Real Estate, Tourism, Hotels, Photography an important Key Content

Real Estate, Tourism, Hotels, Photography an important Key Content

Content is King

A picture is worth a thousand words. Which is great when you have got lots of space to fill and do not have the resources to fill it with a thousand actual words.

Photos work best in the context of a promotion strategy. Photos can help with your search engine results.

Content marketing is not only central success, it’s also the key to audience engagement. Photos, together with videos, are the most effective ways to engage audiences. Whether a single photo, multiple photos stacked on one page, or a single photo gallery containing many photos, images always help to capture the eye and increase metrics like time on page, social sharing and page views.

To get at more engaging and essentially human images, think about using photos of your location, services, interacting in real-life settings.

The most enduring and memorable images include people. Studies indicate that images such as landscapes are the least memorable, but photos with people interacting with other people or engaged in some activity are remembered. Your photos don’t have to be particularly professional or even shot with a fancy camera; they just need to be clear and bright and shot the way any normal person might shoot a picture. Photos like these are, simply put, more human.

Having a keyword strategy is key. Assuming this is in place, think about the sorts of photos that will reinforce your keywords. Beyond that, there are three key elements to getting good results from your photos:

  1. Alt text
  2. File name
  3. Caption

The alternative text — is that bit of text that shows up in the HTML briefly describing the photo for search engine crawlers. This is necessary because those crawlers can not see the photo, obviously, and the alt text is the way to make images visible to them. WordPress usually provide a field for the alt text, so use it carefully to describe your photo while reinforcing your keywords.

Anyone can take photos for use in your promotional channels with something as simple as a smartphone. Save photos in your company’s database or use a social photo-sharing site like Flickr to get even more leverage from your photography. Use images in your websites, microsites, landing pages, blog posts, Facebook Page, Twitter, Instagram, newsletters or mobile apps. Use a hero image to anchor a page of copy, or fill out a photo gallery app with a range of pictures from an event.

Follow these tips and you’ll speak volumes without a lot of effort.

PromovisionPV can provide highest quality photos production or from our 100,000 photo gallery.

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