Six Video Marketing Tips for YouTube Success In a world that spends 2.9 billion hours on YouTube a month, why aren’t more small businesses leveraging it to reach their customers? Today, we close the “one million YouTube views” celebration and announce the lucky winner of an iPad mini. For those of you who didn’t win [...]

Supercharge Your Social Media Strategy with Video Content Posted May 14, 2013 Posted by: Monica Jade Romeri Video content can greatly amplify your social media marketing. Unfortunately, many business owners and heads of companies fail to upgrade their social media strategies due to jam-packed schedules and the day-to-day demands of running their organizations. They just [...]

Reasons Why Video SEO Increases Traffic and Click Conversion By Abhinav Jain On May 10, 2013 • Video is acknowledged to be one of the most popular content online. Millions of people from all over the world have had significant experience and enjoyment in watching videos. In fact, Americans have so far engaged themselves in [...]

Could Video Marketing Transform Your Sales? By Gabrielle Karol Published May 06, 2013 FOXBusiness Video marketing can take up a lot of time and resources – but it could pay off in the end. Find out how one company’s viral videos led to thousands of sales. Plus, take a look at four companies that may [...]

The Future Of Virtual Tourism By Jeffrey K. Rohrs Monday, May 13, 2013 About a year ago in this column, I waxed poetic about the potential Google’s self-driving car has to revolutionize the rental car industry. Since the car is in the very early stage, proof-of-concept testing, such a revolution is years, if not decades, [...]

The Truth: Why Every Business Website Needs Video Immediately by Derek Halpern As the internet shifted from text to video, I cringed. I prefer to read. But here’s the deal: Nothing builds rapport, gets traffic, and makes sales like a good video. I’ll explain. No matter how hard you try, some people will never feel [...]

Creative Ways To Use Video Marketing Written by Kari Ausloos on 09 May 2013. Are you looking for a creative way to showcase your business or website? Why not embrace video marketing? Creating videos is a highly successful marketing strategy. However, it is one that requires a bit of thought and effort. But there is [...]

Chanel challenges short consumer attention span with brand film By Tricia Carr Chanel’s bold move to create an 18-minute brand film for its 100th anniversary signals that the French label is not only an innovator in fashion, but is also looking to break the rules with its digital marketing. The new film called “Once Upon [...]

How LookAway Will Change the Way We Market through Video Friday – May 10th, 2013 Written by: Tristan Pelligrino With new technology such as Google Glass taking advantage of eye tracking technology, it was only a matter of time before the rest of the online world would follow suite. Now, Cube26 has designed a new [...]

Execute Your Video Content Strategy in 8 Steps By Mark Walker published May 9, 2013 n my previous post, “Using Video Content to Drive Brand Awareness, Leads, and Sales,” I took you through the first four steps of the definitive B2B video marketing strategy. In this second post, we focus on executing your video content [...]

Twitter Vines Get Shared 4x More Than Online Video Researcher says nascent tool packs branding punch By Christopher Heine Marketers love them some Twitter Vines—and for good reason, it turns out. Unruly Media’s research reveals that branded Vines (see Doritos example below) are shared four times as often as branded Internet videos. What’s more, Unruly [...]

5 Tips for Better Video Marketing by Jeremy Vest May 07, 2013 As the Internet changes the way prospects access products and services, businesses must focus on new marketing strategies to get on the radar of their target audience. According to ComScore, the online video reaches 85.4% of the U.S. Internet audience. If your business [...]

How to Use Video as a Marketing Strategy Savvy business leaders look at a spectrum of options to make their services and/or products known to others and increase business. Video is an excellent way to reach prospective clients, inform them about the products you offer, and persuade them to buy. There are several reasons why [...]

YouTube’s video content library spans millenniums Published on May 7, 2013 by Brafton Editorial When you take a step back, the internet is a pretty ridiculous place. All the content circulating through the interwebs can make America seem pretty small. As if that existential thought wasn’t enough, YouTube’s Vice President, Global Head of Content Partnerships [...]

