Olga Catalina – Marketing Viral y Redes Sociales Mayo 16, 2013

Los videos online pueden ser una herramienta clave para apoyar las ventas de cualquier empresa. Con la tecnología de la que disponemos hoy en día es muy fácil tanto ver videos como crearlos ¡Los videos son ahora más eficientes que nunca!

Aquí podéis ver el último vídeo que acabamos de desarrollar en la empresa donde trabajo, http://www.netfoster.es/servicios/campana-e-mailing

Los vídeos son la manera más accesible y cómoda para el receptor de captar la información que le queramos transmitir. No sólo permiten incrementar el impacto de las campañas de marketing, sino que ayudan también a captar nueva audiencia, aumentar las visitas de tu web, a crear tu imagen de marca, generar contenido de valor y aumentar las conversiones de tu comercio.

¡El vídeo online es el responsable de más del 52% del tráfico global en internet y las previsiones aumentan!

Hace tiempo que se vienen usando para atraer al consumidor final, pero las empresas b2b ya van tomando nota.

Aunque (Como vengo defendiendo todo el artículo) la herramienta es muy útil, no basta con tener un buen vídeo promocional, corporativo o explicativo, sino que tenemos que escoger bien los medios en los que difundirlo.

Si queremos que nuestro vídeo llegue al mayor público posible hay que analizar bien las posibilidades que nos ofrece la red.

La página web corporativa puede ser un buen soporte ya que, además del contenido del video podemos dirigir visitas a la web y de esta manera, como poco hacer que el visitante tenga más información sobre nuestro negocio.

Una entrada en algún blog con el público adecuado puede también ser un buen medio, permite condensar el post y no aburrir al lector con textos largos.

Uno de los portales con más actividad del mundo es Youtube. Hoy en día, cuando pensamos en “video online” nos viene a la cabeza sin poder evitarlo el logotipo rojo y blanco que va adquiriendo más y más importancia gracias a la facilidad para insertar videos subidos desde allí en cualquier web.

Mandar el video mediante una campaña de e-mailing ayudará a que tu e-mail impacte más, haciendo que cumpla mejor con su objetivo.

Las redes sociales son “las Reinas” en lo que a visitas se refiere. Los perfiles en las diferentes comunidades virtuales: Facebook, Twitter, LinkedIn,…. Pueden ser el mejor escaparate para captar con nuestro video al gran público.

No podemos olvidar que gran parte de los internautas utilizan soportes portátiles y acceden a los canales que acabo de comentar desde sus móviles o tablets, por lo que es más importante que nunca adaptar nuestros contenidos a estos soportes.

¿Qué pensáis de esta herramienta corporativa? http://yoemprendo.es/marketing/el-potencial-del-video-para-apoyar-tu-accion-comercial/

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Published on May 15, 2013 by Brafton Editorial

Marketers have started to accept that the days of TV’s unchallenged dominance might be coming to an end and are now looking to video content as a viable alternative. While network channels haven’t yet gone the way of ill-fated newspapers and magazines, there is a growing body of evidence pointing toward television’s weakening hold on consumers.

Americans turning off TVs, using mobile devices instead

A Nielsen Cross-Platform Report released earlier this year asserted that more Americans live in

“Zero-TV Households.” There are now 5 million residences in the United States that don’t subscribe to TV programming on traditional platforms. Don’t think these individuals are missing out on their favorite programs or evading ads completely – 67 percent get their content from streaming services like YouTube, Netflix and Hulu.

Subscription-based video sites have already capitalized on this trend and YouTube is aiming to follow in their footsteps. The video sharing network recently announced it’s now offering select brands opportunities to broadcast online content over paid Channels.

Brands are tuning in

“Getting broadcast programming on all the gizmos and gadgets – like tablets, the back seats of cars, and laptops – is hugely important,” said Dennis Wharton, a spokesman for the National Association of Broadcasters.

However, broadcast channels aren’t the only ones under pressure to reach audiences on the right devices and websites. Brafton recently reported that brands must also be proactive about Americans’ evolving entertainment habits. Marketers who create engaging video content for new paid YouTube

Channels can get their messages in front of the right audiences for maximum reach. The benefits are twofold – companies generate better brand awareness and they drive traffic back to their homepages.

Brands can no longer afford to ignore online video content.

