Entre Rios is a residential subdivision within Fluvial Vallarta residential division, , with the same quality, infrastructure and privileged location that identifies us, we offer the best houses in a subdivision in Puerto Vallarta
Entre Rios is an exclusive subdivision, a 209 residential homes, Our concept was born from the idea of offering our residents a unique lifestyle, enjoying the infrastructure quality that distinguishes us, Entre Rios is both a exclusive and secure , strategically located near the highlights of Puerto Vallarta..

Click here to view the video on YouTube.

Entre Rios is the best alternative if you are looking live at a strategic point of the city and to relax, surrounded by nature, tranquility and security. Only Five minutes from downtown,and within minuts to the airport, shopping centers and marine terminal.

We can venture to say that Entre Rios is the home you where looking for, Fluvial Vallarta, offers you the opportunity to have a beach house and enjoy a unique facilities for your family
With a spectacular entrance that will soon become a landmark of the city, the access is controlled electronically so your family will live in the safest place. It also has a club house where they will spend unforgettable moments of leisure to enjoy its spacious green areas.

Includes terraces, palapas, junior Olympic pool and playground to name a few of the privileges you will enjoy in the Club House as a resident of the Entre Rios Subdivision coto Entre Rios en Puerto Vallarta.
Our exclusive private condominium has four different models of homes for you to select the one that suits your tastes and needs

You´ll get Reliability, strength and equity by investing in one of our exclusive Entre Rios subdivision houses.
All our houses are a two Story Homes and have 7X17.50 sq. m plots
Entre Ríos offers attractive financing plans not to miss the opportunity to purchase your home in in the best residential development within Fluvial Vallarta.

Av. Fluvial Vallarta # 286, Puerto Vallarta Jal.
Tels: (322) 222- 4948 / 01 800 001 49 48

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Puerto Vallarta’s history as a filming location dates back to 1963, when “The night of the Iguana” was filmed in Mismaloya, located in Vallarta’s southern coast. This film was directed by John Huston and starred Richard Burton, Ava Gardner and Deborah Kerr. Tennessee Williams, author of The night of the Iguana, regularly visited the movie set while production.

Moreover, Puerto Vallarta left anonymity when Richard Burton’s and Elizabeth Taylor’s romance became public in 1963. Enchanted by the city’s charm and aura, the couple decided to buy a property, Casa Kimberly.

Some of the Movies that have been filmed in Puerto Vallarta are:

The Night of the Iguana
The Savage is Loose
Le Magnifique. Starring Jean Paul Belmondo, Kaceline Bisset,
Swashbuckler
The Domino Principle. Starring Gene Hackman, Candice Bergen, Mickey Rooney
Herbie Goes Bananas
Caveman. Starring Ringo Starr and Denis Quaid
Down Twisted
Firewalker. Starring Chuck Norris
Predator. Starring Arnold Shwartzeneger and Jesse Ventura
Revenge. Starring Kevin Costner
Gunmen
Blind side
Kiss me Goodbye
Deadly swarm
Puerto Vallarta Squeeze
Kill Bill 2
A Chihuahua in Beverly Hills. Starring by Jaime Lee Curtis, Edward James Olmos, and Jose Ma. Yazpik
Dinoshark in 2008. Starring Eric Balfour and Aaron Díaz
Sharktopus in 2009. Starring Eric Roberts
Dónde Está Lupita in 2010. Starring Dulce María y Carmen Salinas.
Limitless. Starring Bradley Cooper
Baño de Damas in 2011. Starring Eduardo Santamarina, Viviana Gibelli y Andrea Montenegro
Mar de Fondo in 2011 starring Christian Meier, Sergio Basáñez, Julio Bracho, Aura Christina Geithner, Lía Ferré y María José Magán.

TV Series:

Acapulco Heat
Conan

The film’s producer, director and actors agreed that Puerto Vallarta is a beautiful place to produce the film, and projects itself as a top Mexican destination.

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Original http://www.emarketer.com/Article.aspx?R=1009039&ecid=a6506033675d47f881651943c21c5ed4e

Max Starkov is president and CEO of the hospitality industry’s leading consulting firm, Hospitality eBusiness Solutions, which specializes in full-service digital marketing. His research and writing on hotel marketing strategies have been widely published, and he is a frequent guest speaker at industry events. He spoke to eMarketer’s Dan Marcec about the evolution of search for the hotel industry and how content optimization affects customer response.

eMarketer: In what ways has search changed in the past few years, and what does it mean for hotel marketers?

Starkov: The biggest change has been the major brands’ focus on the direct online channel. Especially with demand rising, they’re all in a fierce battle with the online travel agencies (OTAs). Paid search can be a major tool in the hands of hotel brands, but the fact is that Expedia is outspending all of them combined. According to their 2011 SEC filing, Expedia spent $796 million on advertising, and a big chunk of that was paid search. Major brands have an uphill battle.

“Paid search can be a major tool in the hands of hotel brands, but the fact is that Expedia is outspending all of them combined.”

