Posts Tagged ‘corporate videos’

  • Ways To Use Video On Your Business

    6 Great Ways To Use Video On Your Business’ Social Media Page Offline marketing was once the top dog when it came to getting your brand ‘out there’, but this is 2013, not 2000. Of course, offline marketing is still important, but so is online marketing. With the ability to use PR, videos, social media […]

  • Vital Ingredients of a Viral Video

    The 10 Vital Ingredients of a Viral Video Author Lizzie Davey on December 5, 2013 Online video is increasingly becoming a key tool in the eternal search for the perfect content marketing strategy. In an era when consumers want information quickly and easily, video is rising to the top of the pile, providing content in […]

  • Ways to develop a great video

    Why your viral video strategy is a bad idea (and 5 ways to develop a great video anyway) December 5th 2013 I rue the day “viral video” became a part of the marketing lexicon. Don’t get me wrong, I like a cute cat video as much as anyone and, four years later, this still cracks […]

  • Video is Changing Email Marketing

    How Video is Changing Email Marketing Tuesday – December 3rd, 2013 Written by: Tristan Pelligrino A new survey by The Relevancy Group reveals that approximately 1 in 4 brands have now utilized video in their email marketing campaigns. With so many brands vying for consumer attention, it’s important to make your emails stand out. Strategically […]

  • Ecommerce Video Marketing

    Basic Guidelines for Ecommerce Video Marketing By Winston Hearn | December 02, 2013 If you’re not using video in your marketing, you are missing out on sales. Every year new studies are released, such as this one from KISSMetrics, and this report from Invodo that show consumers want to watch videos, and videos help them […]

  • Your Mobile Email Marketing Needs Video

    Why Your Mobile Email Marketing Needs Video… Now December 03, 2013 — By Michael If you’re not generating the buzz, attention, and engagement you’d like to see from your mobile-friendly email marketing campaigns, video may be the solution you’re seeking. Recently, Reel SEO partnered with Flimp Media and the Web Video Marketing Council to poll […]

  • Digital Marketing Trends of 2014

    Top 5 Digital Marketing Trends of 2014 Navneet Kaushal | December 3, 2013 Marketing in this era is a brutal dog-eat-dog world, but there just isn’t any dearth of opportunities. There are many vistas and glittering stars for consumers to turn their eyes to. So how do you get them hooked to yours or even […]

  • Videos Drive Sales

    Why Videos Drive Sales Posted December 2, 2013 While marketers and business owners continue to wait on investing in online video marketing content (and developing their strategy), their prospective customers aren’t. We have quickly become a nation of viewers, not readers. 75 million viewers watch online video per day (YES, that is PER DAY) and […]

  • Succeed In Content Biz

    To Succeed In Content Biz, Stay True To Your Vision by Ashkan Karbasfrooshan, Tuesday, Dec. 3, 2013 Last week, I discussed and outlined the business rules that have served as the foundation to most of my licensing deals. Mind you, as much as we’ve walked to the beat of our own drum, I’d be lying […]

  • Practices Of Highly Effective Marketing Organizations

    Six Essential Practices Of Highly Effective Marketing Organizations by Anto Chittilappilly, Tuesday, Dec. 3, 2013 To improve planning, enhance performance and optimize spend, the most effective marketing organizations inject data and analytics into every phase of their marketing process. Here are six essential practices that best-in-class marketing organizations employ to become more data-driven — and, […]

  • Video Marketing is so Effective

    Why is Video Marketing so Effective? By Bryan Bolan, Published December 2, 2013 There is an old saying: “a picture is worth 1,000 words.” Well then, it would stand to draw the conclusion: if a picture is worth a 1,000 words, than an online a video is worth 30 pictures a second. if you haven’t […]

  • Video Will Remake Advertising In 2014

    Online Video Will Remake Advertising In 2014 by Colin Jeavons, Monday, Dec. 2, 2013 Video marketing has evolved well beyond brands posting videos on YouTube and expecting results. Native advertising, social media, and semantic search technology have coalesced to transform video into a more targeted channel to engage consumers where they are online. A recent […]

