Landing Pages That Work Have Video

Why Landing Pages That Work Have Video

From: Business 2 Community – Ben Bernstein | Sunday, 27 October 2013

What you have on your landing page can either make you or break you. Landing pages that work must Why Landing Pages That Work Have Video image video marketing1 298x300be engaging, interesting and should capture the attention of visitors right away. Having a great landing page will ensure that more people take action making it possible for you to meet your company’s goals. Here is a look at why landing pages that work have video.

Include Related Information
Visitors can be linked to your landing page from a variety of places including pay-per-click advertisements, banner ads, email links, video links and blog posts. When visitors click these links and arrive on your landing page they expect to see information related to the ad that led them there. Therefore, when done properly the video on the landing page will be a continuation of the ad and will help them to make an informed decision as to whether or not they business with you.

Instantly Captures Attention
Video is very appealing to consumers and when they are presented with one that is well produced, they will be instantly captivated by it. This is crucial for websites, because you only have a small window of opportunity to capture someone’s attention before they become uninterested or distracted. With a video you can capture their attention right away and maintain it longer.

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