Instagram Will Get Video On June 20 We’ve been working on getting more details on a press event that Facebook is having this week. Earlier, we wrote it could launch a news-reading app, but we have since heard more details that point to something else entirely. On June 20, a source says Facebook will unveil [...]

Sending marketing memos and reports to our clients I’ve been sending marketing memos and reports to our advertising clients for several years, and on this page you will see the highlights of those marketing memos as they relate to Internet advertising and marketing as well as TV and Radio and print advertising and marketing. You [...]

Video: Why Should You Make Mobile Mandatory in Your Marketing? June 14, 2013 — By Michael The Interactive Advertising Bureau UK has published a new video featuring a series of interviews with key speakers from Mobile Engage 2013. The sold out event focused on the opportunities offered by the increasing proliferation of devices and platforms [...]

Twitter Launches #FollowMe Video Service Lights, camera, Twitter. On Thursday, the microblogging service launched a new tool that allows users to instantly create shareable movies depicting their social footprint — top tweets, photos and followers. The videos will include a large selection of licensed soundtracks from a catalog of over one million songs, thanks to [...]

Why You Should Be Focusing On Visual Content Marketing By Boney Pandya June 10, 2013 It’s time to reevaluate your content marketing game-plan. If you’re still pumping out articles and blog posts that consist of no more than a catchy title, some bulleted lists and a few bold headlines, you’re going to need to step [...]

Social Media Has Growing Influence On TV Viewing by Wayne Friedman, June 10 2013 Social media as it applies to TV influence is still a mixed research picture: Low usage but growing potential. Of note to TV programmers: Only 1.5% of those in the Nielsen-backed Council for Research Excellence report being lured to existing TV [...]

Increasing Audience Engagement is Future for News Media Monday, June 10, 2013 According to the annual World Press Trends survey of the World Association of Newspapers and News Publishers released last week, print newspaper circulations continued to rise in Asia and decline in mature markets in the West, while digital advances have increased the audience [...]

3 ways video helps with PR By Scott Signore | Posted: June 5, 2013 The statistics are clear: People are hungry for online video. Overall, research estimates that video views among Internet users grew by 23 percent over the past year. If you think that number is going to recede any time soon, you’re probably [...]

La importancia del vídeo marketing en la estrategia online Publicado por yeraygon el 3 de Junio de 2013 El vídeo marketing se ha convertido en un factor clave a tener en cuenta a la hora de trazar la estrategia online de cualquier empresa. Según el estudio Q4 2012 realizado por Invodo y The E-tailing Group,es [...]

Mobile: So Fast It Could Make You Slow Down by P.J. Bednarski The rapid adoption rate that the entire online world is getting from consumers and advertisers is, to me at least, so extreme it’s almost as if there is not much, rather than everything, to be gleaned from it. A report from a SNL [...]

How to Achieve Success in Social Video Marketing By Chris Abbott, Published June 3, 2013 If you are planning to carry out a social video marketing campaign as a means of increasing the number of your fans and followers, then you have to make sure that you first establish a carefully laid out strategy. Including [...]

How to get your ideas to spread Shared by PromovisionPV.com More on Puerto Vallarta & Riviera Nayarit Video Marketing http://www.promovisionpv.com/WP/category/video-marketing/ 1,000+ photos, entertainment, tours, 200+ videos Our Twitter page

Social Media Driving Mobile Video Discovery by Steve Smith The video viewing habit is migrating quickly from desktop to devices, but some of the familiar discovery mechanisms may not be porting over in quite the same way. For instance, according to a new survey by Harris Interactive of over 2000 users on behalf of social [...]

15 Inexpensive Ideas For Marketing Your New Product Young Entrepreneur Council May 23, 2013 Question: What are some unique and inexpensive ideas for getting more exposure for your first product? 1. Go on Tour…a Blog Tour “While some bloggers would jump at the chance to test out and review your product, others are just inundated, [...]

Social recommendations tops for mobile video discovery American mobile video watchers are almost twice as likely to watch videos shared by friends as they are via web search, according to a survey conducted by Harris Interactive on behalf of web TV content sharing site Telly. The study – conducted online in April among over 2,000 [...]

