Creating an Hotel Content Video Strategy
What should drive your video content strategy?
Video can be an undeniably powerful marketing tool, especially for the travel industry. 76% of people watch travel-related content while thinking about taking a trip. It is the fact that so many people watch video in the first place. It is also a medium that can capture attention and evoke a strong emotional response. If your hotel has not considered its potential yet, maybe now is the time.
Understand your audience and where it should be posted. What features and amenities do they really care about? Post your content where travel videos people connect with and your audience is most active online, for best mass exposure.
Take full advantage of hotel video, this will give you the ability to reach new people, tell them about your awesome hotel, and increase occupation. It is vital to adapt to the customer’s needs and preferences with new tools available. Video will give them the ability to showcase their hotel to the customer in advance, as it allows them to check out the video and get a feel for everything. If they like what they see, they are going to feel excited about visiting your hotel and booking a room. You need a hotel video marketing strategy so you can keep up with and excel past the competition. More and more hotel chains are posting their videos on YouTube, Facebook, Twitter, Instagram and other video sharing websites to gain more customers.
Hotels can benefit tremendously from video.
Video is certainly helping the hotel industry as a whole. It gives the industry the ability to truly connect with the customer and that can make a big difference. Getting on a more personal level with consumers is one of the best ways to win their trust. You definitely need to put videos to work for you!
Using video to demonstrate a total perspective on the lodging well ordered that makes it less demanding for individuals to pursue. The real objective, of hotel video, is to give simplicity to it’s buyers. It can fill in as a powerful promoting device to draw in clients indicating clear perspective on the hotel video with all means. A video gives straightforwardness and accommodation to it’s targeted market by showing the best possible areas covering a realistic perspective on the hotel. It promotes the resort and pulls in clients as well.
Providing a unique and informative video that would captivate the audience by highlighting the important aspects and areas of the hotel. Strong audiovisual evocation of just what makes your hotel special.
Your video is often the first experience that your guests will have of your premises. It is vital that your video is as polished and masterful as your hotel. Your video needs to showcase your hotel at its very best. As well as looking good your video needs to sound good, which means sourcing a quality musical track.
Your hotel has great views, your video should show them. Does your chef get fresh ingredients from the local market every day? Think about the reasons guests keep coming back to your hotel and how you can show that in your hotel video. Your video needs to offer your audience something they want: useful information, main attractions and landmarks in your location.
They want to be entertained, surprised, and taken on a journey that taps into the emotions and feelings that travel evokes. They care about the kind of experiences they can gain and the memories they will be able to create and share.
The shifting trend of consumer expectations down to the growing intimacy we all have with mobile devices, which is where the majority of video content is consumed.
To create an effective video, the content and structure of the video must be adapted specifically to the social media platform that it will be shared on. Storytelling works well on Facebook, so try to take an audience on an engaging journey rather than simply “selling” them your hotel’s best features. The first several seconds of the video are key to capture viewers. Facebook reports that 65% of people who watch the first three seconds of a video will watch for at least 10 seconds and 45% will watch for 30 seconds.
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