Social Media Don’t Sell. Get Over It! 19 May 2013 by Frederic Gonzalo During Social Media Marketing World event in San Diego last month, Chris Brogan gave a provocative session, aptly called: You Aren’t Going to Like This: Social Media Isn’t the Answer! It echoed what I strongly believe and what I tend to recommend [...]

Ad Engagement Relatively Strong For Made-for-Web Video Content May 20, 2013 by MarketingCharts staff Made-for-web content performs just as well as repurposed TV content when it comes to ad engagement, according to research from Tremor Video. The study, named “Upfront, NewFront, Nupfront,” compared ad metrics for 5 publishers that repurpose TV content on the web [...]

Why your Video Marketing Campaign Needs More than One Video 17 May, 2013 By anish In today’s world, corporate video has evolved from a one-time, one-video market to numerous videos strategically released. Especially for big brands (though more and more for all companies), having only one video does not give you consumers enough information, and [...]

What Is Affiliate Video Marketing By Ben Bernstein, Published May 16, 2013 As a business owner your responsibilities and tasks can be overwhelming at times. Because of these many responsibilities, you may find yourself pressed for time when it comes to marketing your products and services. This is where affiliate video marketing can be of [...]

Por qué las marcas deben apostar por el contenido en vídeo para llegar a los consumidores Las empresas más grandes ya son conscientes de esta estrategia de marketing 16-05-2013 (13:21:38) Las empresas han empezado a aceptar que los días del dominio absoluto de la televisión están acabando, y dirigen su mirada hacia el contenido en [...]

Four Totally Insane Marketing Campaigns That Actually Worked Marketing takes on a lot of different meanings around the world. Here are a few wild campaigns that caught on globally and turned into advertising gold. By: Ekaterina Walter Every marketer’s dream is to get the Internet buzzing with their latest campaign. Some use cuteness, some use [...]

The importance of Using Video Marketing for Your Business Thursday, 16 May 2013 Ivan Aliku Video marketing is becoming more and more popular amongst business owners and internet marketers who use this method of web promotion to drive traffic to their website or business. With lots of uploads, downloads and sharing activities going on daily, [...]

How To Integrate Video Into A Robust Content Marketing Strategy By Neil Davidson, Published May 18, 2013 Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively? Know [...]

Video Viewing Is Growing, Are We Adapting to Its Potential for Advertising? Forget the Year of Mobile — It’s Actually the Year of Video By: Antony Young Published: May 17, 2013 As much as we all talked about 2013 finally being the Year of Mobile, I’m convinced that it actually is going to be the [...]

YouTube reveals users now upload more than 100 hours of video per minute, as the site turns eight Jon Russell 19 May 2013 These days there are few things bigger than Facebook on the Internet, but Google-owned YouTube is one of them, and today the world’s top online video service marked its eight year anniversary [...]

These Brands Define Advertainment When advertising and entertainment collide, as it so often does, “advertainment” is born. Remember Felix Baumgartner’s record-breaking space jump? That’s advertainment from Red Bull. And the 18-minute Follow Phoenix documentary about rock band Phoenix? That’s advertainment from Spotify for its (relatively new) Follow button. It’s everywhere. Advertainment can be a simple [...]

A 5-Step Beginner’s Guide to Video Marketing Posted on May 7, 2013 by Michael Mogill Video marketing: You’ve heard the experts talk about it, the gurus blog about it, and your business peers rave about it, but how do you get started? What is the first step to creating your own engaging video content, and [...]

10 Video Marketing Tips for Maximum Local SEO Impact Posted May 10th, 2013 by sophie kemp Video marketing is a hugely overlooked category of local search engine optimization for local businesses. Producing video content on a surface level seems like a daunting task for most small to medium sized businesses without an in-house video production [...]

The Basics of Video Storytelling Posted May 16, 2013 Posted by: Neil Davidson For some time, marketers have been moving away from the traditional selling tactics of TV commercials. It is no longer enough to tell audiences that your product is great and that they should buy it. One of the buzzwords that characterises the [...]

