Real Estate Videos. Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho, Jalisco, Nayarit, Costa Alegre, Mexico.
More than 90% of clients who are looking for rental and purchase or rental homes do so on the Internet, there are countless portals that offer different options to find the ideal property: location, square meters, number of rooms, bathrooms, parking, etc. And more and more portals offer high-quality audiovisual productions so that clients have a more real view of the property, adding the advantage that it can be seen anywhere in the world without having to travel, and that also serves as a tool for marketing for real estate agencies that want to make themselves known and position themselves in the market.
There are different types of Real Estate Videos:
Photographic real estate video: in which only photographs edited with background music and property data are used.
Audiovisual real estate video: composes images recorded with professional cameras that describe the virtues of the property through movement. Sometimes it is mixed with some photographic images and people can also be incorporated into the space, so that the client has a clearer idea of the dimensions of the space.
Audiovisual real estate video and its surroundings: in this section, not only the property is recorded with professional cameras, but also its surroundings, highlighting the advantages of its location, for example: 5 minutes from the center on foot, bus and subway lines, access by motorways , schools, health center, sports centers, parks, restaurants, movie theaters, shopping centers, etc.
This video shows the inside of the property and the images of its surroundings, providing customers with a closer experience.
3D animated real estate video: it is an audiovisual product that is commonly used in promotions of construction companies that have not yet been built, through computer programs a virtual pilot apartment is created, so that the client can know how the house will be. These animated works are usually close to reality.
Real estate videos can vary in their style: voice over, info-graphics, text on the image, subtitles, dubbing, etc. Depending of course on the needs of the client and the promoter.
Real estate video is a very effective tool for selling or renting a property and as a marketing strategy for companies in the real estate sector.
Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.
Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.
What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?
Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.
When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.
What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.
What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?
What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.
You have a Video project!? Here is the quote process:
Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?
Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?
We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.
No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.
You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.
Social Media Strategy plans help to get a destination into the public eye.
The elements that need to be considered when establishing a successful tourism destination.
Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.
VIDEO PRODUCTION SERVICES https://www.youtube.com/watch?v=j_KgswkM3RU
We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.
MARKET RESEARCH (methodology)
2D & 3D ANIMATION
MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL
Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
Do you Play Chess with a Strategy or a Marketing plan?
How can we help? email@example.com
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.
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