How to get the attention to your travel destination?
The #1 for great video is hooking your audience in the first five seconds. What is the purpose of the video? What do we want our viewers to feel, know, experience and leave with from watching the video? Create an emotional experience!
Video is definitely doing something different/memorable within the first 3 seconds. Attention spans do not last much longer than that so you need to catch viewers’ attention right away.
Capture the viewers attention in the first 3-10 seconds type of surprise moment for the consumer to enjoy.
Grab attention from the very beginning! Be funny, quirky or unexpected if at all possible.
Do not bore the viewers with your video too long, with too many verbal/spoken details that can be easily highlighted in text and motion graphics, and makes it more visually appealing.
Focus on the value from the 1st second. Do you want to know why? (this destination)
The best videos entertain in some way. Make the video itself an experience then the video gets watched and shared. If you show more than you tell, you will build a loyal following for life.
Offering some kind of value for the people watching your video: telling a gripping story, funny or shares really interesting insights and catch people’s attention.
This help you get more views and shares but more people will watch until the end.
The best way is to ensure to get the most desirable reaction you want from your audience.
Humor is by far the best way to captivate your audience long enough for them to learn more about what you are offering.
More half of all video is viewed on mobile platforms. Keep this in mind as you’re planning the creation and distribution of your video content. Optimize your videos for mobile viewing.
Creating an outstanding video: story, composition, music, color, and energy can all play vital roles in impacting your target audience.
When you connect with someone in a human and authentic way, that content will better resonate with your community and you will be better remembered as well.
Videos have many different purposes but what matters most is making the viewer feel emotion. This makes your videos more memorable, but allows your destination to connect with them.
Show, do not tell.
Keeping in mind the short attention span of most customers, the #1 tip to create a great marketing video is to keep it short, simple, and visually engaging. A shorter video gets more clicks, and it increases the odds of a customer watching the video until the end.
When creating a video, follow the principle of ‘Show, don’t tell.’ This will help you get a better response. Also, to engage users, make sure that the video is informational. A video should offer valuable information that resonates with your target audience. This will help increase shares and garner higher returns.
Relevance. It is king, and it is always been king.
Each video should be a perfect little story. Nothing is more compelling than a well-told story.
Video content is a powerful tool for any brand that wants to expand its reach online or enjoy wider audiences.
1. Do the research and know your audience 2. Plan ahead 3. Utilize the power of stories 4. Grab the attention right away 5. Don’t try to be perfect or too serious 6. Details make the difference 7. Connect with viewers on a human level 8. Keep it concise 9. Address real problems 10. Embrace your brand 11. Include captions 12. Promote wisely
More from: PromovisionPV is a convenient and affordable marketing and publicity service that is dedicated to helping maximize their distinctive potential. Our services include photography, video production, online marketing.
We produce videos for Realtors, hotels, Hospitals, restaurants, tours, attractions and regions throughout the Puerto Vallarta and Riviera Nayarit.
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