El potencial del vídeo para apoyar tu acción comercial Olga Catalina – Marketing Viral y Redes Sociales Mayo 16, 2013 Los videos online pueden ser una herramienta clave para apoyar las ventas de cualquier empresa. Con la tecnología de la que disponemos hoy en día es muy fácil tanto ver videos como crearlos ¡Los videos [...]

Why brands must use video content to reach TV-free consumers Published on May 15, 2013 by Brafton Editorial Marketers have started to accept that the days of TV’s unchallenged dominance might be coming to an end and are now looking to video content as a viable alternative. While network channels haven’t yet gone the way [...]

Video SEO: How to rank a video to get to the first page of Google Shared by PromovisionPV.com More on Puerto Vallarta & Riviera Nayarit Video Marketing http://www.promovisionpv.com/WP/category/video-marketing/ 1,000+ photos, entertainment, tours, 200+ videos Our Twitter page

El magnetismo del vídeo en el marketing de contenidos Publicado el 13 de mayo de 2013 ¿Por qué el vídeo nos engancha tanto? ¿Qué tienen las imágenes que las plataformas de visualización acaparan, mes a mes, más usuarios y por tanto, un mayor número de reproducciones? La siguiente infografía contextualiza este fenómeno, y nos muestra [...]

Here’s Why These 6 Videos Went Viral A vide By Seth Fiegerman May 15, 2013 A video is never guaranteed to go viral, but a few factors make it significantly more likely. In the first few months of 2013, viral videos covered all kinds of topics: a serious look at female self-esteem, a silly competition [...]

That’s a lot of videos: YouTube now responsible for 17% of home Internet traffic By Janko Roettgers May 14, 2013 YouTube is now responsible for 17.1 percent of all residential fixed-line downstream traffic in North America, according to Sandvine’s latest global internet phenomena report. The traffic management specialist’s report for the first half of 2013 [...]

Six Video Marketing Tips for YouTube Success In a world that spends 2.9 billion hours on YouTube a month, why aren’t more small businesses leveraging it to reach their customers? Today, we close the “one million YouTube views” celebration and announce the lucky winner of an iPad mini. For those of you who didn’t win [...]

Supercharge Your Social Media Strategy with Video Content Posted May 14, 2013 Posted by: Monica Jade Romeri Video content can greatly amplify your social media marketing. Unfortunately, many business owners and heads of companies fail to upgrade their social media strategies due to jam-packed schedules and the day-to-day demands of running their organizations. They just [...]

Marketing videos: top tips to make them tip top Posted on April 12, 2013 by Alex Robertson There are countless brand orientated content marketing videos online that have “gone viral” and it is only natural to respond with, “wow, that’s a great idea, I want a piece of that for my company!” So how do [...]

Reasons Why Video SEO Increases Traffic and Click Conversion By Abhinav Jain On May 10, 2013 • Video is acknowledged to be one of the most popular content online. Millions of people from all over the world have had significant experience and enjoyment in watching videos. In fact, Americans have so far engaged themselves in [...]

3 essential elements of a viral video By PR Daily Staff | Posted: May 13, 2013 While there’s no guarantee your next video will go viral, you can increase your chances by making sure it has the right content, context and conversation. Gil Wolchok, executive vice president at Synaptic Digital, expanded on each of these [...]

Could Video Marketing Transform Your Sales? By Gabrielle Karol Published May 06, 2013 FOXBusiness Video marketing can take up a lot of time and resources – but it could pay off in the end. Find out how one company’s viral videos led to thousands of sales. Plus, take a look at four companies that may [...]

Tablets Gobble Up 23% of Their Millennials Owners’ Video Viewing Time May 13, 2013 by MarketingCharts staff Some tablet owners are spending a significant amount of time watching video on their devices, details GfK in a new data release. According to the study, among tablet owners, Millennials (born 1977-1994) spend on average 23% of their [...]

The Future Of Virtual Tourism By Jeffrey K. Rohrs Monday, May 13, 2013 About a year ago in this column, I waxed poetic about the potential Google’s self-driving car has to revolutionize the rental car industry. Since the car is in the very early stage, proof-of-concept testing, such a revolution is years, if not decades, [...]

