Meetings, incentives, conferences and exhibitions (MICE) Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho

Meetings, incentives, conferences and exhibitions (MICE) Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho

Meetings, incentives, conferences and exhibitions (MICE) is a type of tourism in which large groups, usually planned well in advance, are brought together for a particular purpose. Recently, there has been an industry trend towards using the term ‘meetings industry’ to avoid confusion from the acronym.[1] Other industry educators are recommending the use of “events industry” to be an umbrella term for the vast scope of the meeting and events profession.

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Most components of MICE are well understood, perhaps with the exception of incentives. Incentive tourism is usually undertaken as a type of employee reward by a company or institution for targets met or exceeded, or a job well done. Unlike the other types of MICE tourism, incentive tourism is usually conducted purely for entertainment, rather than professional or education purposes.[2] MICE events are usually centered on a theme or topic and are aimed at a professional, school, academic or trade organization or other special interest group. Examples: Medical Facilities, Theme Parks

Convention bureaux
MICE event locations are normally bid on by specialized convention bureaux in particular countries and cities and established for the purpose of bidding on MICE activities. This process of marketing and bidding is normally conducted well in advance of the event, often several years, as securing major events can benefit the local economy of the host city or country. Convention bureaus may offer financial subsidies to attract MICE events to their city. Today it is usually used to boost hotel revenue.

MICE tourism is known for its extensive planning and demanding clientele.

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Groups and Incentives

We know “service” is the key to a successful meeting or Incentive Program. We have a friendly and efficient staff ready to serve you with fast and accurate responses. We will also provide assistance in obtaining temporary importation permits for your materials. We will gladly assist you with all of the proper procedures.

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Whether you are planning an event or attending one, there are many factors that must be considered. There are many options in meetings, conventions, expositions, and special events, as discussed in this lesson.

Different Types of Meetings
Within the meeting and convention market, there are many different types of events. Understanding the different types of events can help you determine what will be the best fit for your needs or support your customers in developing their own event. We will discuss types of meetings, conventions, expositions, and special events.

There are four basic types of meetings: information focused, decision-making, brainstorming, and training.

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Information focused is a gathering where facts are reviewed, budgets are analyzed, or specific information is discussed. This type of meeting is common with upper or executive management, who meet to understand information and to understand what has happened in the business or organization.
Decision-making is a meeting with the intention to come up with solutions and plans to move forward. For instance, if you are running a decision-making meeting to improve customer service, you may focus on developing new services and a customer loyalty program that will encourage clients to continue to do business with your company. The goal of the meeting is to make decisions about what new policies will be introduced to your customers.
Brainstorming is the function of meeting together to discuss potential ideas and plans to respond to a problem or improve a situation. You may plan a brainstorming meeting with your team to talk about ideas to attract new customers. Everyone is encouraged to share their thoughts and discuss different options that the company can pursue.
Training is an important type of meeting that allows participants to improve their skills, gain greater abilities, and expand their knowledge. This meeting may be held internally with only employees of a company or may be offered to the public, involving individuals from various industries and markets.

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Types of Conventions
Imagine you are in the insurance industry and have a chance to attend your company’s annual convention. At last year’s convention, you were able to attend a variety of classes from getting new customers to keeping your customers long-term. You enjoyed getting to know other agents from around the nation, see friends from past conventions, and attend a variety of networking events. The convention was a great way to learn about your industry, interact with others, and gain greater skills to improve your career.

Types of Meetings and Events
What’s the difference between a seminar and a workshop? A trade show and an exhibition ? With all the different meeting terms it can get quite confusing! If you happen to plan meetings it pays to get your terminology right, that’s why we here at eVenues put together this handy list of all the types of meetings and events. If you see a term we missed just email us at and we’ll include it!

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Annual General Meetings:
An Annual General Meeting (AGM), or a shareholders meeting, is a large gathering held by publicly traded companies. These meetings are held in order to let shareholders ask the board of directors questions about a company’s health, as well as to elect new members to the board.

Board Meetings:
While the term “Board Meeting” technically means a gathering of a company or organization’s board of directors, to us a board meeting really is a gathering of decision makers. At this gathering, important facts are presented and decisions are made as to the best course of action to take in the coming months.

Breakout Session:
At a convention or conference, breakout sessions are meetings (workshops, seminars, or presentations) intended for small groups. These meetings can be held in smaller meeting rooms within a convention center or hotel as well as off-site meeting and boardrooms.

Business Dinners and Banquets:
These are generally formal celebrations organized by a company or organization to celebrate achievements within the organization and to boost employee and member morale. Depending on the size of the organization, these dinners may be a small gathering at a local restaurant or conducted in a large hotel banquet hall or unique event space like an art gallery or museum.

Although “conventions” and “conferences” are terms that are used interchangeably, the meeting industry standard definition of a conference is of a meeting of a shorter duration than a convention and designed to meet a specific objective. See: Convention.

