How Long Should My Business Video Be? From: Adelie Studios Blog – Eric Guerin | Friday, 10 August 2012 I took a look at video length for businesses four years ago in my post “How Much of a Typical Video Online Is Actually Watched?” and was wondering how that had changed in the last few […]

Sit Down, Shut Up: 6 Videos That Let The Music Do The Talking From: Wistia Blog – Alyce Currier | Wednesday, 29 August 2012 There are a lot of ways that music can drive the mood of a video from the background, but what about when you’re only using music without any other audio? Getting […]

Hotel Video Marketing Post YouTube ranking factors 07 Aug, 2012 | Online Marketing http://hotelmarketing.com/index.php/content/article/youtube_ranking_factors/ Tripl turns your friends’ travels into visual stories 10 Jul, 2012 | Online Travel http://hotelmarketing.com/index.php/content/article/tripl_turns_your_friends_travels_into_visual_stories/ How hotel marketers use video in unique ways 25 Jun, 2012 | Hotel Marketing http://hotelmarketing.com/index.php/content/article/how_hotel_marketers_use_video_in_unique_ways/ Travel sites failing to optimise images and video for search 21 […]

Using Customer Experience Optimization To Boost Loyalty Programs by Mark Simpson, Jul 30, 2012, 7:20 AM The online travel industry has changed: travel agencies now provide a one-stop shop for everything from airfare and room and board to transportation and tours, hotels and car rental agencies are teaming up, and airlines aren’t the only ones […]

6 Simple Mistakes to Avoid when Creating an Online Video Written by Robyn Bloch – Video blogging isn’t for everyone. You need to have the right equipment, commitment and passion. The correct equipment means lights, cameras and then its action time and ensuring you get the basics right and avoiding making the basic mistakes. This […]

Hook ‘Em With Feeling: 5 Tips For Building Tourism Brand Loyalty by Vicky Hastings, May 31, 2011, Wonder why consumers are more faithful to some companies than others? Look at most beloved brands, and you’ll see they’ve shifted from “marketing to the target audience” to “inspiring emotional responses from people they care about.” Since you, […]

Online Video Marketing – How To Get Started. August 25, 2012 | Author staff www.tombreeze.tv If you’re just getting started with “online video marketing”, then I can completely understand if you’re so daunted by the whole prospect. Many people ask me the questions of, “Well Tom, how do I get started?”, “What do I specifically […]

Video the next wave in content marketing MIA PEARSON Special to The Globe and Mail Published Thursday, Aug. 09 2012, Sports commentators are the ultimate content marketers. And never is that more prevalent than during the Olympic Games. Think about it. Sports commentators take mounds and mounds of stats on every athlete and compile them […]

Meeting the Video Promotion Challenge by Ted May, Wednesday, Aug. 22, 2012 My last article article focused on the challenge presented by the collapse of the long-established conventions for programming and promoting linear television in the new “television” viewing environment: increasingly un-tethered to the TV set and unbounded by time. This challenge is lent urgency […]

How video will help you develop trust and make sales. How many times have you heard people say, I saw the movie, I never read the book. A big percentage of our population prefers to watch the film rather than read the book, and the Internet is not exempt from this. Online video is now […]

Pro Video vs Consumer Video May 15, 2012 Is not about the special effects. Is about the story I’m going to be very honest with you, I really don’t like Star Wars episode 1,2 and 3. The story is awful, the characters are not believable, quite simply I can get that sensation you get when […]

How Video Production Services can Extend the Marketing Value of Your Event By Robert Weiss, Published August 17, 2012 If you’re hosting a live event then you are most likely going to spend considerable time, money and resources. The shelf life of your event is a day or two, and then your prospective clients and […]

Mobile video is linchpin for marketing success From: Mobile Marketer – Rimma Kats | Monday, 20 August Marketers in all verticals have been incorporating mobile video into their efforts. Whether the goal is to drive brand awareness or purchase intent, mobile video is on the rise and companies are increasingly allocating their television advertising dollars […]

Video ads encourage purchase decisions more than radio, TV or print AUGUST 22, 2012 The effect of online video on the purchase cycle appears to be strengthening, particularly in the apparel sector. According to a study conducted by Google and Compete, four in 10 online shoppers visited a store or retailer website as a result […]