People Are People Are People: The Future Of Video by Adam Singolda, Friday, May 10, 2013 “I think I just passed by Sarah Jessica Parker, and btw I’m much taller than her,” I immediately texted my lady as I was walking into AOL’s annual Newfront presentation. The Newfront is a digital content event similar to [...]

7 Steps To Better Video SEO by Laurie Sullivan, May 10, 2013 YouTube released plans Thursday that allow channel producers to sell paid video subscriptions that will create a new marketplace for programming on the Internet, making it crystal clear why the company continues to build out an Internet-connected fiber network at 1-gigabit-per-second speeds. By [...]

Digital NewFronts: Online Video Prepares For Prime Time CMO Exclusives | May 06, 2013 by Mercedes M. Cardona Contributing Writer CMO.com The online video arena is about to get very crowded–way beyond cat videos. Online properties are going to market with more polished content–some made in partnerships with old-line media properties–and they are making a [...]

How to Optimize Your PowerPoint Presentations for Video Conversion Posted by Juli Durante on Tue, May 07, 2013 Sound Communication: The Holdcom Blog One of the easiest ways to start making videos about your company is to convert your PowerPoint presentations into videos. If you’re already familiar with PowerPoint, it can be an easy way [...]

The Truth: Why Every Business Website Needs Video Immediately by Derek Halpern As the internet shifted from text to video, I cringed. I prefer to read. But here’s the deal: Nothing builds rapport, gets traffic, and makes sales like a good video. I’ll explain. No matter how hard you try, some people will never feel [...]

YouTube Introduces Paid Channels By Seth Fiegerman May 9 2013 After months of rumors, YouTube finally introduced a pilot program for paid channels on Thursday. YouTube will now let a few dozen of popular channels charge viewers a subscription fee of 99 cents or more per month, the company announced in a blog post. Each [...]

Creative Ways To Use Video Marketing Written by Kari Ausloos on 09 May 2013. Are you looking for a creative way to showcase your business or website? Why not embrace video marketing? Creating videos is a highly successful marketing strategy. However, it is one that requires a bit of thought and effort. But there is [...]

Best Video Marketing system May 9th, 2013 Itay Komorovski As we all know by now, Video marketing is the best way to convert traffic into leads & clients. You tube is the 2nd largest search engine with over 72 hours of videos being uploaded every minute…It have over 4 billion views every 24 hours… Promoting [...]

Why Video Is The Way Forward Written on April 23rd, 2013 by Uyen Vu Research shows that online video is one of the fastest routes to conversions, customer engagement and clickthroughs. A January 2013 report by Econsultancy explored the relationship between savvy online video marketing and retail success with surprising results. The study found that [...]

Para las agencias de publicidad el video online ya es más efectivo que la publicidad en televisión 08-05-2013 3 de cada 4 agencias de publicidad creen que el video digital es igual o más efectivo que la publicidad en televisión El 75% de las agencias de publicidad que han participado en la encuesta de BrightRoll, [...]

Chanel challenges short consumer attention span with brand film By Tricia Carr Chanel’s bold move to create an 18-minute brand film for its 100th anniversary signals that the French label is not only an innovator in fashion, but is also looking to break the rules with its digital marketing. The new film called “Once Upon [...]

How LookAway Will Change the Way We Market through Video Friday – May 10th, 2013 Written by: Tristan Pelligrino With new technology such as Google Glass taking advantage of eye tracking technology, it was only a matter of time before the rest of the online world would follow suite. Now, Cube26 has designed a new [...]

Video messaging. The Differences and How to Use It. Posted by Amy Nedoss on Monday, May 06 2013 Twitter released a new video app called Vine a few months ago. Vine allows users to create 6-second videos. What is nice about Vine is it doesn’t need to be a single 6-second video, it can be [...]

Execute Your Video Content Strategy in 8 Steps By Mark Walker published May 9, 2013 n my previous post, “Using Video Content to Drive Brand Awareness, Leads, and Sales,” I took you through the first four steps of the definitive B2B video marketing strategy. In this second post, we focus on executing your video content [...]

Twitter Vines Get Shared 4x More Than Online Video Researcher says nascent tool packs branding punch By Christopher Heine Marketers love them some Twitter Vines—and for good reason, it turns out. Unruly Media’s research reveals that branded Vines (see Doritos example below) are shared four times as often as branded Internet videos. What’s more, Unruly [...]

