Posts Tagged ‘Yahoo’

  • Video marketing is for your audience

    Video marketing is for your audience – Not your inner Orson Welles Published on September 16, 2013 by Chris Hassan A local coffee shop put out a call to anyone with a video camera and a vision – $500 dollars for whoever can create viral brand content about the eatery’s signature drink. “I got this,” […]

  • Incentive Program Delivers Improved Visibility into Sales Performance

    CASE STUDY: Revamped Incentive Program Delivers Improved Visibility into Sales Performance, Rapid Awards Payout, and Brand Presence www.marketinginnovators.com THE RESULTS The Marketing Innovators team made numerous recommendations based on global best practices in incentive program design and MI’s knowledge of enabling technologies. The renewed program, as well as the new integration technology solution, saved the […]

  • Consolidation Or More Proliferation In Digital Video

    What’s Next: Consolidation Or More Proliferation In Digital Video? by Rich Routman, Thursday, Sept. 12, 2013 The growth of digital video has not only given rise to many new businesses and business models, but has even created new verticals. And while the traditional cross-platform video sellers still reign supreme, the market is becoming wide and […]

  • 2013 Video Marketing Statistics

    2013 Video Marketing Statistics & Infographic Is video in your top online marketing strategy? If not you may want to check out these video marketing stats and reconsider. Video is the fastest growing category in online advertising and this video infographic full of fun facts and figures around video marketing statistics for 2013 will tell […]

  • Bigger Video Players Drive Better Ad Performance

    Bigger Video Players Drive Better Ad Performance by Daisy Whitney, Wednesday, Sept. 11, 2013 Size matters, mobile video drives more interaction, and we spend more time on our handheld devices than on computers. Those are among the findings in a handful of recent research reports on digital video. Here’s a recap of some of the […]

  • Your Business Should Be Using Video

    5 Ways Your Business Should Be Using Video By Young Entrepreneur Council, Published September 11, 2013 I started “producing” my own videos when I was 8 years old. From the time my sister and I were deemed old enough to hold the family camera without breaking it, we were hooked on the wonders of video. […]

  • Create Live Links from YouTube

    How to create Live Links from YouTube Shared by PromovisionPV.com More on Puerto Vallarta Video Marketing http://www.promovisionpv.com/WP/category/video-marketing/ 2,000+ photos, entertainment, tours, 200+ videos Our Twitter page YouTube Promovision Channel

  • Power Of Video For Mobile

    The Power Of Video Designed For Mobile by Ujjal Kohli, Friday, Sept. 6, 2013 Anyone who has been in the mobile industry for a while knows it’s been the year of mobile for the past few years now. The headlines, overhyped and exaggerated, have proclaimed mobile’s arrival on the merits of banner and display advertising, […]

  • Create & Optimize Compelling Video Content

    Turn Your Brand Into A YouTube All-Star: Tips On How To Create & Optimize Compelling Video Content Jason Corrigan | September 5, 2013 Remember the last time you and your friends gathered around the radio set in the living room to listen to your favorite “Abbottt & Constello” show? How about when you and your […]

  • Brands Use YouTube for Marketing

    How the Top 100 Brands Use YouTube for Marketing Web Video Marketing | 3 September 2013 Pixability just released a study called, “The Top 100 Global Brands: Key Lessons for Success on YouTube,” which showed how these companies (based on Interbrands’ top 100) have been using the platform. From these findings, Pixability was able to […]

  • Video Marketing grows Facebook views

    Video Marketing: Coworking space grows Facebook views from 5,000 to 20,000 per day Sept 5 2013 by Courtney Eckerle, Reporter SUMMARY: Plagued with SEO issues and wanting to increase its night memberships, Dallas coworking space Common Desk decided to launch a YouTube page. In this case study, see how it improved its SEO and increased […]

  • Reasons Small Business Owners Should Use Video Marketing

    3 Reasons Small Business Owners Should Use Video Marketing Video is a medium that brands have used to create ad materials that engage audiences for over a hundred years. The level of emotional resonance and memorability that can be achieved with video is second to none. Just how effective is video at conveying information? According […]

