Okay, you have got ten seconds to get my attention, or I am outta here. Puerto Vallarta – Riviera Nayarit Video Production
Puerto Vallarta – Riviera Nayarit – Nuevo Vallarta – Bucerias – Punta Mita – Sayulita – San Pancho
You can not afford to wait before hooking the viewers. We are living in a scrolling society, one where you need to hook a viewer with the very first frame of the video.
Ok! you’ve got ten seconds to get my attention, or I am outta here. 20% of of the audience for a video clip of under five minutes will abandon viewing in the first ten seconds. They do not call it short attention span for nothing.
2 minutes is the sweet spot. After that, the drop-off in engagement is significant. Videos up to 2 minutes long get tons of engagement.
- Keep it short
- Put the good stuff in the beginning
- Be specific
- Keep it personal
Engagement is steady up to 2 minutes, meaning that a 90-second video will hold a viewer’s attention as much as a 30-second video. If you are making short videos, you don’t need to stress about the difference of a few seconds.
Short and sweet is a safe strategy. Your viewers are busy. But do not sweat over a few seconds here and there if you are still going to come in under the 2-minute mark. If you’re going to spend time and money making and posting a video, you don’t want a bored audience. The flight towards the next online experience gets even more intense in the next minute. Even when people can see the little progress bar coming to an early end they still won’t put up with a video in which they just are not interested.
Focus on making the video great, and the engagement will follow. You may also want to give viewers the option to a link emailed to them to watch later.
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Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta
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