For now, InterContinental Hotels Group (IHG) and Marriott are outspending the other hotel brands approximately 3-to-1, but that means they’re all going in that direction, bringing more money into the marketplace. At the same time, you have a natural increase in the number of searches because more people are adopting search for research, planning and booking.

eMarketer: In what ways will Google’s semantic search affect SEO for hotel brands and properties?

Starkov: Google has always valued relevant and deep information, and the Panda update [which upgraded Google’s algorithm for higher-quality search] has thrown the marketplace a new challenge—and requirement. The content out there is good but not good enough.

The problem Google discovered with OTAs and hotel brand sites is that while their content is relevant and deep, it’s bland compared to what a particular hotel can say about itself. Search engines love content that associates a hotel with its destination.

eMarketer: With that in mind, how have hotel marketers responded in optimizing their content to meet changing consumer demands?

“The problem Google discovered with OTAs and hotel brand sites is that while their content is relevant and deep, it’s bland compared to what a particular hotel can say about itself.”

Starkov: Content isn’t just king anymore; it has become the emperor. A brand like Marriott or Hilton or Starwood has tons of content—there are 104 hotels in the New York City area for Marriott, with 20 or 30 pages per hotel. So they have deep content and relevant content, but the content is not unique or engaging.

For example, we did optimizations for a major Marriott franchisee with 130 hotels in the US. Our copywriting department rewrote content to put on Marriott.com, made it engaging, more appealing to consumers and more creative—not just bland bullet points and so forth. These hotels outperformed others on the Marriott site by 35%.
eMarketer: As you mentioned, paid search works hand-in-hand with content development. In what ways are
hotel marketers attracting their target customers through search ads?

Starkov: Now more than ever, in 2012, website content affects the results from paid search. The time for performing general branding campaigns is over—paid search is a direct-response advertising tool.

Especially in the last four to five years—all hoteliers are starting to realize this, even though the OTAs knew it for a long time—one of OTAs’ main weak points is the inability to advertise a particular rate or package for a particular destination. The marketing message is deals. If you have a paid search strategy for every single hotel, you can be exceptionally targeted, and you can promote $300 spring specials in New York City, for example. Concrete offers see the biggest conversions.

Paid search can really turn lookers into bookers by directing them to supporting content on the web pages, and that’s why it works hand in hand with SEO. Being very specific, using concrete rates, a concrete call to action and a limited time offer—that’s what works. OTAs buy all the general search terms, but they cannot physically do this at the property level. They can do hotels in Houston, but they can’t do this particular hotel in Houston for $129.

A longer version of this interview is available to eMarketer Total Access clients only. If you’d like to learn more about becoming a Total Access client, click here.

Check out today’s other articles, “Marketers Use Growing Number of Tools to Spur Website Engagement” and “Men in Asia-Pacific Active on Social Networks.” http://www.emarketer.com/Article.aspx?R=1009040

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New York—Video marketing was the topic of the day at BtoB’s NetMarketing Breakfast, held here today. The key messages to marketers: Keep it simple, don’t worry about shaky amateur efforts and humor helps.

“People feel that marketing messages of all sorts have to be complex, but it’s not necessary,” said panelist Tim Washer, senior manager-social media at Cisco Systems. “That’s our biggest challenge, to keep things simple and tell interesting stories.”

Washer’s video efforts for Cisco have featured a healthy dose of humor. One example was a popular video, released in time for Valentine’s Day this year, urging the romantically inclined to pick up a quarter-million-dollar Cisco ASR 9000 router as a gift for that special someone.

“How did we measure the success of the ASR 9000 video? People are talking,” Washer said. “Qualitative metrics are more important than quantitative.” Cisco has about 1,800 videos on its YouTube channel.

Even though panelist Paul Gennaro, senior VP-chief communications officer at engineering design company AECOM Technology, heads up marketing for an $8 billion multinational company, he doesn’t worry about the amateur quality of much of the videos sent in by the company’s employees as part of the company’s “AECOM Minutes” video series.

“We currently have more than 132 videos about our projects and corporate responsible programs,” Gennaro said. “Our people shoot them on Flip cams or iPhones, send them in and we’ll just do a quick edit. That way, they’re humanized and genuine—and [it] helps people get excited about the diversity of our company.”

The nonprofessional nature of the videos isn’t a bar to their acceptance by key targets, he said.

“The future is people selecting their own content where they want to be,” Gennaro said. “Nirvana for us is an engineering professor at Georgia Tech pulling up an “AECOM’ video for his students.”

Lincoln Financial Group’s YouTube channel plays multiple roles. According to Donna MacFarland, the company’s senior VP and CMO-retirement plan services, Lincoln works hard to reach out to consumers—and in her case participants in company retirement plans—to support the company’s marketing toward financial advisers and companies.

“Once the decision is made to select Lincoln as the provider, there is a lot of work that goes on with educating participants about their plans and the value they get by investing wisely,” she said. “We don’t call it marketing at that point, but rather communications and education.”

