For travel, the key to loyalty is personalization May 22, 2013 By Special Nodes NB: This is a viewpoint from Riley Gibson, CEO and co-founder of Napkin Labs. A smarter use of information could help travel brands differentiate themselves more effectively, boosting their margins. Loyalty programs are broken As the market has become more price-driven, [...]

Lessons Marketers can Learn from Video Game Advertising & Marketing May 21, 2013 by Darius Byrd Before there were video game consoles, there were coin-operated arcade games. In the 1930s there were pinball machines, and in the 1970s the modern video arcade machine was born. The first home console, the Magnavox Odyssey, came in 1972. [...]

Video in Content Marketing: How to Make a Business Video Video is a great asset to any content marketing strategy. It allows you to engage your customers, provide infomation about your company or brand and position your employees as leaders in the industry. There are many myths video is difficult and expensive to produce. But [...]

The 2013 YouTube Marketing Guide How does a company that sells blenders attract over 220 million views on YouTube? How does Zappos drive over 250,000 visits a year to its website from YouTube? With over 72 hours of footage being uploaded to YouTube every minute, how do you successfully market your business on the world’s [...]

Social Media Don’t Sell. Get Over It! 19 May 2013 by Frederic Gonzalo During Social Media Marketing World event in San Diego last month, Chris Brogan gave a provocative session, aptly called: You Aren’t Going to Like This: Social Media Isn’t the Answer! It echoed what I strongly believe and what I tend to recommend [...]

Ad Engagement Relatively Strong For Made-for-Web Video Content May 20, 2013 by MarketingCharts staff Made-for-web content performs just as well as repurposed TV content when it comes to ad engagement, according to research from Tremor Video. The study, named “Upfront, NewFront, Nupfront,” compared ad metrics for 5 publishers that repurpose TV content on the web [...]

What Is Affiliate Video Marketing By Ben Bernstein, Published May 16, 2013 As a business owner your responsibilities and tasks can be overwhelming at times. Because of these many responsibilities, you may find yourself pressed for time when it comes to marketing your products and services. This is where affiliate video marketing can be of [...]

Video Viewing Is Growing, Are We Adapting to Its Potential for Advertising? Forget the Year of Mobile — It’s Actually the Year of Video By: Antony Young Published: May 17, 2013 As much as we all talked about 2013 finally being the Year of Mobile, I’m convinced that it actually is going to be the [...]

YouTube reveals users now upload more than 100 hours of video per minute, as the site turns eight Jon Russell 19 May 2013 These days there are few things bigger than Facebook on the Internet, but Google-owned YouTube is one of them, and today the world’s top online video service marked its eight year anniversary [...]

A 5-Step Beginner’s Guide to Video Marketing Posted on May 7, 2013 by Michael Mogill Video marketing: You’ve heard the experts talk about it, the gurus blog about it, and your business peers rave about it, but how do you get started? What is the first step to creating your own engaging video content, and [...]

The Basics of Video Storytelling Posted May 16, 2013 Posted by: Neil Davidson For some time, marketers have been moving away from the traditional selling tactics of TV commercials. It is no longer enough to tell audiences that your product is great and that they should buy it. One of the buzzwords that characterises the [...]

Why brands must use video content to reach TV-free consumers Published on May 15, 2013 by Brafton Editorial Marketers have started to accept that the days of TV’s unchallenged dominance might be coming to an end and are now looking to video content as a viable alternative. While network channels haven’t yet gone the way [...]

El magnetismo del vídeo en el marketing de contenidos Publicado el 13 de mayo de 2013 ¿Por qué el vídeo nos engancha tanto? ¿Qué tienen las imágenes que las plataformas de visualización acaparan, mes a mes, más usuarios y por tanto, un mayor número de reproducciones? La siguiente infografía contextualiza este fenómeno, y nos muestra [...]