Top Video Tips to Add Life to Your Social Marketing Posted by Dusty Henry on Thu, May 23, 2013 Video—it’s your social profile’s best friend. Using video to augment your social media marketing communications can attract three times more clicks, according to SEOMoz. So grab your camera phone and let’s get going! Here are tools [...]

Lessons Marketers can Learn from Video Game Advertising & Marketing May 21, 2013 by Darius Byrd Before there were video game consoles, there were coin-operated arcade games. In the 1930s there were pinball machines, and in the 1970s the modern video arcade machine was born. The first home console, the Magnavox Odyssey, came in 1972. [...]

Social Media Don’t Sell. Get Over It! 19 May 2013 by Frederic Gonzalo During Social Media Marketing World event in San Diego last month, Chris Brogan gave a provocative session, aptly called: You Aren’t Going to Like This: Social Media Isn’t the Answer! It echoed what I strongly believe and what I tend to recommend [...]

Four Totally Insane Marketing Campaigns That Actually Worked Marketing takes on a lot of different meanings around the world. Here are a few wild campaigns that caught on globally and turned into advertising gold. By: Ekaterina Walter Every marketer’s dream is to get the Internet buzzing with their latest campaign. Some use cuteness, some use [...]

The Basics of Video Storytelling Posted May 16, 2013 Posted by: Neil Davidson For some time, marketers have been moving away from the traditional selling tactics of TV commercials. It is no longer enough to tell audiences that your product is great and that they should buy it. One of the buzzwords that characterises the [...]

Here’s Why These 6 Videos Went Viral A vide By Seth Fiegerman May 15, 2013 A video is never guaranteed to go viral, but a few factors make it significantly more likely. In the first few months of 2013, viral videos covered all kinds of topics: a serious look at female self-esteem, a silly competition [...]

Supercharge Your Social Media Strategy with Video Content Posted May 14, 2013 Posted by: Monica Jade Romeri Video content can greatly amplify your social media marketing. Unfortunately, many business owners and heads of companies fail to upgrade their social media strategies due to jam-packed schedules and the day-to-day demands of running their organizations. They just [...]

Tablets Gobble Up 23% of Their Millennials Owners’ Video Viewing Time May 13, 2013 by MarketingCharts staff Some tablet owners are spending a significant amount of time watching video on their devices, details GfK in a new data release. According to the study, among tablet owners, Millennials (born 1977-1994) spend on average 23% of their [...]

The Future Of Virtual Tourism By Jeffrey K. Rohrs Monday, May 13, 2013 About a year ago in this column, I waxed poetic about the potential Google’s self-driving car has to revolutionize the rental car industry. Since the car is in the very early stage, proof-of-concept testing, such a revolution is years, if not decades, [...]

Video messaging. The Differences and How to Use It. Posted by Amy Nedoss on Monday, May 06 2013 Twitter released a new video app called Vine a few months ago. Vine allows users to create 6-second videos. What is nice about Vine is it doesn’t need to be a single 6-second video, it can be [...]

Twitter Vines Get Shared 4x More Than Online Video Researcher says nascent tool packs branding punch By Christopher Heine Marketers love them some Twitter Vines—and for good reason, it turns out. Unruly Media’s research reveals that branded Vines (see Doritos example below) are shared four times as often as branded Internet videos. What’s more, Unruly [...]

Here’s Why You Should Never Set Out to Go Viral By Christine Erickson It starts with a small, unsuspecting subject. The perfect human reaction captured in a photo. Some dance move a bored teenager invented in his bedroom. A political figure casually texting while waiting for her flight. Cats — lots and lots of cats. [...]

5 Lessons from Coca Cola’s New Content Marketing Strategy Written by Jeff Bullas Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“. Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its competitors. Its [...]

10 interesting digital marketing stats we’ve seen this week by David Moth 03 May 2013 Here are some of the most interesting digital marketing stats we’ve seen this week. Stats include mobile strategy, desktop use in Australia, personalisation, mobile search, tablet apps, ad targeting, international ecommerce sales and conversion rate optimsation. For more digital marketing [...]

