Creating Tourism Video Social Media Strategy
⅓ of the time spent online is devoted to watching videos, according to Social Media Today.
Hubspot found 45% of people watch Facebook or YouTube videos for an hour or more each week.
YouTube reports that mobile video consumption rises 100% every year.
82% of Twitter users watch video content on Twitter
More than 60% of social users report watching branded videos daily,
64% of consumers say that that watching a marketing video on Facebook has influenced a purchasing decision in the past month
Companies that market with video on social have 27% higher click-through rate and 34% higher conversion rates than those that don’t.
Reach your audience with videos that pull viewers. What sets you apart from competitors?
What is the goal of the video? Think about what you want viewers to do after they have watched your video. Raise awareness for a new product, or to encourage people to buy.
What is the story of the video? Think about how you’ll translate that goal into a story, and what kind of narrative you’ll need to get people to that end goal.
How will your audience relate to the video? Think about how you’ll help viewers connect to your story, brand, and product through the video.
Am I providing value to the viewer? Think about how you’ll educate, entertain, or inform your viewers with your story, and consider what they’ll take away with them at the end of the video
Is the video honestly something I’d watch? If, deep down, you wouldn’t watch your own video if it popped up on social media, why would anyone else?
How will I motivate the viewer to take action? This relates back to the purpose and goal of your video. Think about whether you’ll incorporate a call-to-action, or whether you’ll have instructions for signing up as part of the video
What makes your brand special? Know your audience. Let travelers know when you are hosting an event or promotion in an eye-catching way that will stand out.
The thrive on social media have one major thing in common: they keep viewing your content. Different social networks have different audiences with different priorities. Known the types of videos that do best on YouTube, Facebook, Twitter, and Instagram.
Using video as a medium to market your business is no longer a “nice to have” but more of a “must have.”
Video outperforms all other content types on social media, and not only do people find videos more engaging and memorable than text and image, but social posts with video see, on average, 48% more views and generate significantly more shares than other types of content. If you aren’t creating videos for social media, you need to be considering it.
One of the key reasons that video performs so well on social is because it is an easy way to tell a story.
Creating your social media videos, if it is done right, can reap the rewards pretty quickly when your videos start building awareness for your destination and getting shared all over the shop. Videos on social media generate tons more engagement than any other kind of content, which makes the whole thing worthwhile. Increase Engagement and Build Awareness with your Videos.
More from: PromovisionPV is a convenient and affordable marketing and publicity service that is dedicated to helping maximize their distinctive potential. Our services include photography, video production, online marketing.
We produce videos for Realtors, hotels, Hospitals, restaurants, tours, attractions and regions throughout the Puerto Vallarta and Riviera Nayarit.
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho, Jalisco, Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Nayarit, Mazatlan, Manzanillo, Costa Alegre, Mexico
More Links to:
PromovisionPV Main Page
PromovisionPV Main Page
Photo Galleries Puerto Vallarta – Riviera Nayarit
Facebook PromovisionPV Weddings
2,000 Marketing Pages
2,000 Marketing pages
Twitter Weddings by PromovisionPV
Youtube Weddings Channel
Youtube Weddings by PromovisionPV
Incentive Groups & Conventions
Incentive Groups & Conventions Marketing Section
Hotel Marketing Section
Video Production Market