  • The Performance Of Your YouTube Videos For Free

    Strike Social Analyzes The Performance Of Your YouTube Videos For Free Anthony Ha Friday, August 30th, 2013 A new startup called Strike Social says its tools give YouTube publishers a way to track how their content is performing on the video site and on social networks, and at a pretty compelling price — free. The […]

  • Your Marketing Mix with Video

    Amplify your Marketing Mix with Video Aug 28, 2013 by Jared Del Prete The stats on video in the digital space are impressive. Some of them you’ve probably seen or heard, like YouTube is the #2 search engine in the world. (Yes the WORLD) YouTube wins more than 1 billion unique visitors a month (YouTube) […]

  • Loyalty With The Purse-string Holders Of Travel Moms

    How To Increase Loyalty With The Purse-string Holders Of Travel: Moms By Robyn Hannah Tuesday, Sept. 3, 2013 According to Boston Consulting Group, women control the finances for approximately 73% of American households, and based on research from Working Mother magazine and Chase Card Services nearly 60% of working mothers manage and control their household […]

  • Value from Your Business Videos Without Going Viral

    Video SEO: Get Marketing Value from Your Business Videos Without Going Viral August 27, 2013 by GoAnimate Perfect for Those Videos That Will Never Go Viral A recent Invodo study reveals that not only do videos get watched, but they also cause people to linger, to share, and to eventually buy. Visitors will watch product […]

  • Videos for Social Media Better Impact

    Use Videos for Social Media Marketing For Better Impact by suumitgeek 29 Aug, 2013 Social media continues to expand rapidly offering exceptional marketing opportunities from businesses and organisations. One of the most effective tools for networking on platforms like Facebook, Twitter and Google+ is the social video. Videos are full sensory media that can attract […]

  • Video To Be Part Of Your Content Strategy

    There Are No More Excuses For Video Not To Be Part Of Your Content Strategy August 28, 2013 by Matt Crawford 2 Comments You don’t need to say it. I’ve heard it plenty of times: “I know I need to incorporate video into my digital marketing strategy, I just don’t know where to start”. With […]

  • Conferences: 26 Trends Coming To An Event

    The Evolution Of Onsite Conferences: 26 Trends Coming To An Event Near You by Jeff Hurt The traditional conference meeting experience is out! People today are looking for unusual, new, innovative conference experiences. They don’t want to attend last year’s annual meeting that just changed the filler. They want something that feels as fresh as […]

  • Hotel reviews, the more the merrier

    For online hotel reviews, the more the merrier By Hugo Martin August 25, 2013, If you see a hotel with only a handful of online reviews, you might not be getting the full picture. A study by Spanish professors published by Cornell University found that initial online hotel reviews tend to be more negative and […]

  • Video content is worth gold

    Why video content is worth its weight in gold Published on August 23, 2013 by Brafton Editorial Marketers know producing video content is becoming standard practice for brands on the web. By creating a host of engaging clips, companies engage their target audiences and seamlessly push them through the sales funnel. Colleen Whitney, senior vice […]

  • Video Extremely Effective for Business Marketing

    Surveys Say: Video Extremely Effective for B2B Marketing August 23, 2013 by Bob Leonard It’s a busy time for the publication of survey results concerning B2B Marketing… and video as a B2B marketing tool is a clear winner. We start with insights from the crowd sourced B2B Content Marketing Report, which was authored by Holger […]

  • Restaurant Video Marketing

    Keys to Restaurant Video Marketing by : Matthew Sonnenshein Online videos interact with customers better than text, better than audio and better than graphics or photos. Almost always, when we refer to something going “viral” online, we are talking about videos. As you may guess, videos, whether through YouTube or your website, have lots of […]

  • Hotel Video Marketing – Good Tool or Not

    Hotel Video Marketing – Good Tool or Not? Posted by Patrick Schaber I recently wrote about an experience I had in Europe staying at Ibis hotels. I was impressed with their marketing of their services and the backing of that brand marketing by hotel staff. The post was fun for me to write and discuss […]

  • Short-Form Video Is The Future Of Marketing

    Why Short-Form Video Is The Future Of Marketing By: Kerrin Sheldon If you have used the Internet in the past three years, chances are you have watched an online video. Video is everywhere. Our friends post funny cat videos on our timeline. Our coworkers pass along inspirational messages about success. Our favorite brands showcase their […]