  • Video Marketing with YouTube

    Video Marketing with YouTube December 2, 2013 by Michael Every minute, there are 72 hours worth of content uploaded to YouTube. That’s a lot of cat videos! If you want to stand out amidst all this noise, you need to know how to optimize your videos. Courtney Gordner wrote a blog post for Jeff Bullas […]

  • Branded Video

    The Art of the Branded Video Marketers can become obsessed with video view counts and completion rates — and for good reason. Videos are expensive and time-intensive to create, so they want to make sure they’re getting ROI. Creating a branded video that shares well and resonates with your audience requires a finely honed skillset, […]

  • Effective Video Production for Marketing

    Must Haves for Effective Video Production for Marketing By Bryan Bolan, Published December 1, 2013 Video production is fast becoming an integral component to any business or company’s long term marketing strategy, and it’s small wonder why. The Internet has created a customer base that is interconnected across the world and explainer videos, along with […]

  • Content Frequency or Quality

    Which Is More Important? Content Frequency or Quality? By Dan Newman, Published December 1, 2013 Question: Writing every day or even a few times a week presents a big challenge due to time and sometimes a lack of topics. I have heard that our company should write everyday or even multiple times per day. Is […]

  • Video marketing to boost your business

    How to use video marketing to boost your business In Depth From Vines to videoconferencing, film can move you company forward By David Howell November 13th Whatever the size of your business, it’s time to take video seriously. Video is shared more than any other kind of online content, meaning that if you get it […]

  • Video Is So Effective Online

    5 Reasons Why Video Is So Effective Online When it comes to growing your brand online, many people opt for all sorts of techniques including content strategy, social media, search engine optimisation, email marketing and video. Which one is this best? The answer; all of the above, but here is a focus on the effectiveness […]

  • Companies Are Now Using Video Marketing

    Most Companies Are Now Using Video Marketing By Neil Davidson, Published November 26, 2013 In 2013, REELSEO worked in conjunction with the Web Video Marketing Council and Flimp Media to produce the Online Video Marketing Survey and Business Video Trends Report. The report looks at how businesses are working with video – including the types […]

  • The Perfect Customer Testimonial Video

    Your Guide to The Perfect Customer Testimonial Video Nov 29 2013 By Yaniv Masjedi It was about 18 months ago when our team realized we were sitting on a gold mine. The currency: customer compliments. Positive words from clients would come in the form of thank you emails, Facebook and Twitter shout outs and phone […]

  • Video Perfect Ally To Online Marketing

    Why Video Is The Perfect Ally To Online Marketing By Maddie Hammond, Published November 28, 2013 SEO Video is a great ally to any internet marketing campaign. SEO, in particular, benefits greatly from the presence and power of online video. YouTube videos have been impacting the top rungs of the search rankings on Google since […]

  • Video Marketing for Business

    Video Marketing for Business, Part 7: Video Sitemaps Posted by Michael Fulton At Polk Three, we’ve put together a series of 8 blog posts on Video Marketing for Businesses and how it’s conquering marketing and marketing best practices. Click here to read Part 6 from our series on The Video SEO Process. One of our […]

  • Seven Basic Story Types For Video Ads

    Leveraging the Seven Basic Story Types For Video Ads by Todd Pasternack, Tuesday, Nov. 26, 2013 According to author Christopher Booker, there are seven basic plots for stories, and nearly every tale we tell falls into one of those categories. By definition this extends to advertising, especially story-driven media like TV and online video. But […]

  • Video Marketing for Business

    Video Marketing for Business, Part 4: Landing Pages & Conversions Posted by Michael Fulton At Polk Three, we’ve put together a series of 8 blog posts on Video Marketing for Businesses and how it’s conquering marketing and marketing best practices. Click here to read Part 3 from our series on The Importance of Sharing its […]

  • Video Creating a SEO strategy

    Video: Creating a SEO strategy (with Webmaster Tools!) Tuesday, November 12, 2013 at 1:00 PM Webmaster Level: Intermediate Wondering how to begin creating an organic search strategy at your company? What’s a good way to integrate your company’s various online components, such as the website, blog, or YouTube channel? Perhaps we can help! In under […]

