Video Content Strategy for convention & Incentive Groups Humor is a great way to lighten the mood of any event. Comedy are a good fit for many events. A short injection of humor will liven up the mood and possibly even increase engagement. It can range from the speaker giving a funny anecdote at the […]

Video for Hotels Turns Viewers into Reservations Puerto Vallarta – Riviera Nayarit Searching hotel and accommodation online has become second nature. Travel review sites like TripAdvisor, people explore a number of different ranking hotels before making a final decision. More than 148.3 million people are using the Internet to make reservations for their accommodations. Today’s […]

Creating a Compelling Video Campaign for Tourism or Your Hotel Puerto Vallarta – Riviera Nayarit – Punta Mita – Nuevo Vallarta A properly executed Video campaign could bring significant guests to your hotel. Campaign that includes video becomes much more effective and powerful. Videos are more compelling when it comes to converting website/mobile visitors into […]

Video for Tourism & Hotels Puerto Vallarta – Riviera Nayarit With the increase in competition for online bookings, one of the best ways to compete is with video. People are watching and engaging with online videos now more than ever. 2017, video will account for 69% of online traffic. YouTube, the world’s second largest search […]

The Rise of Travel & Tourism Video Content Puerto Vallarta – Riviera Nayarit When a traveler embarks on an adventure, they return home not only with memories of where they went, but with stories of being changed by their experiences. This is rich and engaging storytelling more prevalent than in travel. Anecdotes provide more than […]

Best way to communicate your destination to travelers 74% of all internet traffic in 2017-18 will be video. Start creating and incorporating video as part of your content strategies. 52% of professionals worldwide use video as the type of content with best Return on Investment. You find how much content was viewed and their geographical […]

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Real Estate Video generates customers Puerto Vallarta – Riviera Nayarit Real estate that include video gets 403% more inquiries than those without a video. Properties with a video increased the number of quality leads by four times. If you want buyers to remember your listings and take action, video is the medium to use. 80% […]

Reasons Hotels Need A Video Strategy Videos that inspire and impact emotionally with tourists. 90% of shoppers indicated that video played an important part in making decisions. According to Google, the travel industry has seen an 118% increase in content on YouTube. Building Awareness Lead Generation Online Engagement Facebook has set its sights on toppling […]

Video Corporativo para Hoteles Un vídeo transmite experiencias, sensaciones y emoción. El video bien realizado, reforzando el mensaje de tu hotel. Es la herramienta clave que complementa las fotografías. Contar con un Video Hotel es para completar una buena campaña. Marketing para Hoteles, Video Marketing Una combinación de imágenes y sonidos puede ser la receta […]

Travel and Tourism Video Puerto Vallarta – Riviera Nayarit Travel and tourism companies engage with travelers early on in their buying cycle and maintain contact thereafter? Video is very much central to this. Video is the most potent content marketing vehicle for the travel industry. Travel is a personal, emotional experience. What better way to […]

Tackle video for real estate? More than 50% of prospective home buyers use YouTube as their primary video research. Providing digital property tours or offering other valuable information is a massive business opportunity. Analyze what kinds of content your audience wants, the ins and outs of purchasing homes for sale for buyers. 40% of people […]

You are not using Tourism video yet? Puerto Vallarta – Riviera Nayarit Here are 27 statistics you should know about video in 2017. 2017, online video will account for 74% of all online traffic (KPCB). 55% of people watch videos online every day (MWP). Tweet: 65% of video viewers watch more than ¾ of a […]

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Real Estate Video Tactics: Puerto Vallarta – Riviera Nayarit How should you make these videos? Where should you put the videos? The first thing to consider when doing real estate video is where you’re going to put the videos. Youtube is the second largest search engine in the world, Youtube videos show up for over […]

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Benefits of Video for Hotels Puerto Vallarta – Riviera Nayarit Content is the king, video is the future of content. Video content that is related to travel has increased. Travel Content is Booming More and more people are viewing travel-related videos before deciding what their next travel adventure will be. Video content has quickly become […]

THE IMPORTANCE OF CONVENTION VIDEOS Puerto Vallarta – Riviera Nayarit The sessions can be shown to employees who couldn’t make it to conferences. Video content or coverage for your next meeting, conference or trade show? The highlight video is used to showcase your entire week at conference. The main focus is the attendees and highlight […]