Video Marketing Posted by admin on May 8th, 2013 This short article may serve as a video marketing general data guide and it refers to starting your home business from the computer, not starting a home based business that offers computers or computer services. If you are thinking about running your own home-based business or [...]

3 in 4 Ad Agencies Believe Digital Video Is Equally or More Effective Than TV 75% of ad agencies responding to a BrightRoll survey believe that video is equally or more effective than TV, and that’s up from 64% who believed that to be the case in last year’s survey, according to a new BrightRoll [...]

When To Shut Up And Let Video Do The Talking Posted by Guest on May 6, 2013 What do a goldsmith, a luxury cabin and an INC 500 company have in common? I’ll answer that after a few words (to set the stage). We are at war. I recently read a slide deck that revealed [...]

5 Lessons from Coca Cola’s New Content Marketing Strategy Written by Jeff Bullas Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“. Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its competitors. Its [...]

Media Giants Chase Online Ads With Original Shows Everyone wants to be in show biz, and these days — on the Web at least — it seems as if everyone is. Digital and traditional media companies, including newspapers and magazines, have for years been building a video presence on the Internet. But until now the [...]

5 Tips to Optimize Your Video Marketing Efforts May 1, 2013 By Michael Litt Let’s face it, video has taken the online world by storm over the last few years and we’re really only just beginning to learn how to best harness its power. Furthermore, the technology, data and tools being made available to retailers [...]

Online Video Ads Have Higher Impact Than TV Ads Finds hard-to-reach audiences By Lucia Moses May 1, 2013 TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago. Digital video presents a big opportunity for [...]

5 Clever Ways Your Business Can Use Video to Drive Traffic Posted May 3, 2013 Posted by: Steve Young Tired of hearing about how video increases conversions? Yeah me too. And I live and breathe online video. However, you’re a savvy marketer. You read the Social Media Today and probably other popular marketing blogs, so [...]

The role of video in digital marketing By Jason Cozens | May 2, 2013 If a picture says a thousand words, then a 30 sec video can say 100,000′s of words; that’s why TV and video are viewed by ten times more people than those who read magazines or newspapers. With YouTube now watched by [...]

Travel Industry’s Marketing Efforts Pay Off More With Women, Parents Roughly 8 in 10 Americans pay attention to travel marketing and advertising, according to results from a survey commissioned by SpringHill Suites, a Marriott International brand. Marketers’ efforts seem to have their desired effect, too: 28% of respondents said that the industry’s marketing and advertising [...]

Tap Into The Power Of Online Video Marketing By John Convery April 29, 2013 Video has become an increasingly powerful part of overall marketing strategies and is a key part of any marketing playbook. Tactically, online video is an important part of marketing planning and budgets and is directly responsible for success in driving brand [...]

Show Off Your Retail Business through Video By: Marketing 30 Apr Creating a video for your business may seem like a tough task, but it doesn’t have to be! Video is a great way to promote your business in a way that words and pictures cannot. Pictures can only do so much, but video can [...]

The Key to Engaging Today’s Video Audiences: Respect Their Time Effective Ads Will Give Consumers What They Want, When They Want It, and No More By: J.P. Colaco Published: April 28, 2013 Twenty-five years ago, George Stalk of the Boston Consulting Group introduced the concept of “time-based competition,” calling attention to the success of companies [...]

This Is Why Advertisers Need to Get Serious About Video Embrace new formats By Randall Rothenberg We are at the brink of a watershed moment in digital video. The Digital Content NewFronts has become an integral part of advertisers’ annual budget planning. Fueled by the high demand for premium, original content, this second annual marketplace, [...]

Secrets To Effective Video Marketing Revealed Video marketing is a highly effective tool that all smart business owners are utilizing to dramatically increase sales and boost profits. In fact, it’s actually easier to rank videos on search engines than it is to rank your website. But, in order for video marketing to work it must [...]