Six Video Marketing Tips for YouTube Success In a world that spends 2.9 billion hours on YouTube a month, why aren’t more small businesses leveraging it to reach their customers? Today, we close the “one million YouTube views” celebration and announce the lucky winner of an iPad mini. For those of you who didn’t win [...]

Supercharge Your Social Media Strategy with Video Content Posted May 14, 2013 Posted by: Monica Jade Romeri Video content can greatly amplify your social media marketing. Unfortunately, many business owners and heads of companies fail to upgrade their social media strategies due to jam-packed schedules and the day-to-day demands of running their organizations. They just [...]

Reasons Why Video SEO Increases Traffic and Click Conversion By Abhinav Jain On May 10, 2013 • Video is acknowledged to be one of the most popular content online. Millions of people from all over the world have had significant experience and enjoyment in watching videos. In fact, Americans have so far engaged themselves in [...]

Could Video Marketing Transform Your Sales? By Gabrielle Karol Published May 06, 2013 FOXBusiness Video marketing can take up a lot of time and resources – but it could pay off in the end. Find out how one company’s viral videos led to thousands of sales. Plus, take a look at four companies that may [...]

The Future Of Virtual Tourism By Jeffrey K. Rohrs Monday, May 13, 2013 About a year ago in this column, I waxed poetic about the potential Google’s self-driving car has to revolutionize the rental car industry. Since the car is in the very early stage, proof-of-concept testing, such a revolution is years, if not decades, [...]

The Truth: Why Every Business Website Needs Video Immediately by Derek Halpern As the internet shifted from text to video, I cringed. I prefer to read. But here’s the deal: Nothing builds rapport, gets traffic, and makes sales like a good video. I’ll explain. No matter how hard you try, some people will never feel [...]

Creative Ways To Use Video Marketing Written by Kari Ausloos on 09 May 2013. Are you looking for a creative way to showcase your business or website? Why not embrace video marketing? Creating videos is a highly successful marketing strategy. However, it is one that requires a bit of thought and effort. But there is [...]

Chanel challenges short consumer attention span with brand film By Tricia Carr Chanel’s bold move to create an 18-minute brand film for its 100th anniversary signals that the French label is not only an innovator in fashion, but is also looking to break the rules with its digital marketing. The new film called “Once Upon [...]

How LookAway Will Change the Way We Market through Video Friday – May 10th, 2013 Written by: Tristan Pelligrino With new technology such as Google Glass taking advantage of eye tracking technology, it was only a matter of time before the rest of the online world would follow suite. Now, Cube26 has designed a new [...]

Execute Your Video Content Strategy in 8 Steps By Mark Walker published May 9, 2013 n my previous post, “Using Video Content to Drive Brand Awareness, Leads, and Sales,” I took you through the first four steps of the definitive B2B video marketing strategy. In this second post, we focus on executing your video content [...]

Twitter Vines Get Shared 4x More Than Online Video Researcher says nascent tool packs branding punch By Christopher Heine Marketers love them some Twitter Vines—and for good reason, it turns out. Unruly Media’s research reveals that branded Vines (see Doritos example below) are shared four times as often as branded Internet videos. What’s more, Unruly [...]

5 Tips for Better Video Marketing by Jeremy Vest May 07, 2013 As the Internet changes the way prospects access products and services, businesses must focus on new marketing strategies to get on the radar of their target audience. According to ComScore, the online video reaches 85.4% of the U.S. Internet audience. If your business [...]

How to Use Video as a Marketing Strategy Savvy business leaders look at a spectrum of options to make their services and/or products known to others and increase business. Video is an excellent way to reach prospective clients, inform them about the products you offer, and persuade them to buy. There are several reasons why [...]

YouTube’s video content library spans millenniums Published on May 7, 2013 by Brafton Editorial When you take a step back, the internet is a pretty ridiculous place. All the content circulating through the interwebs can make America seem pretty small. As if that existential thought wasn’t enough, YouTube’s Vice President, Global Head of Content Partnerships [...]

