Posts Tagged ‘production’

  • YouTube Just Got Better for Marketing

    YouTube Just Got Better for Marketing, Here’s How Top Brands Use It By Jennifer Beese As technology continues to evolve, the way people watch and interact with video content on YouTube does too. From cross-promotion features to offline viewing support, the platform has made several changes in order to adapt. Last month, YouTube rolled out […]

  • Best Explainer Videos & How to Make Your Own

    Explainer Videos, the Guide: 5 Best Explainer Videos & How to Make Your Own By Megan Marrs Today we’ll be covering everything there is to know about explainer videos. They’re fun to make, will jumpstart conversion rates, and are overall great to have for any startup business. Let’s get started! What is an Explainer Video? […]

  • Do not Need to Go Viral to Make Video Marketing Work

    Why You Don’t Need to Go Viral to Make Video Marketing Work Thursday is guest post day here at Duct Tape Marketing and today’s guest is Amy Harrison – Enjoy! A viral video is the dream of many marketers and business owners. One smash hit can transform a business’s reach overnight. And it’s not just […]

  • Video Persuade 73% of People to Buy

    Video Helps Persuade 73% of People to Buy a Product or Service [Survey] Greg Jarboe, This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S. consumers and revealed that nearly three-quarters (73 percent) […]

  • Online Product Videos Boost Purchase Likelihood

    Viewers Say Online Product Videos Boost Purchase Likelihood by MarketingCharts staff Online product and service videos positively affect brand image and drive purchase decisions, say respondents to a survey from Animoto. The survey was fielded among more than 1,000 US adults who had watched online video on their computers, tablets or mobile phones at least […]

  • Video Marketing Make The Most of Your Campaign

    A Crash Course in Video Marketing: Make The Most of Your Campaign Anish Patel – In just about every marketing blog, we are told that we must incorporate short promotional videos within our marketing strategies. While we understand that video offers numerous benefits such as longer engagement times on our websites, not all of us […]

  • Video For Marketers Branded Content

    Video Tips For Marketers’ Shift To Branded Content by Daisy Whitney, Thursday, Branded content has quickly become more vital to marketers, and now about 79% of them say they are shifting into this area. Many are staking their claim via video, says online video platform Ooyala in a new report. That shift is occurring because […]

  • How Much Should Your Hotel Marketing Budget Be

    How Much Should Your Hotel Marketing Budget Be? By Dave Spector Monday, Jan. 27, 2014 One of the most vexing questions posed to marketing managers in any industry is: “How much should our budget be? Whether you are being asked to submit next year’s budget or a funding request for your next campaign, knowing how […]

  • Facebook New Video Ads

    Target With Facebook’s New Video Ads Not just a mass market blunt instrument By Garett Sloane Facebook’s video ads are on target, for some brands. The social network’s new autoplay video ads come with some key targeting capabilities, but they are still an exclusive purchase that won’t be accessible to all advertisers, sources said. Brands, […]

  • WestJet’s Viral Christmas Video

    3 Lessons for Marketers from WestJet’s Viral Christmas Video [VIDEO] Posted December 12, 2013 If you’ve been anywhere on the internet in the past three days, you’ve more than likely run into the joy and generosity of WestJet’s Christmas Miracle video. To say it was a success may be a bit of an understatement. In […]

  • Today is the Golden Age of Video

    Marketing Agency Puerto Vallarta Video Production Today is the Golden Age of Video–and It’s Only Monday! Marketing Agency Puerto Vallarta Video Production, promovision@hotmail.com by P.J. Bednarski, Oct 14, 2013 There always has to be someone declaring some point in time as the golden age of television, and it happened again last week when DreamWorks chief […]

  • Marketing Videos Tips For Success

    Making Marketing Videos: Five Tips For Success September 29, 2013 by Guest Author Post by Derek Whitney Video marketing can feel uncomfortable and unfamiliar to those who may be camera shy. Master a few tricks and video marketing becomes easy and fun. Even the most reserved webmaster can use the following these tips to create […]

  • Increase engagement with your video ads

    Seven tips to increase engagement with your video ads by Niki Stoker 20 September 2013 Econsultancy showcased stats revealing that interactive online video ads are twice as popular among UK advertisers as their global counterparts and Britons are 60% more likely to interact with them. So how can advertisers minimise the disruption consumers feel with […]