Larger brands are already on top of this content marketing strategy. Old Spice launched a video content campaign on YouTube to promote its newest shaving products. Focusing on web videos has proven successful for the brand so far. Two of Old Spice’s video ads earned prime positions in YouTube’s top-10 list in April 2013, which rounded up ad spots that viewers watched most.

Brands can no longer afford to ignore online video content. Consumers are firing up their tablets to watch programs at home and sharing popular clips over social networks. If marketers don’t build video into their strategies, they will miss out on opportunities to spark engagement and build awareness.

http://www.brafton.com/news/why-brands-must-use-video-content-to-reach-tv-free-consumers

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Publicado el 13 de mayo de 2013

¿Por qué el vídeo nos engancha tanto? ¿Qué tienen las imágenes que las plataformas de visualización acaparan, mes a mes, más usuarios y por tanto, un mayor número de reproducciones? La siguiente infografía contextualiza este fenómeno, y nos muestra algunas razones para que nuestra empresa tenga en cuenta esta estrategia de marketing online.

Youtube, Vimeo o DailyMotion son las plataformas más utilizadas por las empresas que se han decantado por esta modalidad de comunicación, cuya demanda en 2011 creció un 70%. Dinamismo, facilidad de comprensión y distribución son algunas de las ventajas que las organizaciones obtienen de estas herramientas.

Pero no todas. Es por ello que nos decantamos por diseñar una infografía especializada en el vídeo como soporte de marketing de contenidos. Esperamos que os guste y sobre todo: que os resulte útil.

Infografía diseñada por Jessica Rosado

http://www.websa100.com/blog/2013/05/13/el-magnetismo-del-video-en-el-marketing-de-contenidos/

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A vide By Seth Fiegerman May 15, 2013

A video is never guaranteed to go viral, but a few factors make it significantly more likely.

In the first few months of 2013, viral videos covered all kinds of topics: a serious look at female self-esteem, a silly competition between two Star Trek actors, and more. But according to Brian Shin, CEO of video analytics service Visible Measures, these and most other viral videos share
o is never guaranteed to go viral, but a few factors make it significantly more likely.

In the first few months of 2013, viral videos covered all kinds of topics: a serious look at female self-esteem, a silly competition between two Star Trek actors, and more. But according to Brian Shin, CEO of video analytics service Visible Measures, these and most other viral videos share at least two things in common: “discussability” and “relatability.”

SEE ALSO: The 10 Most Viral YouTube Videos of 2012 http://mashable.com/2012/11/13/viral-videos-2012/

For a video to be “discussable,” it usually features something shocking or surprising, which compels viewers to share it with others. Likewise, if a video contains something deeply human to which we can relate — even if it’s cuddling cats — we’re more likely to share it out. The two factors often go together.

We chatted with a couple viral video experts to learn what made these clips the biggest hits of the year, so far.

Dove Experiment

Dove’s “Real Beauty Sketches” video is by far the most popular video of 2013 to date, with nearly 54 million views on YouTube and about 68 million views across the web, according to data from Visible Measures. That’s more impressive considering the video was released only a month ago.

Shin believes a few factors played into this video’s success. It’s deeply human, it sparked multiple spin-offs and it shares an incredibly powerful and positive message about the way women see their bodies, which people felt compelled to share.

“The message is something you really can’t be against,” he says. “That’s something everyone wants to jump on the bandwagon and feel good about. It’s a message that can’t be not shared.”

Jeff Gordon Prank

Pepsi and others have pulled pranks in their ads, but this video was in a league of its own. Jeff Gordon dresses in disguise to take a car salesman for a wild ride.

“‘Prankverts,’ in which brands create their own stunts involving supposedly innocent members of the public, have been a really hot trend this year,” says David Waterhouse, global head of content and PR at Unruly Media, a video marketing company. “And the most successful of these new wave of commercials is Pepsi ‘Test Drive.’”

SEE ALSO: Secret Sauce: What Does It Take to Create a Viral Video? http://mashable.com/2012/04/11/viral-video-seedwell/

The secret sauce behind the video’s success, according to Waterhouse, is that it elicited so many different emotional reactions for viewers. “For most ‘prankverts’, the most common emotional responses are ‘hilarity’ and ‘surprise,’” he says. “However, when we tested ‘Test Drive,’ we found that it went one step further by adding ‘exhilaration’ into the mix. That meant, even if you didn’t find it funny or particularly surprising, you could still be exhilarated by the intense action and the awesome driving skills.”

As if that wasn’t enough, Waterhouse notes there was also a debate about whether the car salesman in the video was aware of the prank or not. That increased the number of people talking about and watching the video.