Video Marketing Posted by admin on May 8th, 2013 This short article may serve as a video marketing general data guide and it refers to starting your home business from the computer, not starting a home based business that offers computers or computer services. If you are thinking about running your own home-based business or [...]

3 in 4 Ad Agencies Believe Digital Video Is Equally or More Effective Than TV 75% of ad agencies responding to a BrightRoll survey believe that video is equally or more effective than TV, and that’s up from 64% who believed that to be the case in last year’s survey, according to a new BrightRoll [...]

When To Shut Up And Let Video Do The Talking Posted by Guest on May 6, 2013 What do a goldsmith, a luxury cabin and an INC 500 company have in common? I’ll answer that after a few words (to set the stage). We are at war. I recently read a slide deck that revealed [...]

5 Lessons from Coca Cola’s New Content Marketing Strategy Written by Jeff Bullas Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“. Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its competitors. Its [...]

Media Giants Chase Online Ads With Original Shows Everyone wants to be in show biz, and these days — on the Web at least — it seems as if everyone is. Digital and traditional media companies, including newspapers and magazines, have for years been building a video presence on the Internet. But until now the [...]

5 Tips to Optimize Your Video Marketing Efforts May 1, 2013 By Michael Litt Let’s face it, video has taken the online world by storm over the last few years and we’re really only just beginning to learn how to best harness its power. Furthermore, the technology, data and tools being made available to retailers [...]

Online Video Ads Have Higher Impact Than TV Ads Finds hard-to-reach audiences By Lucia Moses May 1, 2013 TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago. Digital video presents a big opportunity for [...]

5 Clever Ways Your Business Can Use Video to Drive Traffic Posted May 3, 2013 Posted by: Steve Young Tired of hearing about how video increases conversions? Yeah me too. And I live and breathe online video. However, you’re a savvy marketer. You read the Social Media Today and probably other popular marketing blogs, so [...]

The role of video in digital marketing By Jason Cozens | May 2, 2013 If a picture says a thousand words, then a 30 sec video can say 100,000′s of words; that’s why TV and video are viewed by ten times more people than those who read magazines or newspapers. With YouTube now watched by [...]

Travel Industry’s Marketing Efforts Pay Off More With Women, Parents Roughly 8 in 10 Americans pay attention to travel marketing and advertising, according to results from a survey commissioned by SpringHill Suites, a Marriott International brand. Marketers’ efforts seem to have their desired effect, too: 28% of respondents said that the industry’s marketing and advertising [...]

Tap Into The Power Of Online Video Marketing By John Convery April 29, 2013 Video has become an increasingly powerful part of overall marketing strategies and is a key part of any marketing playbook. Tactically, online video is an important part of marketing planning and budgets and is directly responsible for success in driving brand [...]

Show Off Your Retail Business through Video By: Marketing 30 Apr Creating a video for your business may seem like a tough task, but it doesn’t have to be! Video is a great way to promote your business in a way that words and pictures cannot. Pictures can only do so much, but video can [...]

The Key to Engaging Today’s Video Audiences: Respect Their Time Effective Ads Will Give Consumers What They Want, When They Want It, and No More By: J.P. Colaco Published: April 28, 2013 Twenty-five years ago, George Stalk of the Boston Consulting Group introduced the concept of “time-based competition,” calling attention to the success of companies [...]

This Is Why Advertisers Need to Get Serious About Video Embrace new formats By Randall Rothenberg We are at the brink of a watershed moment in digital video. The Digital Content NewFronts has become an integral part of advertisers’ annual budget planning. Fueled by the high demand for premium, original content, this second annual marketplace, [...]

Secrets To Effective Video Marketing Revealed Video marketing is a highly effective tool that all smart business owners are utilizing to dramatically increase sales and boost profits. In fact, it’s actually easier to rank videos on search engines than it is to rank your website. But, in order for video marketing to work it must [...]