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Conventions & Incentive Groups Video & Photo Puerto Vallarta – Riviera Nayarit We can create high impact videos to play at your event that can set the mood, entertain, accomplish your desired results. • Corporate Meeting • Corporate conventions • Medical and pharmaceutical conventions • Business retreats • Incentive Groups services as: • Seminars • […]

Hotels can definitely benefit from the use of video. Why video marketing is essential to hotels digital strategy. Video is Efficient Hoteliers want to see conversions as a result of their investment. As much as 80% of users view video content over written content. Video is currently the most sought after type of content on […]

How do you lure more visitors to the Puerto Vallarta – Riviera Nayarit The destination more unique attractions might do the trick. New promotional videos of its annual events. The videos are part of a digital media campaign. “This ‘Lift Your Spirits’ video inspires visitors to connect with not only the attractions but also the […]

Tourism is a visual industry at its core Puerto Vallarta – Riviera Nayarit You need video in your tourism outreach Video marketing and production matters more than ever before and how tourism can benefit from video in the past. Customers seamlessly migrating between Facebook and YouTube channels. And then they’ll share it all. The reason […]

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Essential Videos Real Estate Agents Should do. Video has become an indispensable tool for businesses of all kinds. Interview Videos filming short testimonial interviews. colleagues in the real estate industry (i.e. mortgage lenders, home inspectors, attorneys, can provide a first person view. Informational Videos Creating short, educational videos on common real estate topics and questions. […]

The Power of Real Estate Videos Video marketing has become the newest, most popular method that connects the user, it is quick, concise and delivers a sincere message. Real Estate Video can have a huge effect on gaining new clients. Casa Lorenzo VIDEO 50% of interactivity online is video based (cell phones & Tablets) 73% […]

Why use video for Tourism. How can we help? Video is a massive amount of internet traffic and travel-related videos. 35% of leisure travelers and 56% of business travelers engaged in travel-related video. Someone needs to decide that traveling is worth the money and time it will cost them, then they need to decide where […]

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Get into the mood and feel of the destination before your trip even begins! Know your way around, see more and enjoy more. Guided Video Tours — Entice the interest of the potential traveler with fun, personal guided tours of key destinations and possible activities. The traveler wants to know exactly what they are paying […]

Video is Tourism Impactful Successful Digital Marketing Plan Film and video are an important aspect of any organisation’s successful digital marketing plan. If your marketing strategy includes film, then it will work so much harder and better for you. And thanks to recent advancements in technology, video production is an accessible marketing tactic for companies […]

Why Video Marketing is Important for Hotels. Published on February 25, 2016 rebeka danis Marketing at we4you design group https://www.linkedin.com/pulse/why-video-marketing-important-hotels-rebeka-danis If hoteliers are looking to increase engagement and traffic to their websites, then video must be a part of the marketing plan as it is now the most sought-after form of content on the internet; […]

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Community Manager Social Media Impacts 18.2 Million IMPACTS Puerto Vallarta – Riviera Nayarit – Mar 2017 PromovisionPV.com Results from 15 days of Media Activities from 31 days. Account 1 www.twitter.com/promovisionpv Twitter Mar 2017 Stats Tweet impressions 267,000 Profile visits 4,544 Mentions 43 Top Tweet earned 5,010 impressions Top mention earned 16 engagements Top media Tweet […]

Why Video Marketing is Important for Hotels. Published on February 25, 2016 rebeka danis Marketing at we4you design group https://www.linkedin.com/pulse/why-video-marketing-important-hotels-rebeka-danis If hoteliers are looking to increase engagement and traffic to their websites, then video must be a part of the marketing plan as it is now the most sought-after form of content on the internet; […]

Hot industry trend: Video marketing for hotels By Sarah Came, Copywriter and Content Marketing Specialist, GuestRevu Sarah Came http://www.hospitalitynet.org/news/4077697.html Two years ago, in Think with Google’s report The 2014 Traveler’s Road to Decision, Google called video “the new frontier” for hotel marketing, yet many hoteliers have been slow to include video in their marketing mix. […]

Video Marketing Tactics for Real Estate Puerto Vallarta – Riviera Nayarit – Punta Mita – Nuevo Vallarta By RobJanuary 31, 2017Facebook Video Marketing, Tips & Tricks, Video Marketing Strategies 4 Video Marketing Tactics to Generate Real Estate Listing Leads When real estate agencies think video marketing, they often just think of putting home tour videos […]