Harlem Shake

For a few weeks, the “Harlem Shake” was almost inescapable. Waterhouse says 40,000 “Harlem Shake” videos released in the first 11 days after the meme exploded; people viewed them 175 million times, collectively.

The reason for this success, according to Waterhouse, is because it was “so easy to replicate. It’s short, has a very easy structure to follow and a catchy song intro that makes it instantly recognizable,” he says. “Its simplicity is the cornerstone of its success.”

The Maker version of the “Harlem Shake,” seen above, was the most popular take on the meme early on, according to data from YouTube. Shin suggests this was a combination of good timing — it was one of the earlier videos in the meme — and the fact that it served as an inspiration for many of the videos that came after.

Spock vs. Spock

Apparently the only thing better than one Spock is two Spocks. In Audi’s ad, the two actors who played the iconic Spock character — Zachary Quinto and Leonard Nimoy — compete against one another. The video struck an emotional cord with viewers.

“I think people like to see the human aspect of these two guys who play these really robotic characters,” Shin says. In fact, the video was arguably funny and relatable enough that one didn’t necessarily have to be a die-hard Star Trek fan to enjoy it.

The video released just before the new Star Trek movie, which likely helped its success. “Timing is everything in life, just as in advertising,” Waterhouse says. “And Audi timed its release perfectly, giving a tantalizing glimpse at one of the stars of the new J.J. Abrams reboot, while whetting the considerable appetite for all things Star Trek across the web.”

#DancePonyDance

No list of viral videos would be complete without animals, but as it happens, some of the most successful ads this year haven’t featured dogs or cats, but rather horses. Budweiser’s Super Bowl ad follows a man raising a Clydesdale horse, and a previously little-known UK telecom called Three went viral — its ad showed a Shetland pony doing the moonwalk.

The secret to Three’s success, according to Waterhouse, is that the video is silly, but also pulls on the viewer’s heartstrings. “When we tested Three’s ad, we found that it scored extremely highly for both ‘happiness’ and ‘warmth,’” he says. “It was also funny in an unusual way, driven mainly by the funny dancing and the use of the pony.” The soundtrack (Fleetwood Mac) and the setting (beautiful countryside) also contributed to that sense of comfort.

Furthermore, the video included a call-to-action to create and share viewers’ own pony mixes, encouraging even more shares.

Wealth Inequality

It’s not the sexiest topic for a video, nor was it created by a big brand, but this video on wealth inequality in the U.S. still managed to evoke strong responses in viewers, in part, because the statistics were so shocking.

“When they were sharing it, a lot of times people were saying, ‘I can’t believe that it’s this bad,’” Shin says. Even so, the video and its message didn’t take off immediately. Its success was based partly on chance, as it was covered by several publications (including this one) and later shared out by some prominent personalities, such as George Takei. Once it started to spread, however, there was no stopping it.

What viral video will define 2013? Which will you remember for years to come? Share your vote in the comments below.

http://mashable.com/2013/05/15/viral-video-factors/ http://mashable.com/people/sfiegerman/

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By Janko Roettgers May 14, 2013

YouTube is now responsible for 17.1 percent of all residential fixed-line downstream traffic in North America, according to Sandvine’s latest global internet phenomena report.

The traffic management specialist’s report for the first half of 2013 still lists Netflix as the most popular bandwidth consumption pastime — 32.3 percent of all residential downstream traffic was caused by Netflix viewing. But YouTube’s share has been growing, and is up from 13.8 percent a year ago.

That in itself is notable, because most other services, including Netflix, HBO Go (0.34 percent) and Amazon Instant video (1.31 percent) have seen their share of traffic decline over the same period. Of course, that doesn’t necessarily mean that people watch less Amazon Instant than a year ago; the company’s total share of a growing bandwidth pie is just smaller. But YouTube seems to be growing faster than any of these other services, at least on wired networks.

One reason for this kind of momentum could be the company’s emphasis of premium content as well as channel subscriptions. YouTube relaunched its site in late 2011, and gave sizeable advances to a number of content producers in 2012 to encourage more quality serialized content on the site. However, Sandvine seems to think that there’s another reason for the uptick. From the study:

By Janko Roettgers http://gigaom.com/author/jroettgers/ http://gigaom.com/2013/05/14/thats-a-lot-of-videos-youtube-now-responsible-for-17-of-home-internet-traffic/

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In a world that spends 2.9 billion hours on YouTube a month, why aren’t more small businesses leveraging it to reach their customers?