  • Set Realistic Goals for Video Production

    How to Set Realistic Goals for Video Production Neil Davidson September 19, 2013. Whether you’re joining the video revolution for the very first time, or thinking about your next online video project, one thing will be paramount to ensuring its success: preparation. Like any other marketing strategy, setting clear goals for video production is an […]

  • The Digital Elite Traveler

    The Digital Elite Traveler According to the Global/Harrison Group Portrait of Digital Travelers, newly-released by MMGY, the use of both smartphones and tablets has increased so rapidly since 2011 that it has spawned a new class of travelers – the “Digital Elite.” These individuals own and use at least a smartphone and tablet to plan […]

  • Choosing Your Video Format and Design Style

    The Ultimate Go-To Guide to Choosing Your Video Format and Design Style Thibaut Dehem – Guest Expert | Sep 18, 2013 When it comes to creating an online video, there is no such thing as a “one size fits all” approach. There are many different video formats and design styles to choose from. It’s an […]

  • YouTube InVideo Programming

    How To Use YouTube InVideo Programming | Video Marketing Guild http://www.videomarketingguild.com/video/marketing/ Shared by PromovisionPV.com More on Puerto Vallarta Video Marketing http://www.promovisionpv.com/WP/category/video-marketing/ 2,000+ photos, entertainment, tours, 200+ videos Our Twitter page YouTube Promovision Channel

  • Marketing Tips for Hospitals and Medical Offices

    4 Video Marketing Tips for Hospitals and Medical Offices By Troy Dreier September 18, 2013 With companies of all types jumping into online video to attract and inform customers, it stands to reason that hospitals and medical offices can benefit from those same methods. After all, people already turn to the web when they need […]

  • Video a Crucial Role in Content Marketing

    How Video Plays a Crucial Role in the Rise of Content Marketing by Michael Litt In this article you’ll learn… Why it’s important to include video content for C-Suite buyers How video analytics help you continually improve video content Why video is the rising star for content marketing ROI “The next big thing in content […]

  • Starwood Puts Loyalty On iPad

    Starwood Puts Loyalty On iPad by Karl Greenberg, Starwood Hotels and Resorts’ loyalty program is putting a huge emphasis on expanding its suite of applications for mobile, with portals tailored to specific device platforms. But they are also making their apps more engaging, not just in terms of functionality, but in terms of eye candy […]

  • Ensure Video Marketing Success

    5 Tips to Ensure Video Marketing Success Posted by Carolyn Edgecomb in Inbound Marketing on September 16, 2013 Creating a video isn’t as hard as you might think. This isn’t rocket science or even brain surgery. However, it could potentially be a pain in your side if you don’t have a cut throat video marketing […]

  • Video marketing is for your audience

    Video marketing is for your audience – Not your inner Orson Welles Published on September 16, 2013 by Chris Hassan A local coffee shop put out a call to anyone with a video camera and a vision – $500 dollars for whoever can create viral brand content about the eatery’s signature drink. “I got this,” […]

  • Video content gains popularity with Business marketers

    Video content gains popularity with B2B marketers New survey by LinkedIn on content marketing tactics used by B2B marketing teams also finds most intent to spend more on content in the next year Nadia Cameron (CMO) 13 September, 2013 14:39 B2B marketers are increasingly favouring video over whitepaper formats as part of their growing content […]

  • Brands Expect Viral Video

    Too Many Brands Expect Viral Video Magic Vidyard CEO Michael Litt argues for more data, more strategy, more content and bigger budgets By Michael Litt September 9, 2013 Branded video presents a huge opportunity for marketers to capture and persuade a target audience. However, I continue to see companies make critical mistakes with online video […]

  • Consolidation Or More Proliferation In Digital Video

    What’s Next: Consolidation Or More Proliferation In Digital Video? by Rich Routman, Thursday, Sept. 12, 2013 The growth of digital video has not only given rise to many new businesses and business models, but has even created new verticals. And while the traditional cross-platform video sellers still reign supreme, the market is becoming wide and […]