Twitter and Facebook Are Poised to Challenge YouTube The growing video ad pie By Tim Peterson U.S. advertisers will spend $4.14 billion on digital video this year, according to eMarketer estimates. Yet while Twitter and Facebook are among the most popular ways to find and watch videos, they’ll only see a tiny sliver of those [...]

La publicidad en videos online bate un nuevo record 29-04-2013 (09:40:30) El mes de marzo ha supuesto batir el récord previamente alcanzado de diciembre de 2012. Con un crecimiento del 33% sobre el mes de febrero de 2013, el número total de anuncios de video vistos ha alcanzado la impactante cifra de 13,2 millardos, según [...]

Great Video Yes, But Key Words Critical Too! April 29, 2013 At tvkevin productions we put as much effort into what we say as we do what we shoot. We have to because the great story of your business can’t be searched online by someone just trying to guess what words describe your video. That’s [...]

Digital Video Advertisers Up Budgets, Shift Spend From Display and TV by Vahe Habeshian | April 25, 2013 As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers’ budgets increased in the past year, according to the 1Q13 analysis of the State of the Video [...]

The seven steps of social video: let your brand do the talking by Spiro Pissas ON 26 April 2013 As a zeitgeist of the millennial’s demographic landscape, social networks are virtual IV tubes of information, channeling data and content to a ready and waiting audience via digital and mobile platforms galore. The lines between television [...]

Consumers more likely to share and comment on video content than text 26 April 2013 – posted by Ishbel Macleod Consumers are more likely to share, ‘like’ or comment on an online video than a text article, with humour being the number one reason. A survey by Usurv of 1,000 UK adults found that 56 [...]

How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide By Mark Walker published April 26, 2013 Throughout 2012, video marketing for B2B businesses undoubtedly showed an upward trend in both effectiveness and popularity, and most industry observers expect this to continue into 2013 and beyond. Here are a few relevant findings [...]

17 types of content people love to share From videos to SlideShare presentations to quotes, consider adding these content types to your editorial or social media calendar. By Jeff Bullas | Posted: April 24, 2013 In building my blog over the last four years I have discovered some insights and important principles about creating content [...]

Five Strategies for Promoting Your Online Video Filed under: Biz Voice by Bizvoice Productions The Internet is a giant place, and depending on what you want to use it for, it can seem confusing or downright overwhelming. If you’ve just made a business video, there are a whole lot of ways to go about promoting [...]

Video, Journalists & PR: 3 Keys to Local Small Business Marketing Liana “Li” Evans, April 24, 2013 Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized business (SMB), especially when resources, namely time and money, are at the heart of it. At Pubcon, [...]

Has Your Business Tried Video Marketing? By YOU’RE THE BOSS EDITORS April 10, 2013 We’ve just published a Conversation with Michael Dubin, a founder of Dollar Shave Club, the razor-blade business that got its start with a promotional video that went viral in March 2012. It featured Mr. Dubin walking briskly through a warehouse as [...]

5 Sales Video Techniques To Crush Your Quota 4/22/2013 Recently I was introduced to an impressive software application that can drastically improve the sales experience, called ProposalApp. It lets users create customized microsites with the user’s proposal, links and sales videos – all built right into the page. Pretty neat. But it also highlights a [...]

Destination weddings boost Mexico’s tourism By Lauren Villagran | April 24, 2013, MEXICO CITY -– When New Yorkers Vimal Vora and Ellen Goldstein decided to tie the knot, they looked south for a wedding destination. They considered the Caribbean and Puerto Rico but settled on Mexico –- despite the country’s tarnished reputation as a haven [...]

Why Video is a Powerful Social Media Marketing Tool In a recent post about the updates to Facebook, we talked about how images tend to engage consumers more than text. A social media marketing tool that is even more effective at capturing the attention of your target audience is video. Did you know that approximately [...]

How to Start a Video Blog for Your Small Business Chad Hill | April 23, 2013 Making the switch to inbound marketing requires writing great content. Writing great content requires time. The problem is that most small businesses don’t have the time and therefore have been slow to adopt content marketing. Some agencies have tried [...]

