Marketing videos: top tips to make them tip top Posted on April 12, 2013 by Alex Robertson There are countless brand orientated content marketing videos online that have “gone viral” and it is only natural to respond with, “wow, that’s a great idea, I want a piece of that for my company!” So how do [...]

3 essential elements of a viral video By PR Daily Staff | Posted: May 13, 2013 While there’s no guarantee your next video will go viral, you can increase your chances by making sure it has the right content, context and conversation. Gil Wolchok, executive vice president at Synaptic Digital, expanded on each of these [...]

Tablets Gobble Up 23% of Their Millennials Owners’ Video Viewing Time May 13, 2013 by MarketingCharts staff Some tablet owners are spending a significant amount of time watching video on their devices, details GfK in a new data release. According to the study, among tablet owners, Millennials (born 1977-1994) spend on average 23% of their [...]

People Are People Are People: The Future Of Video by Adam Singolda, Friday, May 10, 2013 “I think I just passed by Sarah Jessica Parker, and btw I’m much taller than her,” I immediately texted my lady as I was walking into AOL’s annual Newfront presentation. The Newfront is a digital content event similar to [...]

7 Steps To Better Video SEO by Laurie Sullivan, May 10, 2013 YouTube released plans Thursday that allow channel producers to sell paid video subscriptions that will create a new marketplace for programming on the Internet, making it crystal clear why the company continues to build out an Internet-connected fiber network at 1-gigabit-per-second speeds. By [...]

Digital NewFronts: Online Video Prepares For Prime Time CMO Exclusives | May 06, 2013 by Mercedes M. Cardona Contributing Writer CMO.com The online video arena is about to get very crowded–way beyond cat videos. Online properties are going to market with more polished content–some made in partnerships with old-line media properties–and they are making a [...]

How to Optimize Your PowerPoint Presentations for Video Conversion Posted by Juli Durante on Tue, May 07, 2013 Sound Communication: The Holdcom Blog One of the easiest ways to start making videos about your company is to convert your PowerPoint presentations into videos. If you’re already familiar with PowerPoint, it can be an easy way [...]

YouTube Introduces Paid Channels By Seth Fiegerman May 9 2013 After months of rumors, YouTube finally introduced a pilot program for paid channels on Thursday. YouTube will now let a few dozen of popular channels charge viewers a subscription fee of 99 cents or more per month, the company announced in a blog post. Each [...]

Creative Ways To Use Video Marketing Written by Kari Ausloos on 09 May 2013. Are you looking for a creative way to showcase your business or website? Why not embrace video marketing? Creating videos is a highly successful marketing strategy. However, it is one that requires a bit of thought and effort. But there is [...]

Best Video Marketing system May 9th, 2013 Itay Komorovski As we all know by now, Video marketing is the best way to convert traffic into leads & clients. You tube is the 2nd largest search engine with over 72 hours of videos being uploaded every minute…It have over 4 billion views every 24 hours… Promoting [...]

Why Video Is The Way Forward Written on April 23rd, 2013 by Uyen Vu Research shows that online video is one of the fastest routes to conversions, customer engagement and clickthroughs. A January 2013 report by Econsultancy explored the relationship between savvy online video marketing and retail success with surprising results. The study found that [...]

Video messaging. The Differences and How to Use It. Posted by Amy Nedoss on Monday, May 06 2013 Twitter released a new video app called Vine a few months ago. Vine allows users to create 6-second videos. What is nice about Vine is it doesn’t need to be a single 6-second video, it can be [...]

Here’s Why You Should Never Set Out to Go Viral By Christine Erickson It starts with a small, unsuspecting subject. The perfect human reaction captured in a photo. Some dance move a bored teenager invented in his bedroom. A political figure casually texting while waiting for her flight. Cats — lots and lots of cats. [...]

The beginner’s guide to video marketing by Michael Mogill, Young Entrepreneur Council May 8, 2013 | Video marketing: You’ve heard the experts talk about it, the gurus blog about it, and your business peers rave about it, but how do you get started? What is the first step to creating your own engaging video content, [...]

All Video Is Not Created Equal As we have a very active video production business here at Boelter+Lincoln, I’ve been approached by several clients and potential clients with the request, “we need to get some videos produced, what will it cost for you to produce something for us?” Of course, there is no simple answer [...]

