4 Reasons To Implement Video Marketing In 2014
by Michael Cardwell on December 13, 2013
It will help your company get found
YouTube is the second largest search engine in the world. Hosting video content on YouTube makes your message available to its one billion unique users every month. The proper campaign promotion and keyword optimization of your videos will also greatly increase its visibility across other search engines (Google) and put you directly in front of your audience.
Video converts viewers to leads
There’s good reason that video is now the sixth most popular content marketing tactic. According to the Online Publishers Association, of the 80 percent of Internet users who watched a video ad, 46 percent took some action after viewing the ad. The engaging content that video provides is a more effective way to persuade your audience to follow calls to action than text.
A video campaign will help achieve sales goals
The enjoyment of video ads increases purchase intent by 97 percent, and brand association by 139 percent. (Social Ad Effectiveness) Viewer enjoyment of branded video has a direct impact on key brand metrics and when a video is recommended through social media, a viewer is more likely to enjoy it and favor that brand.
Two-thirds of the world’s mobile data traffic will be video by 2017.
A paper presenting Cisco’s major global mobile growth trends details that mobile video will increase 16-fold between 2012 and 2017, accounting for over 66 percent of total mobile data traffic by the end of the forecast period. Stay ahead of the curve and begin implementing video now.
I could go on for days when it comes to reasons to use video, but I hoped you found this information helpful and seriously consider taking your business to the next level. Whether you decide to shoot video yourself or want to work with the professionals, we are here to help! Let’s get to it!
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Michael Cardwell is the president and founder of Market Match Media. As a film school graduate of Full Sail University, Cardwell started the full-service production company to help businesses grow with the power of great stories. Previous to starting his own company, Cardwell was a Project Lead for Full Sail University’s Instructional Design Video and Animation Department where he worked with the instructional design team to create educational video content viewed by students enrolled in the university’s online degree programs. He is now focused on developing Market Match Media into a premiere, nationally recognized video production company that ignites storytelling and creativity.