Hotel Video Strategy. Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.
Hotels videos can showcase their rooms and amenities, announce events, and let tourists know about all the reasons why they should visit a particular destination.
By using video to show potential customers what you have to offer, you increase the chances of getting more bookings from impressed consumers.
Promoting a hotel and generating more bookings can be difficult in today’s crowded hospitality space.
Video is the most popular online content format by far.
Google places videos at the top of its search results, while social networks such as Facebook give priority to video content when displaying social posts in users’ feeds.
This makes it the perfect medium for promoting a brand, company, product, or service.
Video marketing is especially effective for those in the hospitality industry.
Consumers want video content.
Travelers claim that videos influence their purchasing decisions.
Of travel-related searches on YouTube, travelers focus on specific destinations.
Creating videos covering your destination and discussing all its interesting spots, you get the ability to promote your hotel to people planning on visiting the area.
It is a lot easier to engage your audience and evoke an emotional response through video. Viewers retain 95% of a message when they watch it in a video.
Publishing new video content will help keep your brand top-of-mind and increase the number of people who think of your hotel first when deciding to visit your area.
Incorporating videos into your marketing strategy will help you stay ahead of the competition
You need to determine your target audience, decide on the message you want to deliver, put some thought into what might excite or intrigue them and how they prefer to consume content.
What is the story you want to tell, compelling enough for your target audience. You will need to determine the target audience for your videos and consider the message you want to deliver.
Generate emotions to the viewers, make them feel, and what action do you want them to take after watching the video.
A good story should be satisfying and engaging. It should spark people’s curiosity and keep their attention until the very end.
Some types of videos stories can be behind-the-scenes-videos, destination videos, employee spotlight videos, event videos, and user-generated content.
Brand videos can be higher cost but will be offset by the fact that you will be using them to promote your brand for several years.
A prominent place to promote your videos is on your website, and link to it from your social media pages.
You can post all your videos on your website, you will also want to post them to video-sharing platforms using platforms such social media networks as YouTube, Facebook, Instagram, Twitter, and Snapchat.and give them even more exposure.
YouTube is the most popular online video-sharing platform, and the second most popular website in the world. It’s also the preferred platform for consuming video content for most consumers.
Having your own video YouTube channel is a must. It also lets you host your video for free, as well allows you to share and embed it anywhere you want.
Facebook is the most popular social media network at the moment. Its users watch more than 100 million hours of video every day, making it the perfect place to share your videos.
Videos can help you build trust and develop meaningful relationships with your target audience. They have also shown to provide an excellent return on investment.
We are in the business of video marketing tourism experiences!
We produce videos for Realtors, hotels, Hospitals, restaurants, tours, attractions and regions throughout the Puerto Vallarta and Riviera Nayarit.
How can we help?
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.
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