Real Estate Video Marketing Statistics from http://boldcontentvideo.com/2016/03/17/real-estate-video-marketing-statistics-for-2016/ Video has rapidly become one of the most popular ways for realtors to market their properties. The ability of video to help sell homes is also increasingly well understood by homeowners. Consequently there is a strong preference by sellers to use realtors who offer video as part of […]

Top 10 Convention Facilities In The Riviera Nayarit The Riviera Nayarit is a destination made for events, which is why the destination’s hotels offer an ample variety of convention facilities for the meetings industry, or MICE (Meetings, Incentives, Conventions and Exhibitions). Whether you need the theater, auditorium, banquet or schoolroom format, here is a list […]

Community Manager Social Media Impacts 16,4 Milion IMPACTS Puerto Vallarta – Riviera Nayarit – Jan 2017 PromovisionPV.com Twitter Jan 2017 Stats Tweet impressions 342,000 Profile visits 4,059 Mentions 138 Top Tweet earned 2,887 impressions Top mention earned 14 engagements Top media Tweet earned 1,506 impressions Top Follower followed by 495K people Promovisionpv.com Web Site Stats […]

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Video Marketing: The Future of Spreading the Word Puerto Vallarta Riviera Nayarit By Grant Lingel In Marketing The future of marketing is content marketing, and the future of content marketing is video marketing. Earlier this year YouTube celebrated its ten year anniversary, reminding the world just how much the web has changed in a decade. […]

Elements of A Great Promotional Video Puerto Vallarta Riviera Nayarit Posted on November 10, 2015 Under Shakr tips, Video Marketing http://blog.shakr.com/category/video-marketing-2/ In short – quality. That’s the most important part of any promotional video, and so that’s where I want to start. Your video has to be good. If you want it to generate lots […]

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How to Educate Clients on the Production Process 1. Videomaker Magazine » Back Issues » February 2015 2. http://www.videomaker.com/magazine/issue Experienced video producers understand the monumental effort involved in any video production, large or small — but does your client? Here’s how to educate them on the video production process so that everyone comes away satisfied. […]

14 Stats that Show Why Video Marketing is Important for Hotels Sep 3, 2015 Post by : Nigel J. Rodgers If hoteliers are looking to increase engagement and traffic to their websites, then video must be a part of the marketing plan. Video is the most sought-after form of content on the internet. Most of […]

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Why Customers Represent Your Best Video Marketing Strategy by Linked Media Group “Everybody’s crying mercy, but no one knows the meaning of the word.” In today’s frothy, “get it while you can” world many marketers are not serving small businesses in any meaningful way. Today’s social drenched markets are not easy to navigate, especially for […]

Hotel In-House Marketing Promovision will have your Hotel informational video loop displayed in style. We have produced several Hotel in-house to display all the hotel information like: Services Safety information Restaurants menu and schedule Local weather Pool activities Shop Services phone extension Local tourism information Ecologic information & education Bus and taxi fares Check-out time […]

Young Twentysomethings Watch More TV Online Than Via Cable by Daisy Whitney, Wednesday, March 26, 2014 Advertisers and video providers, take note: The younger generation spends more screen time watching online video sources than TV, according to new data from research firm The Diffusion Group. The so-called “Late Millenials” group between the ages of 18 […]

Consumers Who Watch Product Videos Spend More on the Product by Daisy Whitney, Thursday, April 10, 2014 If a brand isn’t offering product videos on its website, it’s missing a potential marketing and engagement opportunity. About 90% of consumers watch online videos, and online shoppers are nearly twice as likely to make a purchase than […]

Why Did You Create THAT Video For Your Business Center? Business centers and coworking spaces continue to take very diverse paths when it comes to showing off their offices. More and more we are seeing business center and coworking space videos that are strategically crafted to attract very specific niche target clients. Here are our […]

36% Watch News Videos Online, And Lots Of Us Actually Supply Them, Too, Says Pew by P.J. Bednarski, March 26, 2014 The bottom line number, according to a new report from the Pew Research Journalism Project, is that now 36% of all adults watch news videos online. But the impact of such figures means nearly […]

12 Strategies for Promoting Your YouTube Videos By Yellow Blog February 18, 2014 When it comes to marketing and promoting your small-business YouTube videos, follow these 12 basic strategies: 1. Start by using the tools available directly through YouTube. For example, provide a detailed and accurate title and description to each of your videos, and […]