  • Are businesses scared of video marketing

    Why are businesses scared of video marketing? Posted by Teressa Foglia on Nov 26, 2013 Recently I was working with a client on their digital marketing strategy. When reviewing the strategy, he stopped me right away when he saw, “Video Marketing using Instagram, YouTube, and Vimeo for business.” He couldn’t be bothered with something that […]

  • YouTube New Comments System Stays

    YouTube: New Comments System Stays But We’re Improving It Carla Marshall | Nov 26, 2013 After a couple of weeks of radio silence, YouTube have at last issued some feedback regarding the super popular new comments system. Introduced to better control the torrent of abuse and trolling that plagued the site, it looks like Version […]

  • Video Marketing Tips That Have Proven Useful

    Video Marketing Tips That Have Proven Useful Anyone can use video marketing to reach their goals. The more you know about this technique, the better off you will be. Keeping these tips in mind will give you what your business needs. Videos only go viral for quality content. You do not have to have the […]

  • Content Media Innovations for 2014

    Three Content Media Innovations for 2014 By Leslie Jenkins, Published November 22, 2013 Content marketing has considerably changed over the course of the past few years as more consumers use mobile devices to access media. This shift has made organizations rethink their strategy in order to service the growing amount of mobile viewers. With social […]

  • Bullish Signs For Digital Video In 2014

    Bullish Signs For Digital Video In 2014, Reaching 60% Of U.S. Population Online Media Daily – Gavin O’Malley | Friday, 22 November 2013 Continuing to reshape the advertising ecosystem, analysts are beyond bullish about digital video in 2014 and beyond. “We expect [the growth of digital video] to become a prominent theme in 2014, with […]

  • Te vendo un video viral

    Te vendo un vídeo viral: MENTIRAAA Hay muchas pequeñas empresas de producción audiovisual, agencias de comunicación y otr@s dedicados a este mundo que anuncian de esta forma que son expertos en vídeos virales. Del mismo modo que hay clientes que llegan a esos profesiones y dicen: Quiero un video viral. Así sin más. Ambas cosas […]

  • Marketers Say Video Improves Email Conversion Rates

    60% of Marketers Say Video Improves Email Conversion Rates [Report] By Brendan Cournoyer, Published November 23, 2013 New research shows that more marketers believe online video has a major impact on email marketing success It’s no secret that today’s businesses are finding all sorts of ways to add video to their online marketing strategies, and […]

  • Producing a Stellar Video Bio

    7 Tips for Producing a Stellar Video Bio Video is a powerful tool for expressing your brand. It allows you to deliver a complete communication and ‘be there’ when you can’t be. Once a nice-to-have, today a video bio is an essential personal branding tool. Here are 7 tips for ensuring the video you produce […]

  • Outsource Your Online Video Marketing Effectively

    Going Virtual: How to Outsource Your Online Video Marketing Effectively by Chris C. Ducker • I’m back with the fifth installment of my Going Virtual series of posts in which I zoom in on a specific aspect of marketing a business in today’s fast-moving business world and show you exactly, step by step, how you […]

  • Video Marketing for All Stages of the Buying Cycle

    Video Marketing: Creating Content for All Stages of the Buying Cycle Posted by Katrice Svanda on Wed, Nov 20, 2013 Most of us realize the immense potential of video marketing as a tool for communicating with our digital audiences. We love to put video on our homepage as an introduction to our brand and product […]

  • Effective Video Marketing in 2014

    Effective Video Marketing in 2014 November 22, 2013Social Media, Avadhesh Mahajan Nowadays, Video Marketing has become an essential element of online marketing strategy to generate brand awareness, popularity, high quality pre-qualified leads, traffic and sales. Video Marketing has been here since ages in the mode of TV commercial, but it is a newly adopted and […]