3 easy ways PR pros should use YouTube From: Ragan.com – Mickie Kennedy | Monday, 20 August From video pitches to a personal crisis response, YouTube can help you woo customers and the media. Video has become more important than ever to business marketing. Thanks to social video-sharing websites—namely YouTube—we are no longer forced to […]

Inbound Marketing: 5 Ways to Create an Awesome Online Video Strategy Posted: 08/14/2012 Online video consumption continues to explode in popularity, with over 181 million users having viewed nearly 37 billion clips in April 2012, according to comScore. Alone, the top five distribution channels, such as YouTube, Facebook, and Yahoo!’s and Microsoft’s respective networks can […]

Embrace Business to Business Opportunities for Video Marketing May 07, 2012 Since the birth of YouTube, video has changed the way people consume content online. Now the second largest search engine in the world (to Google), YouTube boasts over two billion searches per day. The rapid rise of social networking in the B2B space has […]

Making it Profitable: Online Video Marketing for Business! Nov 02, 2011 Video marketing has ‘made it’ in terms of professional marketing, and big time. Business to Business (B2B) marketers interested in marketing with Return on Investment (ROI) and increasing their brand equity now must be aware of the proficient ways of using the medium as […]

Why Use Video as a Marketing Tool? May 27, 2011 It trumps written advertisements. It destroys direct mail. Video has been called the ‘Ultimate Marketing Tool’ by some experts. And should we wonder why? In its infant days in the Edison labs, video dazzled and mystified the age of the horse and buggy. In our […]

Effective Way to Use Video in the Marketing Plan http://www.youtube.com/watch?v=FUzz4W3R_1Y If you like this video, we are sure you’ll enjoy Wayne Sutton’s video interview on the Role of Video in Corporate Marketing. The Green Buzz Agency Blog provides insight for Marketing Decision Makers and other fun people. Learn more about Washington DC based GBA and […]

YouTube Offers Advice on Succeeding with YouTube By Troy Dreier February 24, 2012 YouTube is the largest and most-trafficked video library online, so take time to learn how to use if more effectively. Even if you’re posting your videos to your company’s own website, you’ll still want to post to YouTube, as well. It’s a […]

Online Video Marketing Deep Dive By Gary Hennerberg 10 Reasons Tablets Will Change Video for Direct Marketers By Gary Hennerberg & Perry Alexander | Posted on August 08, 2012 Tablets are quickly becoming the foundation of what may be the tipping point for entering a post-PC era. Direct marketers who start early and learn fast […]

How Visual Storytelling Can Improve Your Online Marketing By Manroop Takhar, Published August 10, 2012 The term “visual storytelling” is being thrown about by marketers quite a bit lately, but what exactly is it? And how can you benefit from it? Humans innately learn best with images and words simultaneously. This is often referred to […]

7 Best Practices for Video Marketing Written on Aug 16, 2012 Author Daniel Laury During the London 2012 Summer Olympics, advertisers were striving to outdistance their competitors with an array of TV, print, online and social media campaigns. More than 4 billion TV viewers globally were expected to watch the games and one-quarter of those […]

3 Keys to Driving Demand with Video by Jesse Noyes on August 15, 2012 in Demand Generation Today’s post comes courtesy of David Rose, COO at MagnetVideo, a B2B video marketing solutions company. Here’s a principle of demand generation that hasn’t changed: High-value, engaging content moves the needle. And when it comes to engagement, few […]

Answers To The 4 Most Pressing Questions About Online Video Strategy by Jerod Morris Remember when video killed the radio star? The song was recorded in 1979, but video’s inexorable march towards dominion over all things entertainment had begun long before. But what about now? Of course video is massively important offline, but how important […]

9 Tips on Marketing Your Company with YouTube By Troy Dreier August 10, 2012 YouTube: You’ve got to use it, so put some effort into getting the best possible results. If your company creates online videos, you probably have a YouTube account already where you post your work. After all, YouTube is the most-visited video […]

Why choose video to communicate? Ian Brownhill 8 August 2012 Two billion. The number of hits that YouTube gets in a day, as not only a viewing platform but as a search tool too – making it the second largest search engine in the world (after Google). But why has YouTube or (more importantly) video […]

