Tourism and Hospitality Video Puerto Vallarta – Riviera Nayarit
Video content may seem obscure, niche, complicated, or simply too expensive for your brand efforts. Video content is incorporating video into your overall strategy, to help increase brand recognition and awareness. Video being a highly visual medium that dominates modern-day marketing – there are several benefits to making online video part of your digital strategy.
Tourism and Hospitality need many things to thrive a compelling brand offering, exceptional customer service, and more. The one thing your brand needs more than anything is a story.
Stories are all the rage in marketing these days, and for good reason, because they elicit emotion that influence who we trust, evoke feelings of nostalgia.
Considering and implementing a successful video content marketing strategy.
Video content is creating relevant and unique content that is designed and intended to change the behavior of your target audience over time. Video content can be distributed numerous channels, including web, email, social networking, and video. Video is one of the most powerful means of distributing your message.
90% of consumers say that product videos help them make buying decisions
64% say that watching a video makes them more likely to buy
27% higher click-through rates with video
34% higher web conversion rates with video
97% said that video has helped increase users engage with their product or service.
Video increase their likelihood of being ranked on the first page of Google results by 53 times.
Short video typically gets great engagement with an increased chance of consumers watching past the first 10 seconds of the video, a huge challenge for video marketers today.
Since there is no time limit, the only restrictions on this content is your creativity and budget. Longer videos require more planning and production to be engaging and well-structured the whole way through. That also means more editing and bigger budgets. A longer-form video provides a lot of valuable information, it has the potential to make a larger impact on your marketing goals, for years to come.
Consistency is key:
The video you put out should be in line with the rest of your campaign strategy. You could even directly link it to a campaign you are running at the moment. That way, people won’t lose track of your core message and there will be no confusion about what you want people to think of your destination as. The video you make should be an attempt at enhancing an effort you are already making.
More from: PromovisionPV is a convenient and affordable marketing and publicity service that is dedicated to helping maximize their distinctive potential. Our services include photography, video production, online marketing.
We produce videos for Realtors, hotels, Hospitals, restaurants, tours, attractions and regions throughout the Puerto Vallarta and Riviera Nayarit.
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho, Jalisco, Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Nayarit, Mazatlan, Manzanillo, Costa Alegre, Mexico
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