  • Use Video To Build Your Personal Brand

    Three Ways To Use Video To Build Your Personal Brand 8/20/2013 Video is quickly becoming the most valuable tool for building your brand. Why? Because video allows you to deliver a complete communication that’s visual and relatable and will build those all-important emotional connections with people who are making decisions about you. It’s you when […]

  • Mobile Advertisers Driving Foot Traffic And Site Traffic

    Mobile Advertisers Driving Foot Traffic And Site Traffic Tuesday, Aug. 20, 2013 According to a Millennial Media/comScore Study, mobile phone penetration is nearing 100% of the world’s population, with more devices than people. As a result, mobile consumers are becoming increasingly comfortable with shopping and spending on their mobile devices. Retail m-commerce dollars currently account […]

  • Ways For Optimizing Your YouTube Videos

    6 Proven Ways For Optimizing Your YouTube Videos Posted August 15, 2013 Craig Timmins YouTube is the second most popular search engine, just behind Google. The opportunities this search engine alone offers are enough reason to get busy building and optimizing a YouTube channel for your business. The goals you should be looking for when […]

  • Build Your Brand’s Authority

    15 Ways To Build Your Brand’s Authority Posted on July 29, 2013 by Sujan Patel These days, authority matters. Not only will building your brand’s authority help create the necessary SEO signals to improve your site’s natural search performance, it’ll also create additional streams of traffic to your website and create the kind of consumer […]

  • Communicate your business in 30 seconds

    First impressions count: Communicate your business in 30 seconds First impressions count. People make their mind up about an individual within the first 30 seconds of meeting them. Consumers do the same for businesses, especially online. It’s therefore vital for businesses to effectively communicate what they have to offer in 30 seconds. The best way […]

  • Including Video As Part of Your Online Strategy

    12 Most Timely Truths About Including Video As Part of Your Online Strategy Posted by Misty BelardoMcPadden on Aug 9, 2013 Shooting and editing video, adding music or a voiceover can mean a lot of work for content creators. Add in some nervousness, especially if you are not used to being in front of the […]

  • Video Content Dominates Google Universal Search Results

    Video Content Dominates Google Universal Search Results [Report] By Brendan Cournoyer, Published August 12, 2013 A recent study took a look at the different types of content that appears in Google universal search results – and guess what? Video is at the top of the list. So what exactly are “universal search results”? Basically, several […]

  • Make an Effective Marketing Video

    How to make an Effective Marketing Video Posted on: August 14, 2013 by VIP GUEST AUTHOR One of the most important and vital marketing tools for every business is the marketing video. Videos like these serve to inspire, engage and motivate the customers to take action. Moreover, they also help to limelight the developers as […]

  • YouTube Video Ad Campaigns for Direct Marketing

    How to Create YouTube Video Ad Campaigns for Direct Marketing John Lee, August 15, 2013 YouTube is great. You want to watch funny videos or movie trailers? YouTube has you covered. Need instructions to create an AdWords campaign or fix your broken lawnmower? Yet again, more videos. There is a ton of opportunity for getting […]

  • Best Video Marketing Statistics

    The Short-List: The Best Video Marketing Statistics Posted by: Caroline Kessler Trying to navigate the world of online video marketing statistics can be confusing and mind-numbing–but you know there’s some good stuff in there, so you press on. If you’re on the fence about using online video marketing as part of your content marketing strategy, […]

  • About Video Marketing

    What Sticky Tape Taught Us About Video Marketing Faith Essary // June 7th, 2013 Unless you’ve been living under a rock you know that video is quickly becoming one of the most popular ways people connect on the internet. Statistics about online video consumption show that within three years 55% of online traffic will be […]

  • Video is taking over online marketing

    Movie-ing on up. How video is taking over online marketing by catalystcentre on 09/08/2013 No matter how great your business idea is, unless you bring your product/service to the attention of your target audience, the chances of it getting off the ground are slim. To sell up a storm, you need to first market up […]

