Story Telling Emotions and Passion to Create is expected! Video Production
Video is potentially the most powerful marketing method on the Internet today but
business owners shy away from video because they either don’t understand the benefits
No one wants to invest time, effort and money into something only to see it fail.
Those without the time or expertise who have tried video have watched their campaigns
flop because the team behind them didn’t have the resources or knowledge to make them work.
This is where the video professionals can help!
Marketing is just like flying a plane – you need to know how to take off, stay in the air and make it land.
All you have to know are the fundamentals of video marketing to be able to clearly communicate your vision and desired outcome.
This involves being aware of the video marketing strategies and best practices that can lead to campaign success.
Without incorporating these considerations you’re probably just throwing your money away:
Keep Your Audience In Mind
1- Who is going to watch this? Or!
2- Who do I want to watch this video?
You wouldn’t market to a Millennial the same way you’d market to a 40+ businessperson.
Your demographic decides your tone, and you have to stick with this tone all the way through your video.
It’s never a good idea to bore your audience with a video they have to “sit through” instead of “watch.”
Videos made with marketing in mind should be short and attention grabbing.
Audiences typically have a short attention span, so aim for videos that are no more than two minutes.
Simplify Your Video Marketing Message.
Keep things streamlined and super simple for your audience to digest and retain.
Remember these three words – inform, educate, entertain.
Audio is as important as the quality of the video.
Consider making a series of shorter, topical clips.
A series of advertising videos have a better chance of increasing your odds by creating multiple videos that will lead back to your product.
The short format also works well with social media and the general attention span of an online audience.
One important elements of a great video is a solid script.
The average person has a very short attention span, short videos that viewers can absorb in a matter of mere minutes.
The demand for entertaining and successful short clips is very high.
Deliver to the viewers the highest quality and most captivating short video clips as possible.
1. The Goal of the Video Should match its voice.
The information the audience really want to see.
Focus on conveying the main message of your video in a way that your audience will understand.
Speak their language and give them the information they are waiting for.
3. Keep it Simple
Don not use complex words or technical language
The less complicated, the more successful your video will be.
Keeping your message short and simple is also a fundamental rule.
A great deal of the impact of a short video is delivered through the script.
Once you identify the goal of your script, be sure to keep the wording simple and
clearly explain the message to your audience. With a little personalization and a strong call to action, you will have a very successful script.
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