3 Ways You Can Use Online Video To Drive Inbound Marketing Efforts By Hannah Brenzel, Published March 19, 2014 If your company is creating promotional content designed to earn the attention of consumers, congratulations—you’re utilizing inbound marketing. Using blogs, eBooks, podcasts, emails, social media and other channels to attract customers is a strong, proven strategy […]

The Impact of Video Marketing for Your Business More on Puerto Vallarta Video Marketing http://www.promovisionpv.com/WP/category/video-marketing/ Video Photo Production Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho www.promovisionpv.com promovision@hotmail.com 2,000 Photos Puerto Vallarta Riviera Nayarit www.promovisionpv.com/WP/ 2,500 Info Blog Pages Puerto Vallarta Riviera Nayarit www.promovisionpv.com/WP/blog 100 Video Puerto Vallarta Riviera Nayarit www.youtube.com/promovision

How to BeDazzle Your Inbound Marketing Program With Video Posted March 18, 2014 Now we all know that content is pretty key when it comes to inbound marketing. Content is what drives traffic to our sites, converts visitors into leads, closes your leads into sales, and keeps customers coming back for more. Content doesn’t just […]

How to Overcome the Top 8 Excuses Why Your Business is Not Using Video Marketing Marty Wolner+ by | Mar 23, 2014 | A recent survey of hundreds of marketing and sales managers reveals a slew of excuses as to why many businesses have not embraced video marketing. Most marketing professionals seem not to understand […]

Video Marketing: Top Objectives and Most Effective Distribution Channels March 19, 2014 by MarketingCharts staff 2 in 3 marketing and sales decision-makers and practitioners from around the world (but primarily US-based) using video marketing are planning to increase their spending on the medium over the next year, according to [download page] a new report from […]

Video Content Marketing vs Static Content Marketing Courtney Gordner – Guest Author | Mar 18, 2014 If you thought video content marketing and static content marketing were similar marketing strategies, you might want to think again. These methods are actually very different. Static content marketing strategies are one-way forms of communication that aren’t adapted to […]

Over 8 billion brand video views in 2013, with videos shared 12 times more than text on Facebook Brand videos are an area being explored more and more by marketers and companies alike, with over eight billion views being clocked up on brand videos in 2013, an increase of 7000 per cent from 2006. ContentedLondon […]

You Need to Add Video to Your Personal Branding Strategy by William Arruda | March 13, 2014 When you’re building your personal brand, you want to make sure you’re visible to the people who are making decisions about you. When building your brand on the Web, that means showing up on page 1 of search […]

How to Establish Your eCommerce Business Using Video Marketing Whether your e-tail operation is well established or just getting off the ground, it’s a well-nigh act of self-sabotage to opt out of the rich sights and sounds of video hosts such as Vimeo, Vine, YouTube, and Instagram. Although the parameters of these providers vary, they […]

15 reasons why brands should produce more videos Did you know emails that contain video get more engagement? Read on for more insightful facts. By Kristin Piombino | Posted: March 13, 2014 Remember the joy you experienced in grade school when the teacher would roll a big TV into the classroom? That meant you were […]

Back to Basics: How to Craft Your Video Marketing Strategy Posted on March 4, 2014 by Blake Boldt According to eMarketer, the digital video advertising industry raked in almost $5.8 billion in 2013, up 40 percent from the previous year. What’s the cause behind this massive increase? The best websites appeal to the major senses […]

73% of Consumers More Likely to Make a Purchase After Watching a Video [Report] Carla Marshall | Mar 13, 2014 A new survey reveals that video has an extraordinarily positive impact on consumers during the purchase life-cycle, and in driving brand awareness and engagement. 73% of those surveyed confirm they are more likely to buy […]

Engaging Early with Video Stories March 13, 2014 by Bob Leonard Forrester reports that solution providers who engage prospective buyers earlier, helping them “turn a vision into a clear path to value,” win a game changing 74% of the deals! Empowered buyers of business goods and services are leveraging the Internet, social media and peer […]

Video Killed the Social Media Star!! Online Videos are Changing How We Market Our Brands 13/03/2014 by Greg Maher I heard you on the wireless back in ‘52’ On August 1st 1981, when these immortal words were first sang on MTV, a revolution in Music and culture started. MTV and cable TV in the USA […]

6 Killer Video Marketing Tips To Spruce Up Your Online Marketing Strategy Contributor January 2, 2014 Video marketing is one of the most overlooked forms of online marketing. Some businesses are simply ignorant about the benefits of this method, while others find it to be a daunting task. However, creating videos is not as complex […]