  • 100s YouTube Videos Have a Long Shelf Life

    Interbrand 100′s YouTube Videos Have a Long Shelf Life August 12, 2013 by MarketingCharts staff Pixability recent released a report studying the Interbrand 100′s use of YouTube. The study contains a host of intriguing data, but perhaps the most interesting concerns the long shelf life of a brand’s YouTube video. According to the study [pdf], […]

  • Video creators need to think mobile

    Why video creators need to think mobile David Sanderson Posted on August 01, 2013 The fastest way to start an argument is to make blanket statements. Just try to dispute this: People love video. They consume it like mad across multiple devices. This trend hasn’t come close to peaking, which presents brand marketers with the […]

  • The State of Video in 2013

    Going Social: The State of Video in 2013 [VIDEO] Posted August 9, 2013 Posted by: Jose Antonio Sanchez How popular is online video? How much are marketers spending on this format? With apps like Vine and Instagram, will video finally start to dominate the social media scene? Uberfip’s latest video infographic provides insightful facts and […]

  • YouTube Video Content For Social Media Marketing

    Managing YouTube Video Content For Social Media Marketing August 5, 2013 There are many types of evergreen or legacy content that can and should be shared over and over in your social media marketing efforts. Video content that provides value to your audience is one of the most effective content types you can share in […]

  • Essentials for Smart YouTube Marketing

    7 Essentials for Smart YouTube Marketing By Troy Dreier ⋅ August 8, 2013 Ready to get smart with your company’s YouTube marketing? Pixability, a marketing and advertising company that focuses on driving success on YouTube, has released an excellent report entitled “The Top 100 Global Brands: Key Lessons for Success on YouTube,” and it’s packed […]

  • Must-Know Facts About Mobile Video

    12 Must-Know Facts About Mobile Video AdColony | August 8, 2013 This article is part of the Digiday Partner Program and is brought to you by AdColony. http://www.adcolony.com/ Prime time is all the time thanks to our mobile devices, which are with us everywhere, even in the bathroom. Whether playing an app-based game, reading a […]

  • Video Is on the Rise with Business Marketers

    5 Reasons Video Is on the Rise with B2B Marketers Brendan Cournoyer August 08, 2013 Of the many misconceptions out there about content marketing, the one that drives me most crazy is the false idea that it’s basically synonymous with “blogging.” Just start a blog, write a few posts and move on, right? WRONG! Content […]

  • Keys to Digital Video Marketing Success

    Top 6 Keys to Digital Video Marketing Success August 2, 2013 Dennis Washington One of the greatest tools every business and brand should be using right now is video. I recommend all of my clients be very active with digital video marketing because video is a great way to humanize a business or brand. It […]

  • State of Video in 2013

    The State of Video in 2013 [Motion Graphic] By Daniel Zeevi | Aug 07, 2013 Can businesses and marketers afford to overlook video content any longer? With the popularity of video sites like YouTube, Vimeo, Vine, and now Instagram, video content is exploding on the internet. Every month, 4 billion videos are streamed in the […]

  • Latinas, They Are Driving The Online Market

    Viva La Latinas! They Are Driving The Online Market By Lee Vann Thursday, Aug. 8, 2013 When it comes to the online Hispanic market, Latinas are in the driver’s seat. At least that’s the impression I got by reading “Latina Power Shift,” a new study by Nielsen that paints a crystal clear picture of the […]

  • Video Marketing In Motion

    Just Push Play: Marketing In Motion Merrijoy Vicente August 7, 2013 – Forrester Research As online video consumption is set to double to 1.5 billion in 2016 [cisco], one can’t deny the fact that Viral Video Marketing is becoming one of the more essential tactics for businesses today. As social media and other online tools […]

  • Make a Marketing Video

    How to Make a Marketing Video: A Beginner’s Guide [VIDEO] by Kristen Craft August 6, 2013 When people talk about inbound marketing, most agree that in theory, video is a great tool to attract new visitors, connect and engage with your leads, and delight your loyal customers … but most marketers would say actually doing […]

  • Increase your hotels direct website traffic

    10 simple measures to increase your hotel’s direct website traffic August 02, 2013 | Direct website traffic is very important in the hotel industry. Hotel’s own website and booking engine is where hoteliers have the greatest control over their image, rates, margins and several other essential factors that might also be somewhat controllable on other […]