Today, we close the “one million YouTube views” celebration and announce the lucky winner of an iPad mini. For those of you who didn’t win the iPad, we bestow upon you the gift of knowledge. Read on for a few helpful tips your small business can use to reach your customer on YouTube.

A little history:
About two years ago we turned to YouTube as our primary means for video marketing. Because YouTube is the second largest search engine, we knew that showing up in the top of YouTube organic search results could be a very powerful tool in getting our content in front of those who matter. By promoting this video socially and placing targeted ads in search engines, we were able to get Wasp content in front of our stakeholders. Here’s what we learned.

Six features of a successful YouTube video marketing campaign:

1. Know your audience.
We wanted to reach an audience of business owners, IT professionals, and those looking for a solution to efficiently track business assets and inventory. Which is why we implemented a strategic plan based around online video that resonated with that specific audience. We created content and tailored copy to resonate with those individuals looking for a barcoding solution.

2. Advertise.
Through advertising we were able to target specific demographics and individuals with tightly niche interests. The result was highly focused and engaged website traffic from YouTube to our website, while ensuring that we avoided over-inundating those who didn’t need our solution.

3. Harness the power of video search optimization.
Video should be optimized to reach your audience based on search intent and brand name. Because we optimized our content, many of our videos appear on page one on YouTube search results for “asset tracking,” one of our targeted keywords. Focus on adding keywords to titles, tags and descriptions. Also consider adding playlists centered on industry keywords and terms.

4. Utilize a variety of content.
Part of the appeal of our YouTube channel is that we provide more than just product videos. Incorporating vlogs, customer case study videos and product information videos makes our channel more dynamic while also providing information our users or potential prospects need.

5. Don’t forget YouTube is a social network.
It’s easy to forget that YouTube is a social environment. Remember to engage with others, like content, share videos and interact with others in your industry as well as users and prospects.

6. Get creative about outsourcing.
Many small businesses think that keeping content creation in-house saves them money, but ultimately you want a professional to assist in content creation and channel management. Do you know anyone with a passion project for video production? Ask around. You might be surprised at the hidden potential in your network of peers.

Thank you for your continued support of Wasp Barcode Technologies, and Buzz Small Business Magazine. Congratulations to the winner of our YouTube “One Million Views” sweepstakes, winner of her very own 16GB iPad mini, Dianne A!

Jessica Jenkins Marketing Communications Manager at Wasp Barcode Technologies
Jessica Jenkins is the Communications Manager at Wasp Barcode Technologies.

http://www.waspbarcode.com/buzz/video-marketing-tips-youtube-success/

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Video content can greatly amplify your social media marketing. Unfortunately, many business owners and heads of companies fail to upgrade their social media strategies due to jam-packed schedules and the day-to-day demands of running their organizations. They just keep doing what they have done in the past like tweeting their blog posts and posting premium content offers to their social channels. If you have not hopped on the video content train, now is the time. Excellent video content can dramatically increase social lead conversions and the overall ROI of your social media marketing; the investment of time and resources is well worth it. A great way to test the waters is to create a short, highly shareable video.

The Value of Social Sharing

People love sharing great videos with their friends and colleagues on social media. Social networks, especially Facebook and Twitter, are powerful cultural influences. People spend a lot of time on social networks, and time spent on social media continues to increase. Social media marketing allow you to engage your audience and market to them with relevant, information-rich and entertaining content that will compel social content curation. Social networks are becoming more and more central to the modern way of life, and social sharing is highly valuable to companies seeking to promote their brand, products or services.

Facebook users like to know what their friends are up to, what movies, music and literature they are currently into, and which products and brands their friends use and recommend. According to Unruly Media, there are certain types of video content that get widely shared, while others stall at the starting line and never reach a wide, captive audience.

10 Video Sharing Triggers

Video sharing triggers are a variety of characteristics that incite viewers to curate and share video content on social networks. Unruly recommends ten characteristics that trigger social sharing—increasing the likelihood of your video going viral.

1. Hot
2. Cute
3. Funny
4. Shocking
5. Moving
6. Random
7. Unbelievable
8. Zeitgeisty
9. Controversial
10. Illuminating

Aim to hit it out of the park with two or three of these video sharing triggers. For examples of successful social video content, check out Unruly’s Viral Video Chart, which lists and ranks the top viral videos.

