Hotels can definitely benefit from the use of video.
Why video marketing is essential to hotels digital strategy.
Video is Efficient
Hoteliers want to see conversions as a result of their investment.
As much as 80% of users view video content over written content.
Video is currently the most sought after type of content on the internet.
People using the internet are watching videos more than ever before.
YouTube is #2
YouTube is the second most searched website on the internet.
Your hotel only further your reach and provide additional opportunities for better search engine rankings.
Google is indexing your video content faster than your traditional website content.
Professional video content helps businesses share their authority in the marketplace.
Providing video content will not only help tell your story, but also give
your customers a feel of who you are before they ever make a purchase from you.
You want video content that share your story with professionalism and skill.
There is a huge surge in travel and new hotel chains.
Video can be a powerful marketing tool, especially for the travel industry.
Google’s Traveler’s Road to Decision report, 66% of people watch
travel-related content while thinking about taking a trip.
For the most part, the hotel industry is yet to fully exploit the medium to its advantage,
missing a golden opportunity to influence a huge audience at a crucial part in the travel journey.
Many people watch video in the first place. It captures attention and a strong emotional response.
The evolution of travel video content
The corporate productions have been replaced by a form of immersive storytelling—something highlighted
by the success of Marriott Hotel’s “French Kiss” film (6,000,000 YouTube views and counting).
People don not want to watch close ups of hotel rooms and sweeping panoramas of a property’s best amenities.
They want to be entertained, surprised, and taken on a journey that taps into the emotions and feelings that travel evokes.
They care about the kind of experiences they can gain and the memories they’ll be able to create and share.
Trend of consumer expectations down to intimacy we all have with mobile devices, which is where the majority of video.
Facebook went up 75%, that 100 million hours of video are watched on Facebook every day.
Access videos while scrolling through their newsfeeds, Facebook stresses the importance of showing brand or product in the first few seconds
to capture their attention. So even if your audience doesn’t watch the full video, they’ll still be exposed to your name and logo.
Take an audience on an engaging journey rather than simply “selling” them your hotel’s best features.
Headlines are key to attracting readers to articles, the first several seconds of the video are key to capture viewers.
65% of people who watch the first three seconds of a video, will watch for at least 10 seconds and 45% will watch for 30 seconds.
Videos on Facebook default to “mute,” so they need to make sense even if the sound remains off the whole time.
Additional tips for “sound off” video, with the key element being to take advantage of large, readable captions.
A high quality video with a well thought out script is a very good starting point.
Careful use of your keywords in the opening statements.
What differentiates this hotel from its competitors?
Video Content is gaining more and more power across the Web.
In the hospitality industry and the hotel sector, videos and visual material have always been a very important factor for the success of a hotel.
Travelers want to have a clear view of the hotel they will be staying in. And the more luxury a Hotel is, the higher quality hotel video a traveler expects.
As a genuinely luxury brand, the focus should always be given on the guests’ experiences.
An hotel video with a story. It has a location. The Hotels as the perfect setting to host the travelers’ memories.
Too many hotel videos present cold and lifeless facilities, lacking an actual story.
A strong and distinctive experience the destination and the hotel, as their current ‘home’ hosting their memories.
The memories are the most important legacy from one’s holidays. Presented along with a mixture of locals, travelers and the paradise-like destination,
create strong feelings in the travelers minds.
How can we help?
Video Photo Production
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