  • 2013 Video Marketing Statistics

    2013 Video Marketing Statistics & Infographic Is video in your top online marketing strategy? If not you may want to check out these video marketing stats and reconsider. Video is the fastest growing category in online advertising and this video infographic full of fun facts and figures around video marketing statistics for 2013 will tell […]

  • Bigger Video Players Drive Better Ad Performance

    Bigger Video Players Drive Better Ad Performance by Daisy Whitney, Wednesday, Sept. 11, 2013 Size matters, mobile video drives more interaction, and we spend more time on our handheld devices than on computers. Those are among the findings in a handful of recent research reports on digital video. Here’s a recap of some of the […]

  • Reports and Marketing Case Studies for Small Buziness

    28 Indispensable Research Reports and Marketing Case Studies for SmallBiz Discover 28 fresh and inspiring case studies on content marketing success for companies of all sizes, as well as the latest research. https://exploreb2b.com/articles/28-indispensable-research-reports-and-marketing-case-studies-for-smallbiz Shared by PromovisionPV.com More on Puerto Vallarta Video Marketing http://www.promovisionpv.com/WP/category/video-marketing/ 2,000+ photos, entertainment, tours, 200+ videos Our Twitter page YouTube Promovision Channel

  • Your Business Should Be Using Video

    5 Ways Your Business Should Be Using Video By Young Entrepreneur Council, Published September 11, 2013 I started “producing” my own videos when I was 8 years old. From the time my sister and I were deemed old enough to hold the family camera without breaking it, we were hooked on the wonders of video. […]

  • More Likely to Share Funny Than Important Content

    Americans More Likely to Share “Funny” Than “Important” Content on Social Media September 9, 2013 by MarketingCharts staff Why do social media users share content? That was the question posed to consumers around the world in a recent survey by Ipsos Open Thinking Exchange (OTX). Among American respondents who had shared content on social media […]

  • Create Live Links from YouTube

    How to create Live Links from YouTube Shared by PromovisionPV.com More on Puerto Vallarta Video Marketing http://www.promovisionpv.com/WP/category/video-marketing/ 2,000+ photos, entertainment, tours, 200+ videos Our Twitter page YouTube Promovision Channel

  • Viewers Tune Into Digital Video

    More TV Viewers Tune Into Digital Video by Wayne Friedman, Sep 6, 2013, Traditional TV viewers are increasingly spending more of their time watching more digital video. While 40% of 18-34 viewers watch some digital video at least once a day — and 21% of those 35-49 — a portion of viewers both young and […]

  • Video marketing the best ways to get traffic

    Video marketing is one of the best ways for you to get traffic Автор Administrator Video marketing is rapidly becoming extremely popular and very powerful. More and more people are watching videos online and using them to make their buying decisions Video marketing is one of the best ways for you to get traffic to […]

  • Power Of Video For Mobile

    The Power Of Video Designed For Mobile by Ujjal Kohli, Friday, Sept. 6, 2013 Anyone who has been in the mobile industry for a while knows it’s been the year of mobile for the past few years now. The headlines, overhyped and exaggerated, have proclaimed mobile’s arrival on the merits of banner and display advertising, […]

  • Most Social Media Bang from Your Video Marketing

    7 Tips to Get the Most Social Media Bang from Your Video Marketing Buck Posted on September 5, 2013 by Therese Matthys Are you convinced that your brand would benefit from an online video but unsure how to effectively market it? You’ve done your research, you know that video ads work! In fact, according to […]

  • Create & Optimize Compelling Video Content

    Turn Your Brand Into A YouTube All-Star: Tips On How To Create & Optimize Compelling Video Content Jason Corrigan | September 5, 2013 Remember the last time you and your friends gathered around the radio set in the living room to listen to your favorite “Abbottt & Constello” show? How about when you and your […]

  • Brands Use YouTube for Marketing

    How the Top 100 Brands Use YouTube for Marketing Web Video Marketing | 3 September 2013 Pixability just released a study called, “The Top 100 Global Brands: Key Lessons for Success on YouTube,” which showed how these companies (based on Interbrands’ top 100) have been using the platform. From these findings, Pixability was able to […]