Twitter and Facebook Are Poised to Challenge YouTube The growing video ad pie By Tim Peterson U.S. advertisers will spend $4.14 billion on digital video this year, according to eMarketer estimates. Yet while Twitter and Facebook are among the most popular ways to find and watch videos, they’ll only see a tiny sliver of those [...]

La publicidad en videos online bate un nuevo record 29-04-2013 (09:40:30) El mes de marzo ha supuesto batir el récord previamente alcanzado de diciembre de 2012. Con un crecimiento del 33% sobre el mes de febrero de 2013, el número total de anuncios de video vistos ha alcanzado la impactante cifra de 13,2 millardos, según [...]

Great Video Yes, But Key Words Critical Too! April 29, 2013 At tvkevin productions we put as much effort into what we say as we do what we shoot. We have to because the great story of your business can’t be searched online by someone just trying to guess what words describe your video. That’s [...]

Digital Video Advertisers Up Budgets, Shift Spend From Display and TV by Vahe Habeshian | April 25, 2013 As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers’ budgets increased in the past year, according to the 1Q13 analysis of the State of the Video [...]

The seven steps of social video: let your brand do the talking by Spiro Pissas ON 26 April 2013 As a zeitgeist of the millennial’s demographic landscape, social networks are virtual IV tubes of information, channeling data and content to a ready and waiting audience via digital and mobile platforms galore. The lines between television [...]

Consumers more likely to share and comment on video content than text 26 April 2013 – posted by Ishbel Macleod Consumers are more likely to share, ‘like’ or comment on an online video than a text article, with humour being the number one reason. A survey by Usurv of 1,000 UK adults found that 56 [...]

How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide By Mark Walker published April 26, 2013 Throughout 2012, video marketing for B2B businesses undoubtedly showed an upward trend in both effectiveness and popularity, and most industry observers expect this to continue into 2013 and beyond. Here are a few relevant findings [...]

17 types of content people love to share From videos to SlideShare presentations to quotes, consider adding these content types to your editorial or social media calendar. By Jeff Bullas | Posted: April 24, 2013 In building my blog over the last four years I have discovered some insights and important principles about creating content [...]

Five Strategies for Promoting Your Online Video Filed under: Biz Voice by Bizvoice Productions The Internet is a giant place, and depending on what you want to use it for, it can seem confusing or downright overwhelming. If you’ve just made a business video, there are a whole lot of ways to go about promoting [...]

Video, Journalists & PR: 3 Keys to Local Small Business Marketing Liana “Li” Evans, April 24, 2013 Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized business (SMB), especially when resources, namely time and money, are at the heart of it. At Pubcon, [...]

Has Your Business Tried Video Marketing? By YOU’RE THE BOSS EDITORS April 10, 2013 We’ve just published a Conversation with Michael Dubin, a founder of Dollar Shave Club, the razor-blade business that got its start with a promotional video that went viral in March 2012. It featured Mr. Dubin walking briskly through a warehouse as [...]

5 Sales Video Techniques To Crush Your Quota 4/22/2013 Recently I was introduced to an impressive software application that can drastically improve the sales experience, called ProposalApp. It lets users create customized microsites with the user’s proposal, links and sales videos – all built right into the page. Pretty neat. But it also highlights a [...]

Destination weddings boost Mexico’s tourism By Lauren Villagran | April 24, 2013, MEXICO CITY -– When New Yorkers Vimal Vora and Ellen Goldstein decided to tie the knot, they looked south for a wedding destination. They considered the Caribbean and Puerto Rico but settled on Mexico –- despite the country’s tarnished reputation as a haven [...]

Why Video is a Powerful Social Media Marketing Tool In a recent post about the updates to Facebook, we talked about how images tend to engage consumers more than text. A social media marketing tool that is even more effective at capturing the attention of your target audience is video. Did you know that approximately [...]

