Online Video Marketing Power, YouTube Video Marketing Campaign and Video Advertising

Online Video Marketing Power, YouTube Video Marketing Campaign and Video Advertising (6 articles)

YouTube and Video Advertising
Article by Tzvetan Todorov
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You have possibly heard about individuals using YouTube to advertise their websites, services, as well as products, but precisely how powerful is YouTube video marketing? You can invest a great number of time making and uploading videos to YouTube and receive little to no results, whilst others manage to attract millions of views by simply posting a single video.

What is the magic formula of YouTube video marketing?
In order for your advertising campaign to be successful, you might want to receive coverage, meaning that your videos must receive tens of thousands of views. There are only two ways to achieve this: making a viral video or uploading great number of videos, which could drive good amount to your very own internet site. The first task, although not out of the question, is not a simple to accomplish – unless you have a great sense of humor, come up with a genuinely unique idea for a great video, or happen to be at the correct spot at the right time and film something astonishing occurring, then your odds of creating a viral video are slim. Making several videos, uploading, and sharing them if not daily, then routinely is the technique which is more likely to work in the long run.

The kinds of videos that you upload should be strongly related to the product or service you are attempting to promote. If you deliver videos that resolve common problems, then you are on the correct track – your videos ought to be to the point, unique, and captivating. You do not have to be an experienced video editor and can record a video using your videocamera, compact camera, or even a mobile phone. Numerous free and paid software applications can help you create a video from photos and footage, or may be used to record your pc screen, which is perfect for making video tutorials.

Despite the fact that creating a great video and choosing the proper keywords when posting it to YouTube is significant, there is one particular critical factor many neglect – offering your viewers reasons to go to your site. The majority web entrepreneurs create and upload videos and simply watermark them with their site
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30% Boost in Conversions Using Online Video Marketing
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Article by Stephen Hockman

UpDown.com received a 30% boost in conversion rates using online video marketing.

Recently, we came across a Case Study proving how effective Online Video Marketing can be for a business. The website, UpDown.com (an online investment platform) saw a 30% increase in new member sign-ups just by adding a short “Learn More Video Tour” to their homepage.

The video tour gives a brief snapshot of what can be done on UpDown.com and highlights the most important features. The case study was performed by Eyeview Digital, and Michael Reich, Founder and CEO of UpDown.com had this to say, “Eyeview proved beyond doubt the value of adding a video to our site. This video solution boosted our conversion rate by 30 percent compared to the same website without the video.”

The reason online video marketing is so effective is because it engages your visitors and quickly shows the value of your product.

A well produced video can show visitors how to navigate your entire website in under 60 seconds – a task that would take copy writing pages and pages to do. And, how many visitors do you think would spend that amount of time to learn how to use your website? Not many.

Most importantly, using online video marketing such as a “Learn More Video Tour” is extremely affordable because it eliminates on-site production costs like directors, actors, videographers, props, etc. All that’s needed to make a profitable video for your business is:

Access to your website
* A simple script outlining the most important features
* A voice over narrator mixed with music
* and a professional video marketing company to pull it all together

For such a small investment your business can see returns as high as 30% just like UpDown.com. Can you imagine how much money your business would earn as a result?

So, take a look at your own website and envision how many more customer conversions you would accumulate if only more visitors clicked on your “Register Today,” “Join Now,” or “Get a Free Quote” buttons. As we’ve seen the results are surprising.

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About the Author

As a full-service marketing design company located in Virginia, Plus More Media Group (http://www.plusmoremedia.com) helps clients by delivering high-impact designs and videos that drive more customers to their businesses. Their expertise and marketing strategies in Web Design, Graphic Design, and Video Production have helped transform numerous small businesses, start-ups and entrepreneurs into successful enterprises.

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Great Tips for Creating a YouTube Video Marketing Campaign
Article by Mark Wooden
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When you create a viral video, the most important thing is that as many people see it as possible. Unfortunately, many people end up paying crazy prices to get marketing companies to get their video in the top ten most viewed videos of the day. When people try to create their own viral video, however, they often find that they don’t end up hitting these top places. Here are several great tips for helping you start a YouTube video marketing campaign.

Creating a Viral Video

A viral video is a video that is spread around like a virus. People will get a hold of it, watch it, and even send it on to their friends. The content of your video is very important. If you are making your first video you are best off making a funny film, which are some of the easiest to spread around. Make sure that you brainstorm some great ideas before choosing the best one for your video.