Video Content Best Practices

The first step to converting social media followers and fans into clients is getting them off your social media platforms and onto your website and subscribed to your blog and email marketing. You need to coax your social media fans—from Facebook, Twitter, Google+, LinkedIn, YouTube, etc.—to visit a targeted landing page on your company website. There, you should feature a short social video, which captures the essence of your business and highlights your product and/or service offerings. Prospects love videos, because are they are entertaining, engaging, easy to digest and highly shareable. To get the most out of your lead generation video, keep it short—2 minutes or less. Follow these guidelines:

Be genuine. Start with an introduction that lets your brand identity shine. Keep things brief, and do not fail to establish a rapport with your audience. Try drawing viewers in with a fun question or a bold statement.

Get their attention with premium offers. Offering high-quality premium content is a great way to get your audience interested. Be relatable through storytelling—sharing something personal or a client success story.

Support your pitch. What are five reasons that your social followers simply cannot miss out on your premium offer? Clearly illustrate the value you are bringing to the table.

Finish with a great CTA. The call to action is a critical step in converting social fans and followers into real-life clients.

After you create a great social video, you need to maximize its shareability and drive traffic to your targeted landing page. Follow these platform-specific guidelines:

YouTube: Upload your video to YouTube, create a relevant and catchy title, and add a URL and a clear, engaging CTA to the description box. Consider adding a video overlay that links to your landing page for greater ROI. Video overlays function much like clickable banner ads.

Facebook: Share your video in a status update with a clear call to action. Magnify Facebook traffic with Promoted Posts and Page Post Ads.

Twitter: Since the unveiling of Vine, Twitter has become more strongly associated with video. Tweet your YouTube link along with a link to your targeted landing page. YouTube videos display directly on Twitter.

Utilize strategic cross-channel social promotion to reach a greater audience. Cross-channel promotion entails a planned marketing effort across several social media channels, such as Facebook, LinkedIn and Google+. To get the best results, you should be consistent with your tone and message, while also taking care to present your video in the best light on each social platform. For instance, LinkedIn updates should not look like tweets full of hashtags. Use a theme to unite all of your social content. Share blog posts and images that tie into the concept of your video—further enticing your social media fans to view it and ultimately convert to clients. Make your prospects an offer they simply cannot refuse, such as an informative whitepaper, an engaging webinar or a free trial, which provides solutions to some of their biggest dilemmas.

Social networks harness a great deal of social capital. With effective social video content, your company can harness this capital to attract a wide, captive audience. Our inbound marketing agency can help you create excellent social video content. Social video content that reaches far and wide could mean big rewards in terms of website traffic, lead generation and SEO for your company.
Authored by: Monica Jade Romeri Monica Jade Romeri is Principal of Darwin Digital Content and a Social Media Today Featured Contributor. DDC delivers highly evolved and strategic content creation and content marketing services to help clients—big and small—reach a wide captive audience.

Monica has a proven track record of creating captivating, persuasive and elegant content. Her background in sociology and interest in … http://socialmediatoday.com/users/monica-romeri http://socialmediatoday.com/monica-romeri/1460796/supercharge-your-social-media-strategy-video-content

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There are countless brand orientated content marketing videos online that have “gone viral” and it is only natural to respond with, “wow, that’s a great idea, I want a piece of that for my company!” So how do you go about creating a viral hit that will knock Belgium TNT, Old Spice and Kony 2012 off their YouTube winner podiums and catapult your brand into the super leagues?

Here are some top tips for creating a video so compelling, entertaining and informative you will have Ashton Kutcher and Justin Timberlake thumping on your door to be involved in the next one! A video so cute and funny, the Goats screaming like humans will actually have something to scream about, in that they didn’t come up with your idea first!

Lights, camera….do something funny!

Um… if you’re just starting out using video to promote your brand, you may want to set your sights a little lower at first. It’s worth taking into consideration that 53% of videos currently hosted on YouTube have less than 500 views and only 0.33% have over 1 million. Although the lure of your video appearing on the Jimmy Fallon show in the US or seeing your product plastered all over the news with headline stealing phrases like “NEW CRAZE SWEEPS THE NATION”, “NEWLY CROWNED KINGS OF YOUTUBE” or “PLEASE DON’T TRY THIS AT HOME”, is great – you need to remember the main reason you ventured here in the first place…

“Creating engaging and informative content for your customers and potential customers”

The corporate film maker’s top tips

I’m not saying creating a viral video is impossible to plan and execute but, for beginners at least, it’s far more important to get your point across using language you are used to then inject some creativity and fun into the idea, should your brand lend itself to it.

