Getting Started In Video Production
by Danny Groner, Friday, Dec. 20, 2013
As the Web has wholeheartedly embraced video for both content and advertising, more small-business owners are looking to make their mark here. But that can be easier said than done for some, particularly those who have limited to no experience working with video. Many will opt to hire video editors or video platforms to run that side of their campaigns, while others will choose to keep these efforts in-house. The former can be pricey, depending on the situation. For those looking to keep the budget down a bit, learning these digital skills yourself can be the best option.
But where do you begin? It’s incredibly daunting to take on any new labor of this size and caliber. Ultimately, it’ll be a three-step process to get from here to where you wish to be. Here’s a look at ways you can go from novice to expert through some focus and dedication:
Getting started. This is always going to be the most difficult part of any process. When it comes to online video, it’s worth purchasing the industry standard program, FinalCutPro. Not only is it intuitive to pick up, but if you run into any questions along the way, you can Google for answers. Often when it comes to the best online advice, you’ll want to be working with the program that will be most talked about in online discussions, forums, and on social media. Doing things this way will save you lots of time in the long run, as you will inevitably run into hurdles that can be resolved with the right wisdom at your fingertips.
Expanding your horizons. Step two will require you to broaden your scope. After you have the basics down, you’ll want to uncover what else you can do with video. The best videos have beautiful or provoking features and moments that stand out. You’ll want to take your skills beyond the beginner’s level over time, as it’ll help you make your stuff memorable.
Marketing yourself. The last step toward gaining video domination is not on the creative front, but rather in the promotion of your finished videos. Too many people every day make a video they’re proud of, put it up on YouTube, and then sit and wait for people to find it. Only in the rarest of cases would someone accidentally stumble across it, really, because there is so much content on that platform. Now, you can choose instead to try to conquer a different platform — to become a big fish in a small pond. That can be an effective strategy that pays off for some. But generally speaking, you want to be where the action, and the audience, is. There are ways you can bring people to your videos, through social media or through outreach.
Danny Groner is the manager of blogger partnerships and outreach for Shutterstock
Video Insider for Friday, Dec. 20, 2013: