The Power of Storytelling
A significant portion of the population prefers to consume content via videos. Video now accounts for about 80% of all consumer internet traffic. The volume of mobile video consumption increases by 100% every year.
Video can help you create a more compelling story than text and can help to set you apart from your competition.
Video as part of your marketing and sales strategy, 79% of consumers agree that video is the easiest way to get to know a brand online. 74% of consumers can draw a direct connection between watching a video on social media and their purchasing decision-making process. 46% of consumers said that they have made a purchase as a result of watching a brand video on social media.
First, Know your audience
Having a video that everyone loves may be great social proof, should help you to achieve more goals like drive awareness, sales, traffic, ….
Making your videos effective is to begin with your ideal client/s in mind. You need to do your research and have a clear understanding of your audience’s needs and preferences.
If you understand what their motivations are, and you speak their language, you will be able to connect with them in a meaningful way. This will drive better outcomes and be more useful to your audience.
Second, Make your video message clear
It is important that you grab their interest in 3 seconds, with the main head line in your title and description. Will people to decide to watch your video or not? Provide the prospects with an accurate and informative with the main interest points if it is a narrative.
Third, Tell stories with your video
Storytelling is vital to successful video impact. Your audience will remember a funny or inspirational anecdote which connects with them emotionally.
Inspire an aspirational story which captures viewers’ attention and invokes positive feelings, which they will associate with your brand.
Fourth. Social Media sharing
Facebook: Keep videos short, upload videos directly to Facebook and add captions YouTube: Wait two weeks after the video has launched to make any tweaks or refine your target audience Twitter: Upload videos directly, keep them short and find a balance between fine-tuned targeting (interests, keywords, devices) Plan your keywords for your video, just as you would for a blog post Include your keywords in the title and description Keep titles short as well as informative - less than 60 characters is ideal Include a link to your website Use tags with different keyword variations Work to build natural backlinks to your videos Use eye-catching, branded, high-quality thumbnails Optimize your videos for viewing on mobile devices Keep your videos short - Unless you have something of value to share, try to keep videos under a minute.
Start with your ideal client in mind to improve your video strategy
Video has become an incredibly important part of digital marketing, as it can facilitate a more personal connection with your prospects and clients.
Creating video content has never been easier, with so many tools, apps and mobile devices, now easily and affordably available. With a little time, effort, and a planned video marketing strategy, you too can begin to share video content that’s of value to your market.
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