5 Tips for Better Video Marketing by Jeremy Vest May 07, 2013 As the Internet changes the way prospects access products and services, businesses must focus on new marketing strategies to get on the radar of their target audience. According to ComScore, the online video reaches 85.4% of the U.S. Internet audience. If your business [...]

Here’s Why You Should Never Set Out to Go Viral By Christine Erickson It starts with a small, unsuspecting subject. The perfect human reaction captured in a photo. Some dance move a bored teenager invented in his bedroom. A political figure casually texting while waiting for her flight. Cats — lots and lots of cats. [...]

How to Use Video as a Marketing Strategy Savvy business leaders look at a spectrum of options to make their services and/or products known to others and increase business. Video is an excellent way to reach prospective clients, inform them about the products you offer, and persuade them to buy. There are several reasons why [...]

The beginner’s guide to video marketing by Michael Mogill, Young Entrepreneur Council May 8, 2013 | Video marketing: You’ve heard the experts talk about it, the gurus blog about it, and your business peers rave about it, but how do you get started? What is the first step to creating your own engaging video content, [...]

YouTube’s video content library spans millenniums Published on May 7, 2013 by Brafton Editorial When you take a step back, the internet is a pretty ridiculous place. All the content circulating through the interwebs can make America seem pretty small. As if that existential thought wasn’t enough, YouTube’s Vice President, Global Head of Content Partnerships [...]

All Video Is Not Created Equal As we have a very active video production business here at Boelter+Lincoln, I’ve been approached by several clients and potential clients with the request, “we need to get some videos produced, what will it cost for you to produce something for us?” Of course, there is no simple answer [...]

Video Marketing Posted by admin on May 8th, 2013 This short article may serve as a video marketing general data guide and it refers to starting your home business from the computer, not starting a home based business that offers computers or computer services. If you are thinking about running your own home-based business or [...]

3 in 4 Ad Agencies Believe Digital Video Is Equally or More Effective Than TV 75% of ad agencies responding to a BrightRoll survey believe that video is equally or more effective than TV, and that’s up from 64% who believed that to be the case in last year’s survey, according to a new BrightRoll [...]

A short guide to producing a video from start to end Brief The first stage is understanding the requirements and objectives for the video. Every company is different and every video is unique to the commissioning company. To get the best, it is vital to start by understanding the brief. At Shoot Cut Go we [...]

18 Intriguing Stats: Why You Should Implement Video Marketing Posted by Carolyn Edgecomb on May 4, 2013 Are you considering implementing video into your marketing efforts? Each year, video is becoming increasingly more popular. Did you know that 72 hours of video are uploaded to YouTube every minute? Now that is a lot of video. [...]

When To Shut Up And Let Video Do The Talking Posted by Guest on May 6, 2013 What do a goldsmith, a luxury cabin and an INC 500 company have in common? I’ll answer that after a few words (to set the stage). We are at war. I recently read a slide deck that revealed [...]

5 Lessons from Coca Cola’s New Content Marketing Strategy Written by Jeff Bullas Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“. Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its competitors. Its [...]

Media Giants Chase Online Ads With Original Shows Everyone wants to be in show biz, and these days — on the Web at least — it seems as if everyone is. Digital and traditional media companies, including newspapers and magazines, have for years been building a video presence on the Internet. But until now the [...]

New data shows the dramatic rise in online video marketing 01/05/2013 By Daniel Hunter Embracing online video as part of a marketing strategy is the next big thing for brands who hold an online presence, according to industry experts. Companies are now rushing to become video-savvy and offer an online video strategy that will help [...]

Taking The Difficulty Out Of Video Marketing May 3, 2013 Videos are excellent as marketing tool helping you boost your bottom line and reaching out to a large number of potential customers you are not reaching otherwise. Living in an age where people rely on the Internet heavily, newspapers and radio ads do not bring [...]

Video content gaining more views and shares in Q1 2013 Published on May 3, 2013 by Brafton Editoria YouTube’s success as a media sharing site is evidenced by just a couple performance indicators. Every minute, users upload 72 hours of video content to the page, and 1 billion unique visitors head to the site every [...]