  • Video Marketing fuss

    Video Marketing – what’s the fuss? There’s a lot of noise around these days about Digital Marketing. Barely a minute goes by without us hearing about a celebrity spat on Twitter, a video that’s gone viral or a ‘selfie’ on Instagram. Indeed, only yesterday the Oxford Dictionaries pronounced that it’s word of 2013 was selfie. […]

  • YouTube Storytelling

    YouTube Storytelling More on Puerto Vallarta Video Marketing http://www.promovisionpv.com/WP/category/video-marketing/ 2,000+ photos, entertainment, tours, 200+ videos Our Twitter page YouTube Promovision Channel

  • Video Types to Add to Your Content Marketing

    8 Video Types to Add to Your Content Marketing Lisa Barone, November 20, 2013 In 2013 you made a decision to use video to connect with your customers. But now the year is almost through and you’re still staring at your coworkers trying to understand what that means. What kind of video should you create? […]

  • Latin American Social Networkers Use Facebook

    Nine in 10 Latin American Social Networkers Use Facebook Latin America will add nearly 100 million people to its social network user audience between now and the end of 2017, according to eMarketer’s latest estimates, and the lion’s share will belong to Facebook, which is growing faster than the average across the region. Full Article […]

  • Video Marketing Adoption Grows

    As Barriers Tumble, Video Marketing Adoption Grows More than 80% of marketers use videos on their own websites In recent years, the costs of video production have dropped tremendously thanks to digital technology, while the barriers to distributing video content have also fallen, owing to the internet. Those two factors have likely hastened the adoption […]

  • To Develop a Killer Video Marketing Strategy

    How to Develop a Killer Video Marketing Strategy Jenna Hanington — November 12, 2013 Are you ready for the next post in our video marketing series? With some help from the experts at Wistia, we’ve now covered video basics, video marketing on a budget, and video SEO. Next on our list? Video marketing strategy. See […]

  • YouTube Video Optimization Tips

    5 YouTube Video Optimization Tips Guillaume Bouchard, November 19, 2013 “This video is going to generate a ton of views!” is an overoptimistic sentiment we hear too often. YouTube is the second largest search engine in the world, with 100 hours of content uploaded every minute, so it is fair to say that there’s a […]

  • Ways To Use Video Marketing To Boost Your Brand

    4 Low-Cost Ways To Use Video Marketing To Boost Your Brand – (By Angela Stringfellow) “CNN, Ellen DeGeneres and plenty of other TV broadcasts use Skype to conduct interviews, Bortone says, “proving that it’s the message that matters, not the technology.” That means as long as you have a relevant, compelling message to share with […]

  • Marketers to Produce 10 plus Videos for Marketing Purposes

    65% of Marketers to Produce 10+ Videos for Marketing Purposes in 2013 [Report] Carla Marshall | Nov 13, 2013 Video content is fantastically adaptable depending on the budget, technology and resources available. In our 2013 Online Video Marketing Survey and Business Video Trends Report, published in conjunction with The Web Video Marketing Council and Flimp […]

  • Marketing Analytics about video subscribers

    Marketing Analytics: What annotation data can tell you about video subscribers Anuj Shrestha November 18th, 2013 In the past year, plenty of charts, projections and infographics all show video content heading in one general direction – up and to the right. This makes sense given the use of video content is also growing as more […]

  • Build Return on Investment Case for Video Marketing

    How to Build an ROI Case for Video Marketing By Neil Davidson | Business 2 Community – Sun, Nov 17, 2013 Frame of reference is important to consider in any discussion or debate. The frame of reference simply means that different people view the same thing in different ways based on their past experiences. Most […]

  • Video Has Become a Must for Social Media Marketers

    Why Video Has Become a Must for Social Media Marketers November 13, 2013 — By Michael Mobile marketers and advertisers around the world are unleashing the power of video in their social media efforts and related campaigns. And they’re doing so aggressively. All told, the latest industry data reveals that 93% of marketers have now […]

  • YouTube Now for Brands

    YouTube Is Now Much Safer for Brands Update to comments should make engaging more comfortable By Garett Sloane November 17, 2013, Google’s recent effort to silence trolls with a new YouTube commenting policy might actually be a boon to brands. YouTube in September began directing its users to open an account on Google+, the search […]

