GRUPO VIDANTA AND CIRQUE DU SOLEIL EXPAND PARTNERSHIP TO CREATE WORLD’S FIRST ENTERTAINMENT PARK ANIMATED BY CIRQUE DU SOLEIL
Wednesday, November 12, 2014
Cirque du Soleil, a leading entertainment company, and Grupo Vidanta, a leading developer of world-class resorts and tourism infrastructure in Mexico, today announced plans to construct and operate a first-of-its-kind immersive theme park experience in Nuevo Vallarta. The entertainment experience, which is still in development, may include water park and nature park elements and will feature an outdoor evening show accommodating as many as 3,000 to 5,000 spectators. Each experience within the entertainment park will be animated by Cirque du Soleil artists and follow a common storyline.
“Grupo Vidanta is offering us an amazing sandbox in which we can unleash our creativity,” said Guy Laliberté, founder of Cirque du Soleil. “Both our groups strive for perfection. Grupo Vidanta is passionate and cares for the environment. We set ourselves the challenge of creating something unlike anything the world has seen before.”
The announcement comes on the eve of the launch of JOYÀ, an intimate and immersive theatrical and culinary experience developed by Cirque du Soleil and Grupo Vidanta that premieres in Riviera Maya November 21, 2014. Although not yet debuted, tickets for JOYÀ are nearly sold out through the end of 2014. Development of the Nuevo Vallarta project aims to reimagine the theme park experience in the same way JOYÀ will redefine theatrical and culinary entertainment.
“We have been dreaming together with Cirque du Soleil to create new categories of entertainment for Mexico and the world for more than five years,” said Grupo Vidanta founder Daniel Chávez Morán. “The demand we’ve seen for JOYÀ before even launching makes us confident future projects will be met with success. When guests see what we are able to build in Nuevo Vallarta, they will know we are now in the position to build our dreams.”
The entertainment park will create thousands of new jobs in the Mexican state of Nayarit and was imagined to encourage tourism visitation to the region. Construction is expected to be complete in 2018.
For more information about Grupo Vidanta resorts or tourism offerings, visit grupovidanta.com. For more information about Cirque du Soleil, visit cirquedusoleil.com.
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