  • Video Marketing grows Facebook views

    Video Marketing: Coworking space grows Facebook views from 5,000 to 20,000 per day Sept 5 2013 by Courtney Eckerle, Reporter SUMMARY: Plagued with SEO issues and wanting to increase its night memberships, Dallas coworking space Common Desk decided to launch a YouTube page. In this case study, see how it improved its SEO and increased […]

  • Videos Changing Media as We Know It

    Three Videos Changing Media as We Know It The media and marketing landscape is rapidly changing. Brands are becoming publishers. The consumer is in control of the buying process. If you take a random survey of marketers, most would agree with the above assertions…but it’s hard to point to simple, compact examples of what’s actually […]

  • Reasons Small Business Owners Should Use Video Marketing

    3 Reasons Small Business Owners Should Use Video Marketing Video is a medium that brands have used to create ad materials that engage audiences for over a hundred years. The level of emotional resonance and memorability that can be achieved with video is second to none. Just how effective is video at conveying information? According […]

  • The Performance Of Your YouTube Videos For Free

    Strike Social Analyzes The Performance Of Your YouTube Videos For Free Anthony Ha Friday, August 30th, 2013 A new startup called Strike Social says its tools give YouTube publishers a way to track how their content is performing on the video site and on social networks, and at a pretty compelling price — free. The […]

  • Tips to Increase Sales with Video

    YouTube Marketing | Top 8 Tips to Increase Sales with Video Advertising your brand utilizing YouTube could increase revenue by millions in under a year. Billion dollar brands like GoPro built their empire marketing with video, but we don’t all have a sea of extreme sports athletes to upload thrilling footage. So here are the […]

  • Your Marketing Mix with Video

    Amplify your Marketing Mix with Video Aug 28, 2013 by Jared Del Prete The stats on video in the digital space are impressive. Some of them you’ve probably seen or heard, like YouTube is the #2 search engine in the world. (Yes the WORLD) YouTube wins more than 1 billion unique visitors a month (YouTube) […]

  • Loyalty With The Purse-string Holders Of Travel Moms

    How To Increase Loyalty With The Purse-string Holders Of Travel: Moms By Robyn Hannah Tuesday, Sept. 3, 2013 According to Boston Consulting Group, women control the finances for approximately 73% of American households, and based on research from Working Mother magazine and Chase Card Services nearly 60% of working mothers manage and control their household […]

  • Value from Your Business Videos Without Going Viral

    Video SEO: Get Marketing Value from Your Business Videos Without Going Viral August 27, 2013 by GoAnimate Perfect for Those Videos That Will Never Go Viral A recent Invodo study reveals that not only do videos get watched, but they also cause people to linger, to share, and to eventually buy. Visitors will watch product […]

  • Creating A Successful Video Ad Campaign

    Three Tips for TrueView: Creating A Successful Video Ad Campaign Tim Schmoyer [Creator’s Tip #106] We got to to talk to Digital Media Marketing Consultant Julie Perry while at the ReelSEO Video Marketing Summit. She moderated our panel, “Best Practices to Optimize the Video Advertising Opportunity,” which we covered today in this post. Julie knows […]

  • Videos for Social Media Better Impact

    Use Videos for Social Media Marketing For Better Impact by suumitgeek 29 Aug, 2013 Social media continues to expand rapidly offering exceptional marketing opportunities from businesses and organisations. One of the most effective tools for networking on platforms like Facebook, Twitter and Google+ is the social video. Videos are full sensory media that can attract […]

  • Video To Be Part Of Your Content Strategy

    There Are No More Excuses For Video Not To Be Part Of Your Content Strategy August 28, 2013 by Matt Crawford 2 Comments You don’t need to say it. I’ve heard it plenty of times: “I know I need to incorporate video into my digital marketing strategy, I just don’t know where to start”. With […]

  • Video hotel reviews

    Will video hotel reviews ever take off? 15 Jul 2013 TripAdvisor still dominates the review world, but there might be room for competition with video reviews. By Samantha Worgull Editorial Assistant sworgull@hotelnewsnow.com Some say a picture is worth a thousand words. What about a video? While TripAdvisor still dominates the review world, some startups are […]