A short guide to producing a video from start to end Brief The first stage is understanding the requirements and objectives for the video. Every company is different and every video is unique to the commissioning company. To get the best, it is vital to start by understanding the brief. At Shoot Cut Go we [...]

18 Intriguing Stats: Why You Should Implement Video Marketing Posted by Carolyn Edgecomb on May 4, 2013 Are you considering implementing video into your marketing efforts? Each year, video is becoming increasingly more popular. Did you know that 72 hours of video are uploaded to YouTube every minute? Now that is a lot of video. [...]

New data shows the dramatic rise in online video marketing 01/05/2013 By Daniel Hunter Embracing online video as part of a marketing strategy is the next big thing for brands who hold an online presence, according to industry experts. Companies are now rushing to become video-savvy and offer an online video strategy that will help [...]

Taking The Difficulty Out Of Video Marketing May 3, 2013 Videos are excellent as marketing tool helping you boost your bottom line and reaching out to a large number of potential customers you are not reaching otherwise. Living in an age where people rely on the Internet heavily, newspapers and radio ads do not bring [...]

Video content gaining more views and shares in Q1 2013 Published on May 3, 2013 by Brafton Editoria YouTube’s success as a media sharing site is evidenced by just a couple performance indicators. Every minute, users upload 72 hours of video content to the page, and 1 billion unique visitors head to the site every [...]

10 interesting digital marketing stats we’ve seen this week by David Moth 03 May 2013 Here are some of the most interesting digital marketing stats we’ve seen this week. Stats include mobile strategy, desktop use in Australia, personalisation, mobile search, tablet apps, ad targeting, international ecommerce sales and conversion rate optimsation. For more digital marketing [...]

Who’s Watching Online Video? May 2, 2013 by MarketingCharts staff Online video attracts a significant audience, with 1 in 5 or more American adults watching a TV show online (23%), user-generated content (UGC – 31%), or originally produced online video (OPOV – 19%) on at least a monthly basis, per results from an IAB study [...]

So really, what makes a viral video viral? Part 1 Written by Rachel, May 03rd, 2013 Advertising in 2013 is certainly an interesting time. With online content and constant changes to the formats of social networks to allow for better advertising opportunities for business, we’re in an ever-evolving environment. However one thing that’s remained constant [...]

Video Marketing web posts 6 Ways to Use Online Video for B2B Event Marketing [Case Study] http://www.magnetvideo.com/content/6+ways+to+use+online+video+for+b2b+event+marketing+%5Bcase+study%5D/417024 Best Practices for Including Video in Demand Generation Campaigns http://www.magnetvideo.com/content/best+practices+for+including+video+in+demand+generation+campaigns/227749 Corporate Video SEO Best Practices for YouTube http://www.magnetvideo.com/content/corporate+video+seo+best+practices+for+youtube/18971 B2B Video Marketing & Social Media http://www.magnetvideo.com/content/b2b+video+marketing+%26amp%3B+social+media/202089 Marketing Video Script Example http://www.magnetvideo.com/content/marketing+video+script+example/167823 B2B Video Landing Page Examples http://www.magnetvideo.com/content/b2b+video+landing+page+examples/153010 Content Marketing [...]

Brands Shift into Online Video at Record Speed April 28, 2013 By Patricia In our media planning and buying practice, the biggest shift we have seen by advertisers in the past year is to online video. Our brand clients have embraced online video and we have seen tremendous success with driving traffic and growing engagement [...]

Online Video Rivals TV For Viewers by Gavin O’Malley, Casting the industry’s NewFront efforts in a brighter light, new research shows that consumer ad receptivity when watching original professional online video (OPOV) is now indistinguishable from receptivity rates during prime-time TV. Better yet, consumers cite the Web’s wide variety of programming and flexible screening times [...]

Hotel Video Gallery, Best Hotel Videos Showcase Jan 23, 2013 Great to be sitting down with you Dimitri! Tell us about yourself, what your background in the hospitality business is, and where you are now professionally? DIMITRI SIONIS / HOTEL VIDEO GALLERY: Thanks for having me on your video marketing magazine. My background is from [...]