Editing a Viral Video

It is surprising how many people over look the writing stage of a viral video. A YouTube video marketing campaign requires you to have a video that is clear and easy to understand, but that does not necessarily mean that they must be high quality. Make sure you check the sound and lighting to make sure that views can easily understand your video.

Posting a Video

Starting a YouTube video marketing campaign is very simple, and all you have to do is post up your video on the site. There are many other sites you can post your video at, and the more you do the more your video will be seen. YouTube is a site that accommodates for tens of thousands of new video postings every day, but it is the first place people go to when they are looking for a video.

Marketing Your Viral Video

The most important part is the actual YouTube video marketing campaign. This involves promoting the video to other people so they can get others to watch it, and so on. You may have to write your own blogs, start forums, or rate your video yourself to persuade people to watch it. Make sure that you send it to all of your friends first, as they are your greatest key to getting videos passed around.

If you follow these great YouTube video marketing campaign tips you should be able to turn out several great viral videos in no time at all. It is important that you keep researching different techniques for making a great YouTube video marketing campaign. That way you will be able stay up to date with the best viral video marketing techniques.

A great technique for a YouTube video marketing campaign is to create several different videos about the same topic, and post them all at the same time. This makes people want t o click on these videos once they have already seen the last ones. Don’t try to keep your video up longer by posting a new video every few days, because it rarely works. People quickly lose interest on a video and won’t come back to it every few days.

About the Author

Discover how to fill your business with massive free traffic that’s fast and continues to flood your business with leads and sales.
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Unique Opportunities Any Company Can Take Advantage of Through Corporate Web Video Solutions

Article by Neil Davidson Go to original http://www.streamingrevolution.com/unique-opportunities-any-company-can-take-advantage-of-through-corporate-web-video-solutions/

When working towards the objective of finding success in the online environment, it’s essential that every business make the most of every opportunity available to them, in order to enhance marketing and improve consumer attraction. A noteworthy prospect which a company can make the most of, in order to achieve this goal, is available with the investment into corporate web video solutions. By making an investment into this significant marketing opportunity, you can take advantage of resources like Web presenters, video news, product videos, and video e-mail.

Web Presenters

The use of Web presenters help to make a very intimate experience for your customers when they visit your website and are immediately greeted by a video spokesperson. This digital avatar will aid to introduce your firm and a number of features on your website, so that navigation is simplified for the consumer. This one of a kind avatar allows you to develop a bond with your customer, without having to directly interact with these individuals.

Video News

Many individuals are attracted to news stories which feature corporations and highlight either products or company history. When it is possible for you to reap the benefits of corporate web video news stories, you will be in a position to highlight the benefits of individuals utilizing your company, and also offer detailed information on the products or services you offer. This opening will allow you to post these videos on your website or other video resources, such as YouTube.

Product Videos

When a customer visits a website, they often become frustrated when they have to read pages of information to identify what a product is and what it does. By making utilization of a product video, it is possible for you to make the most of a video spokesperson that will be in a position to describe in great detail what a product is and how it can be used to benefit the customer. This is really appealing to a customer, since they will more likely watch a 2 or 3 minute video, than read through pages of detailed information.

Video E-Mail

The final opening which a firm can benefit from, when looking to expand the marketing prospective linked to corporate web video solutions, is found with video e-mail. E-mails have lost a significant amount of marketing momentum, as people normally open these messages and immediately delete them when they identify promotions. By making utilization of video e-mail, it is possible for you to catch consumer attention and encourage interest into the goods or services your company provides.

When your company is able to make the marketing investment into the potential which is developed with corporate web video solutions, you’ll be in a position to attract new consumer attention and establish yourself as an online leader in your industry.

About the Author

In order to determine more on all the opportunities that exist with Corporate Web Video; consider the resources provided at http://www.mywebpresenters.com. My Web Presenters is a professional video presenter service that uses proprietary technology and code to ensure a high level of interactivity between the presenter and the website. Visit the website today and know what mywebpresenters.com can do for your online presence.
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The Basics Behind Online Video Marketing Strategy
Article by Marcus Jones
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Online video marketing is a great way to bring in targeted traffic to your website.. Unless you spend thousands of dollars on advertising every month, organic searches will make or break the success of your website. In the web 2.0 world, video marketing should be seen as another way to feed and promote your website via the search engines.