  • 8 Video Marketing Fundamentals

    Do Not Skip These 8 Video Marketing Fundamentals by Drew Hudson on Nov 19, 2013 The best thing about viral videos is that they can come from anywhere – even your backyard. And although there are simply too many unknowns to deliver a guaranteed viral video checklist, there are a few fundamentals you can learn […]

  • Thinking about buying views

    Thinking about buying views? Monday, November 18, 2013 We know you work hard on your videos, and perhaps they don’t always get as many views as you’d hoped for. But if you’re considering paying someone to increase your view count, you may want to think again. You probably won’t get what you paid for. Views […]

  • Video Marketing to Improve Your Business

    Video Marketing Tips to Improve Your Business If you ask any business owner what strategies they use to gain more customers, chances are one of the strategies in their arsenal will be video marketing. What is video marketing and how can it be used to increase the success of a business? You can find out […]

  • Cool Can Make For Lukewarm Marketing

    ‘Cool’ Can Make For Lukewarm Marketing By Harvey Chipkin Monday, Nov. 18, 2013 Can everybody be cool? Brands seem to be in a mad rush to get ahead of the huge generational shift as far as who will be traveling over the next few decades. Millennials are seen as having an entirely different outlook on […]

  • Video Views Continue to Scale New Heights

    Online Video Ad Views Continue to Scale New Heights November 18, 2013 by MarketingCharts staff The number of video ads Americans are watching on desktops and notebooks continues to increase seemingly with every passing month, with the rate of growth easily outpacing concurrent increases in online content video views. The latest figures from comScore indicate […]

  • Build an ROI for Video Marketing

    How to Build an ROI Case for Video Marketing By Neil Davidson, Published November 17, 2013 Frame of reference is important to consider in any discussion or debate. The frame of reference simply means that different people view the same thing in different ways based on their past experiences. Most marketers will know well the […]

  • Perros con duenos invisibles

    Video: Perros con dueños invisibles se pasearon por las calles de México Por Pavel Escudero fecha Noviembre 14, 2013 Ésta es una de las notas más leídas del Portal de Noticias Diario ADN. Pulso Ciudadano la retoma de la fuente original y la comparte con sus lectores. El fenómeno hizo parte de una singular e […]

  • Brands spend more on video marketing

    71% of brands spend more on video marketing & explore fresh formats Published on November 15, 2013 by Brafton Editorial The mass majority of brands are creating videos to enhance their content marketing strategies and the stakes are rising. The 2013 Online Video Marketing Survey and Business Video report predicts companies will put more resource […]

  • Improve Your Website Conversion Rate

    5 Must-Use Tools to Improve Your Website Conversion Rate By Victor Cheung (Business 2 Community) November 16, 2013 Is your website generating enough leads, sales, or subscribers? Do you want more? This post introduces 5 internet software tools to help you convert more of your site visitors so you can achieve your website’s objective. It […]

  • Google ‘Reunion’ Video Is Bringing People to Tears

    Must See: This Google ‘Reunion’ Video Is Bringing People to Tears by Dan Lyons November 14, 2013 at 9:01 AM Forget for a moment that the video you’re about to watch is an advertisement. Think of it instead as a short film, and just watch. The video runs only 3 minutes, 32 seconds. If you’re […]

  • Marketing a Small Business Using Video

    5 Tips for Marketing a Small Business Using Video November 12, 2013 by Joe Forte It is not enough to simply have a good product anymore. Nowadays, marketing is the difference between a successful business and one that goes under. It provides you with a crucial opportunity to make a strong first impression and to […]

  • Marketers Are Creating Online Video

    On-Location? Animation? How Marketers Are Creating Online Video By Troy Dreier ⋅ November 9, 2013 The Web Video Marketing Council recently released its third annual report on online video marketing trends, and this is OnlineVideo.net’s second look the report’s surprising conclusions. The survey of 600 marketing professionals found that on-location shooting was the most popular […]

