Overlooked Video Marketing Strategies

5 Overlooked Video Marketing Strategies That’ll Help You Reach Your Local Audience
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Tabitha Jean Naylor — June 11, 2018

Did you know that around 64% of the people living in your local community are more likely to purchase a product, especially online, after watching a video? This could mean buying a product or service, requesting information or accesssing entertainment.

If you’re struggling to reach people who live in your own back yard, you can no longer afford to overlook the power of video. Here are 5 tried-and-proven strategies you can use to make the most of your video marketing efforts to reach your local audience in a cost-effective, meaningful way.

Go Live

Almost every social media platform has a live video feature now. So why not use it?
It is by far one of the most effective formats for videos in terms of business reach.

People love live videos mainly for their authenticity and “non-edited nature.” There are no pre-written scripts involved and they are extremley direst. There’s also a face for the audience to get to know. And since people buy from people they like ,it goes without saying that if you’re friendly and personably on your video, it’ll go a long ways towards fostering good will with your target audience.

Live videos also give people a chance to interact with you through the comments section. From a business point of view, a live video gives you a chance to get to know your audience and answer their questions immediately. You can even conduct Q&A’sfor personalized marketing. All you need to do is choose your platform and when you want to broadcast.

Create Engaging Content

You might think this is a no-brainer, but this is where many small business owners fall short. No matter how many times you analyze your strategy or use every guru-approved trick in the book, if your content is boring, no one will watch.

Just like with blogs, keep the intro short and sweet and engaging. Right when they are about to click away, make them hear something that pauses their finger for a minute. Sure, this might sound easier said than done, but if you know your audience well enough, it’ll become second-nature to you after a few tries. Think of what your users need, put yourself in their shoes and come up with intelligent solutions for them.

Make a Series

One of the most well-known and effective ways to grab an audience’s attention,is a cliff hanger. Why do you think so many TV series end their seasons with something major that affects main characters?

The good news is that you can use them for business as well. No joke. And here’s how…

Tell amazing stories and then break them into a series of short videos, publishing each one sequentially and at set intervals. Be sure to make each video equally interesting so that after each one, your audience will tune back in to watch the continuation. This is great for instructional videos.

Engage with the End Viewer

Every person likes to be recognized. So if you give your audience a chance to participate in the video, they are most likely to watch it until the end. Make your videos engaging through surveys and polls,, clickable URLs for reference and extra content that requires some action. Having a higher engagement rate will have a higher impact on the conversion rates as well.

Use Them Everywhere

A recent study found that emails containing videos have up to 300% better click through rates. So, why aren’t you using them in your newsletters and email promo pieces? Just be sure to indicate that your emails contain videos. People tend to read emails that have the word “video” in the subject line far more than standard, run-of-the-mill text.

Use your videos on relevant landing pages as well. So, add instructional videos on a product page, explanatory videos for a new category or collection, and testimonial videos on review pages.

It’s “Go’ Time
There’s no easy-button when it comes to video marketing success. With the right approach, however, you’ll build brand awareness, generate leads and ultimately close more business.

The strategies outlined here are things that most – if not all – of your competitors are NOT doing, which is why today is the perfect day to formulate your gameplan and start reaping the results of your hard work.

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Author: Tabitha Jean Naylor
Tabitha Jean Naylor is the founder of SuccessfulStartup101.com, a digital magazine that provides answers to the most pertinent questions facing business owners today, and the proud owner of TabithaNaylor.com, a marketing firm that delivers ‘big agency’ quality at rates that are affordable for startups and small businesses. Her… View full profile ›

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This article was written for Business 2 Community by Tabitha Jean Naylor. Learn more about writing for B2C.
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