How to Start a Video Blog for Your Small Business Chad Hill | April 23, 2013 Making the switch to inbound marketing requires writing great content. Writing great content requires time. The problem is that most small businesses don’t have the time and therefore have been slow to adopt content marketing. Some agencies have tried [...]

Tips for Using Video Marketing Published on April 22, 2013 by Pavel Ushakov in Marketing category. If you want to remain competitive in the online marketplace, a static website with text-only content is no longer enough to attract the attention of people in your target audience. Video marketing is one of the hottest trends of [...]

Tips for Scripts: 4 Scriptwriting Ideas for Online Video Marketing By Brendan Cournoyer, Published April 22, 2013 During our ongoing Video Marketing University webinar series, one of the themes we’ve emphasized over and over again is the importance of planning and preparation. And when it comes to video marketing content, one of the most basic [...]

What makes a video viral? Unruly debunks some myths – MIPCube 2013 video Do YouTube hits have to be funny, short, emotional or by big brands? Think again, urged Dorota Smaggia last week in Cannes… By James Martin April 17, 2013 Dorota Smaggia, MD France for Unruly Media, took to the stage last week for [...]

CEOs need to get comfortable with video LISA OSTRIKOFF Last updated Monday, Apr. 15 2013 The relevance of video for business continues to increase as the digital world we live in constantly evolves. “Putting video on websites has been a huge success …” according to MarketingSherpa. “Marketers gave us hundreds of great examples touching on [...]

9 Irresistible Viral Marketing Videos There are lots of ways to go about putting together a clever YouTube ad. Watch these examples for a little inspiration. An average of 75 million people in the U.S. watch online video every day, streaming almost 40 billion videos every month. YouTube accounts for the lion’s share of this [...]

5 Viral Video Tips: How to Make a Viral Video [PRESENTATION] By Daniel Zeevi | Apr 07, 2013 | Everyone loves a good video. Video just flat out works! But the tape has already started to roll on that one, with 87% of online marketers already using video content (Outbrain 2012) and 72 hours of [...]

Retired Bridezilla Says ‘Hire a Wedding Coordinator’ Posted: 04/23/2013 5:19 pm According to New York Magazine, only 16 percent of couples hire a wedding coordinator. Say what!? As a former wedding coordinator, I can’t tell you how many times I saved a bride’s hide — without her even knowing it. With my event-planning background, I [...]

Why video is key in 2013 Titus Nguiagain In times characterised by highly developed Information technology, businesses can’t afford to ignore technological #innovations because this can be the difference between succeeding and failing. One of the main innovations that can’t be ignored in 2013 when marketing businesses is video marketing. Video marketing has enjoyed tremendous [...]

Tracking What Matters: A New Mindset For Evaluating PR By Vicky Hastings Tuesday, April 23, 2013 Numbers don’t tell the full story, it turns out. After considering circulation and impressions of media coverage and debating various reporting methodologies, public relations industry leaders believe that relying exclusively on quantitative measures to evaluate results is insufficient. As [...]

Online video should be part of the content marketing mix Posted on April 22, 2013 by Rory Mallon When it comes to creating an engaging content marketing strategy, brands need to recognise the value of online video. The personal and informative medium offers organisations the opportunity to address their target audience in an innovative manner. [...]

12 great benefits of video marketing Need to persuade peers or higher-ups to use video in your branding and sales efforts? Here are a dozen terrific reasons to do so. By David Murdico | Posted: April 12, 2013 If you’re having trouble convincing your marketing team, business partners, clients, boss or even yourself that online [...]

Video Production: Don’t Fear It Posted April 19, 2013 If you think your business could benefit from a video marketing campaign, but aren’t sure where to start, you’re not alone. Many businesses delay incorporating video into their marketing strategy, because they don’t know what they should do first or how to go about it. Put [...]