A colloquium can be best described as an “academic networking event.” Participants are often experts in a given field and they meet to informally present and exchange new ideas. Some academic programs require participation in a colloquium in order to complete the program.

Conclaves are meetings conducted in secret. In general, conclaves are used to describe “closed door” meetings between individuals who have a certain level of power or influence. One of the most famous conclaves is the Papal conclave, where cardinals meet to elect a new pope.

While most Americans generally associate the word “Congress” with the legislative branch of government, a congress can also a large group of individuals who meet on a regularly scheduled basis, often to make decisions through a debate and voting process.

Consumer Shows:
A consumer or gate show is a trade show that’s open to the general public. These shows generally have an entrance fee. People interested in learning about the latest products (electronics, automobiles, etc) often go to consumer shows.

A convention is an a large gathering of people with a shared interest (usually professional or fandom related). These events are often recurring, and are usually scheduled at a specific time each year. Conventions usually have keynote speakers, as well as presentations that familiarize attendees with advancements or trends within a their particular field of interest. See: Conference.

An exhibition is a trade show that focuses on B2B businesses.

Expo or Expositions:
An expo is a large scale exhibition or trade show often conducted on an international level. One of the most common examples of an expo is The World’s Fair.

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A fair is a trade show or expo organized for the purpose of exhibiting arts and crafts, industrial products and agricultural products, but more local and on a smaller scale. Unlike most trade shows, entertainment and fair food (think fried twinkies and french fry studded corn dogs!) are often a major draw.

A social gathering or party, sometimes of a ceremonial nature. A function is usually one or one of several gatherings that contribute to a larger event. See also: Galas, Business Dinners,

A fundraiser can be a party, dance, dinner organized for the express purpose of raising money for a cause or organization.

A gala is a large scale dinner gathering or party that often includes entertainment and/or awards ceremonies following dinner. See also: Function , Business Dinner

“Green” Meetings:
“Green” meetings are events produced with sustainability in mind. When planning an event considerations are made concerning the use of water, electricity, fuel as well as the consumption of renewable products as opposed to disposable products.

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International Events:
According to the meeting industry standard definition, an international event is any event where 15% or more of the participants come from out of the the event’s host country.

A meetup is an informal meeting or get-together organized for people with similar interests. These interests can be anything: dating, networking, board games, romance novels, meditation, hiking, wine tasting–just to name a few. Most meetups are associated with, a website that provides listing services for meetups.

Networking Events:
Organizing or sponsoring a networking event can be a great way to raise a company or individual’s profile within a certain community. Networking events can run from informal schmooze and booze affairs at a local bar to fully fledged galas complete with an open bar.
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A generic term for any social gathering.

Plenary or General Sessions:
A large meeting open to all people attending an event. These sessions often kick off a large conference or convention before it begins.

Political Events:
Political events are organized to raise awareness or funds for a particular candidate or cause. Democratic and Republican national conventions, the largest political events in the U.S. are organized to energize the base and bring in delegates from each of the 50 states.
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Press Conferences:
Press conferences are often organized by newsmakers (most often in politics but also in business and in sports) to make an announcement or to field questions by press who happen to be invited to the conference.

Product Launch Events:
Product Launches are often large scale events whose organizers invite journalists, bloggers and social media influencers to witness the very first unveiling of a company’s product. A successful product launch will often include a venue that is unique to the product being used.

In the meetings industry, receptions refer to a social function where light refreshments are served, usually buffet style. Receptions are often informal, and attendees will usually stand up and socialize rather than sit down at a table. For weddings and other social events, receptions are informal celebrations or gatherings that follow a more formal ceremony.

Retreats and Team Building Events:
Retreats can be anything from go-cart races to ski trips to ropes courses. Essentially the purpose of the retreat is to get team members to know each other better and thus be more efficient as a team.

In business, seminars are meetings organized to inform a group of people about a specific topic, or to teach a specific skill. Expert speakers and teachers are usually invited to speak on topics like personal finance, investing, real estate, web marketing, and many others. See Workshop.

Shareholder’s Meetings:
See Annual General Meeting.

Social Events:
A large gathering organized to celebrate major life events and religious ceremonies. Common social events include: anniversaries, weddings, birthdays, and bar/bat mitzvahs.
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Symposiums are meetings organized so that experts in a given field can meet, present papers, and discuss issues and trends or make recommendations for a certain course of action.

Trade Shows:
Trade Shows are an opportunity for companies to exhibit some of their latest products, as well as yet to be released prototypes to journalists as well as others in the industry. See also: Exhibition, Consumer and Gate Shows, Expo.
The terms “workshop” and “seminar” are used interchangeably. While both are education focused events, workshops generally have more hands-on and group activities. Workshops are better for teaching skills that require interactivity and individual participation to learn. See: Seminar.
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