  • Facebook budget brands with 15-second video ads

    Facebook plans to woo big budget brands with 15-second video ads Social media site may charge as much as $2.5m a day for companies to advertise through on users’ homepages Mark Sweney theguardian.com, Friday 2 August 2013 Facebook is planning to take advantage of its vast user base by selling 15-second video adverts on its […]

  • Video viewers sharing through social channels

    Video viewers sharing through social channels Instead of rewinding DVRs or texting friends about the latest hot commercial, video viewers are now sharing their favorite ads through social channels. That according to new data out from Unruly which shows that video ad ‘shares’ for CPG brands increased by more than 50% for Q1 2013. by […]

  • Ultimate Video Marketing Studio

    The Ultimate Video Marketing Studio [how to] By Mitch Solway on February 14, 2013 It’s great to “talk the video marketing talk” but at the end of the day you’ve got to “walk the video marketing walk”. All of the video conversion strategies and tactics are useless if you’re not creating video. We need the […]

  • Increase Sales for a Product through Video Marketing

    How to Increase Sales for a Product through Video Marketing By Zsolt Bicskey, Published April 11, 2013 It is little wonder that video marketing has become such a hot topic in digital marketing circles; in the past few years, more and more companies have seen that a solidly-conceived and well-executed video marketing campaign can result […]

  • Video Marketing the wave of the future

    Video Marketing – is it the wave of the future Video is everywhere and most people have seen have seen a video online if they have searched for information online about virtually any topic. Video is an important part of online content and many websites are using it on a regular basis to present ideas […]

  • Ways to Incorporate Video Into Your Marketing Strategy

    An Incredible Look at Online Video Usage, and 6 Ways to Incorporate Video Into Your Marketing Strategy By Elie Ayrouth, Published April 10, 2013 With roughly 8.5 in every 10 online users accessible through online video marketing, there’s no shortage of marketers trying to edge their way into those statistics. DemandForce has pieced together a […]

  • Consider Before Making a Funny Marketing Video

    What to Consider Before Making a Funny Marketing Video Posted April 11th, 2013 by Courtney Kettmann “Humor in advertising is like a gun in the hands of a child. You have to know how to use it. Otherwise, it can blow up on you.” (Miller, 1992) I’m willing to admit a weakness: I am usually […]

  • Online Video Marketing Strategies for Success

    Online Video Marketing Strategies: Your Road MAP for Success Video has infiltrated every aspect of our lives – our homes through television and computers, our mobile phones, airplanes and airports, our cars, you can even view video while standing in line at the grocery store, or pumping gas at the gas station. It’s predicted by […]

  • Americans say video content inspires them to convert

    Study: 44 percent of Americans say video content inspires them to convert Published on April 10, 2013 by Brafton Editorial In content marketing, brands constantly look for new angles or avenues to amplify their core messages and outperform the competition. Video content, for example, was born from the idea that today’s consumers prefer to engage […]

  • Important online video is to the brand’s marketing

    How important online video is to the brand’s marketing. Topshop’s CMO Justin Cooke explains why his brand took advantage of the Harlem Shake meme and how important online video is to the brand’s marketing. Marketing Week (MW): What inspired the Harlem Shake video featuring models Jourdan Dunn, Cara Delevingne and Rosie Tapner? Justin Cooke (JC): […]

  • Getting value from your videos

    Getting value from your videos April 9th, 2013 Bouchemedia We’re increasingly asked by clients about how to get the maximum value from their videos so we’ve put together our top five of tips for video strategy.. 1. Embrace social media Social media is the most efficient and effective way to publicise your content. Host your […]

  • Online advertising will be video

    Soon, all online advertising will be video Cameron Yuill is the Founder and CEO of AdGent Digital. Video advertising will double approximately every two years until all online ads will be video ads. That’s right — all online ads will be video. I am calling this prediction “Cam’s Law” (after moi) with due respect and […]

  • Measure the Success of Video Marketing Campaigns

    Top 10 Ways to Measure the Success of Video Marketing Campaigns paul April 10th, 2013 Videos bring together sound, pictures and interesting story lines.And when the “social” aspect is added to these videos, what we get is a surefire way of delivering a targeted message to consumers instantly. But it is extremely difficult to measure […]