3 Online Video Trends Tessa Wegert | April 25, 2013 Media professionals place an incredible amount of value on online video. Not only are more brands using it overall, but they’re using it in smarter, more strategic ways. While pre-roll and in-stream advertising continues to be popular among agency marketers (eMarketer has found that more [...]

Consumers more likely to share and comment on video content than text 26 April 2013 – posted by Ishbel Macleod Consumers are more likely to share, ‘like’ or comment on an online video than a text article, with humour being the number one reason. A survey by Usurv of 1,000 UK adults found that 56 [...]

Online videos drive deeper engagement than text articles Consumers are more likely to share, comment and “like” an online video than a text article, with humour the number one reason they interact with video according to new research. These are the findings of a new study of UK internet users by Usurv which questioned 1,000 [...]

How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide By Mark Walker published April 26, 2013 Throughout 2012, video marketing for B2B businesses undoubtedly showed an upward trend in both effectiveness and popularity, and most industry observers expect this to continue into 2013 and beyond. Here are a few relevant findings [...]

Four Part Series on Video Optimization or VSEO POSTED April 25th, 2013 By Josepf Haslam Your video is not a Field of Dreams. If you simply build it no one will come. In this four part series on video optimization for search, we will help you learn important tips and tricks about Video Search Engine [...]

Video, Journalists & PR: 3 Keys to Local Small Business Marketing Liana “Li” Evans, April 24, 2013 Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized business (SMB), especially when resources, namely time and money, are at the heart of it. At Pubcon, [...]

YouTube & Video Marketing for Global Brands: Get With It Or You’re Done Posted by Libor Safar on Wed, Apr 24, 2013 YouTube is the third most popular site in the world, according to Internet metrics provider Alexa, with traffic topping more than 1 billion unique visitors monthly. While businesses were initially slow to join [...]

Tips on Creating YouTube Videos for Video Marketing by heidithorne Posting content on YouTube can be a cost effective video marketing tool. And you don’t need a videographer or tons of equipment. In fact, you could create your first video for almost free! I didn’t know much about video before I started working with it [...]

Stellar Hotel Experiences with Mobile & Video, Monscierge Apr 22, 2013 Welcome Marcus! Tell us about yourself, what your background in the business is, and where you are now professionally? MARCUS ROBINSON, CEO / MONSCIERGE: Thanks for having me on to be a part of this interview series; I’m certain your readers will find value [...]

Destination weddings boost Mexico’s tourism By Lauren Villagran | April 24, 2013, MEXICO CITY -– When New Yorkers Vimal Vora and Ellen Goldstein decided to tie the knot, they looked south for a wedding destination. They considered the Caribbean and Puerto Rico but settled on Mexico –- despite the country’s tarnished reputation as a haven [...]

Tips for Scripts: 4 Scriptwriting Ideas for Online Video Marketing By Brendan Cournoyer, Published April 22, 2013 During our ongoing Video Marketing University webinar series, one of the themes we’ve emphasized over and over again is the importance of planning and preparation. And when it comes to video marketing content, one of the most basic [...]

CEOs need to get comfortable with video LISA OSTRIKOFF Last updated Monday, Apr. 15 2013 The relevance of video for business continues to increase as the digital world we live in constantly evolves. “Putting video on websites has been a huge success …” according to MarketingSherpa. “Marketers gave us hundreds of great examples touching on [...]

Five Ways That a Video Blog Can Work Wonders for Your Brand Ruth Barton 04.18.13 Many people have a negative attitude towards video blogging. They understand it as a person talking directly at a camera and explaining a strong opinion. Yes, that is video blogging—but not the only kind. Like a written blog, a video [...]

Retired Bridezilla Says ‘Hire a Wedding Coordinator’ Posted: 04/23/2013 5:19 pm According to New York Magazine, only 16 percent of couples hire a wedding coordinator. Say what!? As a former wedding coordinator, I can’t tell you how many times I saved a bride’s hide — without her even knowing it. With my event-planning background, I [...]

Tracking What Matters: A New Mindset For Evaluating PR By Vicky Hastings Tuesday, April 23, 2013 Numbers don’t tell the full story, it turns out. After considering circulation and impressions of media coverage and debating various reporting methodologies, public relations industry leaders believe that relying exclusively on quantitative measures to evaluate results is insufficient. As [...]