Tips for Using Video Marketing Published on April 22, 2013 by Pavel Ushakov in Marketing category. If you want to remain competitive in the online marketplace, a static website with text-only content is no longer enough to attract the attention of people in your target audience. Video marketing is one of the hottest trends of [...]

Tips for Scripts: 4 Scriptwriting Ideas for Online Video Marketing By Brendan Cournoyer, Published April 22, 2013 During our ongoing Video Marketing University webinar series, one of the themes we’ve emphasized over and over again is the importance of planning and preparation. And when it comes to video marketing content, one of the most basic [...]

What makes a video viral? Unruly debunks some myths – MIPCube 2013 video Do YouTube hits have to be funny, short, emotional or by big brands? Think again, urged Dorota Smaggia last week in Cannes… By James Martin April 17, 2013 Dorota Smaggia, MD France for Unruly Media, took to the stage last week for [...]

CEOs need to get comfortable with video LISA OSTRIKOFF Last updated Monday, Apr. 15 2013 The relevance of video for business continues to increase as the digital world we live in constantly evolves. “Putting video on websites has been a huge success …” according to MarketingSherpa. “Marketers gave us hundreds of great examples touching on [...]

9 Irresistible Viral Marketing Videos There are lots of ways to go about putting together a clever YouTube ad. Watch these examples for a little inspiration. An average of 75 million people in the U.S. watch online video every day, streaming almost 40 billion videos every month. YouTube accounts for the lion’s share of this [...]

5 Viral Video Tips: How to Make a Viral Video [PRESENTATION] By Daniel Zeevi | Apr 07, 2013 | Everyone loves a good video. Video just flat out works! But the tape has already started to roll on that one, with 87% of online marketers already using video content (Outbrain 2012) and 72 hours of [...]

Retired Bridezilla Says ‘Hire a Wedding Coordinator’ Posted: 04/23/2013 5:19 pm According to New York Magazine, only 16 percent of couples hire a wedding coordinator. Say what!? As a former wedding coordinator, I can’t tell you how many times I saved a bride’s hide — without her even knowing it. With my event-planning background, I [...]

Why video is key in 2013 Titus Nguiagain In times characterised by highly developed Information technology, businesses can’t afford to ignore technological #innovations because this can be the difference between succeeding and failing. One of the main innovations that can’t be ignored in 2013 when marketing businesses is video marketing. Video marketing has enjoyed tremendous [...]

Tracking What Matters: A New Mindset For Evaluating PR By Vicky Hastings Tuesday, April 23, 2013 Numbers don’t tell the full story, it turns out. After considering circulation and impressions of media coverage and debating various reporting methodologies, public relations industry leaders believe that relying exclusively on quantitative measures to evaluate results is insufficient. As [...]

Online video should be part of the content marketing mix Posted on April 22, 2013 by Rory Mallon When it comes to creating an engaging content marketing strategy, brands need to recognise the value of online video. The personal and informative medium offers organisations the opportunity to address their target audience in an innovative manner. [...]

12 great benefits of video marketing Need to persuade peers or higher-ups to use video in your branding and sales efforts? Here are a dozen terrific reasons to do so. By David Murdico | Posted: April 12, 2013 If you’re having trouble convincing your marketing team, business partners, clients, boss or even yourself that online [...]

Video Production: Don’t Fear It Posted April 19, 2013 If you think your business could benefit from a video marketing campaign, but aren’t sure where to start, you’re not alone. Many businesses delay incorporating video into their marketing strategy, because they don’t know what they should do first or how to go about it. Put [...]

Show and tell: the new PR paradigm By Scott Signore April 18, 2013 his post originally appeared as an article in O’Dwyer’s PR Magazine. I’m a visual guy — and have always been. My earliest PR client was Kodak, many moons ago, in a time when it was common to pitch silver-halide film and the [...]

