Power of Video for Businesses

Puerto Vallarta

Puerto Vallarta – Riviera Nayarit – Nuevo Vallarta – Bucerias – Punta Mita – Sayulita

The Power of Video for Businesses

by Ayaz Nanji

Nearly three-quarters of consumers (73%) say they are more likely to purchase after watching videos explaining a product or service, according to a recent report from Animoto.

The survey of 1,014 US consumers also found that nearly all respondents (96%) say they find videos “helpful” when making purchase decisions online.

In particular, 93% find online videos useful when comparison-shopping, 87% find them helpful for researching additional items from the same brand, and 93% find them valuable for instructions post-purchase.

Below, additional key findings from the report.

Brand Engagement

71% of respondents say watching video content produced by businesses leaves them with a positive impression of those brands.
64% find it helpful to watch videos to learn more about a company they may purchase from.
58% consider companies that produce video content to be more trustworthy.

Video Preferences

83% respondents say the ideal length of a video to inform a purchase decision is five minutes or less.
42% would like to see more product description or service demonstration videos, such as 360 degree views of products.

For more results from the survey, check out the following infographic:

Read more: http://www.marketingprofs.com/charts/2014/24650/the-power-of-video-for-businesses-infographic#ixzz2w0LurHzS

How can we help?

Video Photo Production

Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho
More Links to:
PromovisionPV Main Page
Photo Gallery
Facebook PromovisionPV
Facebook PromovisionPV Weddings
2,000 Marketing pages
Twitter PromovisionPV
Twitter Weddings by PromovisionPV
Youtube Weddings by PromovisionPV
Youtube Promovision
Contact us
For more on Tourism – Hotel – Video Marketing Follow these links:
Incentive Groups & Conventions
Incentive Groups & Conventions Marketing Section
Hotel Marketing
Hotel Marketing Section
Video Marketing
Video Production Marketing
Real Estate Main Page

Video Production Marketing

Tags: