Creating a Travel Destination Video Strategy
One of the best ways to connect with your travelers is through video. Video is engaging because it combines audio with imagery. Video is also versatile, allowing you to try new and interesting methods of getting your message across.
More than 80% of every search conducted on Google includes digital assets, such as social media and videos.
Video impact of the results on their site traffic and improve the ranking and traffic from their digital assets.
Establish marketing goals for what you want your videos to accomplish on behalf of your destination.
Anything increasing awareness for a particular destination, as broad as positioning your expertise in a travel market.
Determine clear objectives for your campaign and craft a strategy that is more effective. Creating Videos aimed at your audience.
Entertaining videos may go viral and going to achieve your strategy goals. What your travelers would find useful or informative?
Raising the destination awareness with videos about a contest you are having, and then encourage video responses and engage your viewers at the same time.
YouTube is the second largest search engine. Having your videos on YouTube can be a big opportunity, both for having your video found by searchers on YouTube, as well as in the other search engines.
You can optimize your videos so that search engines, especially Google, can find them easily. Carefully choose the right titles and tags, description, keywords, and video script.
Share your videos to include Facebook, VIMEO, LinkedIn, and Twitter, just to name a few.
If you embed your video in a post, make sure that you have the social sharing buttons so that readers/viewers can easily pass the video on to their friends. It’s important to do some of the promotion work with your video to get things started.
Videos is extremely powerful for driving traffic to your web site
Videos are an extremely powerful method of driving traffic to your site. Google indexes videos as well as text, and both Google and internet users love multimedia content on websites. Digital video marketing remains an essentially untapped resource and it is still relatively easy to rank your videos highly in the search engine results. This is especially true since Google adopted the use of ‘universal search’ which displays search results from a number of different ‘media streams’ into the main results page. For example, with any given keyword term, Google may now show returns from video results, news results, image and shopping results, as well as traditional website results.
Videos, audios, images and text is a great way to make your site more attractive so visitors want to stay longer. People prefer to watch videos rather than read pure text. There are many valuable FREE video hosting distributions like Youtube, Dailymotion, Metacafe, Facebook, TripAdvisor, Lonely Planet and many more where you can upload your videos to get even more online exposure and drive more traffic to your websites. Recently YouTube has taken over the number two spot for search engine use. YouTube has its own a built-in Analytics tool that allows you to extract a great deal of important data and give you deep insight into the total number of views your video is receiving but will also supply you with information of the demographics of your audience.
Nothing builds trust more than letting your customers see you. You are at least twice as persuasive if your customers have already met you, or spoken with you, or have seen you before you meet with them. Build relationships, increase sales and make customers raving fans. Gaining the interest of your market is already half the battle and videos can help win them over and make it more likely for them to buy the products or services. The proper use of video marketing can accomplish all of this and it’s easier to get started than you may think.
A 30-second video that includes who you are, what you do and the value you provide to your customers. This can be used when networking and gives you the ability to quickly and effectively communicate your destination. In networking functions, people want to know who you are and what you do. Having a 30-second video allows you to provide this information concisely and effectively.
The biggest advantage of using digital video media is the high return on investment. Video production is actually much less expensive than you might imagine, and getting your video to rank high on the search engines will not require nearly as many resources. You will not need to invest nearly as much into your video marketing campaign as you would for a comparable website campaign.
Have you used video in your travel destination strategy?
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