The key things to remember when producing corporate product/industry news video content are:

Keep it short and punchy – by rule of thumb, anything between 2 and 4 minutes in length is ideal. The attention span of the average YouTube viewer is short as I’m sure you can imagine – obviously there are plenty of cat videos out there to distract anyone!

Keep the message simple – don’t muddy the waters by trying to explain too much too quickly and in too much detail.

Take into consideration the tone of your brand – here’s where you can potentially have some fun. Selecting presentation style is vital in keeping your marketing output uniform across platforms (have a look at the blog post I wrote recently about the use of humour in social brand marketing).

Include a clearly identifiable call to action – this can be directions on how to find out more by following a link to your website, signing up for a newsletter or any other communication device.

Check your framing and shot background – if your video is a presentational style, make sure you give your speaker enough headroom (head cutting never comes across well) and find a location that suits the content. No one really wants to see someone lurking in the background picking their nose – it’s quite distracting when your presenter is attempting to speak seriously about a subject.

You don’t need the latest broadcasting equipment to produce engaging video content either. The whole point of social platforms like YouTube is that anyone with a camera phone can upload videos. The key is making the content interesting, entertaining and engaging. Once you have that, you are well on the way to potentially having a hit on your hands.

Keep an eye out next week for Red Rocket Media’s ‘How to…’ video guide**

Alex Robertson Alex has over 5 years’ experience in social media & digital marketing focused specifically on content/social strategy for B2B/B2C corporations and joined Red Rocket Media in April 2013. Alex has a particular interest in video production, blogging and the use of humour, where appropriate, to drive brand awareness and audience interaction through creative and engaging content. To help his clients get the most from their social media presence, Alex believes in fully understanding their business challenges to help define clear objectives before embarking on any digital campaign. In his spare time, Alex is a keen musician, film maker and comedy writer. http://www.redrocketmedia.co.uk/blog/author/arobertson/

This entry was posted in Video Content Marketing by Alex Robertson.

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Video is acknowledged to be one of the most popular content online. Millions of people from all over the world have had significant experience and enjoyment in watching videos. In fact, Americans have so far engaged themselves in billions of video-viewing sessions. And the population of video watchers is growing more and more every day.

With a great number of videos being watched online, this is a boon to Internet marketers and online businesses since they are aware that web video provides immense benefits, especially in terms of traffic and click conversions.

Considered nowadays by optimization experts as effective SEO tools; because of videos, online businesses and companies have reported an increase in sales of their products and services. Websites with ads, on the other hand, have shown a great amount of traffic flowing to them, with a great percentage of them enjoying click conversions. These positive results have been caused by the use of video SEO.

Why are videos effective in obtaining SEO and click conversions? The following are the reasons:

1. Videos deliver necessary information on products and service
Especially if you maintain an ecommerce website, it helps to post videos about your product or service to help people get a clear idea of what you offer. They convey concrete information while adding a lot of emotions to it, making the feature product or service more appealing to viewers.

2. Videos are top SEO website content
Current changes in the Google algorithm now point to the fact that Google and other major search engines have become friendly to video content. The trend now is to post them in websites for the latter to perform well in the results pages of search engines. This has been proven by a recent SEO study that websites with product videos have reported an increase in online inquiries as well as clicks because they have been pushed up the top search engine pages.

3. Creates and enhances customer relationships
Marketers have always sought ways to create a healthy and even permanent relationship with their clients. In the current age of Internet video, relationships can be further enhanced with such engaging videos.

How to optimize an online business and website with video SEO

The use of SEO (click here for more info) through videos builds significant visibility to any targeted niche audience. The following are time-tested tips that will help you improve your ranking in all major search engines, this time – through videos. You are assured that the website and page where it is posted will climb up the top pages of Google.com and Youtube.com.

1. Ensure High Quality of Content
Make sure that your video has informative and relevant content. Always go for videos that deal closely with the niche of your website or talk about your brand, product, or service.

2. Title of Video Must be catchy
An attractive and catchy title of video captures the attention and business of a viewer. Just make sure that the video’s title contains the best keyword, one that is relevant to the brand, product, or service that you offer. It is a must that you perform research on keywords in order to find one that your audience will search and lead them to your video and website.