Search engines assign page rank to websites based on their importance. So, whenever a person searches for information online, they will automatically search the first few pages displayed by the search engine. Consequently it is very important for a website to undertake proper SEO solutions for their site to do business.

Video marketing, with its many benefits, is often seen more as a burden for the average small business webmaster. However, if you want to maximize the potential of your search engine marketing campaign, take a little extra effort and learn to make good videos easily. There are many video creation software programs that take the difficulty out of the process.

For those in a rush, converting old articles into videos can be one of the easiest ways to get started quickly. This can be done using Power Point or other Windows video editing softwares, but shelling out a couple of dollars for article to video marketing software is more efficient. The advantage is that software made specifically for converting articles into videos is more intuitive, and pay for themselves in the time that you don’t lose from trying to figure out how to use Power Point.

After you create your video, the next thing you must do is find an easy way to distribute your videos to multiple video websites. Websites like Tube Mogul offer free services to distribute your video to all of the major web 2.0 video sites. When submitting your video content, matching topical video content to your on-site web content is of similar importance. Confirm the content that your video is pointing to is updated on a constant basis to generate traffic to your internet site.

The power of video marketing as an SEO solution, when undertaken correctly, can bring tons of money to the internet site. The trick for SEO lies in correctly utilizing the different optimization strategies to gather high page rankings from search engines. You should adopt the best SEO solutions, after all the purpose of a website is to accomplish high rankings from the search engines.
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About the Author
Checkout The Search Lounge to learn more about the power of video marketing.
Marcus Jones is chief SEO specialist at The Search Lounge–a search engine optimization agency specializing in helping website owners and small business better their online marketing campaigns.

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Staying On Top Of The Internet Marketing Trends With Video Marketing
Article by Kaiser Ng

Video Marketing has become the next big internet marketing trend due to the growth of online video streaming sites, faster internet connections and cheap online storage. This article will show you how to ride this wave of change and apply videos to your online business.

Many internet marketers have started embracing video marketing, which has become one of the hottest internet marketing trends to date. The presence of online videos has grown at an amazing pace, and it won’t be long before conventional marketing methods become obselete. Studies have also shown that most people hate to read, and that videos convert alot better than normal text. However, you don’t have to get left behind. Using videos to market your business is as easy as 1-2-3.

Where can we use videos?

If you are an online entrepreneur, you can use videos to communicate with your prospects or customers in various mediums. For example, you can put a short interesting video to attract prospects on your landing page. Most internet marketers also use videos on their salespages in addition to the existing text on the salespage. Some internet marketers just use one long, powerful vide on their salespage with an “Add to Cart” button below it, such as Frank Kern. If you have a blog, you can post interesting videos related to your niche to attract viewers or market products.

Video Marketing techniques:

-If you’re serious about video marketing, it is important to know what trends have been used to market effectively. One of these examples is the Screen Capture Video. Basically, you record whatever you see on your computer screen and add voiceovers to the video. Many internet marketers have used this technique with Powerpoint to make a simple and effective video presentation.

-Viral videos

Ever heard of the Numa-numa dance? That is a very good example of a viral video. You can ride on this trend by creating a video with an interesting story lien or a catchy song and let the word of mouth do the marketing for you. The primary purpose of viral marketing is not sell your product, but to spread the news about your business in a fun way.

-Educational videos

The amount of results you get is directly proportional to the amount of amount of value you provide. And what better and fun way to provide value than by creating an educational video to teach your stuff? People love learning but hate “studying”. The best way to provide value is through a interactive, fun video.

-Building relationships

People relate better to people rather than words or images. By showing people that you are a live person, you establish trust and bonding which in turn will make them more likely to listen to what you have to say.

-Establishing credibility

You can use video testimonials instead of conventional text testimonials with a picture of the customer’s face. This further increases trust and credibility as people trust human beings more than robots (i.e. your salespage).

So these are just some techniques you can use to bring your business to the next level by tapping into the latest internet marketing trends through the use of video marketing.

About the Author

Kaiser AKA Khaiyong is an advocate of online home businesses. He strongly believes in empowering people to achieve financial freedom through working from home and leaving the rat race. Find out how by downloading his free guide to starting an online home business at www.homebizblogexpert.com <<< Shared by
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