THE POWER OF STORYTELLING TO INSPIRE THE CHOICE OF A TRAVEL DESTINATION, IS A WINNER!
Destination Storytelling: How to Differentiate Your destination.
Media landscape and evolving habits of consumers are driving destination organizations to rethink their approach to marketing to focus on content and stories.
Creating authentic, captivating destination-based content that epitomizes the unique character of a destination.
Exercises to uncover unique storytelling approaches for destinations Develop sources and get the best out of interviews
Storytelling has become an integral part of communication strategies in the tourism industry in order to promote and differentiate destination brands online. Storytelling seeks to convey a message about the destination identity and attributes involving a cognitive, affective and conative dimension. With a process in order to sustain tourist satisfaction and destination loyalty. Storytelling has an indirect long-term impact on returns.
Even a single photo tells a story
Your storytelling should be at the centre of your Destination strategy. Stories that persuade people. Word of mouth recommendation is a story.
Storytelling is critical in different formats, and for different platforms. You hire the best photographers, shoot powerful B-roll and write compelling creative naratives.
Telling stories while enabling and encouraging them to do so it often better than telling stories yourself. People are more likely to get inspiration and information from other sources.
Videos and photos captivating, and emotion-driven that instantly grab travelers attention and create with intimate visuals, evocative music and authentic sounds the illusion of experiencing faraway places and foreign cultures firsthand. IS A WINNER!
You need to tap into emotions shared across humanity that speaks a universal language that resonates with audience regardless of origins and language skills. Allow to truly explore the natural beauty and cultural and spiritual heritage of the country. Create a CULTURAL SERIES with several episodes, each paying tribute to the regionally distinct customs and rituals of the country.
Combining the power of visual storytelling and narratives, can appeal to the audience on multiple levels and the underlying message that makes storytelling campaigns so persuasive, making the audience wonder what comes next. A Collection of Short Stories published on your blog pick up where it left off. Distributed via YouTube, Facebook, Instagram, Twitter and shared by travel agencies and the steadily growing follower base. It will not only contribute to boosting tourism in your region for years to come but also preserve the cultural heritage and sights of pristine nature in its current state for future generations.
Tourism Destinations are increasingly the product of people’s shared tourism experiences and storytelling in social networks, rather than marketing strategies.
The positive impact of good storytelling: after all, memorable travel experiences are all about stories – stories of the local communities and their cultural traditions, stories told by the expert local guides, and stories about the travelers themselves that become part of the travel experiences. Your Destination Does Have Stories. Find and Tell Them!
We provide media solutions for tourism organisations, operators and related businesses looking to harness the power of video, photography and aerial drone imagery. If you need sharp, effective marketing of your region or business, we can help.
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