Twitter and Facebook Are Poised to Challenge YouTube The growing video ad pie By Tim Peterson U.S. advertisers will spend $4.14 billion on digital video this year, according to eMarketer estimates. Yet while Twitter and Facebook are among the most popular ways to find and watch videos, they’ll only see a tiny sliver of those [...]

The seven steps of social video: let your brand do the talking by Spiro Pissas ON 26 April 2013 As a zeitgeist of the millennial’s demographic landscape, social networks are virtual IV tubes of information, channeling data and content to a ready and waiting audience via digital and mobile platforms galore. The lines between television [...]

17 types of content people love to share From videos to SlideShare presentations to quotes, consider adding these content types to your editorial or social media calendar. By Jeff Bullas | Posted: April 24, 2013 In building my blog over the last four years I have discovered some insights and important principles about creating content [...]

Video, Journalists & PR: 3 Keys to Local Small Business Marketing Liana “Li” Evans, April 24, 2013 Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized business (SMB), especially when resources, namely time and money, are at the heart of it. At Pubcon, [...]

How to Start a Video Blog for Your Small Business Chad Hill | April 23, 2013 Making the switch to inbound marketing requires writing great content. Writing great content requires time. The problem is that most small businesses don’t have the time and therefore have been slow to adopt content marketing. Some agencies have tried [...]

Five Ways That a Video Blog Can Work Wonders for Your Brand Ruth Barton 04.18.13 Many people have a negative attitude towards video blogging. They understand it as a person talking directly at a camera and explaining a strong opinion. Yes, that is video blogging—but not the only kind. Like a written blog, a video [...]

Tracking What Matters: A New Mindset For Evaluating PR By Vicky Hastings Tuesday, April 23, 2013 Numbers don’t tell the full story, it turns out. After considering circulation and impressions of media coverage and debating various reporting methodologies, public relations industry leaders believe that relying exclusively on quantitative measures to evaluate results is insufficient. As [...]

Show and tell: the new PR paradigm By Scott Signore April 18, 2013 his post originally appeared as an article in O’Dwyer’s PR Magazine. I’m a visual guy — and have always been. My earliest PR client was Kodak, many moons ago, in a time when it was common to pitch silver-halide film and the [...]

Online Brand Marketing: Just the Facts Sean Gelles Apr 11, 2013 The controversy concerning online brand marketing has returned to the pages of the digital marketing trades once again, as industry insiders and pundits are weighing in on the latest iterations of the old debates regarding banners, clicks, emerging formats like “native ads”, and the [...]

Video Most Popular Medium For Mobile Phone Brand Information by Laurie Sullivan, Apr 16, 2013, Digital ads and search engines influence consumer buying habits, but videos appear to offer the most support for consumers researching to buy a mobile phone. Some 79% of shoppers who saw an online video ad looked up the cell phone [...]

Video viewers sharing through social channels Instead of rewinding DVRs or texting friends about the latest hot commercial, video viewers are now sharing their favorite ads through social channels. That according to new data out from Unruly which shows that video ad ‘shares’ for CPG brands increased by more than 50% for Q1 2013. by [...]

Infographic: Think Outside the (Marketing) Box April 12, 2013 Elyse Dupré, Reporter The evolution of TV has been a liberating experience. From black and white to color, from fat screen to flat screen, from VHS to DVR, and from one screen to multiscreen, television has continuously had to adapt to keep up with customers’ demands [...]

15 Skills of the Modern Marketing Team By Dia Dalsky | Posted April 12, 2013 This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you’ll find great value in it. Let us know what you think in the comments! “To be successful nowadays, [...]

The Future of Content Marketing Revealed It’s important to know the future of content marketing so that you can anticipate the upcoming trends. When you anticipate and prepare, you have an advantage over your competitors. Most of the top blogs were early adopters back in the days when almost no one was blogging. They anticipated [...]

CHART OF THE DAY: Why People Watch Video On Their Smartphones Marcelo Ballvé | Apr. 9, 2013, This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here. Video consumption on mobile phones has grown faster than PC [...]