5 Tips to Optimize Your Video Marketing Efforts May 1, 2013 By Michael Litt Let’s face it, video has taken the online world by storm over the last few years and we’re really only just beginning to learn how to best harness its power. Furthermore, the technology, data and tools being made available to retailers [...]

10 interesting digital marketing stats we’ve seen this week by David Moth 03 May 2013 Here are some of the most interesting digital marketing stats we’ve seen this week. Stats include mobile strategy, desktop use in Australia, personalisation, mobile search, tablet apps, ad targeting, international ecommerce sales and conversion rate optimsation. For more digital marketing [...]

Online Video Ads Have Higher Impact Than TV Ads Finds hard-to-reach audiences By Lucia Moses May 1, 2013 TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago. Digital video presents a big opportunity for [...]

Who’s Watching Online Video? May 2, 2013 by MarketingCharts staff Online video attracts a significant audience, with 1 in 5 or more American adults watching a TV show online (23%), user-generated content (UGC – 31%), or originally produced online video (OPOV – 19%) on at least a monthly basis, per results from an IAB study [...]

5 Clever Ways Your Business Can Use Video to Drive Traffic Posted May 3, 2013 Posted by: Steve Young Tired of hearing about how video increases conversions? Yeah me too. And I live and breathe online video. However, you’re a savvy marketer. You read the Social Media Today and probably other popular marketing blogs, so [...]

So really, what makes a viral video viral? Part 1 Written by Rachel, May 03rd, 2013 Advertising in 2013 is certainly an interesting time. With online content and constant changes to the formats of social networks to allow for better advertising opportunities for business, we’re in an ever-evolving environment. However one thing that’s remained constant [...]

The role of video in digital marketing By Jason Cozens | May 2, 2013 If a picture says a thousand words, then a 30 sec video can say 100,000′s of words; that’s why TV and video are viewed by ten times more people than those who read magazines or newspapers. With YouTube now watched by [...]

Travel Industry’s Marketing Efforts Pay Off More With Women, Parents Roughly 8 in 10 Americans pay attention to travel marketing and advertising, according to results from a survey commissioned by SpringHill Suites, a Marriott International brand. Marketers’ efforts seem to have their desired effect, too: 28% of respondents said that the industry’s marketing and advertising [...]

Tap Into The Power Of Online Video Marketing By John Convery April 29, 2013 Video has become an increasingly powerful part of overall marketing strategies and is a key part of any marketing playbook. Tactically, online video is an important part of marketing planning and budgets and is directly responsible for success in driving brand [...]

Video Marketing web posts 6 Ways to Use Online Video for B2B Event Marketing [Case Study] http://www.magnetvideo.com/content/6+ways+to+use+online+video+for+b2b+event+marketing+%5Bcase+study%5D/417024 Best Practices for Including Video in Demand Generation Campaigns http://www.magnetvideo.com/content/best+practices+for+including+video+in+demand+generation+campaigns/227749 Corporate Video SEO Best Practices for YouTube http://www.magnetvideo.com/content/corporate+video+seo+best+practices+for+youtube/18971 B2B Video Marketing & Social Media http://www.magnetvideo.com/content/b2b+video+marketing+%26amp%3B+social+media/202089 Marketing Video Script Example http://www.magnetvideo.com/content/marketing+video+script+example/167823 B2B Video Landing Page Examples http://www.magnetvideo.com/content/b2b+video+landing+page+examples/153010 Content Marketing [...]

Show Off Your Retail Business through Video By: Marketing 30 Apr Creating a video for your business may seem like a tough task, but it doesn’t have to be! Video is a great way to promote your business in a way that words and pictures cannot. Pictures can only do so much, but video can [...]

The Key to Engaging Today’s Video Audiences: Respect Their Time Effective Ads Will Give Consumers What They Want, When They Want It, and No More By: J.P. Colaco Published: April 28, 2013 Twenty-five years ago, George Stalk of the Boston Consulting Group introduced the concept of “time-based competition,” calling attention to the success of companies [...]