Show and tell: the new PR paradigm By Scott Signore April 18, 2013 his post originally appeared as an article in O’Dwyer’s PR Magazine. I’m a visual guy — and have always been. My earliest PR client was Kodak, many moons ago, in a time when it was common to pitch silver-halide film and the [...]

Online Brand Marketing: Just the Facts Sean Gelles Apr 11, 2013 The controversy concerning online brand marketing has returned to the pages of the digital marketing trades once again, as industry insiders and pundits are weighing in on the latest iterations of the old debates regarding banners, clicks, emerging formats like “native ads”, and the [...]

Why is Video so Persuasive? Posted on April 18, 2013 by Adam By: Melissa Jackson It turns out that there is a very powerful reason why individuals are drawn to video and it remains a top choice for marketers: You can make a 100% human connection. This may seem like an obvious point, but behavioural [...]

Unruly Releases Social Video Report – Video Marketing Analytics Dashboard By Katie Ingram (@ieyingram) Apr 16, 2013 Video technology provider Unruly today released an analytics dashboard bringing cross comparison analytic capabilities to video marketing campaigns. The Video Revolution Using video as a marketing tool is becoming a common practice for many small and enterprise companies. [...]

Video viewers sharing through social channels Instead of rewinding DVRs or texting friends about the latest hot commercial, video viewers are now sharing their favorite ads through social channels. That according to new data out from Unruly which shows that video ad ‘shares’ for CPG brands increased by more than 50% for Q1 2013. by [...]

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Infographic: Think Outside the (Marketing) Box April 12, 2013 Elyse Dupré, Reporter The evolution of TV has been a liberating experience. From black and white to color, from fat screen to flat screen, from VHS to DVR, and from one screen to multiscreen, television has continuously had to adapt to keep up with customers’ demands [...]

The Future of Content Marketing Revealed It’s important to know the future of content marketing so that you can anticipate the upcoming trends. When you anticipate and prepare, you have an advantage over your competitors. Most of the top blogs were early adopters back in the days when almost no one was blogging. They anticipated [...]

Video Marketing – is it the wave of the future Video is everywhere and most people have seen have seen a video online if they have searched for information online about virtually any topic. Video is an important part of online content and many websites are using it on a regular basis to present ideas [...]

Study: 44 percent of Americans say video content inspires them to convert Published on April 10, 2013 by Brafton Editorial In content marketing, brands constantly look for new angles or avenues to amplify their core messages and outperform the competition. Video content, for example, was born from the idea that today’s consumers prefer to engage [...]

Getting value from your videos April 9th, 2013 Bouchemedia We’re increasingly asked by clients about how to get the maximum value from their videos so we’ve put together our top five of tips for video strategy.. 1. Embrace social media Social media is the most efficient and effective way to publicise your content. Host your [...]

Online Video Has a Completion Rate of Almost 50% James Dohnert | April 9, 2013 Online video offers an over 47 percent completion rate, according to a recent study by Celtra. The study found that 80 percent of online video is less than one minute long. Celtra says that video is being used increasingly by [...]

How Video marketing helps customers choose and convert Susanne Colwyn April 9, 2013 Mystery shopping survey on consumer sentiment towards videos In our new guide to video marketing we show how video marketing can help support marketing goals using examples from across B2B and B2C sectors. In consumer retail it’s recognised that videos can have [...]

Is Your Business Missing a Video Marketing Strategy? By Neil Davidson, Published April 8, 2013 We were recently chatting with one of our prospects – from an office leasing business – who couldn’t quite figure out what his business was missing. He felt they were doing everything right, but their marketing efforts weren’t bringing in [...]

15 Stats Brands Should Know About Online Video Giselle Abramovich 04.03.2013 This is the first installment in our Video Upfront series, an inside look at the 2013 online video market for brands and agencies. It is brought to you by Celtra, the industry leader for rich media mobile ad serving and analytics. Web video is [...]

