Destination Healthcare Educational and Informative Strategy. Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho.
Healthcare may be one of the trickiest strategy to entertain an audience to the point of retention.
Taking the elements and spicing it up into enticing creative is a common challenge that many healthcare providers face.
While visual content is proving to be indispensable in the healthcare space, there is one visual marketing tool that outperforms the rest, video.
Video strategy reigns as one of the most effective strategies in today’s era.
YouTube is the second most popular website after Google, viewers tend to retain 95% of a message from a video opposed to 10% if reading it in text.
Patients searching for in a video, approximately 1 in 8 patients use online video to research health resources.
The goal is to educate patients by raising awareness through local events or informing patients about illness symptoms to learn how to maintain a balanced and healthy life.
Educational videos can help you find a happy medium between taking a complicated subject matter and making it easily understandable.
Some famed doctors earned way to over 5.6 million YouTube subscribers through raw, yet compelling, video segments used to educate viewers.
72% of patients say positive reviews make them trust a practice more. Patient testimonials gives your prospective patients an authentic viewpoint of your service.
Videos allow viewers to see, feel and relate to others enduring similar situations and how your healthcare institution impacted them along their journey.
Video patient testimonials not only prove credibility, but they are one of the most cost-effective video campaigns to produce.
Storytelling may be one of the most powerful approaches to building trust in the healthcare space.
Visuals and social posts can leave a lasting impression on patients, but nothing provokes emotion quite like the way video can.
When you trigger emotion in your audience, you’re creating a touchpoint between your services and patient, you’re establishing a lasting relationship upon positive connotations.
Profile videos get patients familiar with your hospital, it gets them closer to the people behind the destination.
Your Destination Healthcare takes a passion approach by giving a behind-the-scenes look at the team and what drives their brand to impact as many lives as possible.
With a subject as vast as healthcare makes it nearly impossible to run dry of video marketing ideas.
And with a steady 100% increase in video use each year and it can put your health destination one step ahead in attracting new patients.
We are in the business of video marketing tourism experiences!
We produce videos for Realtors, hotels, Hospitals, restaurants, tours, attractions and regions throughout the Puerto Vallarta and Riviera Nayarit.
How can we help?
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.
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