How To Boost Online Retail Sales With Video, Call To Action by Daisy Whitney, August 14,2012 Spell it out. If you want a prospective customer to watch the video on your Web page, say so. Use a clear and direct call to action. That’s among the findings of a just-released white paper from Invodo, an […]

Who Is Using Video Marketing? Posted by Eric Oakland on Fri, May 04, 2012 In answering this question, anyone and everyone who has a business wants theirs to have a greater online presence. Previously, it was only the large companies that could use videos as a way to market their business because they had the […]

Create a Winning Video Marketing Strategy through Rule Breaking! Apr 17, 2012 Neil Davidson shares examples of how to create a winning video marketing strategy through… Rule Breaking! Touching on two examples using Dyson and Zappos, Davidson illustrates how NOT playing it safe can really pay off! The Internet is awash with video content. Most […]

Mexico Today: Should You Move to Mexico? David Simmonds – Mexico Is Mexico for you? An estimated one million Americans and Canadians live at least a few months in Mexico every year. I know many of them, and most beleieve it’s the best decision they ever made. San Diego, California – Should I move to […]

Video Marketing – Why You Should Be Doing It! Posted on August 10, 2012 at 8:34 am Video marketing is perhaps the most dominant form of internet marketing strategies when it comes to advertising your website on the internet. With the relationship between Google and YouTube becoming ever more “synchronised”, an increasing number of businesses […]

Youtube Video Marketing Production PromovisionPV.com Puerto Vallarta Kent Lewis http://www.imediaconnection.com/videoarticles/ Posted on August 09, 2012 Video is the undisputed darling of the marketing world in 2012. According to the Cisco VNI Benchmark Report, global internet video traffic will make up 54 percent of all consumer internet traffic in 2016 — up from 51 percent in […]

Real Estate Video Trends: Luxury Lifestyle Video Written on August 6, 2012 by Rudy, Chief Educator & Storyteller in Real Estate Video Trends • 6 Comments Go to original http://blog.wellcomemat.com/real-estate-video-trends-luxury-lifestyle-video/ A fairly hot real estate video trend occurring now is what I would refer to as the -Luxury Lifestyle Video. These videos are on a […]

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Video Marketing : Massively Increase Your Site Traffic Posted by Steve Gumm on Fri, Jun 01, 2012 @ 08:58 AM Video marketing is a promotional strategy you can use to promote your services or products by incorporating attractive, short and educational videos in your business website. The videos that you can use range from short […]

Video Marketing: 3 Advantages of Using Video On Your Website Posted by Steve Gumm on Sun, Jun 03, 2012 @ 09:26 PM While the power of language to stir the imagination and ignite the passions of individuals is real, there may be no more convincing method of conveying the whole scope of human emotions; concepts, […]

How to Get the Most Out of Video Marketing CAROL MEINHARDT COO CHICAGO WEST PULLMAN March 30, 2012 Business, especially small business, is all about people and how they relate to one another. So why not present the personal side of your business to your customers through video? In an earlier OPEN Forum article, Why […]

Why Your Small Business Needs Video Marketing CAROL MEINHARDT COO CHICAGO WEST PULLMAN February 2, 2012 Deciding on an advertising budget and determining how to spend it can be among your most challenging decisions. Advertising options have changed and expanded considerably over the past few years, and updating your strategy definitely means taking advantage of […]

How To Use Video Marketing To Increase Your Traffic RACHEL BLANKSTEIN Founder & CEO COMPARZ November 11, 2011 Video is everywhere these days—online, e-mails and even on your mobile devices. About 28 percent of people watch video online every day, according to a July 2011 Pew Research Center report. As a small business, you should […]

How to Find the Right Video Production Vendor Katrina Diamond August 2, 2012 You trust your tailor with your suits, your accountant with your money and your mechanic with your car. So why are you producing your company’s videos in house? If sufficiently prepared, you will almost always save more in the long run if […]

Video Landing Page Examples Video landing pages are a great way to increase customer engagement and conversion rates for B2B marketing campaigns. Unbounce published this case study that found adding video to a landing page lifted the conversion rate 100%. Producing a video that delivers the core message and call to action for a specific […]