  • The Gravity Strategy

    The Gravity Strategy from Marcus Ledbetter Learn how to use the simple principles of Content & Inbound Marketing to attract and keep new customers. Grow your planet, rule your galaxy. More on Puerto Vallarta Video Marketing http://www.promovisionpv.com/WP/category/video-marketing/ 2,000+ photos, entertainment, tours, 200+ videos Our Twitter page YouTube Promovision Channel

  • Build Your Business Through Video Marketing

    4 Ways To Build Your Business Through Video Marketing Posted 6 hours ago @ grotraffic Video marketing benefits your business if you know how to reach your target market. Start with a clear vision of who your ideal customer is to better create compelling content for this audience. Practice shooting frequent videos and grow your […]

  • Video Marketing Can Drive Sales to Your Business

    How Video Marketing Can Drive Sales to Your Business By Ron Johnson (Business 2 Community) November 14, 2013 The Internet has become the leading advertising medium in today’s consumer market. The evolution of wireless Internet, high-speed connections and powerful smartphones is allowing businesses to connect with consumers in real-time. Statistics are showing that the majority […]

  • Businesses Using Video Marketing

    Why Aren’t More Businesses Using Video Marketing? by Jennifer Alexande Video primarily has 4 advantages over other types of marketing communications: 1. Video is more convenient Ask yourself this – Would you rather read 5 pages of text or watch 1 video…? Undoubtedly the majority of people would answer “video” which means your target audience […]

  • Developing A Video Strategy

    Developing A Video Strategy by John Fitzgerald, Tuesday, Nov. 12, 2013 Video is the most important element of any heavy content strategy, and for good reason: when done right, one video can convey more information and emotion than a photo or a blog post. Studies have shown that videos keep users on a web page […]

  • Video discoverability

    Boosting video discoverability, Google-style by Luke Gaydon 14 November 2013 09:27 Google has, for years, made no secret of its enthusiasm for blended search results, and for video in particular. But its repeated message is that organisations must focus first and foremost on audience. The name of the game in video marketing best practices should […]

  • Benefits of Video Marketing for Sales

    7 Great Benefits of Video Marketing for Sales and Lead Generation [Infographic] November 13th, 2013, Author: Jenn O’Meara, Categories: Maybe you’ve seen the recently published Q4 2013 Online Video Marketing Survey and Trends Report but you haven’t had the time to dig into the report. If that is the case, here are 7 key takeaways […]

  • Video Has Become a Must for Social Media

    Why Video Has Become a Must for Social Media Marketers November 13, 2013 — By Michael Mobile marketers and advertisers around the world are unleashing the power of video in their social media efforts and related campaigns. And they’re doing so aggressively. All told, the latest industry data reveals that 93% of marketers have now […]

  • Video Marketing

    Video Marketing 12.11.2013 In Internet marketing, video marketing plays a very important role. For instance, Youtube is a well-known website which people can use in order to promote and market their products as well as services without having to spend any money. A lot of marketing experts, though, have failed to see the great potential […]

  • Videos people really watch & share

    Make videos people really watch & share Published on November 11, 2013 by Brafton Editoria Hi! Lauren Kaye, here, with this week’s Content and Coffee with Brafton. Marketers know online videos are a huge trend and want to find ways to cash in. But they also know you can’t just produce a promotional video and […]

  • Video Marketing Is Crucial

    15 Data-Backed Reasons Why Video Marketing Is Crucial – See more at: 11/11/2013 Kevin Dooley Are you considering adding video to your marketing mix? If so, does the cost, the return on spend or the time intensity of video production provide cause for concern? Even with these worries in the back of your mind, the […]

  • Video Role in Business Marketing

    Video’s Role in B-to-B Marketing Published 11/6/2013 Author: Tom Wilde Tom Wilde is the CEO of RAMP, a Boston-based SaaS company. Marketers are adopting video at an amazing pace. The Content Marketing Institute notes that video use grew from 52% in 2011 to 70% in 2012, which can be attributed in part to lower production […]