  • Online Video Has a Completion Rate of Almost 50%

    Online Video Has a Completion Rate of Almost 50% James Dohnert | April 9, 2013 Online video offers an over 47 percent completion rate, according to a recent study by Celtra. The study found that 80 percent of online video is less than one minute long. Celtra says that video is being used increasingly by […]

  • Video marketing helps customers choose and convert

    How Video marketing helps customers choose and convert Susanne Colwyn April 9, 2013 Mystery shopping survey on consumer sentiment towards videos In our new guide to video marketing we show how video marketing can help support marketing goals using examples from across B2B and B2C sectors. In consumer retail it’s recognised that videos can have […]

  • Why People Watch Video On Their Smartphones

    CHART OF THE DAY: Why People Watch Video On Their Smartphones Marcelo Ballvé | Apr. 9, 2013, This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here. Video consumption on mobile phones has grown faster than PC […]

  • Business Missing a Video Marketing Strategy

    Is Your Business Missing a Video Marketing Strategy? By Neil Davidson, Published April 8, 2013 We were recently chatting with one of our prospects – from an office leasing business – who couldn’t quite figure out what his business was missing. He felt they were doing everything right, but their marketing efforts weren’t bringing in […]

  • Video Revived the Marketing Star

    Video Revived the Marketing Star From: Business 2 Community – Dave Klawinski | Sunday, 07 April 2013 American popular culture just wouldn’t be the same without some of the advertising campaigns of yesteryear. Harkening back to a simpler time the following five nostalgia-laden marketing campaigns should be familiar to everyone over the age of 35.A […]

  • Marketing New Video Challenge

    How To Handle Marketing’s New Video Challenge From: MediaPost’s Online Video Insider – Neil Perry | Friday, 05 April 2013 It’s a dilemma. Marketers today are faced with a true challenge in dealing with the ever-increasing demand for video for social channels, while they are still being held to the highest levels of production standards […]

  • Stats Brands Should Know About Online Video

    15 Stats Brands Should Know About Online Video Giselle Abramovich 04.03.2013 This is the first installment in our Video Upfront series, an inside look at the 2013 online video market for brands and agencies. It is brought to you by Celtra, the industry leader for rich media mobile ad serving and analytics. Web video is […]

  • Tourism Videos for everyones style

    Tourism Videos for everyones’s style Vidéos touristiques, à chacun son style! 4 avril 2013 En matière de promotion touristique sur le web et les réseaux sociaux, la vidéo prend depuis quelques années une place grandissante et de nombreuses destinations investissent à juste titre dans ces contenus dont les touristonautes sont de plus en plus friands […]

  • Video Marketing for Sales and Return On Investment Boost

    Use Video Marketing for Sales and Return On Investment Boost Posted April 3, 2013 Let’s talk sales and how video marketing can work for your brand or organization. Why Video Marketing Works I consult with companies regarding their Marketing and Sales efforts on a weekly basis. During many of these conversations, I might refer to […]

  • Video Clips Are Not Created Equal

    Warning: Web Video Clips Are Not Created Equal Posted on March 15, 2013 by Alexis Groves Have you typed a search term in video sharing sites like YouTube and Metacafe and came up with a number of similarly-themed videos, but only liked a handful of them? This only proves that not all web video clips […]

  • Tips to Convince Anyone About Online Video Marketing

    12 Tips to Convince Anyone About Online Video Marketing Posted by David Murdico on April 3rd, 2013 If you’re having trouble convincing your marketing team, business partners, clients, boss or even yourself that online video marketing is not only worthwhile in the short run but also cost effective in the long, then read on. Video […]

  • Should Video Marketing Be Your Next Move

    Should Video Marketing Be Your Next Move? Yes! Video is one of the easiest pieces of content your business could create. Video marketing is entertaining, it’s visual, and it’s inherently viral in nature. This week, Sean and Jacey discuss how every SMB can benefit from this simple form of content marketing. Don’t stress over the […]