7 Steps for Designing Effective Corporate Video Marketing Campaigns Your company is finally ready to include online video in its corporate marketing programs. That’s great; video is a highly effective marketing tool! However, before your team gets too carried away debating the production details of your project, invest some time in considering all the important […]

Non-Negotiables: ‘Must-Haves’ for Effective Videos by Chris Ruffell http://www.reelmarketer.com/author/chrisruffell/ You’re no doubt aware: quality online videos are increasingly becoming more and more valuable in the world of marketing. Time you get of board? This article will be a great resource for intermediates, and an excellent primer for newbies! Well done video grasps the interest of […]

Ten top viral videos to inspire brands to create their own May 16, 2012 By Helen Lawson, senior PR account manager, Pauley Creative Viral videos can be great fun, great for branding and great for reach without necessarily having access to spectacular budgets. The brilliant thing about these videos is that they have the magical […]

What you need to know about interactive video advertising Apr 10, 2012 By Daniel Ruch, VP, Tremor Video Europe As far as the media landscape is concerned, there has been continual change. So it comes as no surprise that we’ve seen incredible growth for video ad formats in the last couple of years. For the […]

Are you making the most out of online video? Jul 16, 2012 By Kelly Ford, VP of marketing, SundaySky An online brand’s knowledge of individual customer preference is now the standard for nurturing long-term relationships. This ensures customer intimacy, which is becoming a key strategic imperative for companies to differentiate themselves and optimise their acquisition […]

10 commandments of Video Marketing Posted byTinaon Monday, March 8 at 14:32 to SEO, Social Media Internet users’ search for online video content is growing exponentially. Indeed, people are usually attracted by videos and are more likely to remember and refer to a video than to any other form of advertisement. Additionally they consider them […]

Why Explainer Videos Are Kicking Ass In case you haven’t heard, explainer videos are totally kicking ass these days. To be fair, they have been for quite a while. The fact that more and more companies are taking notice lately is just some extra reassurance. From big players like Google and Facebook to startups like […]

Five Strategies for Promoting Your Online Video From: MarketingProfs – Andrew Follett | Wednesday, 08 August 2012 09:23 Online video should be an essential part of every business’s online marketing strategy. Because producing a video can be expensive, make sure you get as much bang for the buck as you can when you release it. […]

A manual for effective online video placement From: iMedia Connection – Amit Levran | Wednesday, 08 August 2012 08:01 http://www.imediaconnection.com/content/32379.asp Today there are more than 300 million websites on the internet fighting for consumers’ attention. Driving customers to your site with online ads, email, and social media is one thing; keeping them there is another, […]

Why Use Video as a Marketing Tool? by Chris Ruffell Go to original http://www.reelmarketer.com/2011/05/why-use-video-as-marketing-tool/ It trumps written advertisements. It destroys direct mail. Video has been called the ‘Ultimate Marketing Tool’ by some experts. And should we wonder why? In its infant days in the Edison labs, video dazzled and mystified the age of the horse […]

9 Tips To Get The Most Out of Video Marketing by Lori Berson http://www.reelmarketer.com/author/lori-berson/ Videos are a very effective way of finding new and inexpensive audiences. Even though your videos may only get a moderate amount of views, they are quality views that allow you to leverage the technology to grow your business 1. Keep […]

25 guidelines for great visual communication Suzanne Salvo, one-half of Salvo Photography, offers tips for shooting dynamic photos and great videos, two things all communicators ought to know how to do. By Matt Wilson | Posted: July 2, 2012 http://www.ragan.com/Main/Articles/45139.aspx There’s a good reason why most corporate communications don’t include any images. “Most communicators were […]

8 Ways to Leverage The Power of Video As many of us know, video consumption has jumped 60% in the last year alone, (comScore). It’s no longer a matter of “why use video.” It’s a matter of “how can I incorporate video into every aspect of my business.” Unfortunately, it’s easier said than done! Video […]

How 12 CEOs & Founders are Leveraging Web Video August 3, 2010 by Erica Swallow This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. The debate continues on whether CEOs should be fluent in social media or not, but the […]

