Hotel Video is the next big thing for hospitality marketing. Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, Bucerias.
It is more challenging for hotels to stand-out. Video therefore is a popular format to increase internet traffic and awareness.
Videos let you share your hotel’s story in the most effective way. Videos are the best format to stay relevant in this highly competitive market place. Video are more effective and compelling to convert visitors into bookers.
People remember 20% of what they hear, 30% of what they see, but 70% of what they hear and see. Videos have revolutionized visual marketing, many hoteliers have not started developing their own video marketing strategy.
People Love Videos
Videos are more effective in delivering messages than any other type of media. 80% of internet users prefer to watch a video than to read the same content in a text. Videos help potential guests to feel the experience of being inside your premises. Having your own videos will help your hotel to keep up with the times.
YouTube and or Google for private and business purposes. YouTube is owned by Google, videos uploaded on the platform will appear on both search engines and can be found easily by travelers. More than a billion people access YouTube every day and spend hours watching videos and add a link to your website to encourage actions even more. Facebook has introduced live video, 360-degree videos, video filters and a video tab. Videos on your own website will increase the time that visitors spent on your site. Longer exposure shows search engines that your site has good content and this will positively affect your ranking on them.
Studies reported that this year around 74% of internet traffic will be video content. This means online videos are the fastest growing type of media around. Video content is accessed on devices all around the world and online video viewing is increasing by 118% every year. Most people who own a tablet watch videos for more than an hour a day. Videos are the best opportunity for you to reach a broad target group. Maximizing the number of viewers watching your videos without any problems.
Walking through a hotel appeals to many visitors and bookings are 67% more likely when a video tour is included on a website. Forbes found out that 65% of business travelers visit a hotel’s website after watching its video.
Videos can foster trust. Seeing your hotel in a video will give potential guests more confidence to book a stay at your hotel.
76% of social media users would share a video if it was entertaining. Therefore, create fun videos to evoke emotions and to encourage shares on social media. Videos can increase traffic and interest in your products and services.
Your video will make travelers want to stay at your hotel.
Videos will increase in the future, you should start developing your own video strategy. Remember that a video strategy is about building brand awareness and lead generation.
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