Corporate Video and Process. Puerto Vallarta – Riviera Nayarit – Nuevo Vallarta – Punta Mita
Corporate Video Corporate video is the term to define all video used for internal or external messaging.
Corporate video is more often intended for a specific audience rather than the general public.
Corporate videos may also be employee training videos and promotional videos for new product lines or services.
With the falling cost in HD cameras has meant that even regular corporate communications can be filmed to near broadcast quality.
The ability to host and distribute video content online has also contributed to the sharp growth in the amount of corporate video produced.
Video on a website can significantly improve both the amount and quality of traffic to a website.
Video can also help to build engagement with an audience as people spend more time on the websites that feature video.
– Promotional videos
Promotional videos are used to highlight a specific corporate initiative, product or service.
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– Training videos
Training videos are used for everything from on-boarding new hires, to health & safety training to upskilling employees.
Training videos have become an extremely popular way of training staff to often lower costs compared to in person training.
Advantages of training videos is that they can be filmed once but displayed to multiple different audiences.
-Internal communication videos
Video can be very effective for internal communications because a lot of information can be delivered in a succinct and entertaining way.
– Conference videos
Conference videos are created to deliver a information to attendees of corporate events.
Videos created for conferences can be played during presentations, in trade booths or displayed in other locations around the conference venue.
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The Corporate Video Production Process
– Developing The Concept For The Video
The best way to communicate with the intended audience and achieve the objective for the video.
A dialogue between the corporate and the video production company as concepts for the video are agreed upon.
– Storyboarding The Concept
The video production company will design storyboards.
Storyboarding allows provides a guideline for the video production company once filming begins.
– Planning The Production
Scheduling, organizing shoot logistics, hiring special equipment and selecting prticipants.
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– Preparing for The Shoot Location
Identify any issues that might interfere with the shoot such as climate, ambient noise, glare, permits or foot traffic.
– Editing And Delivering The Finished Video
Editors will cut the footage to create a first assembly.
The corporate client can then provide feedback about what they want to see included in the video.
There will then be a second draft made of the video. During this stage the video will be rendered in to full master quality.
If the client is satisfied they will sign off on the final version and the project will be complete.
Corporate videos are a rapidly evolving area of corporate communication.
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