  • Consumer’s Online Video Viewing And Buying Habits

    Five Insights into Consumer’s Online Video Viewing And Buying Habits 08/27/2013 You’ve seen those advertisements showing consumers using tablet computers and smartphones to watch videos and television programming, right? Such ads are no longer a vision of the future but an accurate depiction of the present. New survey-based research, the Accenture Video-Over-Internet Consumer Survey 2013, […]

  • Hotel reviews, the more the merrier

    For online hotel reviews, the more the merrier By Hugo Martin August 25, 2013, If you see a hotel with only a handful of online reviews, you might not be getting the full picture. A study by Spanish professors published by Cornell University found that initial online hotel reviews tend to be more negative and […]

  • Video content is worth gold

    Why video content is worth its weight in gold Published on August 23, 2013 by Brafton Editorial Marketers know producing video content is becoming standard practice for brands on the web. By creating a host of engaging clips, companies engage their target audiences and seamlessly push them through the sales funnel. Colleen Whitney, senior vice […]

  • Business Video Stories Achieve the Impossible

    B2B Video Stories Achieve the Impossible July 31, 2013 by Bob Leonard The ‘Impossible’ we’re referring to is effective AND affordable B2B marketing videos. It’s challenging to produce videos that people will watch, that clearly communicate value propositions and benefits, AND do it at a price that mid-sized businesses can afford. Why Stories? People are […]

  • Video Extremely Effective for Business Marketing

    Surveys Say: Video Extremely Effective for B2B Marketing August 23, 2013 by Bob Leonard It’s a busy time for the publication of survey results concerning B2B Marketing… and video as a B2B marketing tool is a clear winner. We start with insights from the crowd sourced B2B Content Marketing Report, which was authored by Holger […]

  • Digital Video Marketing Success

    Top 6 Keys to Digital Video Marketing Success One of the greatest tools every business and brand should be using right now is video. I recommend all of my clients be very active with digital video marketing because video is a great way to humanize a business or brand. It allows customers and potential clients […]

  • Restaurant Video Marketing

    Keys to Restaurant Video Marketing by : Matthew Sonnenshein Online videos interact with customers better than text, better than audio and better than graphics or photos. Almost always, when we refer to something going “viral” online, we are talking about videos. As you may guess, videos, whether through YouTube or your website, have lots of […]

  • Important is it to have a good hotel video

    How important is it to have a good hotel video? A debate on how hotel videos fit into marketing plans http://www.contentmx.com/social/a-debate-on-how-hotel-videos-fit-into-marketing-plans / Dimitri Sionis – Hi everyone, I wanted to get a discussion going on how important you feel hotel videos are. Do you watch them? do they convince you? what do you look for […]

  • Hotel Video Marketing – Good Tool or Not

    Hotel Video Marketing – Good Tool or Not? Posted by Patrick Schaber I recently wrote about an experience I had in Europe staying at Ibis hotels. I was impressed with their marketing of their services and the backing of that brand marketing by hotel staff. The post was fun for me to write and discuss […]

  • Getting Behind Video in Hotel Marketing

    Getting Behind Video in Hotel Marketing The marketing of our hotels has broad parameters of action. Our client proposals can be more or less comprehensive depending on the resources we use. The BlogTRW brings to you some of the possibilities that hotel directors have to spread the word about their services, giving clients the opportunity […]

  • Golden Rules of Video Integration

    9 Golden Rules of Video Integration Published on July 18, 2013 by Kevin Elliot Brafton’s Senior Business Development Executive Kevin Elliot outlines the “9 Golden Rules of Video Integration.” Watch the video below, and read the transcript underneath the clip. Hi, I’m Kevin Elliot, Brafton’s Senior Business Development Executive for our Video Marketing team. I […]

  • Make a Great Marketing Video

    What Makes a Great Marketing Video? by Chris Goldade on August 23rd, 2013 These days, online video marketing is EVERYWHERE and with good reason: it’s the fastest growing, most effective form of marketing out there. But with video content such a major part of the average consumer’s life, businesses are continually plagued by the dilemma […]

  • Effectively Manage and Distribute Video Content

    How to: Effectively Manage and Distribute Video Content Aug 5, 2013 Written by: Kelly Shores Sparksight has recently begun using a video distribution tool called uStudio and we are becoming big fans! uStudio solves the problem of how to efficiently syndicate your videos across multiple platforms and CDNs without having to log in to every […]

