Is your travel destination worth the money?
Many destination will have unique attractions, natural features, places of interest or cultural aspects that will appeal to visitors.
The destination strategies listed can all be used to highlight these qualities, so that potential visitors become more likely to travel to the destination and spend money, boosting the local tourism industry.
Is traveling worth the money and time it will cost?
Where to travel and what kind of trip will it be?
Where to stay?
What activities to participate in when you get there?
Your video gives an overview of the location, putting the traveler inside the environment, regardless of the purpose of the trip.
With a comprehensive video relaying the facts as an experience, the “where to stay” decision is influenced as it may trigger the need to come back. Your video can entice the traveler to stay longer or bring family members with on a business trip since there is so much more to your guest house experience.
The personal experience has much power and influence on travel decision-making stages. A desire to experience the venue is created.
Travelers watching someone getting a relaxing massage at your spa, for instance, will experience a similar feeling.
It is good to explain the culture and history and the area.
Travelers as your personal brand ambassadors, spread the word and gives credibility to your offering.
This kind of video information is best presented as then a list of text on your website.
Video is Needed to Reach Business Potential
People watch videos throughout the travel booking decision-making process.
35% of leisure travelers and 56% of business travelers engaged in travel-related video activities.
Travelers are driving this trend and it is set to continue in the next decade.
It is imperative that video is added to the online strategy mix to reach full potential.
Strategic promotion is about more than catchy slogans aimed at the masses.
A well-targeted storytelling geared toward a series of niche audiences. Seeking to share a sense of place and position a destination as a thriving place for tourists to visit.
Social media which has completely changed the way travelers buy travel. There are emerging niche audiences like solo.
Creating creative ways of capture user-generated content to building and showcasing local attractions to a general audience.
People seek experiences they can enjoy at the moment and share with friends and family.
They will share on social media which provides a feeling of accomplishment and validation via “likes” and comments. Later, they can relieve the fun via your news-feed timeline.
55% of travelers between the ages of 18-65 use visual network to choose a destination.
Reach Your Audience
Video enables you to reach a bigger audience through social media platforms such as Instagram, Facebook, Tweeter, and YouTube.
Video content is a powerful tool for any brand that wants to expand its reach online or enjoy wider audiences.
1. Do the research and know your audience 2. Plan ahead 3. Utilize the power of stories 4. Grab the attention right away 5. Don’t try to be perfect or too serious 6. Details make the difference 7. Connect with viewers on a human level 8. Keep it concise 9. Address real problems 10. Embrace your brand 11. Include captions 12. Promote wisely
More from: PromovisionPV is a convenient and affordable marketing and publicity service that is dedicated to helping maximize their distinctive potential. Our services include photography, video production, online marketing.
We produce videos for Realtors, hotels, Hospitals, restaurants, tours, attractions and regions throughout the Puerto Vallarta and Riviera Nayarit.
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