Photos & Videos in Tourism

Photos & Videos in Tourism

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. This should impact the content marketing strategy of any business, but especially those in tourism.

Customers want to visualize the experience of your tours and activities. How will it make them feel? Photos they will share with friends and family afterwards.

Travelers need to feel inspired. To Inspire your travelers to choose you instead of competitors.

Stand out in the tourism, start your visual storytelling. Investing in professional photography and video. Photography can make or break your visual marketing, so it’s important to get it right. it is worth giving the task to those who do it best.

Curate social media-friendly visuals.

Videos on Facebook’s News feed increased 3.6X year-over-year. Over on Twitter, tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets.

Use of visual content in Facebook campaigns generates 65% more engagement after only a month’s practice, says HubSpot.

Listen to your customers and what they care about. Be useful to your customers and they’ll remember you. Show the human side of your business and build trust.

Inspiration has the greatest impact when it comes to visual content. Visual content that nurtures a sense of inspiration influences users to stay longer on a site, which in turn converts more website visitors into visitors.

Include great images & videos with every blog post. Content featuring compelling images averages 94 percent more total views than those without.

Make it easy for people to take photos during your tour or activity. At the end, let them know that you will retweet their photos or share on Facebook and Instagram.

How can we Help?

Video Photo Production

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