Tourism boards entice different travelers. Puerto Vallarta, Riviera Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Cancun, Yucatan, Mexico.
An international campaign to promote the destination as a sun-holiday destination to all types of travelers.
Older travelers, cosmopolitans, millenials, families, luxury and people traveling from distant markets. Various interests within a target audience, such as gastronomy, art and culture, shopping, sport and nature.
Recognizing that travelers look for different things in a destination, it cleverly taps into individual needs and interests. It also heavily invests in promoting the destination as a great holiday destination.
Personalisation is a priority
According to the American Marketing Association, the average consumer is exposed to up to 10 000 brand messages each day.
Video is the way to go
More and more people using apps like Facebook Messenger, WhatsApp and Snapchat, to raise brand awareness, distribute content, advertise, generate leads, drive sales and conduct customer service.
Is it worth investing more in video marketing? Some key video marketing statistics that prove that now’s the right time to make your first marketing video.
Video can indeed be the corner stone of your marketing and branding, as long as you remember it does not happen overnight, it is a process.
Tourism Video Marketing Gives Long-term Returns.
Travel is a very subjective experience. Whether it is unique food, adventure, relaxation, physical activity – everyone values different things to broaden perspectives or confront new cultures and tastes. Video can play an important part in communicating the essence of these experiences.
A common mistake would be to simply relay the basics – the hotel, the beach, the restaurant – facts the tourist can learn with an easy Google search. The tourism video should not waste time on facts and figures, instead it should create and ambience and a desire for the viewer to become part of your experience.
Be aware of what is trending in and around your business – travelers’ choices are influenced by where they sleep and eat and how they play.
Unique accommodation – do you have individual rooms with a unique reference to a famous artist/author or have extended services that can sway their choice?
Authentic meals – the chef’s credentials makes a big impression. A day in the life of the chef can be an invitation to meet up close.
If you really want to succeed with your video marketing, you will need to invest in more than one version. Each story you tell will resonate with a different audience and the more you share the bigger the audience grows.
What Is The Best Format And How Will It Benefit Your Business?
How to videos will get more views and build your expertise and brand.
Short product or service tours showing the rooms, the cellar interior, the picking of the grapes, the planting of the succulents – all shine on the brand personality. Take your viewer behind the scenes into the kitchen, the wine-making facility, the shed where the zipline gear is made and show them how they will safely mount the ladder.
A creative lifestyle story including client testimonials builds credibility.
People connect with people, not faceless brands – interview one of the team.
Where Will You Use Your Video?
Most vacationers say they trust recommendations from friends and family over paid advertisements – so tap into the power of your existing “fans”.
How do you do that? Post your video on your Social Media Channels, but keep it fresh – no-one shares old news. If you stretch the life of your videos with short teaser clips from the same reel it is perceived as new information. Special offers – nothing gets an easier share than that.
Your mobile-friendly website’s home page is a must. Comscore says that adding a video to a website can increase the chances of a front page result by 53 times.
Start building the excitement and anticipation every would-be vacationer needs to make that booking. Together we can create tourism videos to get you the best results this season.
Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.
Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.
What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?
Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.
When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.
What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.
What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?
What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.
You have a Video project!? Here is the quote process:
Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?
Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?
We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.
No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.
You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.
Social Media Strategy plans help to get a destination into the public eye.
The elements that need to be considered when establishing a successful tourism destination.
Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.
VIDEO PRODUCTION SERVICES
We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.
MARKET RESEARCH (methodology)
2D & 3D ANIMATION
MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL
Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
Do you Play Chess with a Strategy or a Marketing plan?
How can we help? email@example.com
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Cancun, Yucatan, Mexico.
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