  • Clients From Hell: Video Marketing And Production Issue

    Clients From Hell: Video Marketing And Production Issue Carla Marshall Oct 29, 2013 Anyone having a bad day at work? We know that the creative vs client relationship can sometimes be a tricky one to navigate, particularly when expectations are different on both sides of the table. Clients from Hell is a wonderful website full […]

  • Knowing Your Audience

    Knowing Your Audience By Todd Wilson Monday, Nov. 11, 2013 We go to great lengths to know and understand our customers. Behavioral data, preferences and profiling, personas, surveys, and on and on. We continuously collect a flood of digital information that can sometimes be overwhelming to point of “data blindness” – losing the ability to […]

  • Video Marketing Adoption Grows

    As Barriers Tumble, Video Marketing Adoption Grows Nov 11, 2013 More than 80% of marketers use videos on their own websites In recent years, the costs of video production have dropped tremendously thanks to digital technology, while the barriers to distributing video content have also fallen, owing to the internet. Those two factors have likely […]

  • Video The Brightest New Kid on Content Marketing

    Video: The Brightest New Kid on the Content Marketing Block November 7, 2013 2012 saw a giant increase in awareness about content marketing as the newest way for businesses to connect with people and create a lifetime customer. What’s new in 2013? Adding video to your content marketing campaign. That’s right – with the unprecedented […]

  • Effective Video Marketing the Sales Funnel

    How to Produce Effective Video Marketing Throughout the Sales Funnel Nov 8 2013 By Michael Litt While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. This is a huge […]

  • Wildly Successful Video Marketing Campaigns

    Breaking Down 9 Wildly Successful Video Marketing Campaigns By Michael Johnston, Published November 10, 2013 YouTube is not known primarily as a hub of video marketing for businesses; it’s reputation instead consists primarily of generally low quality, homemade videos. You’re more likely to come across a video of a cat than a corporate marketing campaign. […]

  • Your Ads Must Have Resonance

    Why Your Ads Must Have Resonance In A Choice-Based World by Mike Sheehan, Thursday, Nov. 7, 2013 We live in a choice-based world, as digital and mobile platforms have given people the power to choose when, where and how they consume content. With this in mind, brands and agencies must realize this simple fact: Giving […]

  • Make Online Video Interesting for Advertisers

    How to Make Online Video Interesting Enough for Advertisers to Actually Buy by P.J. Bednarski, It’s forever interesting to me to figure out what it takes to get advertisers committed to online video, and I start to wonder if it’s that online doesn’t make a very compelling case for only-ness. It’s rare that any online […]

  • Video to Optimize Your Landing Page

    Using Video to Optimize Your Landing Page By Anish Patel, Published November 4, 2013 We have all heard a million times that you only have a few seconds to convert web visitors on your landing page and your landing page needs to have clear navigation and a clear call to action. You want to make […]

  • Great Video Content without Spending a Fortune

    How to Produce Great Video Content without Spending a Fortune Ben Walker • Nov 5th, 2013 • 0 Comment Video is becoming one of the leading forms of content in terms of driving organic traffic and conversions. Combine that with the accessibility of video through multiple devices and you are onto a winner if you […]

  • Video Marketing on a Budget

    Using What You’ve Got: Video Marketing on a Budget By: Kristen Craft Posted: October 28, 2013 | Modern Marketing Though we all recognize the amazing power of video, marketers sometimes shy away from it, thinking they’ll need a lot of expensive gear. In reality, you can probably use some tools you already have. And if […]

  • Make Video that Works for Social Media Marketing on Facebook

    5 Tips: How to Make Video that Works for Social Media Marketing on Facebook Posted by Catie Foertsch on Tue, Oct 29, 2013 There are a boatload of reasons to use video for social marketing, but it all boils down to this: people love watching and sharing videos. Done right, video on Facebook can have […]

  • Landing Pages That Work Have Video

    Why Landing Pages That Work Have Video From: Business 2 Community – Ben Bernstein | Sunday, 27 October 2013 What you have on your landing page can either make you or break you. Landing pages that work must Why Landing Pages That Work Have Video image video marketing1 298x300be engaging, interesting and should capture the […]