12 great benefits of video marketing Need to persuade peers or higher-ups to use video in your branding and sales efforts? Here are a dozen terrific reasons to do so. By David Murdico | Posted: April 12, 2013 If you’re having trouble convincing your marketing team, business partners, clients, boss or even yourself that online [...]

Show and tell: the new PR paradigm By Scott Signore April 18, 2013 his post originally appeared as an article in O’Dwyer’s PR Magazine. I’m a visual guy — and have always been. My earliest PR client was Kodak, many moons ago, in a time when it was common to pitch silver-halide film and the [...]

If Content is King, Video is Heir to the Throne By Tamara Gaffney” Tamara Gaffney On April 9, 2013 • As more TV and sports broadcasters are making programs available via mobile devices and offering live content to their subscribers, the storm of available content and consumers demanding it has led to the growth of [...]

Five Ways That a Video Blog Can Work Wonders for Your Brand Many people have a negative attitude towards video blogging. They understand it as a person talking directly at a camera and explaining a strong opinion. Yes, that is video blogging—but not the only kind. Like a written blog, a video blog can be [...]

Video Most Popular Medium For Mobile Phone Brand Information by Laurie Sullivan, Apr 16, 2013, Digital ads and search engines influence consumer buying habits, but videos appear to offer the most support for consumers researching to buy a mobile phone. Some 79% of shoppers who saw an online video ad looked up the cell phone [...]

Tips on Running a Great Video Marketing Strategy Wichita, KS — (SBWIRE) — 04/15/2013 — For those looking for new ways to market their business, it is crucial to target a world-wide audience, for which video marketing is an excellent way to reach and interact with customers. Videomarketingpunch.com announces a new site devoted to research, [...]

4 Awesome Tips to Help You Start Vlogging April 13, 2013 by Anne Reuss You would have guessed I was going to send my very first video blog to the President of the United States of America if you spent the day at my house when I was making it. The video was only one [...]

Viral’s Secret Formula April 09, 2013 Jonah Berger Wharton Professor and author of Contagious: Why Things Catch On Participants in a flashmob dance an improvised version of the Harlem Shake in front of the Berlin cathedral February 20, 2013 Want to know why things go viral? Why some products get more word of mouth? Let [...]

The Ultimate Video Marketing Studio [how to] By Mitch Solway on February 14, 2013 It’s great to “talk the video marketing talk” but at the end of the day you’ve got to “walk the video marketing walk”. All of the video conversion strategies and tactics are useless if you’re not creating video. We need the [...]

Why Explainer Videos Increase Conversion Rates by 20% By Andrew Angus When it comes to internet marketing, there are a lot of standard tools used to increase conversion rates. The best marketers know how important a beautiful website is to give people the best first impression of your business or blog. They also know how [...]

Creating Your Business Video Nothing says professional and classy like a high quality business video. Videos serve the dual purpose of enhancing your website’s face value and quality, as well as increasing the education of your viewers. They can be ads, introductions, portfolios, tutorials, in depth discussions, or anything in between. This paper helps you [...]

How to Create Online Video Ads 12 April, 2013 By anish Techniques to encourage engagement with your viewers Online video ads can be tricky – you don’t want to spam your viewers, but you want to get your point across. With companies increasingly using this avenue to promote their brand, you don’t want to fall [...]

15 Skills of the Modern Marketing Team By Dia Dalsky | Posted April 12, 2013 This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you’ll find great value in it. Let us know what you think in the comments! “To be successful nowadays, [...]

How to Increase Sales for a Product through Video Marketing By Zsolt Bicskey, Published April 11, 2013 It is little wonder that video marketing has become such a hot topic in digital marketing circles; in the past few years, more and more companies have seen that a solidly-conceived and well-executed video marketing campaign can result [...]

An Incredible Look at Online Video Usage, and 6 Ways to Incorporate Video Into Your Marketing Strategy By Elie Ayrouth, Published April 10, 2013 With roughly 8.5 in every 10 online users accessible through online video marketing, there’s no shortage of marketers trying to edge their way into those statistics. DemandForce has pieced together a [...]