Classic Lincoln videos are of the “real-people” variety—plan participants discussing the importance of saving for retirement. People who are happy with their retirement plan support, MacFarland said, are excellent b2b brand ambassadors for Lincoln.

View original content here http://www.btobonline.com/article/20120510/BBPROMO/305109994/btobs-ny-netmarketing-breakfast-video-marketing-gets-simple-direct?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs#seenit

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The power of the moving image to bring people together is having a global effect that’s never been seen before. Now that we all have access to the same media, can it connect us more strongly?

Almost 100 years have passed since the first regularly scheduled international flight. It’s been 85 years since the first international telephone call, and more than 30 years since the United Nations standardized passports. While these advances served to connect countries to one another, they have struggled to produce a true sense of global citizenship. To me, global citizenship means identifying with one another as people with a common experience before subdividing by other factors like nationality, religion, or political beliefs. What will finally create empathy and understanding between a young man in Tokyo, a middle-aged woman in Dallas, and a teenager in Sao Paulo? Not politics. Not religion. But media.

Online media is effectively creating a global living room by transforming how people across distances can share an experience. Video especially can pack a powerful punch of humanity. It can convey sights, sounds, and emotions in a different way than written word, audio, or other mediums. And web video is allowing anyone with an Internet connection to share a moment together, whether it is a Bollywood film, a Lady Gaga song, or a small glimpse into someone’s life. It allows us to identify via our interests rather than just our demographic. As media moves from being created and shared regionally to more open, international platforms, empathy and understanding follow. What informs this hypothesis? Good, old-fashioned mail.

Originally the United States postal system was inhibited by regions. It charged for delivery based on “distance from origin”–sending a letter from New York to Chicago cost more than directing that same note to Philadelphia. The result? Business models that encouraged highly regional media experiences instead of a national media or shared culture. It wasn’t until the implementation of flat rate postage that general interest magazines or the Sears catalogue appeared. As print media became more universally accessible throughout history, the language of moving pictures remained largely bound by region. A local cable news show was not accessible nationally and a national broadcast was not accessible globally. Now, the Internet is changing who can say what to whom and when.

In Boston, a woman named Jennifer Lebedev, a mother of two and a former classroom teacher started teaching English lessons from her kitchen and posting them on YouTube. At almost 30 million views, she now has English students on every continent except Antarctica. On a daily basis she interacts with students from all over the world through messages and comments in addition to her videos. She does not have to worry about a communication infrastructure inhibited by regional systems like her predecessors in a one room schoolhouse with their “pay-per-mile” postage. Lebedev has done more than just connect with viewers, she has developed relationships with them. Her viewers are her students, like Sultan from Pakistan, a pharmacist and who watches all her videos and comments. And Bahar, an English teacher from Turkey, who uses Jennifer’s lessons to supplement her own and is even in touch with Lebedev’s younger brother, who is currently living in Turkey.

Throughout my career at YouTube, I’ve witnessed this global viewing experience emerge. Seventy percent of our video views occur outside the U.S. And while there are some differences in top content based on local interests, every video finds an audience comprised of multiple nationalities. This even applies to those funny home videos, like the now-famous clip of the the “talking” twin babies in Brooklyn. By the time that video had reached 40 million views, nearly 30 million of them were from outside of the U.S. Five percent of those views came from Brazil, another 5% from Russia, and according to view count, one out of every one hundred people in the Philippines watched those two babies.

When I visited Baghdad in 2009, a teenager told me: “I use YouTube to find out what the world cares about. Before I only knew what Iraq cared about.” And the impact of additional media choice and connectivity is startling. Who are the most voracious consumers of YouTube? Saudi Arabians, who at 90 million views per day, are viewing more YouTube than any other country per capita Internet user. With a plethora of choices a click away, people find the communities that interest them and connect with new ones.

Complementing the ability to watch and share just about anything is the ability for anyone to create, like Lebedev in her kitchen in Boston. On YouTube it’s often the “viral videos” that garner the most attention in the press, but those videos don’t tell the bigger story. What’s extraordinary about most videos is actually how ordinary they are. Alongside amazing citizen journalism and the world’s biggest music stars are people sharing cooking and car repair tips and teaching each other to speak foreign languages or play the harmonica.
This extraordinarily ordinary spirit was captured in 2011’s documentary Life in a Day, where producer Ridley Scott and director Kevin Macdonald crowdsourced videos from the YouTube community depicting their lives on July 24, 2010. Eighty thousand submissions came from 192 nations yielding 4,500 hours of footage. As Macdonald says, the film “could only be made in the last five years because … you can get enough people who will have an understanding of how to shoot something.”

And indeed, this is the magic and potential of media in the digital age. We’re speeding towards a global citizenship marked by the ability to create and share with those around the block or across the world. Over the next 10 years, I believe the winners of new media will be those who don’t divide along national boundaries but transmit through them. On the other side we’ll emerge with more understanding, connections, and empathy.

