Hotels Marketing Visual Content is how to stand out in the Travel Market
Many ways are for hotels to well-differentiated in the online travel marketplace and with so many prices comparable hotels, there is a lot of competition. How to differentiate your hotel from other hotels in the area in order to attract more business travelers?
You may not be extracting the most value from your hotel’s online presence, but with the right visual content in all of the right places you can drive more bookings for your hotel.
Truly maximizing your hotel’s online presence means enhancing its display on thousands of travel websites that online travel shoppers use to research, compare and book hotels. Research proves that travel shoppers want to see hotel visuals that make them feel comfortable before booking.
Getting your visual story out to potential guests is the proven most effective way to increase your bookings. By nature, visual content is highly influential as proven by major North American hotel chains that tracked the behavior of one million online travel shoppers. They found:
Online shoppers viewing virtual tours are 67% more likely to book,
Online shoppers viewing videos are 89% more likely to book,
Online shoppers viewing virtual tours and videos are 100% more likely to book.
Because video tells a story that lets prospective guests ‘experience’ your hotel as if they’re already there which gives them the confidence.
When you compare two hotels in the same city on any travel website and they’re both priced the same per night but one displays photos, virtual tours and videos that effectively inspire and tell that hotel’s story, which hotel is more appealing to you?
By adding videos to your online hotel listings, you’ll be able to give online travel shoppers more information about your hotel and influence their booking decisions.
We provide packages from storyboard to final upload. Our video crew provides high production value with HD movie cameras, cranes, and on-location lighting. Your full-production video is capable of reaching not just your market area, but all around the world.