Vídeo SEO – Contenido enriquecido para tu sitio web ¿Sabías que los e-commerce (tiendas online) con vídeos para los productos consiguen hasta 3 veces más ventas que los demás? ¿O que Youtube es ahora mismo, junto con Google, el portal que registra el mayor número de búsquedas en España? ¿O que un sitio web con [...]

Brands Shift into Online Video at Record Speed April 28, 2013 By Patricia In our media planning and buying practice, the biggest shift we have seen by advertisers in the past year is to online video. Our brand clients have embraced online video and we have seen tremendous success with driving traffic and growing engagement [...]

This Is Why Advertisers Need to Get Serious About Video Embrace new formats By Randall Rothenberg We are at the brink of a watershed moment in digital video. The Digital Content NewFronts has become an integral part of advertisers’ annual budget planning. Fueled by the high demand for premium, original content, this second annual marketplace, [...]

Secrets To Effective Video Marketing Revealed Video marketing is a highly effective tool that all smart business owners are utilizing to dramatically increase sales and boost profits. In fact, it’s actually easier to rank videos on search engines than it is to rank your website. But, in order for video marketing to work it must [...]

5 pasos para aprovechar YouTube en tu negocio por Arturo Brum en 26-04-2013 México, D.F.- YouTube recibe al mes más de mil millones de visitas únicas y se reproducen más de 4 mil millones de horas de video; asimismo, cada minuto se suben 72 horas de video. Por tal motivo, es una plataforma que las [...]

Online Video Rivals TV For Viewers by Gavin O’Malley, Casting the industry’s NewFront efforts in a brighter light, new research shows that consumer ad receptivity when watching original professional online video (OPOV) is now indistinguishable from receptivity rates during prime-time TV. Better yet, consumers cite the Web’s wide variety of programming and flexible screening times [...]

Twitter and Facebook Are Poised to Challenge YouTube The growing video ad pie By Tim Peterson U.S. advertisers will spend $4.14 billion on digital video this year, according to eMarketer estimates. Yet while Twitter and Facebook are among the most popular ways to find and watch videos, they’ll only see a tiny sliver of those [...]

5 formas de incrementar la conversión de tu landing page con vídeos feb 12, 2013 10:50 am | Escrito por Delfina Casanova Atraer visitantes a nuestro sitio web no es tarea sencilla. De hecho, se deben tomar medidas e implementar rigurosas estrategias de marketing exclusivas para mantener un flujo constante y regular de visitas. Y [...]

La publicidad en videos online bate un nuevo record 29-04-2013 (09:40:30) El mes de marzo ha supuesto batir el récord previamente alcanzado de diciembre de 2012. Con un crecimiento del 33% sobre el mes de febrero de 2013, el número total de anuncios de video vistos ha alcanzado la impactante cifra de 13,2 millardos, según [...]

Great Video Yes, But Key Words Critical Too! April 29, 2013 At tvkevin productions we put as much effort into what we say as we do what we shoot. We have to because the great story of your business can’t be searched online by someone just trying to guess what words describe your video. That’s [...]

El vídeo como clave para tu estrategia de marketing de contenidos Abril 28, 2013 El aumento de ventas en tu negocio está relacionado con las visualizaciones de los vídeos de tus productos. El vídeo se convierte en el mejor recurso y el más utilizado por las marcas y negocios. 800 millones de visitas únicas al [...]

Hotel Video Gallery, Best Hotel Videos Showcase Jan 23, 2013 Great to be sitting down with you Dimitri! Tell us about yourself, what your background in the hospitality business is, and where you are now professionally? DIMITRI SIONIS / HOTEL VIDEO GALLERY: Thanks for having me on your video marketing magazine. My background is from [...]

Digital Video Advertisers Up Budgets, Shift Spend From Display and TV by Vahe Habeshian | April 25, 2013 As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers’ budgets increased in the past year, according to the 1Q13 analysis of the State of the Video [...]

The seven steps of social video: let your brand do the talking by Spiro Pissas ON 26 April 2013 As a zeitgeist of the millennial’s demographic landscape, social networks are virtual IV tubes of information, channeling data and content to a ready and waiting audience via digital and mobile platforms galore. The lines between television [...]