  • Importancia Del Vídeo Para Crear Contenido

    La Importancia Del Vídeo Para Crear Contenido Lola Garcia Lunes, 1st of abril 2013 YouTube se ha convertido en una plataforma muy interesante de búsqueda de contenido y atracción de visitas, además de mejorar el ranking en Google de las páginas web. Por comentar algunos datos que muestra Youtube en su página: Cada minuto se […]

  • Video and Audio as a Content Strategy

    Using Video and Audio as a Content Strategy By Megan Totka, Published March 15, 2013 Business websites contain a plethora of content. Until fairly recently, the content that was posted on most websites consisted primarily of text and photos. While these types of sites can definitely be interesting, businesses are now focusing on using rich, […]

  • Users Tune Into Digital Video in Mexico

    As Users Tune Into Digital Video in Mexico, Advertisers Join In Longer-form video content begins to attract more viewers Digital video appears to be at an inflection point in Mexico, according to a new eMarketer report, “Digital Video in Mexico: A Growing Viewership Attracts Content and Advertising.” Video consumption is widespread, but viewers are mostly […]

  • Ways to Use Social Media to Boost Your Video Marketing Strategy

    10 Ways to Use Social Media to Boost Your Video Marketing Strategy By Neil Davidson, Published March 28, 2013 Social media is one of the best tools you can use to market your videos. Sites like Twitter, Facebook and Pinterest make content very easy to share, and if you’re creating something of value, well – […]

  • Creativity factor into Business video marketing

    Where does creativity factor into B2B video marketing? Everywhere Sure, YouTube hit the 1-billion-monthly user mark this month, but how many of those consumers watched B2B video content? Brands investing in video marketing can’t capitalize on internet memes as often as B2C counterparts, but they also shouldn’t overlook video completely – they just need a […]

  • Video Continue to Dominate Google Search Results

    Video Snippets Continue to Dominate Google Universal Search Results Carla Marshall | 19 hours ago Google Universal (or Blended) Search pulls data together from different ‘vertical’ sources to display together on the same page. This means that the user is usually presented with a choice of web pages, maps, images, shopping results, videos, location based […]

  • 57% Of Consumers Rely On Product Videos

    57% Of Consumers Rely On Product Videos From: MediaPost’s Online Video Insider – Daisy Whitney | Thursday, 28 March 2013 If your brand doesn’t produce product videos, start now. Consumers are watching them, viewing them, and making purchase decisions on e-commerce sites because of product videos. About 57% of consumers said that product videos make […]

  • Video Content Marketing Elements of An Effective Strategy

    Video Content Marketing: 4 Elements of An Effective Strategy From: Content Marketing – Rob Ciampa | Friday, 22 March 2013 Businesses are flocking to video content marketing as an efficient and wickedly effective content tactic. But the focus on making the video often overshadows the marketing of it. And winning followers on YouTube requires different […]

  • Use Video as an Extension of Social Media

    How to Use Video as an Extension of Social Media From: Business 2 Community – Ben Green | Wednesday, 27 March The ongoing growth and popularity of social media networks is encouraging companies like Facebook and Twitter to expand their capabilities. These networks are making it easier for users to add video to their pages […]

  • Is Your Video Marketing Strategy Smart

    Is Your Video Marketing Strategy Smart or Stupid? Posted by David Murdico on March 27th, 2013 Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and […]

  • Optimizing for Mobile is No Longer Optional

    Optimizing for Mobile is No Longer Optional! Designing for the Mobile Inbox There’s no doubt about it: we are living in a mobile world. Smartphone penetration in the US has reached 55%, and—perhaps more importantly—70% of consumers say they delete emails immediately if they don’t render well on their mobile device. In Designing for the […]

  • Benefits of Video Marketing

    5 Benefits of Video Marketing Megan O’Neill on March 27, 2013 12:30 PM These days more and more brands are hopping on the video marketing bandwagon, and a new infographic from BuboBox reveals five reasons why these brands are doing the right thing. With video marketing, BuboBox purports, “people get more engaged, spend more time […]

  • Effective Video Marketing tools for Business

    9 Effective Video Marketing tools for Business February 26, 2012 by Video Marketing is an important business strategy. Here are 9 tools that can help you get engaging, interesting, informative and memorable video messages to virtually everyone. Goanimate Making videos for business training, education, and marketing has never been easier! Create professional quality videos for […]