What to Consider Before Making a Funny Marketing Video Posted April 11th, 2013 by Courtney Kettmann “Humor in advertising is like a gun in the hands of a child. You have to know how to use it. Otherwise, it can blow up on you.” (Miller, 1992) I’m willing to admit a weakness: I am usually [...]

Online Video Marketing Strategies: Your Road MAP for Success Video has infiltrated every aspect of our lives – our homes through television and computers, our mobile phones, airplanes and airports, our cars, you can even view video while standing in line at the grocery store, or pumping gas at the gas station. It’s predicted by [...]

7 Secrets of YouTube Marketing Culled from data on 30,000 businesses, here’s what works–and what doesn’t–on YouTube. Minda Zetlin Apr 10, 2013 Owned by Google and packing the power of video, YouTube can be an incredibly powerful marketing tool, especially for a small business with a limited budget. On the other hand, launching a video [...]

How important online video is to the brand’s marketing. Topshop’s CMO Justin Cooke explains why his brand took advantage of the Harlem Shake meme and how important online video is to the brand’s marketing. Marketing Week (MW): What inspired the Harlem Shake video featuring models Jourdan Dunn, Cara Delevingne and Rosie Tapner? Justin Cooke (JC): [...]

Gangnam Style marketing 11 April 2013 | By Lucy Tesseras Borrowing from video dance crazes is becoming popular in marketing but how do brands use them in a way that matches their strategies? Whether it is the Harlem Shake, Gangnam Style, Fenton the dog or Success Kid, internet memes by their nature have captured the [...]

Soon, all online advertising will be video Cameron Yuill is the Founder and CEO of AdGent Digital. Video advertising will double approximately every two years until all online ads will be video ads. That’s right — all online ads will be video. I am calling this prediction “Cam’s Law” (after moi) with due respect and [...]

Top 10 Ways to Measure the Success of Video Marketing Campaigns paul April 10th, 2013 Videos bring together sound, pictures and interesting story lines.And when the “social” aspect is added to these videos, what we get is a surefire way of delivering a targeted message to consumers instantly. But it is extremely difficult to measure [...]

CHART OF THE DAY: Why People Watch Video On Their Smartphones Marcelo Ballvé | Apr. 9, 2013, This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here. Video consumption on mobile phones has grown faster than PC [...]

Video Revived the Marketing Star From: Business 2 Community – Dave Klawinski | Sunday, 07 April 2013 American popular culture just wouldn’t be the same without some of the advertising campaigns of yesteryear. Harkening back to a simpler time the following five nostalgia-laden marketing campaigns should be familiar to everyone over the age of 35.A [...]

How To Handle Marketing’s New Video Challenge From: MediaPost’s Online Video Insider – Neil Perry | Friday, 05 April 2013 It’s a dilemma. Marketers today are faced with a true challenge in dealing with the ever-increasing demand for video for social channels, while they are still being held to the highest levels of production standards [...]

Alternate Screens Expand TV, Video Audience by Mark Walsh, Apr 5, 2013 TV may still be king, but the fragmenting video landscape has increasingly challenged media buyers in how and where they allocate budgets in a multiscreen world. Given that 120 million people in the U.S. now have smartphones, and 57 million own tablets, the [...]

How Event Organizers Can Make Sure Their Events Rock Every Single Time ForbesWoman 4/03/2013 “We’d love to have you speak at our event, but we can’t pay an honorarium and are unable to cover our speakers’ travel.” “We’d love to have you attend the event in [another city across the country] and contribute to the [...]

How to make a video…that people WANT to watch! Shared by PromovisionPV.com More on Puerto Vallarta & Riviera Nayarit Video Marketing http://www.promovisionpv.com/WP/category/video-marketing/ 1,000+ photos, entertainment, tours, 200+ videos Our Twitter page

Leverage into the video trend, or be left behind 04/01/2013 Melanie Clark What’s better than just providing great content? Great supplemental content! And what medium can provide great supplemental content as part of your content marketing mix? Videos! Let’s face it: Not everyone speaks the same language or processes information the same way. That is [...]