Why Short-Form Video Is The Future Of Marketing By Kerrin Sheldon July 23, 2012 This blog is written by a member of our blogging community and expresses that member’s views alone. http://www.fastcompany.com/user/kerrin-sheldon If you have used the Internet in the past three years, chances are you have watched an online video. Video is everywhere. Our […]

Video: Content Marketing’s Extra Edge Content has boomed into a powerful marketing vehicle. Rather than bombarding people with advertisements, brands are creating high-quality content resources to attract prospective customers. As Copyblogger explains, “Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers…in other words, […]

Why Video Is Good for Social Media From: Switch Video Blog | Thursday, 05 July 2012 11:40 To state the obvious, video is a form of social media. It’s social, widely accessible and definitely scalable. What’s important to remember is that video can work really well when combined with other forms of social media. If […]

25 guidelines for great visual communication Suzanne Salvo, one-half of Salvo Photography, offers tips for shooting dynamic photos and great videos, two things all communicators ought to know how to do. By Matt Wilson | Posted: July 2, 2012 http://www.ragan.com/Main/Articles/45139.aspx There’s a good reason why most corporate communications don’t include any images. “Most communicators were […]

9 Ways To Turn Web Video Into Your #1 Sales Tool Andrew Angus June 19, 2012 According to a 2011 Content Marketing Institute study, 90% of B2B marketers do some form of content marketing, whether they realize it or not. More importantly, 60% of B2B marketers plan to spend more on content marketing in the […]

Video for Your Business: Where to Start From: Adelie Studios Blog – Eric Guerin | Tuesday, 19 June 2012 00:00 With ten seconds to grab a viewer’s attention, it is imperative to produce engaging video content. Since it can take up to seven touches to convert a prospect to a sale, video content should be […]

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Rethink your digital advertising strategy How will the changing digital trends influence your future advertising spend? Should you reconsider your 2012 online advertising strategy? Increase digital ad spend ROI Marketers, retailers, content owners and technology firms are more focused than ever on obtaining results from investments in digital marketing. According to eMarketer’s latest report “Top […]

Internet Video To Grow Four Times In Next Four Years by Daisy Whitney, Yesterday, 8:55 AM Read more: http://www.mediapost.com/publications/article/177053/internet-video-to-grow-four-times-in-next-four-yea.html?edition=48109#ixzz1yO9F4ToI Internet video will play a major role in the quadrupling of the Internet over the next four years. That traffic growth from 2011 to 2016, according to Cisco’s latest report, will be driven by a proliferation […]

5 Simple Tips to Help Your Business Video Get Found From: Adele Studios Blog – Eric Guerin | Monday, 28 May 2012 00:00 It is harder than ever to get a first page result on Google. Not only does Google continue to change how it searches and indexes, but now it is dedicating more and […]

Studies Point to Growth in Video Viewership 4 New Research Studies Point to Growth in Video Viewership and Monetization From: VideoNuze – Will Richmond | Thursday, 31 May 2012 14:43 There were 4 separate research studies released yesterday from important video technology providers, all pointing to continued change and growth in video viewership and monetization. […]

How the Web Is Changing Video Marketing for the Better Posted by Magdalena Georgieva Tue, May 29, 2012 @ 08:00 AM Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33064/How-the-Web-Is-Changing-Video-Marketing-for-the-Better.aspx#ixzz1wZdXsJrY Make it short. This is advice you’ll often hear from experts about producing online video for marketing. Making your videos brief will ensure that your content captures and keeps the short […]

Video Takes Over the Social Realm: How to Tap the Phenomenon Social Media By Tom Bishop, Published May 25, 2012 http://www.business2community.com/social-media/video-takes-over-the-social-realm-how-to-tap-the-phenomenon-0184860 Is online video big with social media users? The answer appears to be a resounding yes, if views of online video advertisements are to be believed. Every year, we know that people love to […]

Online Video Boosts Incremental Reach For Marketers Targeting Light TV Viewers by Daisy Whitney, May 23, 2012, 11:01 AM Read more: http://www.mediapost.com/publications/article/175409/online-video-boosts-incremental-reach-for-marketer.html?edition=47346#ixzz1vzSfpATK Despite all the reassuring data for TV buyers claiming that most Americans watch just as much TV as they ever have, Nielsen and Google have uncovered this gem — there’s a segment of […]