  • Blueprint for the Video Content Marketing Revolution

    A Blueprint for the Video Content Marketing Revolution Aug 22, 2013 “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” These words, spoken by Matthew Broderick in the 1986 instant classic Ferris Bueller’s Day Off, sum up marketing in the last few decades perfectly. Certainly, […]

  • Short-Form Video Is The Future Of Marketing

    Why Short-Form Video Is The Future Of Marketing By: Kerrin Sheldon If you have used the Internet in the past three years, chances are you have watched an online video. Video is everywhere. Our friends post funny cat videos on our timeline. Our coworkers pass along inspirational messages about success. Our favorite brands showcase their […]

  • Video Marketing for Small Business Owners

    Video Marketing for Small Business Owners By Leon Castles, Published August 21, 2013 YouTube may be the most popular video outlet on the internet, but it isn’t the only one. There are many more sites that support video and video marketing. While YouTube has some restrictions, many of these other sites don’t have any restrictions. […]

  • Use Video To Build Your Personal Brand

    Three Ways To Use Video To Build Your Personal Brand 8/20/2013 Video is quickly becoming the most valuable tool for building your brand. Why? Because video allows you to deliver a complete communication that’s visual and relatable and will build those all-important emotional connections with people who are making decisions about you. It’s you when […]

  • Winning ways with video

    Winning ways with video Social media plus the right video is a powerful formula for a successful marketing campaign Jemima Kiss theguardian.com, Monday 19 August 2013 Commander Hadfield’s galactic interpretation of David Bowie’s Space Oddity reached 17m views this week. Are we one step closer to unwrapping the mystery of a viral video success? There’s […]

  • Video Content Is King But Frequency Is Queen

    In Video Marketing, Content Is King, But Frequency Is Queen Posted by: John Hargrave August 20, 2013 It’s a given that well-produced video content is important to any online marketing strategy. The quality of your video will tend to reflect the quality of your product, so you need good lighting, careful script-writing, and sharp editing. […]

  • Video Content Marketing Survey

    Video ‘Rules’ For Online Marketers, According to Recently Released, Video Content Marketing Survey Posted on Aug 13, 2013 in Social Video By Larry Thomas, President of Latergy Video Marketing and Public Relations Research, results and common sense suggest that video is a powerful tool for online marketers. Video storytelling is on the rise because it […]

  • Visual Marketing

    Visual Marketing Let’s start out with some interesting information that affects how we as business owners must capture the attention of our audience with visual marketing. 5 Minute Attention Span Online Video Content Rules the Roost Social Media “Networking” Eats the Day Away Over-saturation of Information that is Easily Accessed Here is what I am […]

  • Reasons Why Nonprofits Should Use Video

    12 Reasons Why Nonprofits Should Use Video August 16th, 2013 Even if you’re camera shy, we’d encourage someone in your nonprofit to get behind the camera (even if it takes some practice getting comfortable being in the spotlight). Why is it worth the awkwardness? Because video serves as an engagement trigger—it encourages people to interact […]

  • Building Video Audiences Through Paid Recommendations

    Poll Shows Strong Interest in Building Video Audiences Through Paid Recommendations – Thursday, August 15, 2013, Posted by Will Richmond Taboola and Kaltura have released the results of a poll taken during a recent webinar they conducted, in which attendees (content publishers and advertisers) were asked about their interest in using paid recommendations/native advertising to […]

  • Including Video As Part of Your Online Strategy

    12 Most Timely Truths About Including Video As Part of Your Online Strategy Posted by Misty BelardoMcPadden on Aug 9, 2013 Shooting and editing video, adding music or a voiceover can mean a lot of work for content creators. Add in some nervousness, especially if you are not used to being in front of the […]

  • Video Content Dominates Google Universal Search Results

    Video Content Dominates Google Universal Search Results [Report] By Brendan Cournoyer, Published August 12, 2013 A recent study took a look at the different types of content that appears in Google universal search results – and guess what? Video is at the top of the list. So what exactly are “universal search results”? Basically, several […]

  • Make an Effective Marketing Video

    How to make an Effective Marketing Video Posted on: August 14, 2013 by VIP GUEST AUTHOR One of the most important and vital marketing tools for every business is the marketing video. Videos like these serve to inspire, engage and motivate the customers to take action. Moreover, they also help to limelight the developers as […]