  • Businesses Must Invest in Online Video Marketing

    Why Businesses Must Invest in Online Video Marketing By Robert Weiss March 25, 2013 Just like we take some of the today’s everyday technologies for granted — fax, text, email marketing, e-commerce, SaaS — business video marketing is on the same technology adoption cycle and will be a standard budget item in a few short […]

  • Lessons For Online Video Social Media Marketing Success

    32 Lessons For Online Video Social Media Marketing Success Written by Jeff Bullas I have previously mentioned Gary Vaynerchuk’s story and how he grew his family wine business from $4 Million to $45 Million using online video and social media. He started as the co-owner of a wine store in New Jersey. He gained fame […]

  • Effectiveness of video marketing

    The effectiveness of video marketing Just how useful are videos in the grand scheme of things? Videos are pretty darn awesome when it comes to making things happen. Videos can be used to demonstrate something, communicate a message, share a sentiment, or to condense a concept that might otherwise be too much to handle into […]

  • What Convergence Means For Digital Video

    What Convergence Means For Digital Video by Eric Korsh, Tuesday, March 26, 2013 Today, when we talk about television, we mean two things: first is the physical display in our living rooms (the “best screen available”), and second is the ecosystem that provides the content (studios, broadcast and cable networks), and distribution (multiple system operators […]

  • Healthcare Great Video Content & Having It All

    Tips For Healthcare Marketers: Great Video Content & Having It All Mar 26 2013 Forget the traditional trade-off between quality and budget. As healthcare marketers search for ways to provide valuable, yet cost efficient content for their audiences, accessible technology and channels such as YouTube and Vimeo provide important opportunities beyond static web content and […]

  • El Marketing de Atraccion

    El Marketing de Atracción Publicado en 11 marzo, 2013 por IngenioVirtual Entre la cantidad abrumadora de información y el bombardeo publicitario, el receptor de los mensajes en muchos casos se pierde y siente confusión entre tanta variedad y cantidad. No queda más remedio que cambiar la estrategia de informar a nuestros posibles clientes sobre las […]

  • Video is a Critical Part of Marketing Transformation

    Video is a Critical Part of Marketing Transformation Brenna Fitzgerald on March 15, 2013 A few weeks ago, we shared the news that Brightcove would power the live stream for the first-ever Chief Digital Officer Summit in New York City. We are pleased to report that the Summit was a great success in its promotion […]

  • Hard Video Marketing Facts

    10 Hard Video Marketing Facts Video marketing contributes to brand awareness, increases the time visitors spend on a website and directly and indirectly leads to higher conversion. Video content also contributes more to the total (SEO) value of your website. Still many companies are reluctant to invest in video and video marketing. They will be […]

  • Video Content Marketing Elements of An Effective Strategy

    Video Content Marketing: 4 Elements of An Effective Strategy By Rob Ciampa published March 22, 2013 Businesses are flocking to video content marketing as an efficient and wickedly effective content tactic. But the focus on making the video often overshadows the marketing of it. And winning followers on YouTube requires different strategies than doing so […]

  • Video Content Marketing Elements of An Effective Strategy

    Video Content Marketing: 4 Elements of An Effective Strategy By Rob Ciampa published March 22, 2013 Businesses are flocking to video content marketing as an efficient and wickedly effective content tactic. But the focus on making the video often overshadows the marketing of it. And winning followers on YouTube requires different strategies than doing so […]

  • Genres of Branded Video Work Best

    Which Genres of Branded Video Work Best? by Allan Johnson | March 25, 2013 We know why people share content online. Studies have revealed the reasons. Roughly speaking, we share content because (1) we want to amaze and entertain our friends; (2) we want to reveal aspects of our true selves to friends so as […]

  • To integrate video in your marketing plan

    How to integrate videos in your marketing plan? Posted on 25/03/2013 by G-Box TV The medium of video offers a compelling ROI and is becoming increasingly important when communicating to your audiences. It is now an essential sales tool. Here are some ways to integrate videos into your marketing plan. Website – Look at the […]