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‘BtoB’s’ NY NetMarketing Breakfast: Video marketing gets simple, direct and funny From: BtoB – Christopher Hosford | Thursday, 10 May 2012 13:29 New York—Video marketing was the topic of the day at BtoB’s NetMarketing Breakfast, held here today. The key messages to marketers: Keep it simple, don’t worry about shaky amateur efforts and humor helps. […]

Promotional Video: Making a Blockbuster on a Budget From: The Wall Street Journal – Sarah E. Needleman | Monday, 07 May 2012 00:00 In the summer of 2008, friends Rich Aberman and Bill Clerico came up with an idea for an online payment-processing business. But the duo couldn’t afford to build the technology platform that […]

Why product videos make people buy stuff From: iMedia Connection – iMedia Editors | Friday, 04 May 2012 11:02 Companies like Bed Bath & Beyond, Sephora, Lands’ End, and Dell are using video to show their products in action. But do product videos actually increase the likeliness of purchase? Video has a big new role […]

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Video Is a Rising Star Among Content Marketers APRIL 23, 2012 Print, websites and email remain top content marketing formats Companies have long emphasized the role of content for providing customers and prospects with useful information and meaningful insight, and the rise of digital distribution and production channels over past years has certainly propelled content […]

Viral Video Marketing Coca-Cola’s 4 keys to viral video success It’s all about making people happy—and giving them content they feel they have to share with their friends. By Russell Working | Posted: April 19, 2012 http://www.ragan.com/Main/Articles/44753.aspx Of course Coca-Cola would create viral hits. Its original Happiness Machine video has drawn 4.6 million viewers, and […]

Making Digital Video Ads Work by Ariff Quli, Read more: http://www.mediapost.com/publications/article/171972/making-digital-video-ads-work.html?edition=45616#ixzz1rpWnwU2K Americans are downloading more video every day, and brands are putting more and more money into monetizing those views. Our continuing shift to mobile gives video an extra boost of accessibility. No longer are consumers tied to TVs and PCs — they have video […]

Product Videos Prove Their Worth to Online Shoppers APRIL 9, 2012 Consumers value videos that educate, demonstrate Product videos are proving their utility to consumers on the hunt for information online. According to a November 2011 study by the e-tailing group and Invodo, US consumers who encountered product videos on websites watched them 60% of […]

5 Best Practices for Creating Viral Branded Videos Chris Schreiber http://mashable.com/author/chris-schreiber/ http://mashable.com/2012/04/04/viral-brand-videos-how-to/ Chris Schreiber is vice president of marketing at Sharethrough. Chris has managed communications for key social media initiatives at Google and helped drive content strategy for major entertainment brands like Late Night with Conan O’Brien. There has never been more opportunity for marketers […]

Video Boosts Brand Engagement, Site Visits From: eMarketer | Friday, 06 April 2012 08:34 Users not only click on more ads with video or rich media, but also tend to visit brand sites long after seeing the associated ad Many marketers have moved past a direct-response-centric model for online display advertising, recognizing that despite low […]

How to make video success more predictable David Rubinstein http://www.imediaconnection.com/content/31458.asp Video Posted on April 06, 2012 Who wouldn’t want to create a viral video? You pay to produce it once. Everyone loves it, so they share it with their friends. You don’t need to pay much in the way of media because it’s getting millions […]

YouTube/Video Top Area for Increased Social Media Marketing YouTube (and/or other video sites) is the top area where marketers plan on increasing their social media efforts, finds Social Media Examiner http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2012.pdf?9d7bd4 in an April 2012 report. YouTube/video is slated for an increase in activity by 76% of respondents, ahead of Facebook (72%), Twitter (69%), blogs […]

Video and Social Marketing Drive Content Marketing Thursday, April 5, 2012 According to the Outbrain State of Content Marketing 2012 report, content marketing continues to be one of the rising stars of the online marketing world as brands from American Express and Proctor & Gamble to GE and General Mills use it alongside more traditional […]