Hunter Walk is director of product management at YouTube. Continued http://www.fastcoexist.com/users/hunter-walk

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In the summer of 2008, friends Rich Aberman and Bill Clerico came up with an idea for an online payment-processing business. But the duo couldn’t afford to build the technology platform that they envisioned.

So they used free animation software to create a video describing their entrepreneurial dream and emailed it to
about a dozen professional investors. They soon raised $20,000 and today their Palo Alto, Calif., start-up, WePay.com, has nearly 40 employees. They also now have some $20 million in venture-capital funding.

Producing the video, which features stick-figure characters and lasts less than a minute, “wasn’t rocket science,” says Mr. Aberman, 27 years old. Because it was meant just for investors, “it didn’t need to be as polished as a video you’re putting on a website for customers.”

hese days, making a video to promote a start-up doesn’t require Hollywood skillfulness or a fat wallet. There are many video-editing programs you can download for little or no cost, such as Apple’s iMovie and Microsoft’s Movie Maker. Plus, entrepreneurs can take advantage of free and widely viewed distribution channels like YouTube.com and Vimeo.com.

Video can be a highly effective marketing tool for a start-up because “sight, sound and motion communicate much better than written copy and static images,” says Bob Gilbreath, author of “The Next Evolution of Marketing.” Audiences are generally receptive to low-budget productions because they’re now commonplace and tend to convey authenticity, he adds.

First-time entrepreneur Adam Johnson recently made a video for his New York start-up, the Juicebox, a company that’s in the process of developing a secure smartphone-charging station for bars, movie theaters and other public venues. He says he got the idea for the product while working as a bartender because customers would often ask to use an outlet to charge their phones.

Mr. Johnson’s video is roughly two minutes long and explains how the Juicebox works. He says a friend who’s a professional filmmaker helped him produce it for free.

The 27-year-old posted the video to Vimeo in January and says he almost immediately began receiving emails from businesses interested in becoming customers. He has secured three dozen pre-orders for his product, which is expected to be ready for distribution in New York this summer.

Mr. Johnson’s best tip for using video: “Don’t make it too explanatory or didactic,” he says. “Show, don’t tell.”

Read the full story here http://online.wsj.com/article/SB10001424052702304743704577379842745383450.html?mod=djemSB_h

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Users of the wholesale retailer TripAdvisor have placed Mexico’s Pacific Treasure and several of the hotels in destination on Traveler’s Choice Awards

Riviera Nayarit has been recognized as one of the top destinations in the world by users from TripAdvisor, whose comments have placed Mexico’s Pacific Treasure and several of the hotels in destination on in its 2012 Traveler’s Choice Awards lists.

Nuevo Vallarta was selected as one of Top-Ten Beach destinations in Mexico as well as some of the hotels such as Taheima, Villa La Estancia, St Regis, Four Seasons, Villa del Palmar Flamingos, Marival Residences, Vallarta Palace y Hotel Cinco resulted also awarded.

TripAdvisor is the leading and most reliable website for travelers worldwide. Its marketing strategy includes testimonials written by its consumers, and represents a factor that influences positively on travel decisions. Over 40 million travelers have written reviews and opinions about he products and services offered by this Website.

The Traveler’s Choice Award is based on the ratings, comments and reviews published by tourists on this platform, and therefore enjoys a very high level of credibility.

“In Riviera Nayarit you can rest without any worries on the beach or experience adventure by traveling on an ATV through the Sierra Madre. The aquatic park in our destination offers several fun water slides, and it’s even possible to pamper the little ones with an unforgettable experience while swimming with dolphins, which will certainly allow them to write a great report on their summer vacations”, stated TripAdvisor in its review.

The work done by the Convention and Visitors Bureau (CVB) of Riviera Nayarit is noticeable in awards such as these, which are positioning our destination as one of the best worldwide and are an indicator of how important it is to improve the guests’ experience for hotels, restaurants, government officials, tourism service providers and for the society in general.

THE AWARDS

Nuevo Vallarta
Top 10 Beach Destinations in Mexico: http://www.tripadvisor.com/TravelersChoice-Beaches-cDestinations-g150768

Taheima, Villa La Estancia, St.Regis Punta Mita, Hotel Cinco, Four Seasons Punta Mita
Top 25 Hotels in Mexico: http://www.tripadvisor.com/TravelersChoice-Hotels-cTop25-g150768

Four Seasons, Villa del Palmar Flamingos
Top 25 Hotels for Families in Mexico: http://www.tripadvisor.com/TravelersChoice-Family-cTop25-g150768

Marival Residences, Vallarta Palace
Top 25 All inclusive resorts in Mexico: http://www.tripadvisor.com/TravelersChoice-Hotels-cAllInclusive

St Regis Punta Mita, Villa La Estancia, Hotel Cinco
Top 25 Luxury hotels in México: http://www.tripadvisor.com/TravelersChoice-Hotels-cLuxury-g150768

Hotel Cinco, Villa La Estancia, St. Regis, Villa del Palmar Flamingos
Top 25 Relaxation / Spa hotels in México: http://www.tripadvisor.com/TravelersChoice-Hotels-cRelaxation-g150768

Marival Residences
Top All inclusive resorts in the World: http://www.tripadvisor.com/TravelersChoice-Hotels-cAllInclusive

Click here to view the video on YouTube.