Why You Should Jump On Board With Web Video Why Web Video Can Benefit Your Business April 5 2013 So we’ve been really excited at the agency lately about web video marketing. A number of our clients have been seeing huge success with it lately – and for good reason! Below are just a few [...]

Is your Small Business Using Video? Apr 5 Posted by At Net Media Video killed the radio star. Remember that one-hit-wonder by the Buggles? As the first music video to premier on MTV in August of 1981, it created a sensation, changing the music industry forever…and also became the newest player in the marketing machine. [...]

Stretching your video investment By Josh Buckley, Client Solutions Consultant April 3, 2013 Marketers across the globe are being asked to create more content with smaller budgets. With proper strategy and planning, video can help you achieve that objective. Here’s how to make your video content dollars work harder for you. Identify where video makes [...]

5 Essential Video Marketing Tips for Small Businesses Owners By Zsolt Bicskey, Published April 1, 2013 As a small business owner, you may not have quite the same kinds of resources—or quite the same enormous marketing budget—as a Fortune 500 brand. That hardly means that you cannot launch a truly effective—and affordable—video marketing strategy. Indeed, [...]

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Contagious: Why Do Some Things Go Viral? [VIDEO] Posted April 1, 2013 In this episode of Marketing Made Simple TV (Click the button on the bottom right for full screen view), Dr. Jonah Berger – Wharton’s “Iron Prof” and asst professor of marketing joins the host Jeff Ogden. You will learn: Why most word of [...]

The Shocking Truth about Video Monetization Posted on March 7, 2013 by Alexis Groves You may have heard about the tons of money earned from videos posted on sharing sites like YouTube. This may be true for some people, but it’s not the norm. Read on if you want more of the shocking truth about [...]

Why You Should Add Pictures and Videos to Your Articles? Submitted by vijayshanth on March 21st, 2013 – If you are a blogger or online writer, you must know the importance of adding appropriate pictures and videos to your articles. Why does someone want to read your article? He/she is hoping to find some useful [...]

Social Media Strategy: Ways that Great Video Content Helps your Small Business 22 March Does your social media strategy include video content? It should! Because video has become one of the most effective ways to market on the web. It allows visitors to experience your brand message with very little effort and increases the length [...]

As Users Tune Into Digital Video in Mexico, Advertisers Join In Longer-form video content begins to attract more viewers Digital video appears to be at an inflection point in Mexico, according to a new eMarketer report, “Digital Video in Mexico: A Growing Viewership Attracts Content and Advertising.” Video consumption is widespread, but viewers are mostly [...]

10 Ways to Use Social Media to Boost Your Video Marketing Strategy By Neil Davidson, Published March 28, 2013 Social media is one of the best tools you can use to market your videos. Sites like Twitter, Facebook and Pinterest make content very easy to share, and if you’re creating something of value, well – [...]

Optimizing Videos for Search: A Complete Guide Benjamin Spiegel | March 25, 2013 Whether you host your company videos on your brand’s website or upload to YouTube will have dramatically different search results with Google. Each platform has its distinct benefits to the marketer, with distinct optimization strategies and tactics to follow in order to [...]

Create Content that Drives Conversions and Demand In the modern business world, effective content marketing is much more than just white papers and webcasts. How do you create interesting content that captures your audience’s attention, is appropriate to their buying stage, and drives conversions? Find out by downloading our Content Marketing Success Guide. In this [...]

57% Of Consumers Rely On Product Videos From: MediaPost’s Online Video Insider – Daisy Whitney | Thursday, 28 March 2013 If your brand doesn’t produce product videos, start now. Consumers are watching them, viewing them, and making purchase decisions on e-commerce sites because of product videos. About 57% of consumers said that product videos make [...]

How to Use Video as an Extension of Social Media From: Business 2 Community – Ben Green | Wednesday, 27 March The ongoing growth and popularity of social media networks is encouraging companies like Facebook and Twitter to expand their capabilities. These networks are making it easier for users to add video to their pages [...]