Online Brand Marketing: Just the Facts Sean Gelles Apr 11, 2013 The controversy concerning online brand marketing has returned to the pages of the digital marketing trades once again, as industry insiders and pundits are weighing in on the latest iterations of the old debates regarding banners, clicks, emerging formats like “native ads”, and the [...]

El dilema del video como centro de la estrategia de marketing de contenidos El aumento de compradores online hace de las video-reviews uno de los recursos más demandados 17-04-2013 El video parece haberse convertido en uno de los recursos más utilizados por marcas y empresas. Las cifras de Youtube hablan por sí solas. 800 millones [...]

Five Ways That a Video Blog Can Work Wonders for Your Brand Many people have a negative attitude towards video blogging. They understand it as a person talking directly at a camera and explaining a strong opinion. Yes, that is video blogging—but not the only kind. Like a written blog, a video blog can be [...]

Why is Video so Persuasive? Posted on April 18, 2013 by Adam By: Melissa Jackson It turns out that there is a very powerful reason why individuals are drawn to video and it remains a top choice for marketers: You can make a 100% human connection. This may seem like an obvious point, but behavioural [...]

Video Most Popular Medium For Mobile Phone Brand Information by Laurie Sullivan, Apr 16, 2013, Digital ads and search engines influence consumer buying habits, but videos appear to offer the most support for consumers researching to buy a mobile phone. Some 79% of shoppers who saw an online video ad looked up the cell phone [...]

Unruly Releases Social Video Report – Video Marketing Analytics Dashboard By Katie Ingram (@ieyingram) Apr 16, 2013 Video technology provider Unruly today released an analytics dashboard bringing cross comparison analytic capabilities to video marketing campaigns. The Video Revolution Using video as a marketing tool is becoming a common practice for many small and enterprise companies. [...]

La movilidad y las redes sociales impulsan un consumo imparable de los vídeos online Publicado por Redacción 10-04-2013 Los dispositivos móviles y las redes sociales continúan impulsando el consumo de vídeo. El pasado año se consiguieron nuevos récords con un crecimiento del 300% frente al año anterior, llevando a los usuarios de Facebook a duplicar [...]

Video viewers sharing through social channels Instead of rewinding DVRs or texting friends about the latest hot commercial, video viewers are now sharing their favorite ads through social channels. That according to new data out from Unruly which shows that video ad ‘shares’ for CPG brands increased by more than 50% for Q1 2013. by [...]

Tips on Running a Great Video Marketing Strategy Wichita, KS — (SBWIRE) — 04/15/2013 — For those looking for new ways to market their business, it is crucial to target a world-wide audience, for which video marketing is an excellent way to reach and interact with customers. Videomarketingpunch.com announces a new site devoted to research, [...]

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4 Awesome Tips to Help You Start Vlogging April 13, 2013 by Anne Reuss You would have guessed I was going to send my very first video blog to the President of the United States of America if you spent the day at my house when I was making it. The video was only one [...]

Viral’s Secret Formula April 09, 2013 Jonah Berger Wharton Professor and author of Contagious: Why Things Catch On Participants in a flashmob dance an improvised version of the Harlem Shake in front of the Berlin cathedral February 20, 2013 Want to know why things go viral? Why some products get more word of mouth? Let [...]

The Ultimate Video Marketing Studio [how to] By Mitch Solway on February 14, 2013 It’s great to “talk the video marketing talk” but at the end of the day you’ve got to “walk the video marketing walk”. All of the video conversion strategies and tactics are useless if you’re not creating video. We need the [...]

Why Explainer Videos Increase Conversion Rates by 20% By Andrew Angus When it comes to internet marketing, there are a lot of standard tools used to increase conversion rates. The best marketers know how important a beautiful website is to give people the best first impression of your business or blog. They also know how [...]

Creating Your Business Video Nothing says professional and classy like a high quality business video. Videos serve the dual purpose of enhancing your website’s face value and quality, as well as increasing the education of your viewers. They can be ads, introductions, portfolios, tutorials, in depth discussions, or anything in between. This paper helps you [...]