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MDC magazine featured the competitive advantages that Mexico’s Pacific Treasure offers for event organizers

Experts consulted by MDC (Mercado de Convenciones) Magazine chose the Top 10 Destinations for Meetings Mexico 2011, choosing Riviera Nayarit. The selection process considered several factors like hotel services, availability of infrastructure for the development of meetings, touristic products and services, attractions, gastronomy, connectivity, the warmt on the attention to visitors and even the work of an Conventions and Visitors Bureau.

The Convention and Visitors Bureau (CVB) of Riviera Nayarit has put special emphasis in the promotion of this market segment, as it not only brings a major economic downpour to our region, but it also promotes mouth-to-mouth publicity among opinion leaders and subsequent trips by those who participate in congresses. The efforts being made have resulted in an increased participation of this segment in the destination’s room occupancy figures, which have expanded from 1 to 6% in the last four years.

Therefore, the accolade is not a surprise by itself but because Riviera Nayarit has been awarded to it four years in a row. “It’s truly remarkable that only five years after its launch as a brand-destination, Riviera Nayarit is widely known not only by travel agents and industry professionals, but by national and international tourists”, stated the Renato Sandoval Martín, CEO of MDC Magazine.

MDC Magazine is one of most important editorial resources for meeting planners in Mexico, with over 8,000 subscribers and 24,000 readers among them, tour operators, travel agencies and other important players in the international touristic industry.

“This combination of luxury, adventure and nature, together with the branding of a successful and expanding destination, has consolidated Riviera Nayarit as one of the most important destinations in the country for wedding, congress, convention and incentive-based vacations. Our destination offers a variety of lodging options that range from small ecological hideaways and boutique hotels to modern complexes with spaces that allow for any type of meeting”, has quoted before the magazine.

www.rivieranayarit.com

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From: iMedia Connection – iMedia Editors | Friday, 04 May 2012 11:02

Companies like Bed Bath & Beyond, Sephora, Lands’ End, and Dell are using video to show their products in action. But do product videos actually increase the likeliness of purchase?

Video has a big new role on today’s commerce stage. “Video helps consumers see products in action before they purchase,” says Diane Bunton, Dell’s global ecommerce marketing director. “Most customers think about technology purchases for a while, so they’ll come to the site more than once before they make a purchase decision. And we look at adding video that will support that whole decision making experience.”

Here’s more about what makes a good product video, and how video is impacting the overall purchase cycle.

What makes a good product video?
When is video helpful in the path to purchase? What do you measure to know if your videos are making an impact? Dell’s Diane Bunton speaks with Shelly Palmer.

When should you use video vs. text or a feature list?
Is video always the right tool for the job? Diane recommends, “Don’t make a video unless you have a reason to. You have to have something to show.”

“People like to see how products open and close. They get a feel for the size and weight of a product when they see someone actually using it. You can’t get that from a white paper or a still shot.”
-Diane Bunton

Read the full story here http://www.imediaconnection.com/content/31681.asp

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Grupo Vidanta proudly announced the opening for late june in Nuevo Vallarta’s Nayar Golf Course

Riviera Nayarit is one of the preferred destinations among golf players as it offers six world class courses and now Grupo Vidanta, Mexico’s leading resort and golf course developer, announced the grand opening date for the new Jack Nicklaus Golf Academy at the Nicklaus Design Nayar Golf Course in late June of 2012.

The Nicklaus Academy in Riviera Nayarit will be the Nicklaus group’s third such facility in Mexico and fifteenth in the world. The Nicklaus Academy promises to be one of the most complete golf instruction and training facilities in the world, combining the latest technology with the playing philosophy of the greatest player of all-time, Jack Nicklaus.

“The new Nicklaus Golf Academy is another indicator of how Riviera Nayarit is quickly becoming the premier golf destination in Mexico,” says Jesus Torres, managing director of Vidanta Golf. “Even if people staying at the resort are not great golfers, these new facilities give them a great opportunity to learn the sport of golf from some great instructors.”

The facility’s Director of Instruction is Bruce Summerhays Jr., a PGA professional from Utah whose father Bruce played on the PGA and Senior PGA tours. “I am very proud to be part of the Jack Nicklaus Academy of Golf at the Nayar Golf Course, and the opportunity it presents for all golfers and soon-to-be golfers in Mexico,” says Summerhays Jr. “The Academy is about learning to play fundamentally sound golf and also to provide a fun atmosphere to enjoy the great game of golf.”

Nayar Golf Course is one of the three Nicklaus Design golf courses in Riviera Nayarit. Three other courses designed by Jim Lippe, Robert Von Hagge and Greg Norman are also available in destination.

