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The Power of Video for Businesses
by Ayaz Nanji
Nearly three-quarters of consumers (73%) say they are more likely to purchase after watching videos explaining a product or service, according to a recent report from Animoto.
The survey of 1,014 US consumers also found that nearly all respondents (96%) say they find videos “helpful” when making purchase decisions online.
In particular, 93% find online videos useful when comparison-shopping, 87% find them helpful for researching additional items from the same brand, and 93% find them valuable for instructions post-purchase.
Below, additional key findings from the report.
71% of respondents say watching video content produced by businesses leaves them with a positive impression of those brands.
64% find it helpful to watch videos to learn more about a company they may purchase from.
58% consider companies that produce video content to be more trustworthy.
83% respondents say the ideal length of a video to inform a purchase decision is five minutes or less.
42% would like to see more product description or service demonstration videos, such as 360 degree views of products.
For more results from the survey, check out the following infographic:
Read more: http://www.marketingprofs.com/charts/2014/24650/the-power-of-video-for-businesses-infographic#ixzz2w0LurHzS
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