Engagement with mobile video is three times higher than PC By Yellow Blog February 18, 2014 The use and efficacy of mobile video has been steadily increasing over the past few years thanks largely to improvements in mobile technology and increased smartphone ownership. And new research suggests that mobile video is actually more effective than […]

6 Proven Ways to Become a Powerful Video Storyteller By Jennifer Pepper in Video How-To Let me guess. You’d get into the video marketing game if only you had a terrific idea. The only hitch is that you and your team haven’t been able to think of one yet. All of the popular brand videos […]

Social Video Marketing – Why It Matters More Than You Realize Posted by Joyce C. Abaño on Feb 13, 2014 How do you integrate Social Video Marketing into your social media marketing campaigns? The future of Social Media is veering toward Social Video Marketing! Online video services have grown incredibly popular over the past few […]

21 of the best video marketing tools for 2014 March 14th, 2014 by Lilach | http://www.socialable.co.uk/21-of-the-best-video-marketing-tools-for-2014/ More on Puerto Vallarta Video Marketing http://www.promovisionpv.com/WP/category/video-marketing/ Video Photo Production Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho www.promovisionpv.com promovision@hotmail.com 2,000 Photos Puerto Vallarta Riviera Nayarit www.promovisionpv.com/WP/ 2,500 Info Blog Pages Puerto Vallarta Riviera Nayarit www.promovisionpv.com/WP/blog […]

How to Create Video Marketing That Contributes Directly to ROI By:Michael Litt Date posted: February 17, 2014 A benchmark study from the Content Marketing Institute reveals that while 70% of B2B marketers use video as a tactic, only 58% believe they’re being effective. This is because many people aren’t optimizing content before it’s released and […]

YouTube Just Got Better for Marketing, Here’s How Top Brands Use It By Jennifer Beese on March 4, 2014 As technology continues to evolve, the way people watch and interact with video content on YouTube does too. From cross-promotion features to offline viewing support, the platform has made several changes in order to adapt. Last […]

Explainer Videos, the Guide: 5 Best Explainer Videos & How to Make Your Own By Megan Marrs March 13, 2014 Posted In: Marketing Strategy Today we’ll be covering everything there is to know about explainer videos. They’re fun to make, will jumpstart conversion rates, and are overall great to have for any startup business. Let’s […]

The Case Against YouTube: Smarter Video Marketing Strategies for 2014 Chad Hill – Guest Author | Feb 10, 2014 According to Econsultancy, 93% of marketers included online video as part of their overall marketing strategies in 2013. In fact, the ReelSEO 2013 Online Video Marketing Survey and Business Video Trends report confirms that 80% of […]

The Power of Video for Businesses by Ayaz Nanji | March 14, 2014 Nearly three-quarters of consumers (73%) say they are more likely to purchase after watching videos explaining a product or service, according to a recent report from Animoto. The survey of 1,014 US consumers also found that nearly all respondents (96%) say they […]

Infographic: 15 reasons why brands should produce more videos Did you know emails that contain video get more engagement? Read on for more insightful facts. By Kristin Piombino | Posted: March 13, 2014 Remember the joy you experienced in grade school when the teacher would roll a big TV into the classroom? That meant you […]

You Need to Add Video to Your Personal Branding Strategy by William Arruda | March 13, 2014 When you’re building your personal brand, you want to make sure you’re visible to the people who are making decisions about you. When building your brand on the Web, that means showing up on page 1 of search […]

Why video is important for your business #marketing More on Puerto Vallarta Video Marketing http://www.promovisionpv.com/WP/category/video-marketing/ 2,000+ photos, entertainment, tours, 200+ videos Our Twitter page YouTube Promovision Channel

Why You Don’t Need to Go Viral to Make Video Marketing Work Thursday is guest post day here at Duct Tape Marketing and today’s guest is Amy Harrison – Enjoy! March 13 2014 A viral video is the dream of many marketers and business owners. One smash hit can transform a business’s reach overnight. And […]

The secret to viral video marketing The top 10 viral marketing videos of 2013 have been announced, but what does it take for a campaign to go viral? Jessica Twentyman theguardian.com, Wednesday 26 February 2014 14.26 GMT In 2013, the stand-out winner in the race to create the most viral piece of branded content was […]