Later in the year, Vidanta Golf will begin building its second course in Nuevo Vallarta, a Greg Norman Signature design. “With the exploding demand for golf evident through the solid bookings at Nayar’s existing Nicklaus Design course, adding the Academy an a new beautifully designed golf course within the next couple of years will further solidify Riviera Nayarit Golf hub as the premiere destination for golf and travel,” concludes Torres.

The Conventions and Visitors Bureau of Riviera Nayarit congratulates Grupo Vidanta for their permanent leadership on product development to attract more tourism in destination.

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El destino se prepara para recibir importantes eventos en el Centro Internacional de Convenciones
La participación de Puerto Vallarta como anfitrión de la edición 37 del Tianguis Turístico, consolidó al destino en materia de turismo de reuniones
Puerto Vallarta ha sido premiado como mejor destino de convenciones por la revista MDC

Puerto Vallarta es un lugar que se debe tener en cuenta cuando se planee excursiones grupales, encuentros de negocios, congresos o viajes de incentivo. Este destino turístico ofrece una impresionante selección de servicios a la medida para satisfacer las necesidades de cualquier convención sin importar su tamaño.

Este Puerto del pacifico mexicano es uno de los más importantes centros turísticos de México, que ha incrementado su popularidad entre los organizadores de eventos debido a su accesibilidad, conectividad, su excelente clima y su flamante infraestructura para eventos.

Los viajes pre y post convenciones son muy populares entre los asistentes a este tipo de eventos, es por ello que se busca una ciudad que su gama de actividades deje una experiencia memorable. Puerto Vallarta, gracias a su ideal ubicación, al contraste entre el mar y la montaña, su biodiversidad y la amabilidad de su gente que le caracteriza; permite ofrecer este tipo de experiencias a través de actividades como: tirolesa, ATV’s, buceo, snorkel y pesca de altura entre muchas otras que día a día maravillan a sus visitantes.

Después de la realización del Tianguis Turístico de México 2012, este destino seguirá impulsando el turismo de negocios que presenta signos de consolidación, pues ya se anunció una agenda de eventos a desarrollarse en el Centro Internacional de Convenciones, entre los que destacan:

Congreso Nacional de Nutrición 2012 (1 – 4 mayo)
Fin de semana de Liderazgo Herbalife (18 – 20 mayo)
Exportur Vallarta 2012 ( 10- 12 de octubre)
Congreso Nacional de MEXTESOL 2012 (18 – 21 de octubre)
Convención de Contadores Públicos ( 4 y 5 de noviembre)
Torneo de Basketball (15 – 30 de noviembre)

Centro Internacional de Convenciones

El ultramoderno Centro Internacional de Convenciones Puerto Vallarta fue diseñado y construido por el Gobierno de Jalisco para permitir a Vallarta ser la sede de importantes negocios y eventos de entretenimientos como conferencias, convenciones, ferias, encuentros deportivos; musicales; artísticos y exhibiciones culturales recientemente presentadas.

El CIC Puerto Vallarta se encuentra situado en un punto estratégico, a pocos minutos del Aeropuerto Internacional de Puerto Vallarta, de la Terminal Marina Puerto Vallarta y de los hoteles de mayor importancia.

Como parte de su política social y gracias a su ubicación en la ciudad, tiene la oportunidad de resguardar el Área Natural Protegida “Estero El Salado”, un ecosistema de manglar inmerso en la zona urbana de la ciudad siendo un importante refugio para gran variedad de especies de Fauna y Flora.

Puntos de interés del Centro Internacional de Convenciones de Puerto Vallarta:

Superficie de 17 hectáreas.
Superficie construida de 15,000 m².
5,000 m² libre de columnas, para exposiciones con capacidad hasta de 6,000 personas. Se subdivide en 8 salones para eventos simultáneos.
450 m² en el área del mezzanine, que a su vez se divide en 3 salones y hasta 9 salones simultáneos.
23,000 m² de área externa entre plazoleta, jardines, velarías, espejo de agua como área de acceso.
4,500 m² de explanada y camino de acceso al recinto para eventos al aire libre.
7,500 m² para vialidad de servicios internos.
Centro de negocios.
Cocina industrial de primer nivel totalmente equipada para atender las necesidades de un congreso, convención o cualquier evento.
Cafetería.
Cabina de traducción simultánea.
Sala de prensa, sala de juntas, servicio médico, zona comercial.
Estacionamiento con capacidad para 645 automóviles y 50 cajones para autobuses.
Facilidades para discapacitados.
Aire acondicionado en todas las instalaciones y aire comprimido.
62 registros eléctricos, voz y datos, muros sonoaislantes, plafón acústico.
Control de seguridad con circuito cerrado.
Planta de emergencia.
Sistema de detección contra incendios.
Red inalámbrica Wi-Fi.
Sonido ambiental.

Este año, Puerto Vallarta es premiado como mejor destino de convenciones por la Revista Mercado de Convenciones.