Infographic: Think Outside the (Marketing) Box April 12, 2013 Elyse Dupré, Reporter The evolution of TV has been a liberating experience. From black and white to color, from fat screen to flat screen, from VHS to DVR, and from one screen to multiscreen, television has continuously had to adapt to keep up with customers’ demands [...]

How to Create Online Video Ads 12 April, 2013 By anish Techniques to encourage engagement with your viewers Online video ads can be tricky – you don’t want to spam your viewers, but you want to get your point across. With companies increasingly using this avenue to promote their brand, you don’t want to fall [...]

15 Skills of the Modern Marketing Team By Dia Dalsky | Posted April 12, 2013 This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you’ll find great value in it. Let us know what you think in the comments! “To be successful nowadays, [...]

The Future of Content Marketing Revealed It’s important to know the future of content marketing so that you can anticipate the upcoming trends. When you anticipate and prepare, you have an advantage over your competitors. Most of the top blogs were early adopters back in the days when almost no one was blogging. They anticipated [...]

How to Increase Sales for a Product through Video Marketing By Zsolt Bicskey, Published April 11, 2013 It is little wonder that video marketing has become such a hot topic in digital marketing circles; in the past few years, more and more companies have seen that a solidly-conceived and well-executed video marketing campaign can result [...]

Video Marketing – is it the wave of the future Video is everywhere and most people have seen have seen a video online if they have searched for information online about virtually any topic. Video is an important part of online content and many websites are using it on a regular basis to present ideas [...]

An Incredible Look at Online Video Usage, and 6 Ways to Incorporate Video Into Your Marketing Strategy By Elie Ayrouth, Published April 10, 2013 With roughly 8.5 in every 10 online users accessible through online video marketing, there’s no shortage of marketers trying to edge their way into those statistics. DemandForce has pieced together a [...]

What to Consider Before Making a Funny Marketing Video Posted April 11th, 2013 by Courtney Kettmann “Humor in advertising is like a gun in the hands of a child. You have to know how to use it. Otherwise, it can blow up on you.” (Miller, 1992) I’m willing to admit a weakness: I am usually [...]

Online Video Marketing Strategies: Your Road MAP for Success Video has infiltrated every aspect of our lives – our homes through television and computers, our mobile phones, airplanes and airports, our cars, you can even view video while standing in line at the grocery store, or pumping gas at the gas station. It’s predicted by [...]

Study: 44 percent of Americans say video content inspires them to convert Published on April 10, 2013 by Brafton Editorial In content marketing, brands constantly look for new angles or avenues to amplify their core messages and outperform the competition. Video content, for example, was born from the idea that today’s consumers prefer to engage [...]

7 Secrets of YouTube Marketing Culled from data on 30,000 businesses, here’s what works–and what doesn’t–on YouTube. Minda Zetlin Apr 10, 2013 Owned by Google and packing the power of video, YouTube can be an incredibly powerful marketing tool, especially for a small business with a limited budget. On the other hand, launching a video [...]

How important online video is to the brand’s marketing. Topshop’s CMO Justin Cooke explains why his brand took advantage of the Harlem Shake meme and how important online video is to the brand’s marketing. Marketing Week (MW): What inspired the Harlem Shake video featuring models Jourdan Dunn, Cara Delevingne and Rosie Tapner? Justin Cooke (JC): [...]

Gangnam Style marketing 11 April 2013 | By Lucy Tesseras Borrowing from video dance crazes is becoming popular in marketing but how do brands use them in a way that matches their strategies? Whether it is the Harlem Shake, Gangnam Style, Fenton the dog or Success Kid, internet memes by their nature have captured the [...]

Getting value from your videos April 9th, 2013 Bouchemedia We’re increasingly asked by clients about how to get the maximum value from their videos so we’ve put together our top five of tips for video strategy.. 1. Embrace social media Social media is the most efficient and effective way to publicise your content. Host your [...]

