Benefits of Video Marketing for Your Business Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho
Videos created for marketing purposes need to be short and punchy, which often creates a challenge writing a script that communicates the call to action and compels the viewer to move through the marketing in the shortest amount of time.
One of the most important elements of a great marketing video is a solid script to accompany it.
The average person has a very short attention span, which is one of the reasons social networks have become so incredibly popular. “Successful” YouTube, Facebook, Twitter and others, videos are short and ones that viewers can absorb in a matter of mere minutes rather than having to invest a great deal of time to uptake their messages. Videos that will actually be watched and enjoyed by their audience and build their subscriber numbers. Therefore, the demand for entertaining and successful short clips is very high.
If you are using videos in your marketing, you need to be able to deliver to your viewers and prospects the highest quality and most captivating short video clips as possible. One of the most important elements of a great marketing video is a solid script to accompany it. Continue reading
Here are the 5 steps for writing a script that quickly compels the viewer to take a desired action in as little time as possible:
1. THE GOAL OF YOUR VIDEO SHOULD MATCH ITS VOICE
The way you write your script will depend on the goal of your video. Do you want to inform your viewers about a current news event? Then, you need to write the script in the style of a news report. Would you rather just share your opinions about a certain topic? Then, you will write your script in a more casual, personal style. It is important for you to decide on the goal of your video and the way you are promoting your business, then use that as a road map for your script.
2. TELL YOUR AUDIENCE WHAT’S IN IT FOR THEM
What information does your audience really want to see? Make sure your script delivers exactly that to your viewers. You need to focus on conveying the main message of your video in a way that your audience will understand. Speak their language and give them the information they are waiting for. Remember, if your message does not solve your audience’s problems, they will turn your video off and move on. One of the keys to getting video ranked highly in search is “watch time” – how long your audience watches your video.
3. KEEP YOUR SCRIPT SIMPLE
Keep everything simple. You don’t need to use complex words or technical language in your script writing. You don’t need to show off your intelligence to your audience by making everything too complicated and confusing for them; this will only drive them away and most likely drive them to your competition. The less complicated your script, the more successful your video will be and the more likely you will be to increase your viewership. Keeping your message short and simple is also a fundamental rule of advertising.
4. ADD A PERSONAL STORY WHEN APPROPRIATE
When it is appropriate and relevant to your video, you can add a personal story or anecdote. A personal story will help your audience connect better with your video. Personalizing your message will add an emotional layer to your video. This will actually draw your viewers in and anchor your video’s message in their minds.
5. INSERT A CALL TO ACTION AT THE END OF YOUR SCRIPT
Don’t forget to insert the call to action (CTA) at the end of your video! When you instruct your audience to take a specific action, you will motivate your audience to take the next step. Whether it’s to watch another video, go to your website or make a purchase, a call to action is essentially mandatory in every advertising script you write.
As you can see, a great deal of the impact of a short marketing video is delivered through the script. Once you identify the goal of your script, be sure to keep the wording simple and clearly explain the message to your audience. With a little personalization and a strong call to action, you will have a very successful script.
3 Benefits of Video Marketing for Your Business
If you are thinking about adding interactive videos to your marketing strategy, bravo! You have made the right decision. The use of videos as a marketing tool is becoming increasingly popular and for good reason. Beyond the obvious benefits of video marketing, like the search engine optimization (SEO) benefits of video, easy delivery of your marketing message, increased customer retention, etc., nothing can boost a customer’s awareness and recall more effectively than a well-produced video. But, did you realize that there are additional tangible benefits your business can experience in addition to mere customer awareness? Continue reading.
GET MORE SOCIAL SHARES
These days, social media is critical to nearly every business. The key to getting your brand name out there is to continually attract new followers, and the best way you can do that is by offering them something creative and unique. One of the unexpected benefits of video marketing is video’s ability to attract the attention of a broad and diverse audience. However, in order to do so, your video must receive an adequate amount of social shares.
Social shares and engagement are a key ingredient in the overall process of getting your videos to rank higher in search engines like YouTube and Google.
Videos, unlike static messages, are always a better choice when it comes to earning social shares. They are more lively, engaging and memorable that merely reading words. To help ensure your video gets shared multiple times, you must create a video that the audience actually wants to watch.
One of the fastest ways of receiving social shares is by using humor. Humor is a universal emotion that not only helps break the ice with your viewers, but it can instantly relax them and increase their reception of your message. Additionally, humorous videos makes the audience feel that they haven’t wasted their time because, if nothing else, it made them laugh. If you have taken the time to create a solid video, it will be shared, and you will enjoy more attention and conversions because of it.
IMPROVE YOUR LANDING PAGE
Let’s be honest, you maintain your website with one goal in mind – to convert a visitor into a customer. Therefore, the majority of the content on your website probably ends with a call to action. While a call to action is an extremely efficient way of converting new visitors, you can substantially increase your conversion rate by using a video on your landing page rather than written text. A colorful, entertaining video is more persuasive since it is a passive engagement medium, which means a new visitor is able to get your message without having to put too much effort into it. For maximum impact, configure the video to begin playing as soon as your visitors land on your page. Think about it! Would you rather spend 2 or 3 minutes watching an entertaining video or have to slog through 15-20 minutes reading static text to get the same message? I think you will agree that using a video on your landing page is a much stronger call to action than traditional text.
Whenever visitors stumble upon a website, one of the first things they try to figure out is what your business is all about. You can write a thousand words that they can sit and read on your About Us page. However, using a video on your homepage is a much friendlier and more engaging way of introducing yourself to your viewers. At the end of the day, the fast paced world in which we live today means that there is just no time to stop and read a long description about a company to which they may have no connection.
One of the many benefits of video marketing is the ability to quickly and creatively deliver your message while your audience is still paying attention. A smart, informative and even cheeky video can be just the thing you need to market your business to an increasingly impatient crowd.
As you can see, there are numerous reasons why the use of videos is taking the marketing industry by storm. These days, videos are much more than just an entertaining way to spend a few minutes. If you follow the following proven principles of advertising, the benefits of video marketing are tangible, immediate and measurable…
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