3. Full and complete description
When engaging in video SEO, focus on the description of your video. Like in the title, the video description should contain the appropriate keyword that will help it to rank highly in search engine pages while making sure that it targets the audience in its relevant market. Descriptions are also necessary to help viewers have a better understanding of what they will obtain from your video.

Put simply, websites enjoy top search engine rankings through the help of videos. These are vital SEO components that boost your online business and brand to become highly visible on the Internet.

The author is a professional writer and freelance blogger who writes about various topics such as online marketing, technology and other web-related content. She has worked with several well-known brands and SEO service providers.

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While there’s no guarantee your next video will go viral, you can increase your chances by making sure it has the right content, context and conversation.

Gil Wolchok, executive vice president at Synaptic Digital, expanded on each of these three points in a recent interview with our own Mark Ragan, CEO of Ragan Communications and publisher of PR Daily.

Plus, learn why Wolchok his colleagues prefer the term “shareable” rather than “viral” when referring to their clients’ videos.

Watch: http://www.youtube.com/watch?v=v2_OzciWel8&feature=player_embedded

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Video marketing can take up a lot of time and resources – but it could pay off in the end. Find out how one company’s viral videos led to thousands of sales.

Plus, take a look at four companies that may have made a huge, costly mistake: saying no to an early buyout offer.

Viral video increases sales: After a Dollar Shave Club video featuring the company’s founder went viral, 12,000 orders were placed within 48 hours, according to The New York Times. Do you use video marketing?

From interior design to internet sensation? E-commerce startup Deal Décor wants to help interior decorators cash in on their online following. The Wall Street Journal has more on the idea here.

Get the most from your team: Forbes contributor Glenn Llopis has 10 tips he says get teams to perform at optimal levels . Have you tried any of these strategies?

Could you say no to $100 million? Business Insider examines four startups that may have blown their luck by turning down $100 million acquisition offers.

Follow Gabrielle Karol on Twitter @GabrielleKarol

Read more: http://smallbusiness.foxbusiness.com/entrepreneurs/2013/05/06/could-video-marketing-transform-your-sales/#ixzz2TEOMTcDA

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Some tablet owners are spending a significant amount of time watching video on their devices, details GfK in a new data release. According to the study, among tablet owners, Millennials (born 1977-1994) spend on average 23% of their total video viewing time (time spent watching video on any device, including TV, in a 7-day period) with their devices. Millennial tablet owners are far more engaged with video on their devices than other generations: Gen Xers (born 1965-1976) spend 16% of their video viewing time with them; Baby Boomers (born 1946-1964) spend 11%; and pre-Boomers (born before 1946) spend 6%.

How best to advertise to these tablet owners? The survey results indicate that these video-viewing gadget owners have some strong preferences about how and when they view ads:

82% prefer that all ads appear before content begins;
74% want to be able to select which ads they see; and
71% prefer to see different brands or ads playing in each break.

Tablet video viewers appear to be generally receptive to ads: 80% of those who watched video on their device in the previous 30 days agreed that they would rather see commercials if it keeps access to the content free.

About the Data: The data is derived from a survey of 1,325 tablet owners conducted from September 1-14, 2012.

http://www.marketingcharts.com/wp/interactive/tablets-gobble-up-23-of-their-millennials-owners-video-viewing-time-29469/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink

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By Jeffrey K. Rohrs Monday, May 13, 2013

About a year ago in this column, I waxed poetic about the potential Google’s self-driving car has to revolutionize the rental car industry. Since the car is in the very early stage, proof-of-concept testing, such a revolution is years, if not decades, off; however, there is one revolution that Google is already helping fuel today—virtual tourism.

According to its website, Virtual Photo Walks is a project that allows photographers to “walk the walk for those who can’t.” Armed with a smartphone or other streaming-enabled camera and a Google+ Hangout, the photographer takes home-based “travelers” on a journey around whatever location they choose. Recent walks have included Istanbul, the Raspail Market in Paris, and a beach in Hawaii. With nearly 2.5 million followers on Google+, Virtual Photo Walks has helped those who can’t travel themselves see the world—and become part of a growing international community online.

The development of these long-distance photo walks isn’t just a heartwarming story; it’s a sign of things to come for travel marketers. Over the past month, Google has begun the slow rollout of its “Google Glasses” to early adopters who were selected from the thousands of people who tweeted what they would do #ifihadglass earlier this year. With a camera, screen, voice controls, and internet connectivity built right in, Google Glasses turn everyone who wears them into a virtual tourism provider. And as a result, travel marketers need to begin thinking about what this revolution of wearable, streaming video cameras means to their business.