Twitter Relaunches Twitter For Business, Offers Companies Tips For Success What can your business do in just 140 characters? Twitter wants to help you find out. Shared by PromovisionPV.com More on Puerto Vallarta & Riviera Nayarit Video Marketing http://www.promovisionpv.com/WP/category/video-marketing/ 1,000+ photos, entertainment, tours, 200+ videos Our Twitter page

The Marketing Value of YouTube April 1st, 2013 – Posted by PhilNottingham One of the earliest questions considered by any business, large or small, investing in video marketing will certainly be, “Should I have a YouTube channel?” The answer: probably. …..but it depends on the type of business you are, the kind of content you’re [...]

La Agencia del Futuro Vídeo realizado con motivo del concurso “Academia Joven” de la Academia de la Publicidad de España por: Shared by PromovisionPV.com More on Puerto Vallarta & Riviera Nayarit Video Marketing http://www.promovisionpv.com/WP/category/video-marketing/ 1,000+ photos, entertainment, tours, 200+ videos Our Twitter page

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the [...]

Create Content that Drives Conversions and Demand In the modern business world, effective content marketing is much more than just white papers and webcasts. How do you create interesting content that captures your audience’s attention, is appropriate to their buying stage, and drives conversions? Find out by downloading our Content Marketing Success Guide. In this [...]

Optimizing for Mobile is No Longer Optional! Designing for the Mobile Inbox There’s no doubt about it: we are living in a mobile world. Smartphone penetration in the US has reached 55%, and—perhaps more importantly—70% of consumers say they delete emails immediately if they don’t render well on their mobile device. In Designing for the [...]

Tablet Audiences by comScore comScore Announces U.S. Launch of Media Metrix® Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences Stand-Alone Reporting of Tablet Audiences Also Now Available in comScore Mobile Metrix®, Providing Critical Component of Multi-Platform Audience Reporting RESTON, VA, March 25, 2013 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring [...]

Tips For Healthcare Marketers: Great Video Content & Having It All Mar 26 2013 Forget the traditional trade-off between quality and budget. As healthcare marketers search for ways to provide valuable, yet cost efficient content for their audiences, accessible technology and channels such as YouTube and Vimeo provide important opportunities beyond static web content and [...]

El Marketing de Atracción Publicado en 11 marzo, 2013 por IngenioVirtual Entre la cantidad abrumadora de información y el bombardeo publicitario, el receptor de los mensajes en muchos casos se pierde y siente confusión entre tanta variedad y cantidad. No queda más remedio que cambiar la estrategia de informar a nuestros posibles clientes sobre las [...]

Media Post Marketing Travel By Vicky Hastings Monday, March 25, 2013 Mash-Up: Mobile, Local and Social Content Come Together As search engine optimization and marketing evolve to become mobile, local and social, the confluence of search and social is the most exciting tourism marketing trend. That was just one of the many insightful takeaways from [...]

Where You Should Market Online A recent study outlines online channel and social media activity for 33 different industries. It’s every digital marketer’s dream to be present at the exact moment when people begin to discuss your brand’s products and services online. It provides a chance to educate, entertain, or solve problems for people within [...]

Travel Companies Must Engage Millennials by Tanya Irwin, Mar 18,2013 More Millennials report using travel apps on their smartphones including Hotels.com, Expedia, Kayak and traditional carriers like Delta and American Airlines, according to a new study by the Boston Consulting Group. Millennials use travel apps on their smartphones more often than non-Millennials and rely more [...]

People Take Vacations; Media Use Does Not By Steve Kraus Wednesday, March 20, 2013 Last week, I had the pleasure of interviewing CNBC’s Robert Frank and Condé Nast Research Director Jennifer Sylvester as part of our Point-of-View Forum on Affluent travel. We had a wide-ranging discussion, and shared new data about Affluents’ favorite vacations ever, [...]

Social Video Marketing: How It’s Changing The Industry Posted by Ben Bernstein on Tue, Mar 12, 2013 We’ve all grown accustomed to all sorts of viral videos invading our Facebook pages, Twitter feeds, and having a YouTube timeline full of cute cat videos, Gangnam Style parodies, and other entertaining clips to get us by in [...]

