Better Ways of Leveraging Online Video with Social Media
From: Business Video – Paul Ritter | Wednesday, 22 February 2012 00:00
The value of using video as an important component of a company’s advertising and marketing has been clear for a number of years. The experience of posting videos to YouTube has become fairly common, even among business executives. According to research by Interactive Media Strategies, in a survey of more than 1,000 business executives in the Enterprise Web Communications survey, 40 percent of respondents indicated they have posted video content to YouTube. That number jumps to 66 percent when we look at those respondents that say they use business video technologies or watch business-related videos at least weekly.
However, just posting business-related video content or advertising-oriented videos on YouTube or social media sites does not make it an effective marketing strategy for most organizations. Savvy businesses are taking video and social media to a higher level by using social video as more than just a tool for getting views. According to Jeremy Scott, Editor in Chief at ReelSEO.com, businesses need to worry more about creating the kind of content that will lead more to sharing of the videos that are posted online rather than worrying about just getting lots of views.
I recently had the chance to interview Jeremy Scott to talk about some of the successful techniques he has seen in his experience, both at ReelSEO and as the founder of The Viral Orchard, an online video marketing consulting agency in Nashville, TN. Scott is also the author of the eBook titled, “Social Video Blueprint,” which is available for free download at ReelSEO.com. Click here for more information and to download.
I asked Scott about the key strategies that businesses should pursue when it comes to taking advantage of the power of social media combined with engaging video content. “Creating effective video content is more following the right thought process right from the very beginning,” Jeremy says. “If you start out with a goal of just getting a lot of views, you’re doomed from the beginning. But if you start out with the objective of creating video content that is likely to be shared, tweeted or commented on, then you have a far greater chance of success.”
Scott believes that creating a great piece of social video content starts out with a good concept and a good script about what will be covered. Certain types of content are more likely to be shared than others. Content that is designed to stimulate discussion and cause interaction and response by the viewers is the kind that can be successful in helping a company leverage their videos via social media. The best approach is looking to provide content that can lead to longer term relationships and interactions with customers, and not just generating clicks or getting video views. “I would rather have 10 views from a video posted online that is shared with 10 other people and tweeted and commented on than getting a million views of a video that is shared with no one,” says Scott.
The free eBook from the team at ReelSEO provides almost 50 pages of insights, strategies and best practice case studies that can help guide businesses on creating video content that is more likely to result in people sharing the videos–and the company’s messaging–with others.
Excerpt from the eBook titled, “Social Video Blueprint” by Jeremy Scott and ReelSEO:
“Social video and viral video are not mutually exclusive. A social video can go viral, and a viral video can have social elements. Viral is the end product… a video that gets a ton of views has reached viral status. But social video is the genesis of the content… it begins with a brand saying, ‘How can we interact with our customers more over video, and what kinds of video are they more likely to share and discuss with each other?’ Social video seeks more than views, it seeks shares. It seeks interaction and discussion. Most of all, social video seeks a long-term relationship with consumers over a short-term sale.”
View original content here http://business-video.tmcnet.com/topics/business-video/articles/268831-there-better-ways-leveraging-online-video-with-social.htm
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