Además, Patricia Farías-Barlow, Directora General del Centro de Convenciones de Puerto Vallarta, fue seleccionada como una “leyenda de la industria” por la Asociación Internacional de Exposiciones y Eventos IAEE, por sus aportaciones, innovación y liderazgo que han sido verdaderamente únicos y extraordinarios. Farías-Barlow se incorporó al CIC en noviembre del 2011 y desde ese entonces ha participado en la organización de los grandes eventos de Puerto Vallarta como lo son el Tianguis Turístico y el Foro Económico Mundial para América Latina.

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New York May 2, 2012 – Trip Advisor’s Traveler’s Choice awards have chosen Puerto Vallarta as the #9 Beach Destination and the number one overall destination in Mexico.

Puerto Vallarta finished ninth in the Top 10 Beach Destinations thanks to its “golden beaches and indigo waters” said Trip Advisor.com. Among Vallarta’s most well known beaches is Los Muertos, located steps from the Old Town or Zona Romántica where visitors will find a vast variety of restaurants, bars, galleries, boutiques and souvenir shops. Majahuitas, a white sand dreamy vacation spot, lies at the foot of a lush jungle populated by a rich wildlife. Lastly, there is Yelapa, a traditional and remote fishing village accessible only by water taxi. Yelapa is the perfect place to get away from it all and spend the day exploring the surrounding jungle, scuba diving or fishing. Surfing and kite surfing enthusiasts in the know head to Sayulita, a 15 minute drive north of Puerto Vallarta’s International airport, for the perfect swell and wind conditions.

Beyond pristine beaches that perfectly complement the picturesque Sierra Madre, Puerto Vallarta also has a vast and assorted tourism offer that has earned it Trip Advisor’s Top Mexican Destination for 2012. With 40 miles of coastline, the destination is blessed with a diverse landscape including tropical jungles, lush mountains and arid flatlands, each offering a range of activities and attractions under the warm Mexican sun.

At the city’s heart lies the old town with its iconic cathedral, the main square and the newly renovated Malecón, the town’s seaside promenade, which comes alive nightly with live music, artists, mimes, and even the flying dancers of Papantla. Puerto Vallarta is also renowned for one of the finest culinary experiences in Mexico. Food aficionados can delight in the wide array of dining alternatives from family-run taco stands to internationally acclaimed restaurants. Every year the destination celebrates its award winning gastronomy during its internationally acclaimed Restaurant Week, held in May and its famous Gourmet Festival held every November. Puerto Vallarta also hosts over 30 art galleries displaying works by local, national and international artists. The town’s impressive collection of public art lines the Malecón, starting with its nine-foot Seahorse installed in 1976.

The Hotel Zone is home to some of the world’s leading hotel chains, all-inclusive resorts and high-rise condos. Whether visitors come for relaxation, or to enjoy a combination of breathtaking sceneries, outdoor fun and adventure, world class gastronomy, shopping and dining and a vibrant night scene, Puerto Vallarta will inspire visitors to live it more than once.

Additional information on Puerto Vallarta is available at www.visitpuertovallarta.com

PRESS CONTACT Gustavo Rivas-Solís Tel: 212-633-2047 gustavo@latitude-intl.com

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Print, websites and email remain top content marketing formats

Companies have long emphasized the role of content for providing customers and prospects with useful information and meaningful insight, and the rise of digital distribution and production channels over past years has certainly propelled content marketing to new heights and investments.

According to a March 2012 report from ContentWise and the Custom Content Council, North American marketers spent $40.2 billion to produce and distribute content marketing last year, up slightly from $40.1 billion in 2010.

Keeping with tradition, print garnered the majority of budgets (58.7%) in 2011. Investment in electronic content formats, such as websites and email, were down slightly, yet spending on other forms of content marketing—which includes events and video—rose 44.4%.

Companies’ interest in content marketing is a growing trend. Not surprisingly, Custom Content Council and ContentWise found 52% of North American companies used video for content marketing in 2011, a number that has increased sharply since 2009, when it accounted for only 37% of North American marketers’ content investment. Websites and emails remained the most common digital content marketing formats, used by 82% and 71% of companies, respectively, in 2011.

Since 2009, web and email have quickly closed in on print usage. That year, 91% of North American companies used print, compared to 77% that used websites and 66% that used email. The cost-efficiency of producing and distributing digital content—coupled with the ever-increasing amount of time the US population spends consuming digital media—are two factors driving greater adoption of electronic content marketing formats.

A good portion (35%) of North American companies planned to invest more in website content this year, with an even larger percentage (54%) expecting to do so with video. Email appears to remain a tried-and-true content marketing tactic, and most marketers are already comfortable with their level of investment: just 15% plan to do more with email. The vast majority plan to keep email investment as is.

One area of opportunity for website updates and growth is mobile. As US consumers continue to adopt smartphones and tablets at a rapid rate, mobile website traffic is bound to increase. For example, the portion of paid search clicks coming from mobile devices in the US rose from 5.3% in January 2011 to 12.3% by December of the same year, according to Marin Software. As customers and prospects search for information on mobile devices, content marketers will inevitably have to adapt their content assets to meet the needs and viewing requirements of this growing audience.