Why Google Analytics Tagging Matters – Whiteboard Friday March 15th, 2013 – Posted by RachaelGerson to Whiteboard Friday When Google Analytics doesn’t know where a traffic source comes from, it assumes the traffic is direct and lumps it in with your direct visits. This happens frequenly with social shares, as many of us make the [...]

Coca-Cola Content 2020 Initiative Strategy Video – Parts I & II This video is combines the Part I and Part II videos of the Coca-Cola Content 2020 Initiative (C2020I) videos on Coca-Cola’s emerging content marketing strategy as they transition from one-way messaging via advertising excellence to content marketing excellent that makes their marketing content optimized [...]

The Mobile Movement: Understanding Smartphone Consumers This video presents key findings from “The Mobile Movement: Understanding Smartphone Consumers,” a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 US adult smartphone Internet users. Google commissioned this research with [...]

57% Of Online Consumers Have Confidence In Product Videos [Report] A new study from video distribution service Invodo and Ecommerce consultants e-tailing confirms that there is an increase in the amount of consumers who feel more confident in buying a product or service after watching a demonstration video before they purchase. The report, ‘How Consumers [...]

Brand Marketing Social Ad Spend Skyrockets From: Center for Media Research – Jack Loechner | Tuesday, 12 March 2013 According to the Technorati Media 2013 Digital Influence Report, 60% of brand marketers predict an average increase of 40% in social spend for 2013. Currently, the bulk of brands’ overall digital spend goes to display advertising, [...]

Business companies are using content in their marketing efforts Did you know 86% of B2C companies and 91% of B2B companies are using content in their marketing efforts this year? I know it can be difficult finding time to make content a big part of your marketing plans, but it can be done. Hubspot started [...]

The Best Presentation at SXSW Posted March 11, 2013 Posted by: Christianna Giordano SXSW brings some of the best thinkers from around the industry to one conference, but that doesn’t always translate to great presentations. Today I attended a session on viral videos and experienced one of the best speakers, not only in terms on [...]

Visual Content: Worth More than a Thousand Words By Scott Signore March 11, 2013 We’re visual people – and have always been. Many of our early clients were in digital imaging. We represented companies from capture to print, and everything in between. (And, in the case of Lexar, the long-term Matter client and leader of [...]

HubSpot’s Inbound Marketing Blog Posted by Hartley Brody Tue, Mar 05, 2013 @ 01:00 PM If you’ve ever put content on the internet, then you’ve probably felt that fleeting moment of anticipation that comes when your content goes live. Your heart beats a bit faster as you watch the video upload or the article publish. [...]

Face-to-face selling will never be obsolete 08 March 2013 By David M. Brudney HotelNewsNow.com columnist David@DavidBrudney.com The problem with communication … is the illusion that it has been accomplished.” —George Bernard Shaw For the record, I am a huge advocate for the use of technology-based communication and selling skills—when and if appropriate. But there’s no [...]

Corporate Humor: Context is Key Mikah Sellers March 07, 2013 Let’s face it, 99 percent of corporate videos are unbearably boring. Whether it’s an internal training device or an external piece aimed at personalizing an organization and its people, most companies err on the side of caution when drafting the script, selecting their spokespeople, or [...]

Video is soon going to take center stage at Facebook. Facebook Plotting Major Video Push Look for Timeline videos, group social production, more pre-rolls By Mike Shields, Tim Peterson March 7, 2013, As part of Facebook’s redesigned News Feed (which will be announced today), it’s expected that users will be able to segment their feeds [...]

Dramatically Raise the Value of Any Piece of Content with These 27 Tactics Ken Lyons, March 5, 2013 The SEO world continues to shift its collective focus to all things content: content strategy, content generation, content marketing, etc. This is a net positive since most content on the web sucks. It should come as no [...]

Hispanics are more brand loyal than non-Hispanics By Jose Villa Thursday, March 7, 2013 Whenever someone first gets involved in Hispanic marketing, they inevitably come across a series of universally accepted “truths” about Hispanic consumers and how to market to them. While some of these truths have faded as the market has evolved over the [...]