Video Helps Persuade 73% of People to Buy a Product or Service [Survey] Greg Jarboe, March 13, 2014 This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S. consumers and revealed that nearly […]

Viewers Say Online Product Videos Boost Purchase Likelihood March 14, 2014 by MarketingCharts staff Online product and service videos positively affect brand image and drive purchase decisions, say respondents to a survey from Animoto. The survey was fielded among more than 1,000 US adults who had watched online video on their computers, tablets or mobile […]

A Crash Course in Video Marketing: Make The Most of Your Campaign Anish Patel – Guest Author | Mar 6, 2014 In just about every marketing blog, we are told that we must incorporate short promotional videos within our marketing strategies. While we understand that video offers numerous benefits such as longer engagement times on […]

Back to Basics: How to Craft Your Video Marketing Strategy Posted on March 4, 2014 by Blake Boldt According to eMarketer, the digital video advertising industry raked in almost $5.8 billion in 2013, up 40 percent from the previous year. What’s the cause behind this massive increase? The best websites appeal to the major senses […]

Video Tips For Marketers’ Shift To Branded Content by Daisy Whitney, Thursday, March 6, 2014 Branded content has quickly become more vital to marketers, and now about 79% of them say they are shifting into this area. Many are staking their claim via video, says online video platform Ooyala in a new report. That shift […]

Video Content’s Evolution by Oded Napchi, Tuesday, March 4, 2014 Recently, while reading about Amazon’s new Web series, I had a flashback moment to 2004, when we addressed the Internet’s potential influence on video content, whether we’d be “leaning forward or leaning back”, and other issues of the unknown. These discussions focused on the new […]

TV And Digital Video: Match Made In Media Heaven by Matt Cote, Monday, March 3, 2014 Advertising pundits tend to talk about television and online video as an either-or choice. In fact, it’s much more productive to discuss them from a “both” perspective. Unfortunately, people often overreact when they see stories like a recent one […]

Social Media & Video Statistics for 2014 More on Puerto Vallarta Video Marketing http://www.promovisionpv.com/WP/category/video-marketing/ Video Photo Production Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho www.promovisionpv.com promovision@hotmail.com 2,000 Photos Puerto Vallarta Riviera Nayarit www.promovisionpv.com/WP/ 2,500 Info Blog Pages Puerto Vallarta Riviera Nayarit www.promovisionpv.com/WP/blog 100 Video Puerto Vallarta Riviera Nayarit www.youtube.com/promovision

10 Video Marketing Statistics That Might Surprise You By Ron Johnson, Published January 19, 2014 Online videos have exploded with billions of daily views. In fact, just YouTube alone gets over 3 billion daily views. Many of these views are on business and professional videos that your business could tap into. Because of the influence […]

3 razones para integrar video a tu estrategia de content marketing por Julieta Navarrete en 14-02-2014 Internacional.- El content marketing no solo está hecho de contenidos escritos. Afortunadamente, también existe la oportunidad de explotar otras plataformas puramente visuales como la ilustración y el video. Aquí te dejamos tres razones para integrar el video a su […]

Why Posting Videos on Social Media is Such a Great Business Strategy Posted February 15, 2014 Posted by: Kayla Minguez More and more companies are making their presence known on popular social media sites. While being active on sites like Twitter, Facebook and Pinterest is a start, there is another useful strategy that can make […]

The new rules of online video advertising by Ben Davis 13 February 2014 TV advertising budgets are slowly moving online. Even so, online video advertising represents about 3% of TV budgets. In 10 years the figures will look different. Perhaps 25% or 30%. Or perhaps TV will change significantly. Recent developments in online video advertising […]

Optimize Your Video Content: A Simple 5-Step Process By Michael Litt published February 16, 2014 Despite the popularity of video, there’s still a common misconception that you can create tons of video content, throw it up on YouTube, and pray to the marketing gods that it attracts attention. However, this kind of wishful thinking is […]

Tyler’s Top 5: Why the Video Marketing Platform is in a Class of its own By Tyler Lessard in Thought Leadership Hello Vidyard community! In recently joining the Vidyard team, my first mission was to get to root of the seemingly innocent question: How does a Video Marketing Platform differ from a traditional video hosting […]

Planning Your Video Marketing Strategy Just like with any marketing, you need to take the time to create a strategy that will carry your through a marketing campaign. Your strategy will be your step-by-step guide covering what you want to accomplish and how you plan to accomplish it. Your strategy should include an itemized list […]