Influence of video in tourism
Video in the tourism sector has help build up better relationships with the user, educate and convert consumers and improve customer satisfaction.
With creative videos, customer testimonials and demonstrations of customized products, video marketing in tourism has a key role in all stages of traveler’s journey.
Consumers say that watching videos of products gives them more confidence when making a decision.
You should bear in mind that consumers are an excellent vehicle to convey your destination. Users love to share experiences and, even more, consume them in video format.
Within a year or two, half of online searches will be done on mobile devices. Tourism destinations are already seeing the impact of mobile on the customer’s journey and the importance that video will have a strategy.
Tourism industries have to consider what consumers are sharing their experiences and you to be able to participate with them.
Share your stories so consumers are able to picture it and also feel identified with it, both key to getting their attention and inspire them first. But generating this content is only one part of the equation. You must understand what moves your consumer at each stage, what makes them doubt or to be concerned, what excites them or makes them uncomfortable, etc.
Achieving communicative stories which connects with consumers at each stage is really powerful. Videos with the power to influence will be from the most informative and short ones to the most testimonial and demonstrative ones. Remember also that this content doesn’t need to be self-produced.
You should have in mind social networks and user generated content (especially video). Constant updates and feedback with consumers are key to strengthening the speading of the most convenient online video.
From all contents, video is the most effective when providing a product that is most favorable with consumer needs. Users who consumed videos boosted booking conversions by more than 150%. Videos for tourism is the most attractive option!
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