3 Online Video Trends Tessa Wegert | April 25, 2013 Media professionals place an incredible amount of value on online video. Not only are more brands using it overall, but they’re using it in smarter, more strategic ways. While pre-roll and in-stream advertising continues to be popular among agency marketers (eMarketer has found that more [...]

Consumers more likely to share and comment on video content than text 26 April 2013 – posted by Ishbel Macleod Consumers are more likely to share, ‘like’ or comment on an online video than a text article, with humour being the number one reason. A survey by Usurv of 1,000 UK adults found that 56 [...]

Online videos drive deeper engagement than text articles Consumers are more likely to share, comment and “like” an online video than a text article, with humour the number one reason they interact with video according to new research. These are the findings of a new study of UK internet users by Usurv which questioned 1,000 [...]

How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide By Mark Walker published April 26, 2013 Throughout 2012, video marketing for B2B businesses undoubtedly showed an upward trend in both effectiveness and popularity, and most industry observers expect this to continue into 2013 and beyond. Here are a few relevant findings [...]

17 types of content people love to share From videos to SlideShare presentations to quotes, consider adding these content types to your editorial or social media calendar. By Jeff Bullas | Posted: April 24, 2013 In building my blog over the last four years I have discovered some insights and important principles about creating content [...]

Four Part Series on Video Optimization or VSEO POSTED April 25th, 2013 By Josepf Haslam Your video is not a Field of Dreams. If you simply build it no one will come. In this four part series on video optimization for search, we will help you learn important tips and tricks about Video Search Engine [...]

Five Strategies for Promoting Your Online Video Filed under: Biz Voice by Bizvoice Productions The Internet is a giant place, and depending on what you want to use it for, it can seem confusing or downright overwhelming. If you’ve just made a business video, there are a whole lot of ways to go about promoting [...]

Video, Journalists & PR: 3 Keys to Local Small Business Marketing Liana “Li” Evans, April 24, 2013 Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized business (SMB), especially when resources, namely time and money, are at the heart of it. At Pubcon, [...]

YouTube & Video Marketing for Global Brands: Get With It Or You’re Done Posted by Libor Safar on Wed, Apr 24, 2013 YouTube is the third most popular site in the world, according to Internet metrics provider Alexa, with traffic topping more than 1 billion unique visitors monthly. While businesses were initially slow to join [...]

Tips on Creating YouTube Videos for Video Marketing by heidithorne Posting content on YouTube can be a cost effective video marketing tool. And you don’t need a videographer or tons of equipment. In fact, you could create your first video for almost free! I didn’t know much about video before I started working with it [...]

Has Your Business Tried Video Marketing? By YOU’RE THE BOSS EDITORS April 10, 2013 We’ve just published a Conversation with Michael Dubin, a founder of Dollar Shave Club, the razor-blade business that got its start with a promotional video that went viral in March 2012. It featured Mr. Dubin walking briskly through a warehouse as [...]

Stellar Hotel Experiences with Mobile & Video, Monscierge Apr 22, 2013 Welcome Marcus! Tell us about yourself, what your background in the business is, and where you are now professionally? MARCUS ROBINSON, CEO / MONSCIERGE: Thanks for having me on to be a part of this interview series; I’m certain your readers will find value [...]

5 Sales Video Techniques To Crush Your Quota 4/22/2013 Recently I was introduced to an impressive software application that can drastically improve the sales experience, called ProposalApp. It lets users create customized microsites with the user’s proposal, links and sales videos – all built right into the page. Pretty neat. But it also highlights a [...]

Destination weddings boost Mexico’s tourism By Lauren Villagran | April 24, 2013, MEXICO CITY -– When New Yorkers Vimal Vora and Ellen Goldstein decided to tie the knot, they looked south for a wedding destination. They considered the Caribbean and Puerto Rico but settled on Mexico –- despite the country’s tarnished reputation as a haven [...]

Why Video is a Powerful Social Media Marketing Tool In a recent post about the updates to Facebook, we talked about how images tend to engage consumers more than text. A social media marketing tool that is even more effective at capturing the attention of your target audience is video. Did you know that approximately [...]