Soon, all online advertising will be video Cameron Yuill is the Founder and CEO of AdGent Digital. Video advertising will double approximately every two years until all online ads will be video ads. That’s right — all online ads will be video. I am calling this prediction “Cam’s Law” (after moi) with due respect and [...]

Top 10 Ways to Measure the Success of Video Marketing Campaigns paul April 10th, 2013 Videos bring together sound, pictures and interesting story lines.And when the “social” aspect is added to these videos, what we get is a surefire way of delivering a targeted message to consumers instantly. But it is extremely difficult to measure [...]

Online Video Has a Completion Rate of Almost 50% James Dohnert | April 9, 2013 Online video offers an over 47 percent completion rate, according to a recent study by Celtra. The study found that 80 percent of online video is less than one minute long. Celtra says that video is being used increasingly by [...]

How Video marketing helps customers choose and convert Susanne Colwyn April 9, 2013 Mystery shopping survey on consumer sentiment towards videos In our new guide to video marketing we show how video marketing can help support marketing goals using examples from across B2B and B2C sectors. In consumer retail it’s recognised that videos can have [...]

CHART OF THE DAY: Why People Watch Video On Their Smartphones Marcelo Ballvé | Apr. 9, 2013, This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here. Video consumption on mobile phones has grown faster than PC [...]

Is Your Business Missing a Video Marketing Strategy? By Neil Davidson, Published April 8, 2013 We were recently chatting with one of our prospects – from an office leasing business – who couldn’t quite figure out what his business was missing. He felt they were doing everything right, but their marketing efforts weren’t bringing in [...]

Video Revived the Marketing Star From: Business 2 Community – Dave Klawinski | Sunday, 07 April 2013 American popular culture just wouldn’t be the same without some of the advertising campaigns of yesteryear. Harkening back to a simpler time the following five nostalgia-laden marketing campaigns should be familiar to everyone over the age of 35.A [...]

How To Handle Marketing’s New Video Challenge From: MediaPost’s Online Video Insider – Neil Perry | Friday, 05 April 2013 It’s a dilemma. Marketers today are faced with a true challenge in dealing with the ever-increasing demand for video for social channels, while they are still being held to the highest levels of production standards [...]

15 Stats Brands Should Know About Online Video Giselle Abramovich 04.03.2013 This is the first installment in our Video Upfront series, an inside look at the 2013 online video market for brands and agencies. It is brought to you by Celtra, the industry leader for rich media mobile ad serving and analytics. Web video is [...]

Alternate Screens Expand TV, Video Audience by Mark Walsh, Apr 5, 2013 TV may still be king, but the fragmenting video landscape has increasingly challenged media buyers in how and where they allocate budgets in a multiscreen world. Given that 120 million people in the U.S. now have smartphones, and 57 million own tablets, the [...]

How Event Organizers Can Make Sure Their Events Rock Every Single Time ForbesWoman 4/03/2013 “We’d love to have you speak at our event, but we can’t pay an honorarium and are unable to cover our speakers’ travel.” “We’d love to have you attend the event in [another city across the country] and contribute to the [...]

How to make a video…that people WANT to watch! Shared by PromovisionPV.com More on Puerto Vallarta & Riviera Nayarit Video Marketing http://www.promovisionpv.com/WP/category/video-marketing/ 1,000+ photos, entertainment, tours, 200+ videos Our Twitter page

Leverage into the video trend, or be left behind 04/01/2013 Melanie Clark What’s better than just providing great content? Great supplemental content! And what medium can provide great supplemental content as part of your content marketing mix? Videos! Let’s face it: Not everyone speaks the same language or processes information the same way. That is [...]

‘One and Done’ Won’t Get it Done! 5 Tips for Video Continuity If you’ve taken the big leap and joined the ranks of the online video marketers, congratulations! That first video is always the most difficult. But now that you’ve produced your first video, what’s next? How do you not only maximize the marketing from [...]