Real Estate, Vacation Rentals Video Strategy Puerto Vallarta – Riviera Nayarit, Nuevo Vallarta, Sayulita, Punta Mita, Bucerias, San Pancho.
Maximizing the number, of viewers to your real estate videos, is key.
You need to understand who are the intended viewers of your video, and what is the question that they would typically be searching for. Having your real estate videos on the main distribution channels is highly important.
These are distribution channels.
YouTube: Over 1 billion users are on Youtube every month, this represents a possibility of massive reach for your videos. Youtube is the second largest search engine (staying only behind Google. it as the new TV. People prefer looking at videos when selecting their new homes, Youtube videos and now 360. are going to be the first place they go.
Facebook Ads: Facebook is a fast and cheap way to put your real estate videos in front of your ideal homebuyers. You can choose your target demographics by age, behavior, location, and interests. This means that you can display your video specifically to a person that has been searching for homes in the past weeks, and lives in the area you are targeting. Facebook has over 2 billion users, who check their page multiple times per day. You want Facebook Ads as part of your real estate video marketing strategy.
Hootsuite is the most complete social media management tool, and it will facilitate your real estate video marketing distribution. With Hootsuite, you can schedule your videos to be posted on the platforms you desire and then, measure their impact.
You should post your videos on Instagram, Pinterest, LinkedIn, and Twitter. These are all visually-driven platforms that will maximize the reach of your videos.
Real Estate video to consider in your strategy> listing, neighborhood tour, testimonial, interview, open house live tour, real estate agent profile, or just general brand promotion.
The frequency of your video producing in your marketing calendar is going to be high. You can communicate your message in a simple while engaging and professional way. Producing outstanding real estate video is key.
Real Estate video is the most powerful tool to generate, nurture, and convert leads.
The majority of consumers would rather watch live video from a brand than read a blog post and prefer live video on social media posts.
54% higher view-through rates within the first 10 seconds
28% higher total view rates than horizontal video
67% increase in the likelihood of a viewer watching a full-length video
Think about how often you watch video and the device you watch it on. If it’s on some form of mobile device, you’re not the only one. Over 175.4 million people are expected to watch video on their mobile devices in 2019.
Facebook and YouTube supporting 360 video, the immersive element, it is a superb way to impress your audience in 2020 and beyond.
91% of buyers prefer interactive, visual content that can be accessed on demand, stoppable video content is a fantastic marketing strategy to make your content 2020.
It’s also important to think about the length of your video.
Twitter: 45 seconds
Instagram: 30 seconds
YouTube: 4 minutes and 20 seconds
LinkedIn: Less than 15 seconds
Facebook: Between 60 and 90 seconds
Facebook has undeniably revolutionized the way people consume video content and has urged other social networks to follow their lead.
Facebook, with around 1.32 billion daily active users, is surely the go-to platform to market your brand and give it the necessary exposure. Facebook should make up a substantial part of your strategy.
Facebook videos is an opportunities that is certainly the next big thing in the world of video.
Brand awareness rises to 67% through mobile-optimized video for Facebook. Capturing attention in the first few seconds when developing video content.
73% of video promotion users have reported that video plays a pivotal role in impacting exposure. Given the high occurrence of videos being played without sound, it has become all the more essential to create video content in a storytelling fashion.
Any message delivered in the video format is received better than plain text. Provide value in the form of helpful information or any other relevant message that will contribute to your target market seeing you as a trustworthy source and an authority in your niche.
One of the most powerful advantages of video is that it is highly engaging. The human brain is programmed to pay more attention to moving images and sound.
More from: PromovisionPV is a convenient and affordable marketing and publicity service that is dedicated to helping maximize their distinctive potential. Our services include photography, video production, online marketing.
We produce videos for Realtors, hotels, Hospitals, restaurants, tours, attractions and regions throughout the Puerto Vallarta and Riviera Nayarit.
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