How to Connect with travelers on a Deeper Level with Video
Travel is an experience. Providing people with a unique experience is commendable.
Travel is an experience. People travel to broaden their perspectives, confront new cultures, and see life through a different lens.
66% of people watch videos when they think they’re going on a trip 52% watch videos to get inspired about the type of trip to take. 65% watch videos to choose a destination. 54% watch videos to decide which accommodation to book. 63% of travellers watch videos while they are already at their destination, looking for ideas for activities and experiences
Videos are the finest for Tours and travel industry. it can explain about the destination, tours and packages, happy clients. Videos can be posted in your website and social medias.
Destination videos can be created to help the possible traveler to know the tourist spot, culture, tradition, food cuisine and specialties of the particular location. These videos can go viral on the social media which promotes the destination.
True success in the future of travel will be all about personalize and the impact will be greatest in the travel industry videos.
57% of tourists believe that brands should personalize their experience of shopping based on their personal preferences, behaviors and previous choices (source: Think with Google).
83% of customers expect relevant information and recommended products based on their personal preferences (source: Sabre Personalization Report).
36% of users are more likely to pay a higher price for travel experiences based on their own behavior profiles (source: Think with Google).
96% in the sector believe that personalization improves customer relations
88% have also noticed an improvement in their companies’ business thanks to these customer-oriented actions (source: Evergage).
How can you attract the attention of the right user at the right time? How can you address him in the most effective way and establishing a relationship that leads to loyalty? It is with Video.
When it comes to communicating with people, there is no tool more powerful than video.
55% of people pay more attention to videos than any other type of content (source: OmniKick).
When viewing a video, the average user retains 95% of the message contained in it; if we talk about text messages, this drops to 10% (source: Wirebuzz).
Over a billion hours of video are watched every day on Youtube.
78% of online users watch at least one video every week. And 55% watch one every day (source: HubSpot).
Around 100 million hours of video are watched every day on Facebook (source: TechCrunch).
82% of Twitter subscribers consistently consume video content (source: Twitter).
When Instagram launched its video sharing feature in 2013, there were 5 million uploads in 24 hours (source). At that time there were about 100 million active users in the world: today there are about 1 billion (source). Incidentally, Instagram is the social network that records the largest increase in subscribers; its success, not by chance, is based on the strength of images and, indeed, videos.
In 2020, video will account for more than 80% of total online traffic (source: Cisco).
Videos are a powerful strategy
Video helps to increase brand awareness, generate leads, boost revenues and connect with your audience. Videos, to get in front is essential to start implementing a video strategy.
Videos can be a strong strategy to encourage tourism and travel businesses.
Lovely pictures of the incredible experience of the journey, shocase these magnificent images on all social media.
People will be engaging and echoing to share these amazing photos with their friends, which will surely increase your destination awareness.
Video content is a powerful tool for any brand that wants to expand its reach online or enjoy wider audiences.
1. Do the research and know your audience 2. Plan ahead 3. Utilize the power of stories 4. Grab the attention right away 5. Don’t try to be perfect or too serious 6. Details make the difference 7. Connect with viewers on a human level 8. Keep it concise 9. Address real problems 10. Embrace your brand 11. Include captions 12. Promote wisely
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