Corporate subscribers have access to all eMarketer analyst reports, articles, data and more. Join the over 750 companies already benefiting from eMarketer’s approach. Learn more. http://www.emarketer.com/Article.aspx?R=1008991&ecid=a6506033675d47f881651943c21c5ed4

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It’s all about making people happy—and giving them content they feel they have to share with their friends.
By Russell Working | Posted: April 19, 2012 http://www.ragan.com/Main/Articles/44753.aspx

Of course Coca-Cola would create viral hits. Its original Happiness Machine video has drawn 4.6 million viewers, and the ensuing campaign continues to win media mentions two years after it launched.

But it’s Coke, after all—a multinational behemoth with annual revenue of $35 billion. All it had to do was flood the planet with oceans of paid promotions, right?

Actually, no. The company got its YouTube plug to go viral on a promotional budget available to any struggling nonprofit: nothing.

The key is the content—and making people happy, said Coke senior global brand manager A.J. Brustein and Paul McClay, director of strategy and media at Definition 6, the beverage maker’s marketing agency. The two spoke at Ragan’s Corporate Communicators Conference on Wednesday.

The success wasn’t bad for a campaign that began as an experiment to answer a question: “Can we create Coca-Cola content which goes viral based on the merit of the work alone?” Brustein said.

The Happiness Machine

The video shows a Coke machine handing out drinks and, in some cases, pizzas and submarine sandwiches to surprised and delighted non-actors.

Market-specific spinoffs quickly followed around the world. In Istanbul, people had to prove they were a couple (i.e., kiss or hug) in order to get a bottle of the fizzy drink on Valentine’s Day. In Rio de Janeiro, a Coke truck delivered sodas, soccer balls, and surfboards.

The bottler pulled off a series of worldwide hits by drawing on two insights. Everyone wants to create authentic happiness, and the biggest driver of happiness is human connection, Brustein said.

That’s not to say that Coke didn’t have its advantages. The brand had a mammoth fan-created Facebook page where it could promote the video. Indeed, it was the Facebook page’s success that got it thinking about how it could further leverage social media.

Four keys to viral success

The kvass-colored beverage maker studied videos and decided on four elements were key to viral success. Brustein and McClay showed their audience JK Wedding Entrance Dance (74 million views on YouTube), saying viral videos should be:
Unexpected. When the wedding party comes dancing down the aisles, “it’s something you didn’t expect to happen,” Brustein said.
Relatable. “Everybody’s been to a wedding,” he said.
Emotional. “This really makes you feel good,” Brustein said. “You feel happy for everybody there.”
Must-see. People put their reputations on the line when they share something. It should have an element people feel their friends have to see.

Added McClay: “They’re going to share things that only make them look better.”

Just because Coke wasn’t pushing the video with Super Bowl ad buys doesn’t mean the effort was slipshod. It planned the original video carefully in advance, drawing up storyboards and creating a clever prop: a normal-size Coke machine that dispenses the table-size sandwich. Camerawork is high quality.

The slogan was “Where will happiness strike next?” This was simple and fitting for a campaign that eventually would bring Filipino guest workers home for Christmas after years away.

Coke was, well, happy about the reaction the Happiness Machine got when it first went live at a campus. The college students—all non-actors—laughed and cheered and gathered around to hand out the free eats and sodas.

“When we finished and pulled together the show, we knew we had something pretty good,” McClay said.

The company promoted the YouTube video on its Facebook and “cross-pollinated” in places like Twitter. The “Happiness Machine” stands in the top 1 percent of all Coca-Cola ads ever tested. It drew widespread coverage in the mainstream and won awards among peers.

Changing Coke’s thinking

“Because it was something that makes you happy, you’re willing to share that with somebody else,” Brustein said.

One lesson learned was that longer isn’t better, he added. The original video is two minutes long, but the 50-second version did even better.

Still, the video forced a change in Coca-Cola’s thinking. Formerly, television was its main video medium, and YouTube was a secondary repository for its ads. But the “Happiness Machine” demonstrated the power of YouTube alone. The Internet video came first and was a worldwide success before the ad buys followed. The company would eventually air its original “Happiness Machine” spot on the finals of “American Idol.”

“It really changed the way we create content,” Brustein said.

Brands should remember that people share through social media to give value and entertain others, McClay said. They want to connect and to provide a sense of who they are.

“It’s not about you,” McClay said. “It’s about your audience.” @russellworking http://www.ragan.com/Main/Articles/44753.aspx#%21/RussellWorking

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On April 11, 21012 PromovisionPV.com and the Chamber of Commerce of Puerto Vallarta (CANACO Puerto Vallarta) launched a small clip demonstrating the warmth of the Puerto Vallarta residents to its visitors. In 2001 Conde Nast Magazine has honored Puerto Vallarta as the friendliest City in the world. Ever since we believe that Puerto Vallarta has kept this honor and it was time to revive and show this commitment from its citizens.
Puerto Vallarta the Friendliest City Video