‘One and Done’ Won’t Get it Done! 5 Tips for Video Continuity If you’ve taken the big leap and joined the ranks of the online video marketers, congratulations! That first video is always the most difficult. But now that you’ve produced your first video, what’s next? How do you not only maximize the marketing from [...]

Tourism Videos for everyones’s style Vidéos touristiques, à chacun son style! 4 avril 2013 En matière de promotion touristique sur le web et les réseaux sociaux, la vidéo prend depuis quelques années une place grandissante et de nombreuses destinations investissent à juste titre dans ces contenus dont les touristonautes sont de plus en plus friands [...]

Use Video Marketing for Sales and Return On Investment Boost Posted April 3, 2013 Let’s talk sales and how video marketing can work for your brand or organization. Why Video Marketing Works I consult with companies regarding their Marketing and Sales efforts on a weekly basis. During many of these conversations, I might refer to [...]

Puerto Vallarta – Riviera Nayarit Real Estate Video Marketing Casa Galeana Property Rental Puerto Vallarta Santa Barbara Shore Condominio Sales Photography Puerto Vallarta Entre Rios Fluvial Vallarta Desarrollo Puerto Vallarta Molino de Agua Condo Rental Puerto Vallarta Villa Real del Mar Villa Rental Haixa Español 1 Bienes Raices Desarrollo Condominio Litibu Riviera Nayarit Haixa Espanol [...]

Warning: Web Video Clips Are Not Created Equal Posted on March 15, 2013 by Alexis Groves Have you typed a search term in video sharing sites like YouTube and Metacafe and came up with a number of similarly-themed videos, but only liked a handful of them? This only proves that not all web video clips [...]

12 Tips to Convince Anyone About Online Video Marketing Posted by David Murdico on April 3rd, 2013 If you’re having trouble convincing your marketing team, business partners, clients, boss or even yourself that online video marketing is not only worthwhile in the short run but also cost effective in the long, then read on. Video [...]

Discover Puerto Vallarta Tourism Youtube Videos Sunrise Sunset Malecon Puerto Vallarta Discover Puerto Vallarta , Mexico Discover Puerto Vallarta NEW PIER Puerto Vallarta Friendliest City Video Discover Conventions & Incentive Groups Puerto Vallarta Discover Puerto Vallarta Adventure Park Las Animas http://youtu.be/003OpaqhDBM Discover ATV Tour Discover Canopy Tour Discover Conchas Chinas Beach Puerto Vallarta Discover PuertoVallarta [...]

Puerto Vallarta Wedding Entertainment Mariachi Arcano Enlace Show Enlace Show Entertainment 1 Fire Dancers 1 Fire Dancers 2 Fire Dancers 3 Fire Dancers 4 Fire Dancers 5 Fire Dancers 6 Latcho & Andrea 1 Latcho & Andrea 2 Latcho & Andrea 3 Latcho & Andrea 4 La Calle Entertainment Shared by PromovisionPV.com More on Puerto [...]

Just How Popular Is YouTube? When most users think of digital video, they most commonly think of YouTube. And it’s no coincidence, given the dominance of the video platform, that visits to YouTube trump those of any other video platform. A study by AYTM Market Research examines just how popular YouTube is as a platform—and [...]

Which type of video marketing is right for your business? April 02, 2013 by robert_w Video marketing may be the right approach for your business, but that doesn’t mean it’s “one size fits all.” There are several approaches to video promotions, which depend on the target audience and the occasion or circumstance. Here are a [...]

The Power of Online Video – The Stats 2013 By Neil Wood-Mitchell, Published April 2, 2013 Online video is proving to be a powerful marketing tool for many businesses. Indeed, if a business is not doing video, they are now behind the competition, according to Sage Lewis, a leading Digital Marketing expert in a recent [...]

Should Video Marketing Be Your Next Move? Yes! Video is one of the easiest pieces of content your business could create. Video marketing is entertaining, it’s visual, and it’s inherently viral in nature. This week, Sean and Jacey discuss how every SMB can benefit from this simple form of content marketing. Don’t stress over the [...]

The Marketing Value of YouTube April 1st, 2013 – Posted by PhilNottingham One of the earliest questions considered by any business, large or small, investing in video marketing will certainly be, “Should I have a YouTube channel?” The answer: probably. …..but it depends on the type of business you are, the kind of content you’re [...]

