video a minute.
Snapchat users watch 6.94m videos a minute.
53.4% of marketers see Instagram videos as important.
1 billion users, YouTube packs a powerful punch. The site has more viewers among 18-49s than any US cable network.
These video marketing statistics show that as long as we have social media, we’ll likely have social video.
Video Trends for 2019 and Beyond
Video will be a great way to grow your network and customer base, not just this year, but in the future.
Facebook says its users spend 3x longer watching live video than video that is no longer live.
Video marketing continues to evolve. It’s time to start using video so you can keep up.
How can we help?
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