Want To Drive More Sales With Video? Try Both Professional & User-Generated Video Together Christophor Rick Source: Want To Drive More Sales With Video? Try Both Professional & User-Generated Video Together http://www.reelseo.com/professional-user-generated-video-drive-sales-synergy/#ixzz1qcA8pB3m ©2008-2011 ReelSEO.com Online Video Guide comScore and EXPO did some recent research that looked at the effects of professionally-made video, user-generated video and […]

Product Videos Found Boosting Purchase Confidence Among Viewers Online product viewers can have a powerful impression on consumers, according to [download page] a March 2012 report from the e-tailing group, sponsored by Invodo. 51% of respondents, who qualified by having watched product videos on retail or brand manufacturer websites, said that they have more confidence […]

Why Every Brand Needs A Million-View Video by Bryan Boettger , Thursday, March 29, 2012 The idea for this article was inspired by a little video with marginal production values about an obscure company that crossed my Twitter stream. It had 300 views when I started writing. By the time you read this, it will […]

Video Top Asset Created for Content Marketing MARCH 26, 2012 Social media the most popular distribution channel With nearly 55% growth expected this year, online video will be the fastest-growing ad format in 2012, eMarketer estimates. One factor behind video’s high growth rate is its relatively low base of spending; data from media buying solutions […]

Businesses Brand with Online Video and Humor How B2Bs can Humanize their Brands with Online Video and Humor By Troy Dreier March 13, 2012 Read from OnlineVideo.net’s – How B2Bs can Humanize their Brands with Online Video and Humor on Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips http://www.onlinevideo.net/2012/03/how-b2bs-can-humanize-their-brands-with-online-video-and-humor/#ixzz1plTblIS8 Consumer companies can get away […]

Online video marketing is hot – Are you doing it? by Geno Thampi – 2/23/2012 http://news.submitinme.com/newsdetails-147.aspx Video Submission – the race to find maximum number of video sites As a part of video marketing, distributing the videos to a maximum number of video sites is one of the common strategies. However, as the saying “too […]

Small Business: Video Marketing Guide Small Business Trends June 03, 2011 http://articles.businessinsider.com/2011-06-03/strategy/30084310_1_online-video-video-content-online-tv-show Is your small business taking advantage of online video marketing? Other small businesses are. Learn more about the importance of online video as a marketing tool in this small business roundup. Do you have any stories about online video success in your small […]

Keep up with Video Marketing News http://www.mywebpresenters.com/articles/2012/03/how-to-keep-up-with-video-marketing-news/ I receive about 100 emails per day relating to my work and also there are thousands of blog posts published every hour in the marketing space. I thought that it would be worth writing a short blog about how I filter this information to try and pull out […]

Video Marketing successes Small businesses traditionally have small advertising budgets. Undoubtedly one of the best ways to compete on a shoestring with the big guys is via social media, and there’s no doubt that YouTube is a giant in this field. Over the last few years, YouTube has fast become the sought after destination for […]

Videos The Future of Online Marketing Get more online consultation from Spider Juice Technologies. http://www.spiderworkz.com/consult.htm 70% of those who use the Internet have broadband. So video is a no brainer. Pew Internet & American Life Project says 57% of Internet users have watched videos online and most of them share what they find with others […]

Better Ways of Leveraging Online Video with Social Media From: Business Video – Paul Ritter | Wednesday, 22 February 2012 00:00 The value of using video as an important component of a company’s advertising and marketing has been clear for a number of years. The experience of posting videos to YouTube has become fairly common, […]

Engagement Power of Video Video is an amazingly powerful tool to engage audiences, if used correctly. Just like the written word can stir the soul and conjure emotions, moving images and sound are just as powerful, and I would argue even more powerful. But just as you can’t expect an IRS form to engage audiences, […]

Optimize Your Business Marketing Sales with Online Video Posted by: Jon Miller | February 17, 2011 http://blog.marketo.com/blog/2011/02/how-to-optimize-your-b2b-marketing-and-sales-with-online-video.html Online video is exploding. Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use […]

Small Business: Video Marketing Guide By Small Business News http://smallbiztrends.com/2011/06/small-business-news-video-marketing-guide.html June 3, 2011 Is your small business taking advantage of online video marketing? Other small businesses are. Learn more about the importance of online video as a marketing tool in this small business roundup. Do you have any stories about online video success in your […]