  • YouTube Video Ad Campaigns for Direct Marketing

    How to Create YouTube Video Ad Campaigns for Direct Marketing John Lee, August 15, 2013 YouTube is great. You want to watch funny videos or movie trailers? YouTube has you covered. Need instructions to create an AdWords campaign or fix your broken lawnmower? Yet again, more videos. There is a ton of opportunity for getting […]

  • Insiders Guide to Video Marketing

    Boston Insider’s Guide to Video Marketing Published: August 12th 2013 Competition among brands for consumer’s attention is cutthroat, and the quest for audience engagement is an uphill battle. Amidst the marketing fray, video has become the channel choice for communicating a message. But it’s not enough to shoot some footage and throw it up on […]

  • Best Video Marketing Statistics

    The Short-List: The Best Video Marketing Statistics Posted by: Caroline Kessler Trying to navigate the world of online video marketing statistics can be confusing and mind-numbing–but you know there’s some good stuff in there, so you press on. If you’re on the fence about using online video marketing as part of your content marketing strategy, […]

  • Video so important to the future of marketing

    Why video is so important to the future of marketing 13th August 2013 Jason Thibeault, Sr. of Limelight, a platform that manages all aspects of video publishing, writing in Reelseo.com. , tells us how video can foster a deeper sense of connection with our brands. Finding A Deeper Connection with Video What does digital mean […]

  • About Video Marketing

    What Sticky Tape Taught Us About Video Marketing Faith Essary // June 7th, 2013 Unless you’ve been living under a rock you know that video is quickly becoming one of the most popular ways people connect on the internet. Statistics about online video consumption show that within three years 55% of online traffic will be […]

  • Video is taking over online marketing

    Movie-ing on up. How video is taking over online marketing by catalystcentre on 09/08/2013 No matter how great your business idea is, unless you bring your product/service to the attention of your target audience, the chances of it getting off the ground are slim. To sell up a storm, you need to first market up […]

  • Make the most of video on mobile

    How to make the most of video on mobile by Dominic Byrne 12 August 2013 This article is about; well you guessed it, video. I’m a massive fan of multimedia, and any form of combining text, audio, still images, animation, interactive content forms and most importantly, video. The Chairman of the Newspaper Association of America […]

  • 100s YouTube Videos Have a Long Shelf Life

    Interbrand 100′s YouTube Videos Have a Long Shelf Life August 12, 2013 by MarketingCharts staff Pixability recent released a report studying the Interbrand 100′s use of YouTube. The study contains a host of intriguing data, but perhaps the most interesting concerns the long shelf life of a brand’s YouTube video. According to the study [pdf], […]

  • Video creators need to think mobile

    Why video creators need to think mobile David Sanderson Posted on August 01, 2013 The fastest way to start an argument is to make blanket statements. Just try to dispute this: People love video. They consume it like mad across multiple devices. This trend hasn’t come close to peaking, which presents brand marketers with the […]

  • The State of Video in 2013

    Going Social: The State of Video in 2013 [VIDEO] Posted August 9, 2013 Posted by: Jose Antonio Sanchez How popular is online video? How much are marketers spending on this format? With apps like Vine and Instagram, will video finally start to dominate the social media scene? Uberfip’s latest video infographic provides insightful facts and […]

  • YouTube Video Content For Social Media Marketing

    Managing YouTube Video Content For Social Media Marketing August 5, 2013 There are many types of evergreen or legacy content that can and should be shared over and over in your social media marketing efforts. Video content that provides value to your audience is one of the most effective content types you can share in […]

  • Significant Adoption of YouTube by Global Brands

    Study Reveals Significant Adoption of YouTube by Global Brands Greg Jarboe | August 7, 2013 Pixability has just released a comprehensive industry study, The Top 100 Global Brands: Key Lessons for Success on YouTube, which details how global brands are successfully driving video and digital marketing success. Revealing a 99 percent YouTube adoption rate and […]

