Compelling Video Campaign for Hotels
High-quality resort videos are so much more than just footage in a sequence. Every hotel and resort property has its own unique and individual features. Strive to showcase the very best elements that are unique and different to your property in a way that evokes an emotional response. The hotel building boom of recent years has seen supply steadily catching up to demand in major markets around the world. How can hotel continue to grow revenue as the hospitality landscape gets more and more crowded?
Your hotel may not have all the amenities of a luxury resort, but your content marketing strategy can still benefit in a big way from showcasing the unique character of your property. For a start, room tours need to be an essential part of your website. The quality of your room is what concerns travelers most in this market. If your property has limited amenities, create a hotel overview that acts as a local guide, showcasing the best of nearby attractions and sightseeing. Provide one-of-a-kind insights on local hangouts and secret spots. This will go a long way towards making your hotel stand out from the competition.
Engage your customers with high impact, quality hotel and resort videos. Capture the heart and soul of your hotel or resort property in a way that tells your story in a beautiful and cohesive way, leading to increased exposure and bookings. tell your story through captivating cinematic imagery that stirs the emotions and connects with your customers.
People prefer watching a video to reading an article. So it is absolutely crucial that you make video marketing a robust part of your hotel budget. Beyond just watching online video, viewers are consuming content across a variety of devices. When researching a trip over the course of a few months, it isn’t unusual to make multiple queries on our laptops, smartphones, and tablets. 94% of leisure travelers switch between devices when planning for a trip. The average traveler generates hundreds of touchpoints across multiple online sessions. When we want information, we want it now, and we don’t care which device we use to get it.
The best way to do this is with storytelling through engaging visual content. Video content has been proven to catch viewer’s eyes, all while providing the inspiring, relevant, and easily-accessible information they have come to expect. Properties of this size should provide a full suite of videos covering every aspect of their amenities and surroundings. This includes a hotel overview, restaurant overviews, room tours, event space tours, guest excursions, and more. The website for a luxury resort should be a rich visual experience with a variety of videos showcasing each of the unique experiences guests can expect at the property.
A videography professionals provide planning, script-writing, filming, editing, setting-up the shoot site facilities and more services at your desirable location. Our services include on-location shooting, b-roll footage, cinematography, still photography, time lapse photography and animation. Our digital media services are designed to help you market your resort or hotel online.
A properly executed video campaign could bring significant profit to your hotel business. If you’re not taking advantage of video marketing as part of your hotel’s marketing campaigns, maybe it’s time to re-think your strategy. Videos are more compelling when it comes to converting website visitors into loyal customers.
More Hotel Video articles here: www.promovisionpv.com/WP/blog
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