Which Content Marketing Tactics Get the Best Return On Investment? Articles receive top marks for return on investment In an environment in which consumers’ attention is increasingly fragmented, the idea of using content to capture interest and engagement is catching on among marketers. Compelling content can help marketers tell a story, but it can also [...]

Rethinking What Hotel Loyalty Means The recent Deloitte study, “A Restoration in Hotel Loyalty: Developing a blueprint for reinventing loyalty programs,” is a must-read that makes a solid case that today’s loyalty programs don’t foster much brand passion. I’ve long argued that hotel programs have devolved into frequency programs that are really more about promotions [...]

The Importance of Video in Social Media Marketing Posted March 2, 2013 Are you attracting qualified leads with your social media marketing? With hectic schedules and a vast array of duties and responsibilities, many business owners and heads of companies fail to update their social media marketing strategies. They simply keep doing what they have [...]

For B2B SMBs, Twitter Gets the Best Social Leads Feb 28, 2013 Social media accounts for 5% percent of leads For B2B small and medium-sized businesses (SMBs), Facebook is for traffic, and Twitter is for leads. That, at least, is the conclusion of an analysis of 600 US B2B SMB websites conducted by Optify. The [...]

10 Ways to Use Social Media to Promote an Event By Michael Stelzner Published February 28, 2013 Are you wondering how to promote an event with social media? Whether you have a small local gathering or a large conference, social media can be used to get the word out in a powerful way. In this [...]

Visual image and video engagement are critical to social marketing success. Consumer interaction is key to the success of any marketing campaign and nothing engages the consumer as quickly and effectively as the powerful visual representation of a brand. According to Facebook, firm believers in the philosophy that photos are king, posts that include either: [...]

Social Media is Now the Number One Tool for Marketing Shared by PromovisionPV.com More on Puerto Vallarta & Riviera Nayarit Video Marketing http://www.promovisionpv.com/WP/category/video-marketing/ 1,000+ photos, entertainment, tours, 200+ videos Our Twitter page

Paradise Vacations Puerto Vallarta – Riviera Nayarit – Coming soon to your TV – Pronto en su Tele Puerto Valarta – RivieraNayarit Tourist Information Information Turistica Puerto Vallarta – Riviera Nayarit Locations, Tours, Acitivities, Taxi, Buses schedule, Bus Terminal, Marina Terminal, Airport Airlines, Bars, Restaurants, Wedding Venues, Hotels, Villa Rentals, Marinas, 100 more informations. Shared [...]

The State Of Mobile Content Marketing By Allison Stadd on February 25, 2013 2013 promises to be the year of mobile marketing. For the first time, brands and businesses are seeing mobile search outpace desktop search, and the ROI from mobile marketing efforts is higher than ever. Indeed, mobile advertising is on track to pass [...]

El mercado de anuncios online en video sigue creciendo Escrito por @cdperiodismo en Estudio el 17/02/2013 Los anuncios digitales de videos están por las nubes. Su crecimiento no se detiene desde los últimos meses del 2012, según el último informe de Videology, una agencia que elabora este tipo de publicidad en línea. El reporte, difundido [...]

Putting the Digital Future in Focus: Key Trends that Will Shape the U.S. Digital Industry in 2013 By: Carmela Aquino February 19, 2013 Last week comScore released the 2013 U.S. Digital Future in Focus, our annual report on the prevailing trends poised to shape the U.S. digital industry in the year ahead. The report features [...]

5 Reasons Why You Must Market Your Business Online Gay Aida Dumaguing Tuesday, February 12, 2013 The Internet has officially transformed the face of business and just in case nobody has accomplished this for you already, then let me be the first to officially invite you in towards the “Information Age”, or should we call [...]

Mobile video goes social, opening up new opportunities for marketers By Chantal Tode February 14, 2013 With the recent launch of Vine and similar video recording features for Facebook’s iOS app, social sharing of mobile video content is on the rise. However, are marketers prepared to take advantage of this latest trend? The growing adoption [...]