  • Essentials for Smart YouTube Marketing

    7 Essentials for Smart YouTube Marketing By Troy Dreier ⋅ August 8, 2013 Ready to get smart with your company’s YouTube marketing? Pixability, a marketing and advertising company that focuses on driving success on YouTube, has released an excellent report entitled “The Top 100 Global Brands: Key Lessons for Success on YouTube,” and it’s packed […]

  • Website video metrics every marketer should measure

    4 website video metrics every marketer should measure Most marketers are aware that it’s essential to measure their marketing activities. It enables them to understand performance, return on investment and improves future marketing activity. As arguably the most powerful marketing tool today, online video is no exception. It’s critical that marketers not only measure video […]

  • Video Content, Context Or Audience

    Video Content, Context Or Audience? by Rich Routman, Thursday, Aug. 8, 2013 As time spent on digital platforms, with a focus on video, begins to surpass time spent on television, what’s the best sell-side and buy-side approach? Content, context and audience all carry some value in the assessment of digital video opportunities, but much like […]

  • Must-Know Facts About Mobile Video

    12 Must-Know Facts About Mobile Video AdColony | August 8, 2013 This article is part of the Digiday Partner Program and is brought to you by AdColony. http://www.adcolony.com/ Prime time is all the time thanks to our mobile devices, which are with us everywhere, even in the bathroom. Whether playing an app-based game, reading a […]

  • Video Is on the Rise with Business Marketers

    5 Reasons Video Is on the Rise with B2B Marketers Brendan Cournoyer August 08, 2013 Of the many misconceptions out there about content marketing, the one that drives me most crazy is the false idea that it’s basically synonymous with “blogging.” Just start a blog, write a few posts and move on, right? WRONG! Content […]

  • Reasons for adopting video content into your marketing

    B2B Marketing: 3 reasons for adopting video content into your marketing mix John Tackett July 29th, 2013 Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. Digital video can help keep your brand top-of-mind when it’s time for a purchase decision […]

  • Keys to Digital Video Marketing Success

    Top 6 Keys to Digital Video Marketing Success August 2, 2013 Dennis Washington One of the greatest tools every business and brand should be using right now is video. I recommend all of my clients be very active with digital video marketing because video is a great way to humanize a business or brand. It […]

  • Video Marketing Effective

    Why Is Video Marketing Effective? Posted on April 9, 2013 http://theseokid.com/page/2 In turn, faster, and lead generation and sales lead to the rapid growth of any business, is one of the more effective marketing strategy, video marketing is present. The following are some of the reasons why video marketing of many very effective. 70% of […]

  • State of Video in 2013

    The State of Video in 2013 [Motion Graphic] By Daniel Zeevi | Aug 07, 2013 Can businesses and marketers afford to overlook video content any longer? With the popularity of video sites like YouTube, Vimeo, Vine, and now Instagram, video content is exploding on the internet. Every month, 4 billion videos are streamed in the […]

  • Significant Adoption of YouTube by Global Brands

    Study Reveals Significant Adoption of YouTube by Global Brands From: ClickZ – Greg Jarboe | Wednesday, 07 August 2013 00:00 Pixability has just released a comprehensive industry study, The Top 100 Global Brands: Key Lessons for Success on YouTube, which details how global brands are successfully driving video and digital marketing success. Revealing a 99 […]

  • Latinas, They Are Driving The Online Market

    Viva La Latinas! They Are Driving The Online Market By Lee Vann Thursday, Aug. 8, 2013 When it comes to the online Hispanic market, Latinas are in the driver’s seat. At least that’s the impression I got by reading “Latina Power Shift,” a new study by Nielsen that paints a crystal clear picture of the […]

  • Video Marketing Best Practices for Brand Marketers

    7 Video Marketing Core Best Practices for Brand Marketers Greg Jarboe, August 7, 2013 Pixability has just released a comprehensive industry study, The Top 100 Global Brands: Key Lessons for Success on YouTube, which details how global brands are successfully driving video and digital marketing success. Revealing a 99 percent YouTube adoption rate and 73 […]

  • Video Marketing In Motion

    Just Push Play: Marketing In Motion Merrijoy Vicente August 7, 2013 – Forrester Research As online video consumption is set to double to 1.5 billion in 2016 [cisco], one can’t deny the fact that Viral Video Marketing is becoming one of the more essential tactics for businesses today. As social media and other online tools […]