One big implication that jumps out at me is that tourist destinations, tours, and resorts will need to offer more “try before you buy” video content. Instead of providing photos of a zip line, you’ll need to upgrade to POV videos shot with Google Glasses. And if you’re a cruise line, you won’t be able to just describe your shore excursions any longer; you’ll need to provide a virtual walking tour in order to give your passengers more visual information about what they will experience.

To some marketers, this may feel like you’re giving away the farm. After all, you’re selling unique experiences that not everyone gets to have. But that’s the thing—you’re selling the experience, not just the visuals.

A good analogy comes from the music industry which has been wrestling with the impact of digital media for over a decade. Take a look at Justin Timberlake’s recent album release strategy for the “20/20 Experience.” Instead of just releasing a single and then the album, he streamed the entire album for free a week prior to the release date. The strategy paid off as he sold nearly 1 million albums the first week of release—a record for him personally and the highest sales volume of any debut since Taylor Swift’s “Red” last October (1.2 million).

Instead of thinking of virtual tour video as “giving away” something, wise travel marketers will embrace it—much like streaming musicians have—as building interest among high-value, internet-savvy customers. The more detailed, personal, and specific your video tours can be, the more likely you’ll attract consumers who want to taste, touch, feel, and smell the experience you documented. Plus, when you tie those experiences to Google+, YouTube or other social channels, you can build your own loyal audience of subscribers, fans, and followers just like Virtual Photo Walks.

Still not convinced? Think about using Google Glasses to record a daily welcome message from a property manager or an interview with a local vendor, entertainer or incredibly satisfied guest. With the technology of video creation and delivery so seamlessly intertwined, there will simply be no excuse for travel brands to bring more of their surroundings to life for prospective guests. Virtual tourism, it seems, may quickly become a driving force for actual tourism.

And that’s a future it doesn’t take 20/20 vision to see coming.

Jeffrey K. Rohrs heads up ExactTarget’s Marketing Research & Education Group and is a driving force behind the company’s SUBSCRIBERS, FANS & FOLLOWERS Research Series. Follow him at @jkrohrs.

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by Adam Singolda, Friday, May 10, 2013

“I think I just passed by Sarah Jessica Parker, and btw I’m much taller than her,” I immediately texted my lady as I was walking into AOL’s annual Newfront presentation.
The Newfront is a digital content event similar to the TV industry’s upfront. The Newfront also one big soiree, and lots of fun, usually including many celebrities, TV icons, and senior executives.

AOL Senior Vice President Ran Harnevo opened by discussing AOL’s vision, and at one point during the presentation, displayed on a big screen, a high-resolution picture of his young daughter Dani. He described how Dani consumes content, and why it’s very different than what our generation is used to. To Dani, it doesn’t matter if video is presented on a TV, on an iPad, or a Boxee box – it’s content. In fact, when it’s on TV – Dani at times demands to be able to pause the show with a swipe of her fingers, or share it with friends, and when Harnevo told Dani that’s not possible on TV, she got upset, not understanding why the TV can’t do what she would like it to do.

TV offers reach, while the Internet offers quantification. If given a choice, reach aside, I would probably prefer to advertise online, as I’m likely to get a better dashboard on the performance of my ad: did the user click, did the user share, what was the earned media created, and more.

And indeed, the way things work today, TV and Web are totally different environments. You can advertise on TV based on ratings, or you can advertise on the web based on demographics, but there is no real bridge between the two.
AOL wants to change that.

And as first phase, AOL has presented a strategic partnership with Nielsen that will enable TV-like ratings for AOL viewership. Imagine you could buy TV inventory, and at the same token be exposed to a HuffingtonPost live audience, or Techcrunch TV while interfacing the same metrics you already know and use: ratings.
I don’t know what that journey is going to look like, and how long it is going to take till we have real convergence, but I think we have a good idea about the end game.

I wish AOL, and Nielsen the best of luck, and if we could get to do what Dani is already taking for granted, it means we are on the right tracks: advertisers would not buy TV and the Web separately. They would be integrated to the future experience of online viewership — because, as at the end of the day, people are people are people, no matter where they’re consuming content.

Video Insider for Friday, May 10, 2013:

http://www.mediapost.com/publications/article/200070/people-are-people-are-people-the-future-of-video.htm

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