13 Hot Internet Marketing Trends in 2013 by Tom Shapiro Internet marketing is now a critical piece of just about any company’s marketing mix. There are few marketing options with the speed, efficiency and reach as internet marketing. And so you should take the time to ensure you are focusing sufficiently on your internet marketing [...]

Dan Cobley: What physics taught me about marketing Uploaded on Aug 27, 2010 http://www.ted.com Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain [...]

Explore mobile and stay a head of the digital landscape (Video) The Week Ahead February 17, 2013 By: Gloria Buono-Daly Feb. 18 – Sunday, Feb. 24 Find the best insights for mobile marketing, gain an edge of the digital landscape and network with the pros Feb. 20 Mobile Marketing: How Do Marketers Best Take Advantage [...]

Defining Travel-Enticing Content Written by Troy Thompson on Feb 13, 2013 Content and content marketing is a tricky, often confusing subject for tourism marketers. Definitions vary, experts disagree and consumers are largely, and unfortunately, ignored in the process. In our post Creating Content to Entice Travel, we introduced our working concept…quite literally, as we are [...]

Tus Anuncios exclusivos via Cosmored Television por cable El recurso publicitario más económico y efectivo para hacer crecer las ventas de tu negocio. Un mundo de posibilidades promocionales para llegar a un costo muy accesible, a una gran cantidad de clientes potenciales a través del medio más eficiente y poderoso para contribuir en el incremento [...]

Online Videos Increasingly Being Watched on Devices Other Than Computers A recent survey from the NPD Group found that computer users are increasingly turning to their smart devices to browse the web and access Facebook. New data from FreeWheel [download page] shows that professionally-produced online video viewing is also migrating from computers to devices such [...]

Top 50 B2B Marketing Influencers On Twitter Posted by Michael Brenner January 26 2013 Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag #B2BMarketing, as well as a [...]

Twitter Hashtags in TV Advertising [INFOGRAPHIC] Posted February 10, 2013 by Anita Loomba Hashtags are everywhere, on different types of marketing materials. With that said, most television programs have also adapted this social media tool to promote their brands or even special topics and events. During this year’s Super Bowl, dozens of new commercials debuted [...]

Why 2013 is the year of the tablet for publishers Richard Bloom Posted on January 21, 2013 Mary Meeker’s latest internet trends presentation revealed that 29 percent of adults in the United States now own a tablet or e-reader, up from 2 percent less than 3 years. Of those surveyed, 48 percent of children wanted [...]

Mobile Video Sharing and the Human Response Chris Atkinson How exactly do we share video when it comes to our mobile devices? eMarketer just did a study on this very thing, and related it to the new Twitter video app, Vine. While Vine is in its infancy, has had a quirky beginning, and hasn’t been [...]

8 Ways to Dramatically Boost Your Productivity While Traveling As organizations get larger, it’s inevitable that their leaders will have to invest in some travel. Whether they’re visiting current clients, attending conferences, meeting new clients, or simply seeking inspiration, travel becomes a crucial and unavoidable part of a growing business. Whether you live in New [...]

Producing content 101: Find the right strategy for you Posted on February 6, 2013 by Rory Mallon When it comes to creating a successful content marketing strategy using online video, businesses have a number of factors to consider. Top of this list is deciding who is going to produce the content. Companies will have a [...]

How to Tell a Story With Video in Social Media Posted February 5, 2013 So, your company has a Twitter, Facebook, Pinterest and YouTube account, but is there a common message that runs through all of your social media pages? How do you go about telling this story with video in social media? In the [...]

5 Great Reasons To Use Video For Content Marketing By Joshua Hardwick, Published February 4, 2013 I hear about “content marketing” all the time and to be honest, I’m sick of hearing about it. Ever since Google rolled out their Panda algorithm update a year-or-so again, it seems to have been the topic of just [...]

Behold: The Power of Video How hospitals are attracting patients and earning trust through video. A lightbulb is only as good as the electrical wiring and switch it’s attached to. You need multiple parts, and a power source to effectively turn on the light. The same is true for consumers and marketers: You can have [...]