Must Haves for Effective Video Production for Marketing
By Bryan Bolan, Published December 1, 2013
Video production is fast becoming an integral component to any business or company’s long term marketing strategy, and it’s small wonder why. The Internet has created a customer base that is interconnected across the world and explainer videos, along with other forms of video marketing, fit perfectly into the marketing medium of websites or social media. If you’d like to tap into the invaluable resource that is video marketing, you may consider hiring experienced video producers to develop a creative but professional representation of your business. By engaging your customers through the images, movement and sound of video, you’ll likely produce the leads your business needs to thrive in today’s increasingly competitive online marketplace.
Connecting with Customers
The right video production company should not only be able to provide valuable, creative insights into how to better engage your customer base, but will also help you develop a short and concise cinematic message that people will respond to. The ability to eliminate ambiguity between you and your leads starts with creating a business message that touches upon the sentiments of customers while also demonstrating the values or goals of your company. Striking a balance between these two factors is vital to creating an impact via video marketing campaigns or explainer videos. Professional video production specialists can provide the assistance you need to bridge any gap between you and your potential clients so your business can begin to grow.
Building a Digital Presence
Videos are an excellent way to position yourself as a leader in your field throughout the digital community of investors and customers. In fact, creating an interesting and informative video that is relevant to the concerns of your leads or clients is in many ways essential to creating a prominent online presence that allows you to compete with other businesses- not just domestically, but world-wide. While other forms of outbound marketing continue to lose steam, the right kind of video marketing can create more inbound leads than many other less successful, more expensive marketing strategies. Don’t waste tons of money on commercials or yellow page listings when the right video marketing campaign can produce amazing results at just a fraction of the cost of other marketing methods.
Spreading the Word
Once your business video has been created, it can then be posted in the right social media outlets and other places online where it will garner the most interest. Successful video marketing can generate a tremendous amount of attention as leads may share your video with others online, providing you with further exposure through free word of mouth advertising. Videos of all kinds have a tendency to go ‘viral’ and, as many have seen in recent years, virtually any product, service or company has the potential to tap into a vast wellspring of consumer interest with a single well produced video message. In social media outlets especially, it’s become easier than ever for businesses to connect to their customers on a more personal level and deliver to them information through video that is not only relevant, but is also fun to watch and worth sharing with their friends or family.
With so many looking to video marketing to help spur growth and better cater to the concerns of customers, it’s difficult to imagine many businesses competing without it.
Bryan Bolan is the Founder and Creative Director at b-Mc creative, a video production company who’s primary purpose is to engage and inspire your business audience through the power of story, connection, and passion. Previous to b-Mc creative, Bryan spent 12 years producing award winning on-air promotions and marketing campaigns… View full profile http://www.business2community.com/author/bryan-bolan
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