Events and Conferences Audio and video is a powerful way to both promote and record an event or conference. It is also a great way to add impact during the event to help knowledge and information transfer to the audience and help set the tone and pace. A recorded event can be used in podcasts, [...]

Using Video and Audio as a Content Strategy By Megan Totka, Published March 15, 2013 Business websites contain a plethora of content. Until fairly recently, the content that was posted on most websites consisted primarily of text and photos. While these types of sites can definitely be interesting, businesses are now focusing on using rich, [...]

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the [...]

Where does creativity factor into B2B video marketing? Everywhere Sure, YouTube hit the 1-billion-monthly user mark this month, but how many of those consumers watched B2B video content? Brands investing in video marketing can’t capitalize on internet memes as often as B2C counterparts, but they also shouldn’t overlook video completely – they just need a [...]

Video Snippets Continue to Dominate Google Universal Search Results Carla Marshall | 19 hours ago Google Universal (or Blended) Search pulls data together from different ‘vertical’ sources to display together on the same page. This means that the user is usually presented with a choice of web pages, maps, images, shopping results, videos, location based [...]

How to make money on YouTube SIMON HOUPT The Globe and Mail Published Wednesday, Mar. 27 2013, 5:00 PM EDT Viral videos are the one-hit wonders of the Internet Age: Their creators blow up, then usually disappear just as quickly. But John Evershed, who left Toronto in 1983, has built his San Francisco-based Mondo Media [...]

Video Content Marketing: 4 Elements of An Effective Strategy From: Content Marketing – Rob Ciampa | Friday, 22 March 2013 Businesses are flocking to video content marketing as an efficient and wickedly effective content tactic. But the focus on making the video often overshadows the marketing of it. And winning followers on YouTube requires different [...]

Why 1 Million YouTube Views Are No Longer Worth 1 Million YouTube Views From: The Agency Post – Richard Spalding | Monday, 11 February 2013 The question our clients always used to ask was, “How much for 1 million YouTube views?” We gave them our rate card price and worked the social networks and blogosphere [...]

Is Your Video Marketing Strategy Smart or Stupid? Posted by David Murdico on March 27th, 2013 Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and [...]

Optimizing for Mobile is No Longer Optional! Designing for the Mobile Inbox There’s no doubt about it: we are living in a mobile world. Smartphone penetration in the US has reached 55%, and—perhaps more importantly—70% of consumers say they delete emails immediately if they don’t render well on their mobile device. In Designing for the [...]

5 Benefits of Video Marketing Megan O’Neill on March 27, 2013 12:30 PM These days more and more brands are hopping on the video marketing bandwagon, and a new infographic from BuboBox reveals five reasons why these brands are doing the right thing. With video marketing, BuboBox purports, “people get more engaged, spend more time [...]

9 Effective Video Marketing tools for Business February 26, 2012 by Video Marketing is an important business strategy. Here are 9 tools that can help you get engaging, interesting, informative and memorable video messages to virtually everyone. Goanimate Making videos for business training, education, and marketing has never been easier! Create professional quality videos for [...]

Why Businesses Must Invest in Online Video Marketing By Robert Weiss March 25, 2013 Just like we take some of the today’s everyday technologies for granted — fax, text, email marketing, e-commerce, SaaS — business video marketing is on the same technology adoption cycle and will be a standard budget item in a few short [...]

10 Questions to Ask When Creating Your Company’s YouTube Channel BY Kim Lachance Shandrow | March 25, 2013 A YouTube channel can put your business in front of today’s largest online viewing audience. Some 800 million people worldwide visit YouTube every month, many of them to research and discover products and services before investing in [...]

The effectiveness of video marketing Just how useful are videos in the grand scheme of things? Videos are pretty darn awesome when it comes to making things happen. Videos can be used to demonstrate something, communicate a message, share a sentiment, or to condense a concept that might otherwise be too much to handle into [...]

What Convergence Means For Digital Video by Eric Korsh, Tuesday, March 26, 2013 Today, when we talk about television, we mean two things: first is the physical display in our living rooms (the “best screen available”), and second is the ecosystem that provides the content (studios, broadcast and cable networks), and distribution (multiple system operators [...]