  • Should I Pay For a Professional Video

    Should I Pay For a Professional Video? Posted on November 4, 2013 Money. If we didn’t need it so badly, it wouldn’t matter to any of us, right? The struggle lies in the fact that you work so hard for it, but it only seems to go so far. We’re all trying to find ways […]

  • Going Viral Should not Be An Expectation

    Why ‘Going Viral’ Shouldn’t Be An Expectation Posted by Carolyn Edgecomb on November 2, 2013 What is the first thing you think of when you’re trying to get your name out there? Hopefully, it’s not creating a viral video. Just like every other marketing effort it can either make or break your campaign. Does it […]

  • Get Leads with Video Marketing

    Get Looks and Leads with Video Marketing by: Todd McCormick (@TMcCormick2011) 29 October 2013 Video might have killed the radio star, but it can breathe new life into your business. Already an essential component of any robust marketing strategy, video campaigns offer much more when supported by a marketing automation platform. If you effectively incorporate […]

  • Google launches Helpouts a video marketplace

    Google launches Helpouts, a video marketplace – here’s what we know so far By Kate Knibbs — November 4, 2013 Where do you look if you want to learn something online? You can use social networks as a digital helpline, posting questions on Facebook or Reddit. You can embark on Skype language lessons or subscribe […]

  • Video Marketing Success

    Video Marketing Success In A Few Easy Steps Video marketing has to compete with the extremely short attention span of the potential customer. That’s why the first few seconds are so important. You should use an unusual perspective or hook to draw them in for the duration of the video. Tip Work with several team […]

  • Reasons your business needs to consider web video

    5 great reasons why your business needs to consider web video in your internet marketing Written by Brett Sidaway Monday, 04 November 2013 1. Professional and User Generated produced video can be effective High regarded internet research organisation Comscore released a study that looked at the sales effectiveness of professionally produced online video production: the […]

  • Tips with Your Video Marketing Strategy

    23 Tips to Help with Your Video Marketing Strategy By Jessica Anderson, Published November 3, 2013 In today’s business world, competition is rising. Producing online marketing videos is one way to get a leg up on other businesses, but there are a few things to remember before you get started: 1 – The most frequently […]

  • How Hotels & Resorts Market Online

    Destination Visibility: How Hotels & Resorts Market Online Soon, video in travel will become a pre-requisite to sell online If you are marketing a travel business to consumers, it likely has a visual story. Video is a must. Video Solutions for Web Service Providers Testimonials Captures customer experiences through authentic, unscripted interviews that build trust […]

  • Advanced Targeting In Video Campaigns

    Programmatic Buying Drives More Advanced Targeting In Video Campaigns by Daisy Whitney, Thursday, Oct. 31, 2013 The explosive growth in programmatic buying is driving a rapid increase in advanced targeting in video ads. The number of ads with more precise audience insight targeting rose 19% quarter over quarter, according to a Videology report analyzing more […]

  • Online Video Advertising for the Holidays

    Online Video Advertising for the Holidays–What’s the Right Approach? by P.J. Bednarski, Oct 31, 2013 I get sick to my stomach writing this:. It’s that special time of the year—well, it’s not quite but you get the idea. I’m writing about the holiday season–ok, Fox News, the Christmas season—on the last day of October, on […]

  • Online Video And The New World Of Sync Music

    Online Video And The New World Of Sync Music by Geoffrey Grotz, Friday, Nov. 1, 2013 Music has always been an integral part of film, initially performed live and later as a fully integrated synchronized element. Opportunities for musicians and copyright holders to generate revenue from the use of their musical works in film, television […]

  • Marketers Using Video in Email Campaigns

    More Marketers Using Video in Their Email Campaigns October 30, 2013 by MarketingCharts staff Marketers are using video to support their marketing efforts in a number of areas, find the Web Video Marketing Council, ReelSEO and Flimp Media in a new study [download page], with the vast majority reporting positive effects. While survey respondents most […]

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  • Video How To Getting it Seen

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