How To: Promote Your Travel Destination & Hotels With Video. Puerto Vallarta, Riviera Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Cancun, Yucatan, Mexico.
Content is the king, video is the future of content.
Video content that is related to travel has increased. Travel Content is Booming.
More and more people are viewing travel-related videos before deciding what their next travel adventure will be.
Video content has quickly become an additional tool that consumers use to help them make educated decisions.
Video for hotels needs to be a part of your promotional strategy.
Videos are an attractive form of content, that drives more traffic to your website.
Videos have become the most preferred content audience seek.
The attention span of audience are said to be lower, videos fill this void by capturing the attention of the audience and keeping them hooked onto the message.
Videos in your blog post is not only appealing but also drives more traffic to your blog post.
Video on your website increases the visibility of your website in search results by 53%
Videos are said to be more engaging and brings about most number of likes and shares.
Posting relevant video increases the interest level of the audience and persuades them to play the video.
Video is on the rise. Videos are the future of content, the more it will drives traffic.
Exclusive travel and luxury hotel industries target the most sophisticated and discerning clientele. High-quality cinematic video is expected and a vital component of any successful marketing campaign.
Our mission is to create compelling brand stories for our clients that resonate with viewers.
Aerial cinematography brings an entirely new perspective to our projects.
The ability to travel fluidly through any scene at any altitude gives us complete creative freedom to capture unique view points.
Take people on a virtual tour of your hotel.
Providing a virtual tour, you’ll give your prospects an idea of what they should expect so that they can visualize the value of what you can provide immediately.
Video Press Release for an Upcoming Event at Your Hotel.
Promote Your Hotel Video on Facebook, Tweeter, Instagram, Youtube, VIMEO, …
Find your niche and dominate it.
Travelers memorable hotel stay is the experience as the destination itself.
Telling the story of how your hotel came to be, from an award winning bakery, how you can be exploring hundreds of years of history…
These are the stories that pique the interest of prospective guests, long before they consider booking.
Why should you tell stories as part of your hotel marketing strategy?
Travelers are growing increasingly impulsive. “I-want-to-get-away” moments are on the rise.
Travelers are more likely to book with relevant information for the destinations they’re interested.
Stories are remembered up to 22 times more effectively.
What is in the local area? Plus value, what atmosphere does the area have?
Video with voice-over is easier for us to process. Leisure travelers watch a video when thinking about taking a trip.
Tell your stories and entice guests to your hotel, then help them create their own.
Even help them share their stories after their trip on your blog or social media.
The success of sites like TripAdvisor is founded upon our inquisitiveness to read about other people’s experiences and stories!
Capturing guests attention and establishing your hotel.
Video invites the viewers to taste the experience through a well-written story with strong emotional wording.
When looking back at good memories and relaxing days, emotions dominate our minds.
Looking for a way to make your hotel stand out from the rest? Video marketing could be the key to capturing guests’ attention and establishing your hotel’s brand.
Video is rapidly becoming the preferred method of accessing across all age groups and demographic divides.
Travelers are watching and engaging with videos online.
Can your hotel afford to bypass video marketing when it has such a universal appeal?
To attract the attention of prospective guests, you are going to need to incorporate video into your hotel marketing.
You can showcase the beauty of your lodgings and the surrounding environs; give guests an up-close and personal tour of local attractions.
In order to create the high quality videos to effectively compete on the national stage, you need to plan, develop, and execute your videos in a professional manner.
Your video strategy including planning and shooting your videos, optimizing, publishing, and promoting them.
Concept: Initial hotel video script planning and creative services
Planning: Story-boarding to plot your hotel video.
Expert video production for professional quality hotel videos
Use video to enhance your website
Publicize videos through your blog
Develop a dedicated YouTube channel
Create short 3 to 10 second video clips to use in your social media posts
Coordinate video social strategies across Twitter, Facebook, Youtube, etc.
Incorporate video clips into your email newsletters
Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.
What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?
Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.
When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.
What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.
What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?
What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.
You have a Video project!? Here is the quote process:
Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?
Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?
We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.
No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.
You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.
Social Media Strategy plans help to get a destination into the public eye.
The elements that need to be considered when establishing a successful tourism destination.
Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.
VIDEO PRODUCTION SERVICES
We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.
MARKET RESEARCH (methodology)
2D & 3D ANIMATION
MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL
Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
Do you Play Chess with a Strategy or a Marketing plan?
How can we help? firstname.lastname@example.org
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Cancun, Yucatan, Mexico.
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